📌 Core Information
🔹 Job Title: Senior Product Marketing Specialist
🔹 Company: Wolters Kluwer
🔹 Location: Waltham, MA (Hybrid - 2 days/week in office)
🔹 Job Type: Full-Time
🔹 Category: Information Services
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing go-to-market plans that differentiate CE products
- Creating clear and compelling product positioning and messaging
- Supporting sales and client service teams with sales enablement materials
- Collaborating with internal teams and external stakeholders to maximize product impact
ASSUMPTION: This role requires a strong understanding of SaaS products, enterprise software solutions, and marketing collateral creation. Experience in healthcare technology or a similar setting is a plus.
📋 Key Responsibilities
✅ Market Intelligence: Understand CE market trends, customer needs, and competitive landscape to inform sales enablement and go-to-market strategies.
✅ Product Positioning: Develop clear and compelling product positioning and messaging that differentiates our products in the market.
✅ Content Creation: Create and manage a variety of content (e.g., sales documentation, product videos, website copy, blog posts) to articulate the benefits of our products to enterprise businesses.
✅ Sales Enablement: Equip the sales team with necessary tools and materials to sell our products effectively, including training sessions, product collateral, and custom sales strategies.
✅ Partner Enablement: Support the partner ecosystem with necessary tools and materials to sell our products effectively.
✅ Analyst Support: Create differentiated messaging and materials for analyst briefings, inquiries, and RFPs.
✅ Stakeholder Engagement: Collaborate with internal teams (e.g., product management, sales, customer success) and external stakeholders (e.g., customers, partners, industry analysts) to maximize product impact.
ASSUMPTION: This role requires strong communication, collaboration, and project management skills to work effectively within a matrixed organizational structure.
🎯 Required Qualifications
Education: Bachelor’s degree from an accredited four-year college or university in a relevant field or equivalent
Experience: Five or more years of demonstrated success in product marketing
Required Skills:
- Experience working with sales, account management, and customer success functions
- Strong understanding of SaaS products and their application in business
- Experience in marketing enterprise software solutions
- Ability to translate complex topics into simple, clear, and intuitive language
- Team player able to work within a matrixed organizational structure
- Experience in creating marketing collateral and sales enablement tools
Preferred Skills:
- Experience in healthcare technology or similar setting
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's global presence.
💰 Compensation & Benefits
Salary Range: $95,560 - $133,750 (based on location and experience)
Benefits:
- Competitive benefits package (details not specified)
Working Hours: Full-time, with up to 10% travel required as necessary, mostly to internal meetings
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in the United States. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services - Wolters Kluwer specializes in providing expert solutions that combine deep domain knowledge with specialized technology and services to help customers make critical decisions every day.
Company Size: 10,001+ employees - Wolters Kluwer is a global leader in its industries, with a large employee base and extensive resources.
Founded: 1836 - Wolters Kluwer has a long history and extensive experience in its markets.
Company Description:
- Wolters Kluwer helps customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.
- The company operates in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,000 people worldwide.
- Wolters Kluwer reported 2024 annual revenues of €5.9 billion.
Company Specialties:
- Software tools & digital information
- Workflow solutions
- Mobile and point-of-use applications
- High-quality content across multiple professional markets
Company Website: http://www.wolterskluwer.com
ASSUMPTION: Wolters Kluwer is a large, established company with a global presence and a strong reputation in its industries. The company's extensive resources and experience make it an attractive employer for professionals seeking to grow their careers in information services.
📊 Role Analysis
Career Level: Experienced professional - This role requires a significant amount of experience in product marketing and a strong understanding of SaaS products and enterprise software solutions.
Reporting Structure: The Senior Product Marketing Specialist will work closely with the product management team, sales and client service teams, and other internal teams to develop and execute go-to-market strategies and create sales enablement materials.
Work Arrangement: Hybrid - This role requires employees to work in a Wolters Kluwer office location for 2 days a week.
Growth Opportunities:
- Potential to work on high-impact projects and collaborate with cross-functional teams
- Opportunity to gain experience in a global organization and work with diverse stakeholders
- Possibility to advance to a more senior role or take on additional responsibilities as the company grows
ASSUMPTION: This role offers significant opportunities for professional growth and development, particularly for candidates with strong communication, collaboration, and project management skills.
🌍 Location & Work Environment
Office Type: Hybrid - Employees are required to work in a Wolters Kluwer office location for 2 days a week.
Office Location(s): Waltham, MA (with the possibility of working remotely for 3 days a week)
Geographic Context:
- Waltham, MA is located in the Greater Boston area, offering a mix of urban and suburban living with access to cultural attractions, outdoor recreation, and a strong job market.
- The Greater Boston area is home to a thriving tech industry and a diverse range of industries, providing ample opportunities for professional networking and growth.
