📌 Core Information
🔹 Job Title: Senior Regional Marketing Manager
🔹 Company: WEKA
🔹 Location: United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading regional marketing strategy and execution across EMEA and Middle East
- Driving demand generation and pipeline growth through integrated marketing initiatives
- Collaborating closely with sales teams to align on ABM strategy and support deal acceleration
- Managing and mentoring a regional marketing team
- Adapting global campaigns and creating region-specific programs to build pipeline and elevate brand
ASSUMPTION: This role requires a strategic, hands-on marketing leader who thrives in high-velocity environments and is energized by the opportunity to shape the future of WEKA in the EMEA region.
📋 Key Responsibilities
✅ Lead regional strategy and execution, aligning tightly with sales priorities and adapting global campaigns
✅ Drive short-term pipeline while building long-term brand visibility across core European and Middle Eastern markets
✅ Be the voice of EMEA in global planning and the voice of WEKA in the region
✅ Accelerate demand and pipeline generation through integrated demand programs, including field, events, and ABM
✅ Build targeted campaigns that convert, turning insight into high-impact programs that generate leads and move opportunities through the funnel
✅ Partner closely with sales to align on ABM strategy, territory needs, and follow-up workflows that support deal acceleration
✅ Support and enable SDR teams with segmented assets, messaging frameworks, and outbound campaign support
✅ Move fast and execute locally, localizing and executing global programs with regional relevance and speed to market
✅ Deliver high-impact events, executive briefings, and partner activations that engage customers and accelerate deal cycles
✅ Pilot and scale new approaches using AI and automation to streamline workflows, reach audiences faster, and amplify content
✅ Own results and optimize performance, managing the regional budget with a focus on ROI and velocity, and continuously improving program effectiveness
✅ Lead and develop a growing team, managing and mentoring a small regional team, including a field marketer in the Middle East
ASSUMPTION: This role requires a strong leadership presence, excellent communication skills, and the ability to work effectively across regions, cultures, and stakeholder levels.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of B2B marketing experience with at least 3 years in a regional leadership role
Required Skills:
- Proven expertise in demand generation, including digital, field, and account-based marketing (ABM)
- Strong leadership experience, with the ability to coach and grow a team while being highly effective as an individual contributor and cross-functional collaborator
- Demonstrated success partnering closely with sales, SDRs, and channel teams to drive alignment and deliver results
- Relentlessly driven, accountable, and action-oriented, with the ability to take ownership, move fast, and thrive under pressure
- Comfortable navigating ambiguity and building structure where none exists, with the ability to prioritize, adapt, and execute
- Excellent communication and influencing skills, with the ability to work across regions, cultures, and stakeholder levels
Preferred Skills:
- Familiarity with infrastructure, storage, data platforms, or AI technologies
ASSUMPTION: Candidates with a proven track record in B2B marketing, strong leadership skills, and a customer-centric mindset are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per year (AI-estimated, based on role, experience level, and location)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) matching and employee stock options
- Flexible work arrangements and remote work options
- Generous PTO and paid holidays
- Professional development opportunities and tuition reimbursement
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an AI-estimate based on market data for similar roles in the United Kingdom. Actual compensation may vary based on factors such as skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on high-performance computing, machine learning, and artificial intelligence
Company Size: 201-500 employees, with a fast-growing, hyper-growth trajectory
Founded: 2013, with headquarters in Campbell, California, USA
Company Description:
- WEKA is architecting a new approach to the enterprise data stack built for the AI era
- The WEKA® NeuralMesh™ sets the standard for AI storage defined infrastructure with a cloud and AI-native software solution that can be deployed anywhere
- WEKA helps the world’s most innovative enterprises and research organizations reach discoveries, insights, and outcomes faster and more sustainably
Company Specialties:
- High-Performance Computing
- Machine Learning
- Analytics
- Genomics
- Artificial Intelligence
- Data Management
- Data Pipelines
- Data Acceleration
- Hybrid Cloud
- Data Platform
- Storage Software
- Containers
- Cloud
- Multicloud
- Generative AI
- Cloud Storage
- and GPU Acceleration
Company Website: http://www.weka.io
ASSUMPTION: WEKA is a pre-IPO, growth-stage company with a strong focus on innovation and customer success. They offer a dynamic and collaborative work environment with ample opportunities for professional growth.
