Senior Product Marketing Manager (UC)

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager (UC)

🔹 Company: Tiugo Technologies

🔹 Location: Remote (Warsaw, Poland preferred)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (with Warsaw, Poland as preferred location)

🚀 Job Overview

Key aspects of this role include:

• Developing and maintaining consistent product positioning and messaging
• Leading go-to-market strategy and execution for new products and features
• Creating compelling product content and sales tools
• Driving campaigns in partnership with Growth and Sales teams
• Monitoring the competitive landscape and conducting market research

ASSUMPTION: This role requires a strategic, creative, and execution-focused professional who thrives at the intersection of product, marketing, and sales.

📋 Key Responsibilities

✅ Develop and maintain consistent and compelling product positioning and messaging

✅ Lead go-to-market strategy and execution for new products and features

✅ Create compelling and informative product content and sales tools

✅ Drive campaigns in partnership with Growth and Sales teams to generate demand and accelerate the pipeline

✅ Monitor and analyze the competitive landscape, keeping a close eye on competitor products, messaging, and strategies

✅ Perform market research to stay up-to-date on industry trends, user needs, and market dynamics

✅ Conduct win/loss analysis to understand customer decision drivers, feedback, and preferences

✅ Plan, support, and attend events, such as webinars and conferences, to drive awareness, engagement, and pipeline

✅ Collaborate closely with Product, Growth, Sales, and Customer Success teams to align on priorities, share insights, and maximize impact across the customer lifecycle

ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong communication and execution skills.

🎯 Required Qualifications

Education: Bachelor’s or Master’s degree in Marketing, Business, or a related field

Experience: 5+ years in product marketing or related roles in a high-growth B2B SaaS environment, ideally combining self-service and sales-assist motions

Required Skills:

• Proven track record in successfully developing product positioning and messaging, creating go-to-market strategies, and launching products that achieve business goals
• Experience working with developer-focused products
• Excellent written and verbal communication skills with the ability to simplify complex technical concepts into clear, compelling messaging
• Self-starter with a strategic mindset and hands-on approach
• Fluency in English, both written and spoken

Preferred Skills:

• Experience with API-first developer platforms
• Familiarity with the content creation and digital collaboration industry

ASSUMPTION: Candidates with experience in B2B SaaS and developer-focused products will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for a Senior Product Marketing Manager in Poland with 5-10 years of experience)

Benefits:

• Annual financial bonus depending on the company’s performance
• Flexible schedule and fully remote work
• Professional development resources
• LinkedIn Learning access
• Extra leave for Tiugo Day - our company’s foundation day and your birthday
• English lessons with a native speaker and an online language platform where you can learn English, Spanish, and German
• Access to a mental health and well-being platform with 24/7 dedicated psychological support
• 2 weeks of paid parental leave for our contractors

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 51-200 employees

Founded: 2021

Company Description:

• Tiugo Technologies brings together market-leading, API-first developer platforms to help them scale
• Uploadcare is a leading file upload and delivery platform, enabling developers worldwide to upload, store, optimize, and deliver digital content for applications and websites via a powerful suite of APIs
• Tiugo Technologies includes market-leading API-first developer platforms focused on content creation and digital collaboration, including CKEditor, TinyMCE, and ButterCMS

Company Specialties:

• API-first developer platforms
• Content creation and digital collaboration
• File upload and delivery

Company Website: www.tiugotech.com

ASSUMPTION: Tiugo Technologies is a growing company that focuses on bringing together market-leading, API-first developer platforms to help them scale.

📊 Role Analysis

Career Level: Senior

Reporting Structure: Reports to the Director of Marketing, Uploadcare

Work Arrangement: Remote (with occasional travel to Warsaw, Poland for team meetings and events)

Growth Opportunities:

• Potential to grow into a leadership role within the marketing team as the company expands
• Opportunity to work on multiple products and features, driving their go-to-market strategies and positioning
• Chance to collaborate with various teams, gaining exposure to different aspects of the business

ASSUMPTION: This role offers significant growth potential as Tiugo Technologies continues to expand its suite of API-first developer platforms.

