Senior Programmatic Manager (all gender) - International Hub

📌 Core Information

🔹 Job Title: Senior Programmatic Manager (all gender) - International Hub

🔹 Company: Havas Group

🔹 Location: Frankfurt, Hamburg

🔹 Job Type: Full-time, Part-time (min. 30h per week)

🔹 Category: Advertising Services

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (up to 50% remote)

🚀 Job Overview

Key aspects of this role include:

• Operational management of programmatic campaigns across various DSPs
• Strategic development of full-funnel programmatic strategies
• Collaboration with cross-functional teams for integrated solutions
• International stakeholder management with publishers, data providers, and tech providers
• Mentoring and onboarding of junior colleagues

ASSUMPTION: This role requires a balance of operational campaign management and strategic planning, with a strong focus on international collaboration and team leadership.

📋 Key Responsibilities

✅ Implement operational programmatic campaigns in various DSPs and manage IO campaigns

✅ Develop customer journey related programmatic strategies across the entire funnel

✅ Create digital media plans for programmatic and IO campaigns, collaborating with consultants and ad operations teams

✅ Maintain continuous dialogue with international stakeholders, including publishers, data providers, and technology providers

✅ Develop best practice models and generate insights for always-on optimization

✅ Drive innovation and further development of programmatic excellence for clients

✅ Onboard new colleagues and mentor junior team members

ASSUMPTION: This role involves a mix of hands-on campaign management, strategic planning, stakeholder communication, and team leadership.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in programmatic campaign management, with a strong focus on DSPs

Required Skills:

• Proven experience in setting up and optimizing campaigns in various DSPs (DV360, The Trade Desk, etc.)
• Deep understanding of programmatic full-funnel strategies and campaign management technologies
• Strong analytical skills and ability to convey complex issues
• Excellent proficiency in Microsoft Office, especially Excel

Preferred Skills:

• Experience working with international teams and stakeholders
• Fluency in multiple languages

ASSUMPTION: Candidates should have a strong background in programmatic campaign management and a solid understanding of full-funnel strategies. International experience is a plus.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (full-time equivalent, based on industry standards for this role and experience level)

Benefits:

• Fitness membership (€10/month)
• Team events and activities
• Individual development plan and regular feedback
• Access to Havas University with over 200 trainings and workshops
• Sabbaticals and workation opportunities

Working Hours: 40 hours per week (part-time options available)

ASSUMPTION: The salary range is estimated based on industry standards for this role and experience level in Germany. Benefits are comprehensive and focus on employee well-being, professional development, and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. Havas Group is one of the world’s largest global communications networks, with over 23,000 employees in over 100 markets.

Company Size: 10,001+ employees. As a large organization, Havas offers extensive resources and opportunities for career growth and collaboration.

Founded: 1835. Havas has a rich history and established reputation in the advertising industry.

Company Description:

• Havas is committed to making a meaningful difference to brands, businesses, and people
• Their Converged model offers integrated, data-driven communications solutions
• Havas has a strong focus on diversity, inclusion, and employee well-being

Company Specialties:

• Advertising services
• Media planning and buying
• Creative services
• Data intelligence and analytics

Company Website: www.havas.com

ASSUMPTION: Havas Group is a well-established, global advertising network with a strong commitment to diversity, inclusion, and employee well-being. Their Converged model allows for integrated, data-driven communications solutions.

📊 Role Analysis

Career Level: Mid to Senior level. This role offers opportunities for strategic input, team leadership, and career growth within the organization.

Reporting Structure: This role reports directly to the Head of Programmatic and works closely with cross-functional teams, including consultants, ad operations, and international stakeholders.

Work Arrangement: Hybrid. This role offers a flexible work arrangement with up to 50% remote work and opportunities for workation and sabbaticals.

Growth Opportunities:

• Progression to a leadership or management role within the programmatic team
• Expansion into other areas of the business, such as creative services or data intelligence
• International opportunities within the Havas network

ASSUMPTION: This role offers strong opportunities for career growth and development within the organization, with a clear path to leadership and international roles.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces in Frankfurt and Hamburg.

