📌 Core Information
🔹 Job Title: Senior Regional Marketing Manager
🔹 Company: Cymulate
🔹 Location: United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional marketing strategies
- Driving pipeline generation and accelerating deal velocity
- Collaborating with cross-functional teams to align marketing efforts with sales goals
- Leading and mentoring a team of marketing professionals
- Managing regional marketing budgets and optimizing program ROI
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in B2B field marketing to drive regional marketing success.
📋 Key Responsibilities
Regional Marketing Strategy and Execution:
- Develop and execute regional marketing strategies in partnership with the Senior Director of Global Demand Generation
- Optimize and expand marketing programs to drive strong ROI
- Focus on generating marketing-sourced pipeline and accelerating deal velocity
- Collaborate with other regional leaders to scale successful campaigns across the Americas region
- Own and manage the regional marketing budget
Account-Based Marketing (ABM) Strategy:
- Drive the adoption and execution of ABM go-to-market strategies in the Americas region
- Partner with the Global ABM Manager to educate and enable the regional team on ABM best practices
- Collaborate with the DG and ABM teams to identify and track target accounts
- Work with DG/ABM team and execute 1:Few and 1:1 campaigns
Data-Driven Insights and Performance Analysis:
- Understand market dynamics and business segments that influence the region
- Conduct ongoing analysis of marketing performance and key KPIs
- Recommend and implement actions to meet or exceed regional marketing goals
- Align marketing efforts with revenue targets and conduct gap analysis with corrective planning as needed
Sales Alignment and Collaboration:
- Serve as the primary marketing contact for regional sales leadership (SDRs, AEs, and Regional VPs)
- Build and maintain strong relationships with sales stakeholders
- Participate in sales calls and provide regular marketing updates
- Lead and facilitate Sales & Marketing meetings to ensure alignment on goals and priorities
Team Leadership and Development:
- Coach and mentor direct reports (Marketing/Field Specialists)
- Conduct regular performance reviews and provide ongoing feedback
- Offer clear direction through effective planning, organization, and project management
ASSUMPTION: This role requires strong leadership, strategic planning, and excellent communication skills to effectively manage regional marketing efforts and team members.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-5 years of experience in a B2B field marketing role with a proven track record of driving pipeline and revenue impact
Required Skills:
- Proven success in developing and executing regional marketing strategies
- Strong leadership and team management skills
- Excellent communication and collaboration skills
- Proven ability to analyze data and make data-driven decisions
- Experience with ABM strategies and tools
- Familiarity with marketing automation platforms (e.g., Marketo, Pardot)
- Strong project management skills
Preferred Skills:
- Experience in cybersecurity marketing
- Demonstrated success in leading and executing ABM strategies in partnership with sales teams
- Proven ability to plan and execute high-impact, ROI-focused events and marketing activities
- Strong cross-functional collaboration skills with the ability to influence and align across teams
ASSUMPTION: Candidates with experience in the cybersecurity industry and a proven track record in ABM strategies will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Marketing Manager role in the United States with 5-10 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements (remote work and flexible hours)
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with the possibility of remote work and flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits package is competitive and designed to attract and retain top talent in the marketing field.
📌 Applicant Insights
🔍 Company Context
Industry: Cymulate operates in the cybersecurity industry, focusing on continuous security validation and helping companies manage their cybersecurity posture against evolving threats.
Company Size: Cymulate is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment.
Founded: Cymulate was founded in 2016 and has since grown to become a leading provider of continuous security validation solutions.
Company Description:
- Cymulate's SaaS-based platform enables companies to continuously challenge, validate, and optimize their cybersecurity posture end-to-end across the MITRE ATT&CK® framework.
- The platform provides threat intelligence-led risk assessments and an open framework for creating and automating red and purple teaming scenarios.
- Cymulate allows security professionals to manage, know, and control their dynamic environment, empowering them to make data-driven decisions to improve their security posture.
Company Specialties:
- Cyber Posture
- Cyber Attack Simulation
- Breach and Attack Simulation
- Validate Controls
- Security Validation
- Security Risk Assessment
- Cyber Risk Assessment
- Security Testing
- Security Controls
- Security Threat Assessment
- Cyber Intelligence
- Bas
- Breach and Attack Simulation
- Cyber Threat Assessment
- IT Security Assessment
- Automated Penetration Testing
Company Website: http://www.cymulate.com
ASSUMPTION: Cymulate's focus on continuous security validation and its comprehensive suite of services make it an attractive employer for marketing professionals seeking to make an impact in the cybersecurity industry.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals with 4-5 years of B2B field marketing experience and 2-3 years in a people management capacity.
Reporting Structure: The Senior Regional Marketing Manager reports directly to the Senior Director of Global Demand Generation and may have 1-2 Marketing/Field Specialists reporting to them.
Work Arrangement: This role is primarily on-site but may offer remote work and flexible hours depending on the candidate's needs and the team's requirements.
Growth Opportunities:
- As Cymulate continues to grow, there will be opportunities for the Senior Regional Marketing Manager to take on additional responsibilities and advance their career within the company.
