📌 Core Information
🔹 Job Title: Senior Regional Marketing Manager
🔹 Company: WEKA
🔹 Location: Singapore
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional marketing strategy
- Driving high-impact partner marketing initiatives
- Planning and running field marketing events
- Building scalable marketing operations
- Ensuring operational and regulatory excellence
ASSUMPTION: This role requires a strategic mindset with a strong focus on execution. The ideal candidate will have a proven track record in driving growth in the APAC region and experience working with partners.
📋 Key Responsibilities
✅ Lead Regional Strategy and Execution
- Develop and execute the APAC marketing strategy
- Translate high-level plans into programs that drive awareness, engagement, and pipeline growth
- Serve as the regional marketing lead, partnering with sales, product marketing, and corporate marketing
✅ Drive High-Impact Partner Marketing
- Collaborate with key partners to develop joint go-to-market initiatives and co-branded campaigns
- Build strong partner relationships to unlock co-marketing opportunities
- Track and report on program impact, using insights to refine and scale successful initiatives
✅ Own Field Marketing Execution
- Plan and run standout field marketing initiatives
- Partner with the APAC sales team to localize programs and accelerate regional pipeline
- Own end-to-end event logistics, budget management, and post-event performance analysis
✅ Build Scalable Marketing Operations
- Create processes and workflows that support repeatable execution across multiple countries and teams
- Ensure message consistency and brand alignment by collaborating with product marketing, content, and digital teams
- Leverage Salesforce and other marketing systems to manage campaigns, track performance, and report on impact
✅ Ensure Operational and Regulatory Excellence
- Manage the regional marketing budget with a focus on efficiency and ROI
- Ensure all marketing activities comply with local legal and regulatory requirements
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, or a related field
Experience: 8-10 years in B2B marketing, including 5+ years leading marketing in APAC across multiple countries
Required Skills:
- Proven track record of driving pipeline, revenue, and brand growth in a high-growth or enterprise B2B environment
- Deep understanding of the APAC landscape and ability to tailor strategies by market maturity and cultural nuance
- Familiarity with partner and channel marketing strategies
- Proven experience with event planning, with a focus on partner and regional field events
- Excellent written and verbal skills, with proven capability to align cross-functional teams
- Proactive in addressing challenges and adept at adjusting to evolving priorities
- Results-oriented, curious, and thrives in fast-paced settings with a focus on continuous improvement
- Willingness to travel
Preferred Skills:
- Experience with Salesforce and other marketing systems
- Fluency in multiple Asian languages
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to collaborate with international teams.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Regional Marketing Manager in Singapore, the estimated salary range is SGD 150,000 - SGD 250,000 per year. This range takes into account the candidate's experience level, the company's size, and the region's cost of living.
Benefits:
- Health, dental, and vision insurance
- 401(k) or other retirement plans
- Paid time off (vacation, sick, and holidays)
- Parental leave
- Professional development opportunities
- Employee discounts or perks
Working Hours: Full-time, typically 9:00 AM to 6:00 PM, Monday to Friday, with flexibility for occasional overtime or weekend work as needed.
ASSUMPTION: While the salary range is an estimate, it is based on market research and comparable roles in the region. The benefits listed are common for companies of this size and industry, but the specific benefits package may vary.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on high-performance computing, machine learning, and artificial intelligence.
Company Size: WEKA is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment.
Founded: WEKA was founded in 2013 and is headquartered in Campbell, California, with a significant presence in Singapore.
Company Description:
- WEKA is a pre-IPO, growth-stage company on a hyper-growth trajectory
- They have raised $375M in capital with dozens of world-class venture capital and strategic investors
- WEKA helps the world’s most innovative enterprises and research organizations reach discoveries, insights, and outcomes faster and more sustainably
Company Specialties:
- High-Performance Computing
- Machine Learning
- Analytics
- Genomics
- Artificial Intelligence
- Data Management
- Data Pipelines
- Data Acceleration
- Hybrid Cloud
- Data Platform
- Storage Software
- Containers
- Cloud
- Multicloud
- Generative AI
- Cloud Storage
- and GPU Acceleration
Company Website: http://www.weka.io
ASSUMPTION: WEKA is a fast-growing company with a strong focus on innovation and customer success. They value collaboration, accountability, and continuous improvement.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Global Marketing Lead or a similar position.
