📌 Core Information
🔹 Job Title: Senior Manager, Product Marketing, Shark
🔹 Company: SharkNinja
🔹 Location: Needham, MA, United States
🔹 Job Type: Hybrid (3 days in-office per week)
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving global product roadmaps and go-to-market strategies
- Ensuring consistent brand voice across all channels
- Leading cross-functional teams for successful product launches
- Collaborating with global teams to support international launches
- Managing multiple projects and stakeholders in a fast-paced environment
ASSUMPTION: This role requires a strategic thinker with strong communication skills and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Serve as a global liaison, supporting international product launches
✅ Develop and execute go-to-market strategies for product categories
✅ Validate messaging and claims through consumer insights and testing
✅ Lead program management for go-to-market launches across categories
✅ Oversee the development and execution of marketing assets for launches
✅ Collaborate with cross-functional teams to develop and validate claims
✅ Troubleshoot obstacles and implement creative solutions to drive high sales rates
ASSUMPION: This role requires a high level of collaboration and communication with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
Experience: 8+ years of marketing experience, preferably in CPG or consumer products, with responsibility for brand strategy, messaging, and product launch execution
Required Skills:
- Proven track record in new product development and commercialization
- Global marketing experience strongly preferred
- Experience in launching new products, preferably in a global role
- Understanding of the retail and DTC landscapes
- Ability to manage several projects in parallel and navigate a complex cross-functional matrix organization
Preferred Skills:
- Experience in creative and media development and execution
- Fluency in multiple languages
ASSUMPTION: This role requires a broad range of marketing expertise and the ability to manage multiple projects in a fast-paced environment.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Competitive health insurance
- Retirement plans
- Paid time off
- Employee stock purchase options
- Wellness programs
- SharkNinja product discounts
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the company's internal compensation structure and the candidate's qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Appliances, Electrical, and Electronics Manufacturing
Company Size: 1,001-5,000 employees (Global product design and technology company)
Founded: 1994 (Headquarters in Needham, MA)
Company Description:
- SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world.
- Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories.
- The company's products are sold at key retailers, online and offline, and through distributors around the world.
Company Specialties:
- Consumer Goods and Product Marketing
Company Website: http://www.sharkninja.com
ASSUMPTION: SharkNinja is a well-established company with a strong global presence and a reputation for innovation in the consumer goods industry.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Director of Product Marketing and oversees a team of product marketing managers.
Work Arrangement: Hybrid (3 days in-office per week in Needham, MA)
Growth Opportunities:
- Potential to lead larger teams or take on additional categories as the company continues to grow and expand its product offerings
- Opportunities to gain global experience and exposure through international product launches
- Possibility to transition into a director-level role as the company's marketing organization evolves
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their leadership and global experience.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): 89 A Street, Needham, MA 02494, US
Geographic Context:
- Needham, MA is a suburban town located approximately 15 miles west of Boston, MA
- The area offers a mix of urban and rural environments, with easy access to major highways and public transportation
- Needham is home to several other major corporations and has a strong sense of community
Work Schedule: Full-time (40 hours per week), with 3 days in-office per week
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the director of product marketing
- Final round interview with additional stakeholders, such as cross-functional team members
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Collaboration and cross-functional teamwork
- Global marketing experience and cultural awareness
- Ability to manage multiple projects and stakeholders
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work in a fast-paced, cross-functional environment
- Research SharkNinja's products, competitors, and market trends to demonstrate your industry knowledge
- Be prepared to discuss your experience with global product launches and cross-functional team management
ATS Keywords: Product Marketing, Brand Strategy, Go-To-Market, Global Marketing, Cross-Functional Teams, Project Management, Consumer Insights, Agile Thinking, Team Player, Retail Understanding, Digital Advertising, Troubleshooting
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and ability to manage multiple projects in a fast-paced, cross-functional environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, JIRA, Trello)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Search engine optimization (SEO) and marketing tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: This role requires proficiency in various marketing and project management tools, as well as a strong understanding of the digital marketing landscape.
👔 Cultural Fit Considerations
Company Values:
- Rarely Satisfied: Strive for continuous improvement every day
- Progress Over Perfection: Act with urgency and adaptability
- Details Make the Difference: Deliver exceptional results with precision
- Winning is a Team Sport: Foster collaboration and teamwork
- Communicating for Impact: Be clear, honest, and impactful in all communication
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Agile and adaptable to change
- Data-driven decision-making
- Strong focus on results and execution
Self-Assessment Questions:
- How do you approach continuous improvement and adaptability in a fast-paced environment?
- Can you provide an example of a time when you successfully led a cross-functional team to deliver exceptional results?
- How do you balance attention to detail with the need for speed and urgency in your work?
ASSUMPTION: SharkNinja values candidates who are highly motivated, results-driven, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may be challenging for some candidates
- Working in a global role may require frequent travel and adjusting to different time zones
- The fast-paced nature of the role may be stressful for candidates who prefer a more structured or predictable work environment
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
ASSUMPTION: This role may present unique challenges for candidates who are not comfortable with a fast-paced, dynamic work environment or those who prefer a more structured or predictable work schedule.
📈 Similar Roles Comparison
- This role is similar to a Senior Product Marketing Manager position, but with a stronger focus on global marketing and cross-functional team leadership
- Compared to other senior-level marketing roles, this position offers significant growth potential and the opportunity to gain global experience
- As a senior manager, this role provides more strategic influence and leadership responsibilities than an individual contributor role
ASSUMPTION: This role offers a unique blend of strategic influence, global experience, and leadership responsibilities, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Leading a global product launch campaign, including market research, messaging development, and asset creation
- Managing a cross-functional team to develop and execute a go-to-market strategy for a new product category
- Conducting consumer insights research and validating messaging claims for an existing product line
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and global nature of the role, as well as the need for strong communication and project management skills.
❓ Key Questions to Ask During Interview
- How does the company support the professional development of its employees?
- Can you describe the company's approach to global marketing and cross-functional teamwork?
- How does the company measure the success of its product launches and marketing campaigns?
- What opportunities are there for growth and advancement within the marketing organization?
- How does the company foster a culture of collaboration and teamwork among its employees?
ASSUMPTION: Asking these questions will help you better understand the company's culture, values, and commitment to employee development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work in a fast-paced, cross-functional environment
- Research SharkNinja's products, competitors, and market trends to demonstrate your industry knowledge
- Be prepared to discuss your experience with global product launches and cross-functional team management
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