- With the company's focus on expanding its regional marketing efforts, there will be ample opportunities for the successful candidate to make a significant impact on the organization's growth.
ASSUMPTION: This role offers excellent growth potential for the right candidate, with opportunities to advance their career as Cymulate continues to expand its regional marketing efforts.
🌍 Location & Work Environment
Office Type: Cymulate has offices in New York, NY, and Holon, Israel, with the Senior Regional Marketing Manager role based in the United States.
Office Location(s): 44 W 37th St, 9th floor, New York, NY 10018, US
Geographic Context:
- The United States is the largest market for Cymulate's services, with a significant number of potential customers and partners.
- The region offers a diverse range of industries and verticals, providing ample opportunities for marketing professionals to gain experience and make an impact.
Work Schedule: The work schedule for this role is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work and flexible hours as needed.
ASSUMPTION: The United States offers a large and dynamic market for Cymulate's services, providing ample opportunities for the Senior Regional Marketing Manager to drive regional marketing success.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the Senior Director of Global Demand Generation
- Final round interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Data analysis and decision-making
- Cross-functional collaboration and communication
- Industry-specific knowledge (cybersecurity marketing)
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with regional marketing strategies, ABM strategies, and data-driven decision-making
- Demonstrate your understanding of Cymulate's services and the cybersecurity industry
- Prepare questions to ask the interviewers about the company's growth plans and marketing strategies
ATS Keywords: Regional Marketing, Field Marketing, Pipeline Generation, Revenue Impact, ABM Strategies, Data Analysis, Team Leadership, Cybersecurity Marketing, Marketing Automation, Project Management
ASSUMPTION: Cymulate's interview process is designed to assess the candidate's strategic thinking, leadership skills, and industry-specific knowledge, with a focus on finding the best fit for the Senior Regional Marketing Manager role.
🛠️ Tools & Technologies
- Marketo
- Pardot
- Salesforce
- HubSpot
- Google Analytics
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Senior Regional Marketing Manager should be comfortable using marketing automation platforms, CRM tools, and project management software to effectively manage regional marketing efforts and team members.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Continuous learning
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
- Results-focused and accountable
Self-Assessment Questions:
- How do your personal values align with Cymulate's company values?
- How do you approach working in a dynamic and fast-paced environment?
- How do you prioritize and manage multiple projects and deadlines?
- How do you collaborate with cross-functional teams to achieve common goals?
- How do you use data to inform your decision-making and strategy development?
ASSUMPTION: Cymulate's company culture values a dynamic, collaborative, and data-driven work environment, with a strong focus on innovation and continuous learning. Candidates who align with these values and work styles will be most successful in this role.
⚠️ Potential Challenges
- The Senior Regional Marketing Manager role requires strong leadership and strategic planning skills to effectively manage regional marketing efforts and team members.
- The role may involve working with a diverse range of stakeholders, including sales teams, partners, and customers, which can present unique challenges and opportunities.
- The cybersecurity industry is dynamic and fast-paced, requiring the Senior Regional Marketing Manager to stay up-to-date with the latest trends and best practices.
- The role may require occasional travel to support regional marketing programs and events.
ASSUMPTION: The Senior Regional Marketing Manager role presents unique challenges and opportunities, requiring a strong leader with excellent strategic planning, communication, and collaboration skills to succeed.
📈 Similar Roles Comparison
- Compared to other regional marketing roles, this position offers a unique opportunity to drive regional marketing success in the growing cybersecurity industry.
- The role requires a higher level of strategic thinking and leadership skills than many other regional marketing positions, with a focus on driving pipeline generation and accelerating deal velocity.
- Candidates with experience in the cybersecurity industry and a proven track record in ABM strategies will have a significant advantage in this role compared to candidates from other industries.
ASSUMPTION: This role offers a unique opportunity for experienced marketing professionals to make a significant impact in the growing cybersecurity industry, with a focus on driving regional marketing success and advancing their career.
📝 Sample Projects
- Developing and executing a regional marketing strategy that drives strong ROI and generates marketing-sourced pipeline
- Collaborating with sales teams to identify and track target accounts, and executing 1:Few and 1:1 ABM campaigns
- Conducting ongoing analysis of marketing performance and key KPIs, and making data-driven decisions to optimize regional marketing efforts
- Leading and mentoring a team of marketing professionals, and coaching them to develop their skills and advance their careers
ASSUMPTION: These sample projects illustrate the strategic, leadership, and data-driven aspects of the Senior Regional Marketing Manager role, with a focus on driving regional marketing success and team development.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth plans for the Americas region and how this role fits into those plans?
- How does the company support the professional development of its marketing team members?
- Can you provide an example of a successful regional marketing campaign and the strategies used to drive its success?
- How does the company approach collaboration and communication between marketing and sales teams?
- What are the biggest challenges facing the regional marketing team, and how can this role help address them?
ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role's requirements, the company's growth plans, and the team's challenges, enabling them to make informed decisions about their fit for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your phone or video screen by researching Cymulate's services and the cybersecurity industry
- Prepare questions to ask the interviewers about the company's growth plans and marketing strategies
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