Office Location(s): 29/30 Quai de Dion Bouton, Puteaux, 92800, FR (Headquarters), with local offices in Frankfurt and Hamburg.

Geographic Context:

• Frankfurt: A major financial hub with a vibrant tech and startup scene
• Hamburg: A historic port city with a strong cultural scene and a growing tech industry

Work Schedule: Flexible, with a focus on results and output rather than hours worked.

ASSUMPTION: The work environment is collaborative and modern, with a focus on employee well-being and work-life balance. The geographic context offers opportunities for cultural engagement and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or virtual interview with the hiring manager and team members
• Final interview with the Head of Programmatic

Key Assessment Areas:

• Programmatic campaign management skills
• Strategic thinking and full-funnel planning
• International stakeholder management
• Team leadership and mentoring abilities

Application Tips:

• Highlight relevant experience with DSPs and full-funnel programmatic strategies
• Demonstrate strong analytical skills and ability to convey complex issues
• Showcase international experience and language skills
• Tailor your resume and cover letter to emphasize your fit for this role

ATS Keywords: Programmatic campaign management, DSPs, full-funnel strategies, international stakeholder management, team leadership, mentoring, data analysis, Microsoft Excel

ASSUMPTION: The application process is thorough and focuses on assessing the candidate's technical skills, strategic thinking, and cultural fit. Tailoring the resume and cover letter to the role is essential.

🛠️ Tools & Technologies

• DSPs: DV360, The Trade Desk, Yahoo DSP, HAWK DSP, Xandr, Google Ads, Taboola, Teads
• Ad serving and ad verification platforms
• Tracking and analytics tools
• Microsoft Office Suite, especially Excel

ASSUMPTION: This role requires proficiency in various DSPs and campaign management technologies. Familiarity with Microsoft Office Suite, especially Excel, is also essential.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Innovation
• Collaboration
• Excellence

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to change
• Results-focused and accountable

Self-Assessment Questions:

• How do you approach mentoring and supporting junior colleagues?
• How have you managed international stakeholders in previous roles?
• How do you balance operational campaign management with strategic planning?

ASSUMPTION: Havas Group values a collaborative, innovative, and results-driven work environment. Candidates should be adaptable, data-driven, and committed to excellence.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously
• Keeping up with the rapidly evolving programmatic landscape
• Balancing operational tasks with strategic planning and team leadership
• Adapting to a large, global organization with a diverse range of clients and teams

ASSUMPTION: This role presents both operational and strategic challenges, requiring strong time management, adaptability, and leadership skills.

📈 Similar Roles Comparison

• Unlike traditional media planning roles, this position focuses exclusively on programmatic campaign management and strategy
• Compared to other programmatic roles, this position offers a strong focus on international stakeholder management and team leadership
• Career progression in this role could lead to leadership or management positions within the programmatic team or other areas of the business

ASSUMPTION: This role offers a unique blend of operational campaign management, strategic planning, international stakeholder management, and team leadership, setting it apart from other programmatic roles.

📝 Sample Projects

• Developing and implementing a full-funnel programmatic strategy for an international client
• Managing and optimizing a large-scale programmatic campaign across multiple DSPs
• Conducting a comprehensive audit of an existing programmatic setup and recommending improvements

ASSUMPTION: These sample projects reflect the strategic, operational, and analytical aspects of the role, as well as the international focus and team leadership requirements.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall programmatic strategy for the agency and its clients?
• What are the most challenging aspects of managing international stakeholders in this role?
• How does the agency support the professional development and growth of its programmatic team members?
• What are the key priorities for this role in the first 90 days?
• How does the agency approach work-life balance and employee well-being?

ASSUMPTION: These questions focus on the strategic context of the role, the challenges and opportunities it presents, and the agency's commitment to employee growth and well-being.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience with DSPs, full-funnel programmatic strategies, and international stakeholder management
• Prepare for interview questions that assess your technical skills, strategic thinking, and cultural fit
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.