📌 Core Information
🔹 Job Title: Senior Product Marketing Specialist, B2B
🔹 Company: Blockchain.com
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: Hybrid (4 days in-office)
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing lead generation campaigns for Blockchain.com Institutional
- Supporting the sales team by setting up effective nurture campaigns
- Assisting with branding and promotional activities for Blockchain.com at industry events
- Collaborating with the broader marketing team on various projects and initiatives
ASSUMPTION: This role requires a strong understanding of B2B marketing principles and lead generation strategies, as well as experience in branding and product marketing.
📋 Key Responsibilities
✅ Lead Generation: Develop and execute lead generation campaigns for Blockchain.com Institutional
✅ Nurturing & Lead Qualifying: Work with the Blockchain.com Institutional sales teams to set up effective nurture campaigns through Salesforce
✅ Event Marketing: Assist with branding and promotional activities for Blockchain.com at industry events, develop event collateral materials, and coordinate logistics for event participation
✅ Marketing Support: Assist the broader Marketing Team with various ad-hoc projects and initiatives
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and collaborative teamwork to drive marketing efforts for Blockchain.com's Institutional business.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 5 years of experience in a B2B marketing or sales support role
Required Skills:
- Proven track record in B2B marketing or sales support
- Strong understanding of B2B marketing principles and lead generation strategies
- Experience in branding and/or product marketing
- Excellent communication and interpersonal skills
- Event management experience, including small to large-scale events
- Creativity and marketing design skills (comfortable with tools like Canva)
- Excellent written communication skills and copywriting experience
- Passion for the cryptocurrency industry and staying up-to-date with trends
Preferred Skills:
- Experience with Salesforce or similar CRM platforms
- Familiarity with the crypto industry and Blockchain.com's products
ASSUMPTION: Candidates should have a strong foundation in B2B marketing and a genuine passion for the cryptocurrency industry to succeed in this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (based on experience and industry standards for a Senior Product Marketing Specialist in London)
Benefits:
- Competitive full-time salary
- Meaningful equity in an industry-leading company
- Unlimited vacation policy
- Crypto bonuses
- Performance-based bonuses paid in cash
- Apple equipment provided by the company
- Awesome office locations and hybrid working options
Working Hours: Full-time (40 hours per week, with flexible hours and a mandatory in-office presence four days per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Product Marketing Specialist role in London, considering the candidate's experience level and the company's size and success.
📌 Applicant Insights
🔍 Company Context
Industry: Blockchain.com operates in the technology, information, and internet industry, focusing on cryptocurrency and blockchain technology
Company Size: Blockchain.com has 201-500 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth
Founded: Blockchain.com was founded in 2011 and has since grown to become one of the world's leading crypto finance houses
Company Description:
- Blockchain.com is the world's leading software platform for digital assets
- Offers the largest production blockchain platform in the world
- Provides a wide range of products and services, including a wallet, exchange, and institutional services
Company Specialties:
- Bitcoin
- Ethereum
- Internet and web development
- Software and cryptography
Company Website: http://www.blockchain.com
ASSUMPTION: Blockchain.com's focus on innovation, growth, and customer satisfaction creates an exciting work environment for employees.
📊 Role Analysis
Career Level: This role is a senior-level position, offering significant responsibility and the opportunity to make a substantial impact on the company's marketing efforts
Reporting Structure: The Senior Product Marketing Specialist will report directly to the Head of Marketing and work closely with the sales and marketing teams
Work Arrangement: This is a hybrid role, with a mandatory in-office presence four days per week and the option to work remotely one day per week
Growth Opportunities:
- Potential to grow within the marketing team or explore other departments within the company
- Opportunities to work on high-impact projects and gain exposure to various aspects of the business
- Chance to develop skills in a fast-paced, innovative industry
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Blockchain.com's London office is a modern, collaborative workspace designed to foster innovation and creativity
Office Location(s): 86-90 Paul Street, London, London EC2A 4NE, GB
Geographic Context:
- London is a major global hub for the technology and finance industries
- The city offers a vibrant culture, rich history, and ample opportunities for personal and professional growth
- London's diverse and multicultural environment provides a stimulating work environment
Work Schedule: The work schedule is flexible, with a mandatory in-office presence four days per week and the option to work remotely one day per week
ASSUMPTION: Blockchain.com's London office provides a dynamic and engaging work environment, with ample opportunities for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-person or video interview with the hiring manager and/or team members
- Final interview with the Head of Marketing or another senior team member
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Communication and interpersonal skills
- Creativity and problem-solving abilities
- Passion for the cryptocurrency industry and Blockchain.com's products
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your passion for the cryptocurrency industry and Blockchain.com's products in your application materials
- Prepare for behavioral and situational interview questions that focus on your marketing experience and problem-solving abilities
ATS Keywords: B2B marketing, lead generation, branding, product marketing, communication skills, event management, marketing design, copywriting, passion for crypto
ASSUMPTION: Blockchain.com's application process is designed to assess candidates' marketing expertise, creativity, and cultural fit within the company.
🛠️ Tools & Technologies
- Salesforce (or similar CRM platforms)
- Canva (or similar design tools)
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is not required but would be beneficial for candidates applying for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Transparent
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment?
- Are you a strong communicator with excellent interpersonal skills?
- Do you have a passion for the cryptocurrency industry and staying up-to-date with trends?
ASSUMPTION: Blockchain.com values candidates who are passionate, innovative, and results-driven, with strong communication skills and a collaborative work style.
⚠️ Potential Challenges
- The fast-paced nature of the cryptocurrency industry may require adaptability and quick decision-making
- The role may involve working with tight deadlines and managing multiple projects simultaneously
- The hybrid work arrangement may present challenges in maintaining work-life balance
- The competitive nature of the crypto industry may require continuous learning and skill development
ASSUMPTION: These challenges can be overcome by candidates who are adaptable, organized, and committed to continuous learning and growth.
📈 Similar Roles Comparison
- This role is unique in its focus on the cryptocurrency industry and Blockchain.com's products
- Similar roles in other industries may have different target audiences, products, and market conditions
- Career progression in this role may involve moving into a management or leadership position within the marketing team or exploring other departments within the company
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries, with a focus on the fast-paced and innovative cryptocurrency industry.
📝 Sample Projects
- Developing and executing a lead generation campaign for Blockchain.com Institutional
- Creating event collateral materials and coordinating logistics for an industry event
- Collaborating with the sales team to set up effective nurture campaigns through Salesforce
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Senior Product Marketing Specialist may be involved in.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Blockchain.com support the professional development and growth of its employees?
- What are the most significant challenges facing the marketing team in the coming months, and how can this role contribute to addressing them?
- How does Blockchain.com approach event marketing, and what opportunities are there for growth and innovation in this area?
- What is the company's long-term vision for its Institutional business, and how can this role contribute to its success?
ASSUMPTION: These interview questions are designed to provide insight into the company's culture, growth opportunities, and the specific challenges and priorities facing the marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your marketing experience and problem-solving abilities
- Follow up with the hiring manager or HR team one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
