📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, Supply Chain Software
🔹 Company: Manhattan Associates
🔹 Location: Atlanta, GA
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with cross-functional teams to ensure effective go-to-market strategies and sales enablement.
- Developing product positioning and messaging to differentiate Manhattan's technology solutions in the market.
- Creating launch materials, collateral, and messaging platforms to support the sales team.
- Monitoring market trends and competitive landscapes to inform product strategy.
- Building and overseeing the development and execution of marketing strategies, launch plans, and materials for new solutions/products.
ASSUMPTION: This role requires a high level of collaboration and strategic thinking to align marketing efforts with product roadmaps and market demands.
📋 Key Responsibilities
✅ Collaborate with product marketing, field marketing, and shared services to ensure common go-to-market themes, sales enablement processes, and launches of Manhattan's offerings.
✅ Develop product positioning and messaging that differentiates Manhattan's technology solutions in the market.
✅ Communicate the value proposition of Manhattan's technology solutions to the sales team and develop sales tools to support the selling of Manhattan's solutions.
✅ Monitor and assess market and competitive trends, and customer needs to inform product strategy and marketing plans.
✅ Build and oversee the development and execution of marketing strategies, launch plans, and materials for new solutions/products.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive market success for Manhattan's supply chain software solutions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
Experience: Minimum of 8+ years of experience in product marketing, product management, or marketing strategies. At least 3+ years of experience marketing logistics technology solutions, with a strong emphasis on Transportation Management, Transportation Visibility, and Transportation Planning.
Required Skills:
- Proven experience in creating, executing, and measuring innovative and targeted marketing programs.
- Strong ability to evaluate and present market and customer requirements, competitive situations, and overall market trends.
- Excellent written, oral, and executive presentation skills.
- Proficient in cloud platforms, microservices architectures, AI/ML, and Agentic AI.
Preferred Skills:
- Experience with SaaS-based Transportation Management offerings.
- Familiarity with Manhattan's products and services.
ASSUMPTION: Candidates should have a strong background in product marketing, with a focus on logistics technology solutions, to be successful in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Product Marketing Manager with 10+ years of experience in the Atlanta area, the estimated salary range is $140,000 - $170,000 per year. This estimate may vary depending on the candidate's specific experience and qualifications.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: This role follows a standard work schedule, Monday through Friday, with some flexibility for remote work.
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's specific experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Manhattan Associates is a leading provider of supply chain and omnichannel commerce solutions, serving more than 2 billion consumers and 20 billion consumer choices worldwide.
Company Size: Manhattan Associates has 1,001-5,000 employees globally, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: 1990, with over 30 years of experience in building technology solutions that solve complex business problems in supply chain, inventory, and omnichannel commerce.
Company Description:
- Manhattan Associates creates possibilities that move life and commerce forward by connecting two billion people to 20 billion consumer choices through its supply chain commerce technology.
- The company's solutions enable the movement of goods and information across the supply chain, from the warehouse to the road and in the store.
- Manhattan Associates works with leading brands and retailers to make what was once impossible, possible.
Company Specialties:
- Supply Chain Management
- Supply Chain Optimization
- Warehouse Management
- Transportation Management
- Professional Services
- Consulting Services
- Order Management
- Point of Sale
- Replenishment
- Store Fulfillment
- Store Inventory
- Tablet Retailing
- Customer Engagement
- Inventory Management
- Retail Technology
- Store Solutions
- Customer Experience
- Retail Sales
Company Website: http://www.manh.com
ASSUMPTION: Manhattan Associates is a well-established company with a strong reputation in the supply chain and omnichannel commerce industry, providing a stable and supportive work environment for its employees.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in product marketing, with a focus on logistics technology solutions.
Reporting Structure: The Senior Product Marketing Manager reports directly to the Vice President of Product Marketing and works closely with cross-functional teams, including product management, field marketing, and shared services.
Work Arrangement: This role is on-site, with some flexibility for remote work. The work arrangement may include occasional travel to client sites or industry events.
Growth Opportunities:
- Advancement to a Director or Vice President role within the Product Marketing organization.
