📌 Core Information
🔹 Job Title: Senior Product Marketing - Pensions
🔹 Company: Barclays
🔹 Location: Canary Wharf, 1 Churchill Place, London & Glasgow Campus
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Banking, Financial Services
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing proposition positioning for pensions to drive awareness and conversion
- Collaborating with product, proposition, and channel owners to ensure effective communication
- Monitoring and improving proposition effectiveness through data-driven insights
- Analyzing market insights and providing recommendations for strategic decision-making
- Working closely with teams across digital investing, wealth management, and marketing
ASSUMPTION: This role requires a strong understanding of the UK pensions landscape and customer needs to effectively position Barclays' propositions.
📋 Key Responsibilities
✅ Review research and analysis on target audience, market trends, competitors, and industry innovation to identify unique positioning for Barclays' propositions
✅ Identify key benefits and features that differentiate Barclays' propositions from competitors
✅ Collaborate with marketing, product, and sales colleagues to ensure effective communication across channels
✅ Collaborate with internal teams, such as product development, to incorporate feedback on product features
✅ Monitor and improve proposition effectiveness through data-driven insights to meet established KPIs
✅ Analyze key market insights and develop recommendations to support strategic decision-making on product development, portfolio management, and pricing
ASSUMPTION: This role involves continuous collaboration and stakeholder engagement to ensure successful proposition development and launch.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in personal pension marketing, especially SIPPs
Required Skills:
- Deep understanding of customer needs, advised vs. self-invested propositions, and the UK pensions landscape
- Ability to lead marketing strategy and execution end-to-end
- Passion for working in a fast-scaling, entrepreneurial team with strategic visibility
Preferred Skills:
- Experience working in SIPP, pensions, or retirement product marketing within a UK-regulated environment
- Familiarity with direct-to-consumer and advised pension channels
- Understanding of the competitive pensions landscape
- Experience crafting customer journeys and messaging tailored to life-stage financial planning
- Strong stakeholder engagement skills, especially across product, compliance, and distribution teams
- Prior involvement in product launches, proposition development, or book migration projects
- Excellent written and verbal communication, with a customer-first approach to marketing strategy
- Passion for digital investing and transforming the pensions space
ASSUMPTION: While a Master's degree is not required, it may be beneficial for candidates seeking to advance their careers in this field.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (AI-estimated based on role, experience level, and location)
Benefits:
- Competitive pension scheme
- Private healthcare
- Life assurance
- Income protection
- 25 days' holiday
- Flexible working arrangements
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for hybrid working
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: Banking, with a focus on corporate banking services for UK businesses with an annual turnover of over £6.5 million
Company Size: 10,001+ employees, with a global presence and a strong reputation in the financial industry
Founded: 1690, with a rich history and extensive experience in the banking sector
Company Description:
- Provides corporate banking services to UK businesses
- Offers industry expertise across various sectors, including agriculture, business services, commodities, financial institutions, healthcare, hospitality and leisure, manufacturing, transport and logistics, natural resources, professional services, public sector, real estate, retail and wholesale, tech, and media
- Committed to providing exceptional customer service and innovative solutions
Company Specialties:
- Industry expertise
- Corporate banking services
- Global presence and reach
- Strong reputation in the financial industry
Company Website: http://www.barclayscorporate.com
ASSUMPTION: Barclays is a well-established and respected financial institution with a strong focus on corporate banking services and industry expertise.
