📌 Core Information
🔹 Job Title: Senior Programmatic Executive - Display & Video
🔹 Company: TUI
🔹 Location: Luton, United Kingdom
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-04-25
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site with hybrid option (1 day/week)
🚀 Job Overview
Key aspects of this role include:
- Managing high-impact brand and direct response programmatic campaigns across Display and Video ecosystems
- Working closely with Digital Marketing Manager - Display & Video and Google representatives to optimize campaigns
- Delivering innovative campaigns with a test-and-learn approach
- Collaborating with internal teams to leverage data-driven automation and ensure creatives are aligned with other channels
- Identifying new opportunities and formats to test based on industry developments and new product features
ASSUMPTION: This role requires a strong understanding of programmatic advertising, particularly on Display and Video platforms, and the ability to work effectively with both internal teams and external partners.
📋 Key Responsibilities
✅ Set up and manage high-impact brand and direct response programmatic campaigns across Display and Video ecosystems
✅ Collaborate with Digital Marketing Manager - Display & Video and Google representatives to optimize campaigns
✅ Deliver innovative campaigns with an ongoing test-and-learn approach
✅ Work closely with internal teams to leverage data-driven automation and ensure creatives are aligned with other channels
✅ Identify new opportunities and formats to test based on industry developments and new product features
✅ Provide regular forecasts on campaign delivery and suggest ways to drive efficiency or increase scale
✅ Support the creation of 1st and 2nd party audience segments and identify opportunities to test in line with strict A/B test frameworks
✅ Work closely with the agency to ensure the smooth-running of trafficking and tag management across DV360 and other partners
✅ Stay current with industry changes and propose new initiatives to help TUI stay ahead of the competition
ASSUMPTION: This role involves a high level of responsibility and requires strong organizational skills, attention to detail, and the ability to work effectively under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: Proven experience in using Demand Side Platforms, ideally DV360, with a strong focus on Display and Video campaigns
Required Skills:
- Advanced Excel skills and SDF knowledge
- Strong collaborative ethic to work with internal and external stakeholders in a fast-paced environment
- Excellent attention to detail with an analytical mind
- Ability to apply past experience to challenge and optimize campaigns to maximize performance
Preferred Skills:
- Knowledge of SSPs and the wider marketing tech stack (Tealium, Adobe)
- Experience using CM360 and Google Analytics
ASSUMPTION: Candidates should have a proven track record in programmatic advertising, with a strong focus on Display and Video campaigns, and a solid understanding of the marketing tech stack.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Based on industry standards for a mid-senior level role in Luton)
Benefits:
- Attractive remuneration
- Discretionary bonus schemes
- Generous travel benefits
- Extensive health & well-being support
Working Hours: Full-time (37.5 hours/week) with flexible working options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level role in Luton. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Travel and Leisure
Company Size: 10,001+ employees (Large enterprise)
Founded: 1968 (as Thomson Travel)
Company Description:
- TUI is a leading global travel and leisure experience company that makes holiday dreams come true for people around the world
- With 1200 travel agencies and online portals, five airlines, over 400 hotels, 16 cruise liners, and digital platforms for tours and activities, TUI offers a wide range of holiday experiences
- The company is committed to sustainable tourism and has projects in over 30 countries worldwide through the TUI Care Foundation
Company Specialties:
- TUI Cruises
- TUI.com
- Hapag Lloyd Cruises
- TUI Care Foundation
- Travel.me
- GoTUI.com
- TUI BLUE
- ROBINSON Club
- TUI MAGIC LIFE
- TUI Cars
- TUI SENSATORI
- TUI Foundation
- TUI policyLOUNGE
- TUI Musement
- Hotels & Resort
- Airlines
- Cruises
Company Website: http://www.tuigroup.com
ASSUMPTION: TUI is a large, global enterprise with a diverse range of brands and products, offering extensive opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level (Experienced professional)
Reporting Structure: Reports directly to the Digital Marketing Manager - Display & Video and supports the Programmatic Executive
Work Arrangement: Hybrid (1 day/week in the Luton office)
Growth Opportunities:
- Potential to take on more responsibility and advance to a management role
- Opportunities to work on global projects and teams
- Access to the TUI Learning Hub for professional development
ASSUMPTION: This role offers significant opportunities for career growth and development within a large, global enterprise.