- Expansion into other areas of the business, such as Product Management or General Management.
- Opportunities to work on high-impact projects and initiatives that drive significant business results.
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop leadership skills and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Manhattan Associates' headquarters is located in Atlanta, GA, with a modern and collaborative work environment that fosters innovation and creativity.
Office Location(s): 2300 Windy Ridge Parkway, Atlanta, GA 30339
Geographic Context:
- Atlanta is the capital and most populous city of the U.S. state of Georgia, with a diverse and vibrant cultural scene.
- The city is home to numerous Fortune 500 companies and offers ample opportunities for professional growth and networking.
- Atlanta has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: The standard work schedule for this role is Monday through Friday, with some flexibility for remote work and occasional travel.
ASSUMPTION: The Atlanta office provides a dynamic and engaging work environment, with easy access to various amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or a member of the HR team.
- In-depth interview with the Vice President of Product Marketing and other key stakeholders.
- Case study or presentation to assess the candidate's strategic thinking and communication skills.
- Final interview with the Senior Vice President of Marketing or another senior leader.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Cross-functional collaboration and communication abilities.
- Industry knowledge and understanding of logistics technology solutions.
- Cultural fit and alignment with Manhattan Associates' values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and leadership skills.
- Research Manhattan Associates' products, services, and industry to demonstrate your enthusiasm and understanding of the business.
ATS Keywords: Product Marketing, Logistics Technology, Transportation Management, Cloud Platforms, Microservices Architectures, AI/ML, Agentic AI, Sales Enablement, Market Trends, Brand Awareness, Executive Presentation Skills, Innovative Thinking
ASSUMPTION: The interview process for this role is comprehensive and designed to assess the candidate's strategic thinking, communication skills, and cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Marketing Automation Platforms (e.g., Marketo, HubSpot)
- Project Management Tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Innovation
- Collaboration
- Accountability
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and open to change
- Strong communication and presentation skills
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you results-driven and focused on execution?
- Are you adaptable and open to change?
- Do you possess strong communication and presentation skills?
ASSUMPTION: Manhattan Associates values a collaborative and results-driven work environment, with a strong focus on customer satisfaction and innovation.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic environment.
- Balancing strategic thinking with tactical execution and day-to-day responsibilities.
- Collaborating effectively with cross-functional teams and stakeholders to drive consensus and alignment.
- Adapting to changes in the market and competitive landscape, and pivoting marketing strategies as needed.
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Unlike other product marketing roles, this position has a strong focus on logistics technology solutions, with an emphasis on Transportation Management, Transportation Visibility, and Transportation Planning.
- Manhattan Associates' industry-specific context and market position provide unique opportunities for candidates with relevant experience and expertise.
- Career path comparison: This role offers a clear path for advancement to Director or Vice President roles within the Product Marketing organization, as well as opportunities to expand into other areas of the business.
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a strong focus on logistics technology solutions and a clear path for career advancement.
📝 Sample Projects
- Developing a go-to-market strategy and launch plan for a new Transportation Management solution, including positioning, messaging, and sales enablement materials.
- Conducting a competitive analysis and market trends assessment to inform product strategy and marketing plans for Manhattan's supply chain software solutions.
- Creating and executing a targeted marketing campaign to drive awareness and adoption of a new Warehouse Management system feature or enhancement.
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, with a focus on driving market success for Manhattan's supply chain software solutions.
❓ Key Questions to Ask During Interview
- Can you describe the current product roadmap and how this role will contribute to its success?
- How does the Product Marketing team collaborate with other functions, such as Product Management and Sales, to ensure alignment and execution?
- What are the most significant challenges facing the Transportation Management market, and how can this role help address them?
- What opportunities exist for growth and development within the Product Marketing organization and the broader company?
- How does Manhattan Associates support work-life balance for its employees?
ASSUMPTION: These key questions help candidates better understand the role, the team, and the company, enabling them to make a more informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on logistics technology solutions and marketing strategies.
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and leadership skills.
- Research Manhattan Associates' products, services, and industry to demonstrate your enthusiasm and understanding of the business.
- Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