🌍 Location & Work Environment

Office Type: Fully remote with occasional team meetings and events in Warsaw, Poland

Office Location(s): Warsaw, Poland

Geographic Context:

• Warsaw is the capital and largest city of Poland, with a population of over 1.8 million
• The city is known for its rich history, vibrant culture, and growing tech industry
• Warsaw offers a high quality of life, with affordable living costs compared to other major European cities

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: While the role is remote, candidates who can occasionally travel to Warsaw, Poland for team meetings and events will have an advantage.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• Technical assessment or case study
• Final interview with the Hiring Manager and team members

Key Assessment Areas:

• Product marketing experience and achievements
• Communication and presentation skills
• Strategic thinking and problem-solving
• Cultural fit and alignment with company values

Application Tips:

• Highlight your experience with product positioning, messaging, and go-to-market strategies
• Include examples of your ability to simplify complex technical concepts into clear, compelling messaging
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic mindset

ATS Keywords: Product Marketing, Go-to-Market Strategy, Product Positioning, Messaging, Content Creation, Sales Enablement, Market Research, Competitive Analysis, Cross-functional Collaboration, Communication Skills, B2B SaaS, Developer-focused Products, Strategic Mindset, Self-starter, Fast-paced Environment

ASSUMPTION: The interview process will focus on assessing your product marketing experience, communication skills, and strategic thinking.

🛠️ Tools & Technologies

• Marketing automation and analytics tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)
• Product management tools (e.g., JIRA, Asana)

ASSUMPTION: Familiarity with marketing automation, project management, and collaboration tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Agile
• Growth-oriented

Work Style:

• Remote-friendly and flexible
• Fast-paced and dynamic
• Cross-functional and collaborative
• Data-driven and results-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, cross-functional environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a strategic mindset and the ability to simplify complex technical concepts into clear, compelling messaging?

ASSUMPTION: Tiugo Technologies values candidates who are customer-centric, innovative, collaborative, agile, and growth-oriented, with a strong work ethic and a strategic mindset.

⚠️ Potential Challenges

• Managing multiple products and features simultaneously, each with its own go-to-market strategy and positioning
• Balancing strategic thinking with hands-on execution in a fast-paced, dynamic environment
• Collaborating effectively with remote team members across different time zones
• Keeping up with the latest trends and developments in the API-first developer platforms industry

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a strategic mindset.

📈 Similar Roles Comparison

• Compared to other Senior Product Marketing Manager roles, this position offers a unique opportunity to work on multiple products and features within a growing suite of API-first developer platforms
• Industry-specific context: The content creation and digital collaboration industry is rapidly evolving, with new use cases and customer segments emerging constantly
• Career path comparison: This role offers significant growth potential as Tiugo Technologies continues to expand its suite of API-first developer platforms

ASSUMPTION: This role provides a unique opportunity to work on multiple products and features within a growing suite of API-first developer platforms, with significant growth potential as the company expands.

📝 Sample Projects

• Developing and launching a go-to-market strategy for a new file optimization feature within Uploadcare
• Conducting market research to identify emerging use cases and customer segments for Tiugo Technologies' suite of API-first developer platforms
• Creating a comprehensive sales enablement toolkit, including battle cards, case studies, and product demos, to support the sales team in closing deals

ASSUMPTION: These sample projects illustrate the strategic, creative, and execution-focused nature of the Senior Product Marketing Manager role at Tiugo Technologies.

❓ Key Questions to Ask During Interview

• Can you describe the current product portfolio and roadmap for Tiugo Technologies' suite of API-first developer platforms?
• How does the marketing team collaborate with the product, growth, and sales teams to drive product adoption and revenue growth?
• What are the most significant challenges facing the API-first developer platforms industry, and how does Tiugo Technologies plan to address them?
• How does Tiugo Technologies support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions will help you better understand the role, the company, and its culture, allowing you to make an informed decision about your application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your relevant skills and experiences, highlighting your product marketing experience, communication skills, and strategic mindset
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
• If invited for an interview, be ready to present your ideas and insights on how you would approach specific product marketing challenges
• Follow up with the Hiring Manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.