🌍 Location & Work Environment
Office Type: Hybrid (1 day/week in the Luton office)
Office Location(s): Luton, United Kingdom
Geographic Context:
- Luton is a large town in Bedfordshire, England, with a population of approximately 210,000
- The town is well-connected by road and rail, with easy access to London and other major cities
- Luton is home to London Luton Airport, which serves as a major hub for international travel
Work Schedule: Full-time (37.5 hours/week) with flexible working options
ASSUMPTION: The hybrid work arrangement offers a good balance between working from home and being present in the office for collaboration and team-building.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face or video interview with the hiring manager
- Final interview with the relevant stakeholders
Key Assessment Areas:
- Technical skills in programmatic advertising, particularly on Display and Video platforms
- Problem-solving and analytical skills
- Collaboration and communication skills
- Adaptability and willingness to learn
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work effectively in a team
- Research TUI's company culture and be prepared to discuss how your values align with the company's
ATS Keywords: Programmatic, Display, Video, DV360, Google Analytics, Excel, Data-Driven Automation, Audience Segmentation, Campaign Reporting, Ad Operations, Collaboration, Analytical Skills, Marketing Tech Stack, Troubleshooting, Forecasting, Innovation
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit within the TUI team.
🛠️ Tools & Technologies
- DV360
- Google Analytics
- Excel
- SDF
- Tealium (preferred)
- Adobe (preferred)
ASSUMPTION: The candidate should have a strong working knowledge of DV360, Google Analytics, and Excel. Familiarity with Tealium and Adobe would be an asset but is not required.
👔 Cultural Fit Considerations
Company Values:
- Passionate about travel
- Customer-centric
- Innovative and entrepreneurial
- Collaborative and inclusive
- Sustainable and responsible
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Focused on continuous improvement
Self-Assessment Questions:
- Do you have a passion for travel and a deep understanding of the travel industry?
- Are you comfortable working in a dynamic, fast-paced environment and able to adapt to change?
- Do you have strong collaboration and communication skills, and are you able to work effectively with both internal teams and external partners?
- Are you committed to continuous learning and professional development?
ASSUMPTION: TUI values candidates who are passionate about travel, customer-centric, innovative, collaborative, and committed to sustainability and responsible business practices.
⚠️ Potential Challenges
- Working in a fast-paced environment with tight deadlines and high expectations
- Managing multiple campaigns and stakeholders simultaneously
- Keeping up-to-date with industry developments and new product features
- Collaborating effectively with remote teams and external partners
- Working in a large, global enterprise with a diverse range of brands and products
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively under pressure in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Media Planner/Buyer or Senior Programmatic Specialist within the marketing industry
- However, this role has a specific focus on Display and Video campaigns and requires a strong understanding of the marketing tech stack
- Career progression in this role could lead to a management position or a move into a more specialized area of programmatic advertising
ASSUMPTION: This role offers a unique opportunity to specialize in Display and Video programmatic advertising within a large, global enterprise.
📝 Sample Projects
- Developing and executing a high-impact brand campaign across Display and Video platforms to drive awareness and consideration
- Optimizing a direct response campaign to improve conversion rates and reduce cost per acquisition
- Creating and testing new audience segments to identify opportunities for improved performance
- Collaborating with internal teams to ensure creatives are aligned with other channels and promote the right products and destinations to the right audiences
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from campaign development and optimization to audience segmentation and cross-channel collaboration.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the broader marketing strategy for TUI?
- What opportunities are there for professional development and career growth within the team and the wider organization?
- How does TUI support work-life balance for its employees?
- What are the biggest challenges facing the team currently, and how can this role help address them?
ASSUMPTION: These questions will help you better understand the role's priorities, fit within the organization, and opportunities for professional development and career growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare a cover letter that explains why you are interested in this role and how your skills and experience make you a strong fit
- If you have relevant portfolio examples or case studies, be prepared to share them during the interview process
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
