Senior Programmatic Manager (all gender) - International Hub

📌 Core Information

🔹 Job Title: Senior Programmatic Manager (all gender) - International Hub

🔹 Company: Havas Group

🔹 Location: Frankfurt, Hamburg

🔹 Job Type: Part-time (min. 30h per week)

🔹 Category: Advertising & Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid option (up to 50% remote)

🚀 Job Overview

Key aspects of this role include:

• Operational programmatic campaign implementation and management
• Strategic programmatic planning across the full funnel
• Cross-functional collaboration with consultants, ad operations, and other teams
• International stakeholder management with publishers, data providers, and tech providers
• Mentoring and onboarding of new colleagues

ASSUMPTION: This role requires a balance of operational excellence, strategic thinking, and strong stakeholder management skills. The international hub aspect suggests experience working with global teams and understanding of international markets.

📋 Key Responsibilities

✅ Implement operational programmatic campaigns in various DSPs and manage IO campaigns

✅ Develop customer journey related programmatic strategies along the entire funnel

✅ Create digital media plans for programmatic and IO campaigns

✅ Maintain close dialogue with publishers, data providers, and technology providers

✅ Develop best practice models and generate insights for always-on optimization

✅ Drive innovation and further development of programmatic excellence for customers

✅ Onboard new colleagues and mentor juniors

ASSUMPTION: This role involves a mix of tactical campaign management, strategic planning, and team leadership. Strong analytical and communication skills are essential for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in programmatic advertising, with a strong focus on DSPs and full funnel strategies

Required Skills:

• Proven experience in setting up and optimizing campaigns in DSPs (DV360, The Trade Desk, Yahoo DSP, HAWK DSP, Xandr, Google Ads, Taboola, Teads)
• Deep understanding of programmatic full funnel strategies and campaign management technologies
• Strong analytical skills and ability to convey complex issues
• Proficient in Microsoft Office applications, especially Excel

Preferred Skills:

• Experience working in an international hub or with global teams
• Fluency in multiple languages

ASSUMPTION: Given the international hub aspect, fluency in multiple languages could be an asset. The required experience level suggests a need for proven expertise in programmatic advertising.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (full-time equivalent, based on industry standards for this role and experience level)

Benefits:

• Fitness membership for €10 per month
• Motivation events and team-building activities
• Individual development plan, regular feedback, and further training opportunities
• Access to Havas University with over 200 trainings and workshops

Working Hours: Part-time (min. 30 hours per week) with flexible hybrid work arrangement (up to 50% remote)

ASSUMPTION: The salary range is estimated based on industry standards for a senior programmatic manager role in Germany. The benefits package is comprehensive and tailored to employee well-being and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 10,001+ employees

Founded: 1835

Company Description:

• Havas is a global communications network founded in 1835, with over 23,000 employees in over 100 markets
• Havas offers integrated solutions across all areas of modern communication, including classic media, social media, programmatic media, search, performance, e-commerce, creation, data intelligence, ad tech, consumer insights, modeling, and custom research projects
• Havas works with clients such as Bauhaus, Hyundai Kia, Nintendo, O2, Puma, RedBull, and Sparkasse

Company Specialties:

• Integrated communications solutions
• Programmatic advertising
• Data intelligence and ad tech
• Creative services

Company Website: www.havas.com

ASSUMPTION: Havas is a large, global agency with a strong focus on integrated communications solutions. This role is part of Havas Media Germany, which operates as a central location in Frankfurt am Main with over 500 media experts.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Head of Programmatic and works closely with various teams, including consultants, ad operations, and international stakeholders

Work Arrangement: Hybrid, with up to 50% remote work possible

Growth Opportunities:

• Potential to take on more responsibilities and mentor junior team members
• Opportunities to work on international campaigns and collaborate with global teams
• Access to Havas University for professional development and skill-building

ASSUMPTION: This role offers opportunities for professional growth through mentoring, international collaboration, and access to training resources. The hybrid work arrangement provides flexibility and work-life balance.