📊 Role Analysis
Career Level: Senior-level marketing role with significant regional responsibility and leadership
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works closely with regional sales leadership and global marketing teams
Work Arrangement: Remote OK, with flexibility for remote work and occasional travel to regional offices and customer sites
Growth Opportunities:
- Potential to grow into a more senior leadership role as the company expands in the EMEA region
- Opportunities to work on cutting-edge AI technologies and shape the future of WEKA's marketing strategy
- Chance to build and lead a high-performing regional marketing team
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on WEKA's success in the EMEA region.
🌍 Location & Work Environment
Office Type: Hybrid, with regional offices in the United Kingdom and Middle East, and a global headquarters in Campbell, California, USA
Office Location(s): United Kingdom (specific locations not specified)
Geographic Context:
- The United Kingdom is a major market for WEKA, with a strong focus on driving brand awareness and pipeline generation
- The Middle East represents an emerging market for WEKA, with opportunities for growth and expansion
- The role requires occasional travel to regional offices and customer sites, with flexibility for remote work
Work Schedule: Full-time (40 hours per week), with flexibility for remote work and occasional travel
ASSUMPTION: The United Kingdom offers a dynamic and diverse market for WEKA, with significant opportunities for growth and expansion. The role requires a strong understanding of the regional market and the ability to adapt global campaigns to meet local needs.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the HR team
- In-depth behavioral and skills-based interview with the hiring manager and regional sales leadership
- Final interview with the CMO or another senior marketing leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and regional marketing expertise
- Proven ability to drive demand generation and pipeline growth
- Strong leadership skills and team management experience
- Excellent communication and collaboration skills
- Customer-centric mindset and ability to work effectively across regions and cultures
Application Tips:
- Tailor your resume and cover letter to highlight your regional marketing experience and demand generation successes
- Be prepared to discuss specific examples of how you've adapted global campaigns to meet local market needs
- Demonstrate your ability to work effectively with sales teams and other cross-functional stakeholders
- Showcase your leadership skills and ability to manage and mentor a growing team
ATS Keywords: B2B Marketing, Demand Generation, Account-Based Marketing, Regional Marketing, Pipeline Generation, Sales Collaboration, Team Management, Strategic Planning, Execution, Customer Centricity, Innovation, Collaboration
ASSUMPTION: WEKA's hiring process is designed to assess candidates' strategic thinking, regional marketing expertise, and ability to drive demand generation and pipeline growth. Successful candidates will demonstrate strong leadership skills, excellent communication and collaboration skills, and a customer-centric mindset.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello, JIRA)
- AI and automation tools for streamlining workflows and reaching audiences faster
ASSUMPTION: WEKA leverages a range of marketing automation, CRM, and project management tools to streamline workflows, improve efficiency, and drive results. Candidates with experience using these tools are strongly encouraged to apply.
👔 Cultural Fit Considerations
Company Values:
- Accountability: WEKA takes full ownership, always, and leads with integrity
- Bravery: WEKA questions the status quo, pushes boundaries, and takes smart risks when needed
- Collaboration: WEKA is team-oriented and communicates with empathy and respect, conducting positive conflict resolution
- Customer centricity: WEKA actively listens and prioritizes the success of its customers, with every decision driven by how WEKA can better serve, support, and empower them to succeed
Work Style:
- Fast-paced and high-velocity environment, with a focus on driving results and moving the business forward
- Strong sense of ownership and accountability, with a bias for action and experimentation
- Collaborative and team-oriented, with a focus on lifting one another up to succeed collectively
- Customer-centric mindset, with a deep understanding of customer needs and a commitment to driving their success
Self-Assessment Questions:
- Do you thrive in high-velocity environments and enjoy the challenge of driving results in a fast-paced, dynamic market?