📊 Role Analysis
Career Level: Senior, with the opportunity to influence strategic decision-making and drive growth initiatives within the pensions space
Reporting Structure: This role reports directly to the Head of Product Marketing and works closely with teams across digital investing, wealth management, and marketing
Work Arrangement: Hybrid, with the option to work from either the London or Glasgow office
Growth Opportunities:
- Potential to progress to a leadership role within the product marketing team
- Opportunity to gain exposure to senior stakeholders and influence strategic decision-making
- Chance to work on high-impact projects and drive growth within the pensions space
ASSUMPTION: This role offers significant growth potential for candidates with strong leadership skills and a strategic mindset.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with state-of-the-art facilities
Office Location(s): Canary Wharf, 1 Churchill Place, London & Glasgow Campus
Geographic Context:
- Canary Wharf, London: A major financial hub with excellent transport links and amenities
- Glasgow: A vibrant city with a rich cultural heritage and a thriving financial sector
Work Schedule: Full-time, typically Monday to Friday, with flexibility for hybrid working
ASSUMPTION: The work environment at Barclays is dynamic and collaborative, with a strong focus on innovation and customer service.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the product marketing team
- Final interview with senior leadership
Key Assessment Areas:
- Pensions expertise and market knowledge
- Marketing strategy and execution skills
- Stakeholder engagement and collaboration
- Data analysis and insights-driven decision-making
Application Tips:
- Tailor your resume to highlight your pensions marketing experience and relevant skills
- Prepare a cover letter that demonstrates your passion for digital investing and transforming the pensions space
- Be ready to discuss your approach to customer journey crafting and life-stage financial planning
- Familiarize yourself with Barclays' corporate banking services and industry expertise
ATS Keywords: Pensions, SIPP, pensions marketing, customer needs, advised propositions, self-invested propositions, UK pensions landscape, marketing strategy, stakeholder engagement, data analysis, market insights
ASSUMPTION: The application process at Barclays is competitive, and candidates should be prepared to demonstrate their expertise and passion for pensions marketing.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Tableau, Power BI)
ASSUMPTION: Candidates should have experience with relevant marketing and data analysis tools to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Respect: Value diversity and foster an inclusive culture
- Integrity: Act with honesty and transparency
- Service: Put customers first and strive for excellence
- Excellence: Pursue continuous improvement and innovation
- Stewardship: Act responsibly and consider the long-term impact of decisions
Work Style:
- Collaborative: Work closely with cross-functional teams to achieve common goals
- Innovative: Embrace new ideas and approaches to problem-solving
- Customer-focused: Prioritize customer needs and preferences in decision-making
- Data-driven: Use data and insights to inform strategic decision-making
Self-Assessment Questions:
- Do you align with Barclays' values and work style?
- Are you comfortable working in a collaborative, innovative, and customer-focused environment?
- Do you have strong data analysis skills and a passion for using data to drive decision-making?
ASSUMPTION: Candidates who align with Barclays' values and work style are more likely to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- Keeping up with the fast-paced and ever-evolving pensions landscape
- Balancing the needs of multiple stakeholders, including customers, product owners, and compliance teams
- Managing multiple projects and deadlines in a dynamic work environment
- Adapting to changes in the market and regulatory environment
ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires deep pensions expertise and a strong understanding of the UK pensions landscape
- This role offers the opportunity to work on high-impact projects and drive growth within the pensions space
- Candidates should have experience in pensions marketing and be prepared to demonstrate their expertise in the interview process
ASSUMPTION: Candidates should research similar roles and be prepared to discuss how their experience and skills make them a strong fit for this position.
📝 Sample Projects
- Developing a marketing campaign to launch a new self-invested SIPP product
- Conducting market research to identify customer needs and preferences for pensions products
- Analyzing market insights to inform strategic decision-making on product development, portfolio management, and pricing
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they contributed to their success.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader product marketing strategy for pensions at Barclays?
- What are the key priorities for this role in the first 90 days?
- How does Barclays support the professional development and growth of its product marketing team?
- What are the most significant challenges facing the pensions industry, and how can this role contribute to addressing them?
- How does Barclays approach collaboration and stakeholder engagement within the product marketing team?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and commitment to driving success for Barclays.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your pensions marketing experience and relevant skills
- Prepare a cover letter that demonstrates your passion for digital investing and transforming the pensions space
- Be ready to discuss your approach to customer journey crafting and life-stage financial planning
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