🌍 Location & Work Environment

Office Type: Hybrid, with a central location in Frankfurt am Main and the option to work from Hamburg

Office Location(s): Frankfurt am Main, Hamburg

Geographic Context:

• Frankfurt am Main is a major financial hub and the fifth-largest city in Germany
• Hamburg is the second-largest city in Germany and a major port city
• Both locations offer vibrant cultural scenes, excellent public transportation, and a high quality of life

Work Schedule: Part-time (min. 30 hours per week) with flexible hybrid work arrangement (up to 50% remote)

ASSUMPTION: The hybrid work arrangement allows for flexibility and a good work-life balance. Both Frankfurt am Main and Hamburg offer attractive living environments with strong cultural scenes and excellent public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• On-site or virtual interview with the team
• Final interview with the Head of Programmatic

Key Assessment Areas:

• Programmatic campaign management and optimization skills
• Strategic thinking and full funnel planning
• Stakeholder management and communication skills
• Analytical skills and data-driven decision-making

Application Tips:

• Highlight relevant experience in programmatic advertising and full funnel strategies
• Demonstrate strong analytical skills and data-driven approach
• Showcase experience working with international teams or in an international hub
• Tailor your resume and cover letter to emphasize your fit for this role and Havas' company culture

ATS Keywords: Programmatic, DSPs, full funnel, campaign management, stakeholder management, data analysis, Microsoft Office, Excel

ASSUMPTION: The application process is likely to involve multiple interviews, focusing on both technical skills and cultural fit. Tailoring your application materials to highlight relevant experience and skills is essential.

🛠️ Tools & Technologies

• DSPs: DV360, The Trade Desk, Yahoo DSP, HAWK DSP, Xandr, Google Ads, Taboola, Teads
• Microsoft Office Suite, especially Excel
• Campaign management technologies (ad serving, ad verification, tracking, analytics)

ASSUMPTION: Proficiency in various DSPs and campaign management technologies is required for this role. Familiarity with Microsoft Office Suite, particularly Excel, is also essential.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Innovation
• Collaboration
• Excellence
• Responsibility

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and open to change
• Results-focused and proactive

Self-Assessment Questions:

• Do you have a strong data-driven approach to programmatic advertising and campaign management?
• Are you comfortable working in a collaborative, team-oriented environment?
• Can you adapt to change and thrive in a dynamic, fast-paced work environment?

ASSUMPTION: Havas values integrity, innovation, collaboration, excellence, and responsibility. This role requires a data-driven, collaborative, and adaptable work style. Assessing your fit with these values and work style preferences is essential.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously
• Keeping up with the fast-paced evolution of programmatic advertising and technology
• Balancing operational tasks with strategic planning and team leadership
• Working effectively in a hybrid or remote work environment

ASSUMPTION: This role involves managing multiple campaigns and stakeholders, requiring strong organizational skills and time management. Keeping up with industry developments and balancing operational tasks with strategic planning are also potential challenges. Effective communication and collaboration in a hybrid or remote work environment are crucial for success.

📈 Similar Roles Comparison

• This role focuses on programmatic advertising and campaign management, unlike related positions that may focus on other channels or disciplines within advertising and marketing
• Havas' international hub aspect offers opportunities to work with global teams and gain international experience
• Career progression in this role could lead to management or specialist positions within programmatic advertising or broader marketing roles

ASSUMPTION: This role is unique in its focus on programmatic advertising and the international hub aspect. Career progression could lead to management or specialist positions within programmatic advertising or broader marketing roles.

📝 Sample Projects

• Developing a full funnel programmatic strategy for a global brand launch
• Optimizing campaign performance across multiple DSPs for a regional retailer
• Collaborating with international teams to implement a global programmatic campaign

ASSUMPTION: Sample projects in this role could involve strategic planning, campaign optimization, and international collaboration. Demonstrating experience in these areas is essential for success.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the programmatic department?
• How does Havas support the professional development and growth of its employees in this role?
• What are the key priorities for this role in the first 90 days?
• How does Havas approach work-life balance and flexibility for employees in this role?
• What are the most challenging aspects of this role, and how has the team addressed them in the past?

ASSUMPTION: Asking these questions can help you better understand the team dynamics, professional development opportunities, and challenges associated with this role. This information is crucial for assessing your fit and making an informed decision about the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your programmatic campaign work and data-driven insights
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.