- Are you comfortable navigating ambiguity and building structure where none exists, with the ability to prioritize, adapt, and execute?
- Do you have a proven track record of driving demand generation and pipeline growth in a regional marketing role?
- Are you an excellent communicator and collaborator, with the ability to work effectively across regions, cultures, and stakeholder levels?
- Do you share WEKA's passion for helping customers overcome complex data challenges to accelerate their innovation and grow their businesses?
ASSUMPTION: Successful candidates will demonstrate a strong fit with WEKA's company values and work style, with a proven track record of driving demand generation and pipeline growth in a regional marketing role.
⚠️ Potential Challenges
- Navigating the complexities of the EMEA market, with its diverse cultural, linguistic, and regulatory landscapes
- Balancing the need to drive short-term pipeline with the long-term goal of building brand visibility and market share
- Managing a remote team across multiple time zones and geographic locations
- Adapting to the fast-paced, high-growth nature of WEKA, with its evolving priorities and shifting market dynamics
ASSUMPTION: This role presents significant opportunities for growth and impact, but also comes with its own set of challenges and complexities. Successful candidates will be able to navigate these challenges effectively and thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on regional strategy and execution, with a deep understanding of the EMEA market and its unique dynamics
- WEKA's focus on AI and data-driven innovation sets this role apart from more traditional marketing positions, with a strong emphasis on driving demand generation and pipeline growth through integrated marketing initiatives
- This role offers significant growth potential, with the opportunity to shape WEKA's marketing strategy in the EMEA region and build a high-performing regional marketing team
ASSUMPTION: This role is unique in its focus on regional strategy and execution, with a strong emphasis on driving demand generation and pipeline growth through integrated marketing initiatives. Successful candidates will have a proven track record in regional marketing and a deep understanding of the EMEA market and its unique dynamics.
📝 Sample Projects
- Developing and executing a regional marketing strategy that drives pipeline growth and elevates WEKA's brand in the EMEA market
- Launching and optimizing integrated demand programs, including field, events, and ABM, to generate leads and move opportunities through the funnel
- Building targeted campaigns that convert, turning insight into high-impact programs that generate leads and accelerate deal cycles
- Managing and mentoring a small regional marketing team, including a field marketer in the Middle East, to drive results and support WEKA's growth in the EMEA region
ASSUMPTION: These sample projects highlight the strategic, hands-on nature of this role, with a strong focus on driving demand generation and pipeline growth through integrated marketing initiatives. Successful candidates will have a proven track record in regional marketing and a deep understanding of the EMEA market and its unique dynamics.
❓ Key Questions to Ask During Interview
- Can you describe the regional marketing priorities for the first 90 days in this role, and how you plan to align with sales to drive results?
- How do you approach building and scaling regional marketing programs, and how do you ensure they remain relevant and effective over time?
- Can you provide an example of a successful regional marketing campaign you've executed in the past, and how you adapted it to meet local market needs?
- How do you collaborate effectively with sales teams, and how do you ensure your marketing initiatives support their goals and drive deal acceleration?
- How do you manage and mentor a remote team, and how do you foster a culture of accountability and growth within your organization?
ASSUMPTION: These key questions are designed to assess candidates' strategic thinking, regional marketing expertise, and ability to drive demand generation and pipeline growth. Successful candidates will demonstrate a strong fit with WEKA's company values and work style, with a proven track record in regional marketing and a deep understanding of the EMEA market and its unique dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your regional marketing experience and demand generation successes
- Prepare for your interview by researching WEKA's products, market position, and company culture
- Be ready to discuss specific examples of how you've adapted global campaigns to meet local market needs and driven pipeline growth in a regional marketing role
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