Work Schedule: Full-time, with up to 10% travel required as necessary, mostly to internal meetings
ASSUMPTION: The hybrid work arrangement offers employees the flexibility to balance their work and personal lives while still having the opportunity to collaborate and build relationships with colleagues in the office.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the product management team
- Final interview with the senior leadership team
Key Assessment Areas:
- Product marketing experience and expertise
- Communication and presentation skills
- Collaboration and teamwork skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work that demonstrate your ability to create clear and compelling product positioning and messaging, as well as your experience with sales enablement materials
- Be ready to discuss your understanding of the CE market trends, customer needs, and competitive landscape, as well as your ability to translate complex topics into simple, clear, and intuitive language
ATS Keywords: Product Marketing, Market Intelligence, Product Positioning, Content Creation, Sales Enablement, Partner Enablement, Analyst Support, Stakeholder Engagement, SaaS Products, Enterprise Software Solutions, Marketing Collateral, Sales Support, Training, Collaboration, Communication, Team Player
ASSUMPTION: Wolters Kluwer uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Wolters Kluwer uses a variety of tools and technologies to support its marketing efforts, and experience with these tools may be beneficial for candidates applying for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric - Wolters Kluwer prioritizes understanding and meeting the needs of its customers
- Collaboration - The company fosters a culture of teamwork and collaboration to drive innovation and success
- Integrity - Wolters Kluwer is committed to acting with honesty, fairness, and respect in all its interactions
Work Style:
- Matrixed organizational structure - This role requires working with multiple teams and stakeholders to develop and execute go-to-market strategies and create sales enablement materials
- Fast-paced and dynamic - Wolters Kluwer operates in a fast-changing market and requires employees to be adaptable and responsive to new opportunities and challenges
- Data-driven - The company uses data and analytics to inform its decision-making and drive continuous improvement
Self-Assessment Questions:
- Do you have experience working in a matrixed organizational structure and collaborating with multiple teams and stakeholders?
- Are you comfortable working in a fast-paced and dynamic environment, and able to adapt to new opportunities and challenges as they arise?
- Do you have strong data analysis and interpretation skills, and the ability to use data to inform your decision-making?
ASSUMPTION: Wolters Kluwer values candidates who are strong communicators, collaborative team players, and able to work effectively within a matrixed organizational structure. The company also prioritizes data-driven decision-making and values employees who are comfortable working in a fast-paced and dynamic environment.
⚠️ Potential Challenges
- Working with multiple teams and stakeholders to develop and execute go-to-market strategies and create sales enablement materials may require strong project management and communication skills
- The fast-paced and dynamic nature of the company's operating environment may present challenges for candidates who prefer a more stable and predictable work environment
- The requirement to travel up to 10% of the time may present challenges for candidates who prefer to work remotely full-time
- The competitive landscape and market trends for CE products may change rapidly, requiring candidates to be adaptable and responsive to new opportunities and challenges
ASSUMPTION: While this role offers significant opportunities for professional growth and development, it also presents potential challenges that candidates should be aware of and prepared to address.
📈 Similar Roles Comparison
- This role is similar to other senior product marketing roles in the information services industry, but may differ in terms of the specific products and markets served, as well as the company's size and organizational structure
- The CE market trends, customer needs, and competitive landscape may vary depending on the specific region and industry vertical served by the company
- Career progression in this role may involve taking on additional responsibilities or moving into a more senior role within the product marketing function or another function within the company
ASSUMPTION: While this role is similar to other senior product marketing roles in the information services industry, it is important for candidates to consider the specific aspects of the role and the company that make it unique, as well as the opportunities and challenges that it presents.
📝 Sample Projects
- Developing a go-to-market plan for a new CE product launch, including market analysis, product positioning, and sales enablement materials
- Creating a series of product videos and other marketing collateral to highlight the benefits of CE products to enterprise businesses
- Supporting the sales team with custom sales strategies and materials for a major customer acquisition campaign
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and activities that the Senior Product Marketing Specialist may be involved in, and are not exhaustive or guaranteed to be included in the role.
❓ Key Questions to Ask During Interview
- Can you describe the typical go-to-market process for CE products at Wolters Kluwer, and how this role fits into that process?
- How does Wolters Kluwer support its product marketing teams in developing and executing go-to-market strategies and creating sales enablement materials?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these priorities?
- How does Wolters Kluwer foster a culture of collaboration and teamwork, and what opportunities are there for collaboration with other teams and functions within the company?
- What are the key challenges and opportunities facing the CE business at Wolters Kluwer, and how does this role contribute to addressing these challenges and capitalizing on these opportunities?
ASSUMPTION: These key questions are intended to help candidates better understand the role, the company, and the opportunities and challenges that it presents. Candidates should tailor their questions to their specific interests and priorities, and be prepared to ask follow-up questions based on the interviewer's responses.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your product marketing experience, communication and collaboration skills, and experience with sales enablement materials
- Prepare examples of your past work that demonstrate your ability to create clear and compelling product positioning and messaging, as well as your experience with sales enablement materials
- Be ready to discuss your understanding of the CE market trends, customer needs, and competitive landscape, as well as your ability to translate complex topics into simple, clear, and intuitive language
- Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