Reporting Structure: The Senior Regional Marketing Manager will likely have a team of regional marketing managers and specialists reporting to them, with a dotted-line reporting structure to the APAC sales leadership.
Work Arrangement: This role is on-site, with a flexible work arrangement that may include occasional remote work or hybrid work options.
Growth Opportunities:
- As WEKA continues to grow, there may be opportunities for the Senior Regional Marketing Manager to take on additional responsibilities or move into a global marketing leadership role.
- The company's focus on innovation and continuous improvement provides ample opportunities for professional development and skill-building.
- WEKA's strong industry presence and partnerships offer opportunities to work with cutting-edge technologies and collaborate with industry leaders.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on the company's success and advance their career in the process.
🌍 Location & Work Environment
Office Type: WEKA's Singapore office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 910 East Hamilton Ave, SUITE 430, Campbell, California, US (headquarters); specific Singapore office location not provided in the job listing.
Geographic Context:
- Singapore is a major global hub for technology, finance, and business, providing ample opportunities for networking and professional growth.
- The city-state has a multicultural population and a high quality of life, with excellent education, healthcare, and recreational facilities.
- Singapore's strategic location in Southeast Asia makes it an ideal base for managing marketing efforts across the APAC region.
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for occasional overtime or weekend work as needed. The company offers a hybrid work arrangement, with the option to work from home up to two days per week.
ASSUMPTION: WEKA's Singapore office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal
- Phone or video screening with the HR team or a member of the marketing leadership team
- In-depth behavioral and skills-based interviews with the Global Marketing Lead and other members of the marketing leadership team
- Final round interviews with key stakeholders, such as the APAC Sales Lead or other senior leaders
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Experience leading marketing efforts in the APAC region
- Ability to build and maintain strong relationships with partners and stakeholders
- Proven track record of driving pipeline and revenue growth
- Excellent communication and presentation skills
- Cultural competency and understanding of the APAC market
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with partner marketing, event planning, and regional strategy development
- Demonstrate your understanding of WEKA's products, services, and market position
- Showcase your ability to think strategically and solve complex problems
- Prepare questions to ask the interview panel about the company's growth plans, marketing priorities, and team dynamics
ATS Keywords: APAC marketing strategy, regional marketing, partner marketing, event planning, pipeline growth, brand growth, sales collaboration, market strategy, budget management, regulatory compliance, cross-functional alignment, data analysis, customer centricity, proactive problem-solving, communication skills, cultural nuance
ASSUMPTION: WEKA's recruitment process is designed to assess the candidate's strategic thinking, problem-solving skills, and cultural fit. The company values candidates who can demonstrate a strong understanding of the APAC market and a proven track record of driving growth in the region.
🛠️ Tools & Technologies
- Salesforce
- Marketo or similar marketing automation platforms
- Event management software (e.g., Cvent, Bizzabo)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite or Google Workspace
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: While the job listing does not specify the tools and technologies used by WEKA, the company is likely to use industry-standard marketing automation, project management, and analytics tools to support its marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Accountability: WEKA values full ownership and integrity, with a focus on leading with responsibility and holding oneself and others to the highest standards.
- Bravery: WEKA encourages questioning the status quo, pushing boundaries, and taking smart risks when needed. The company values courage and embraces debates as opportunities for growth and innovation.
- Collaboration: WEKA fosters a team-oriented culture, with a focus on lifting one another up to succeed collectively. The company values transparency, positive conflict resolution, and open communication.
- Customer centricity: WEKA prioritizes the success of its customers, with a focus on actively listening and prioritizing their needs. The company believes that when its customers win, WEKA wins.
Work Style:
- WEKA values a fast-paced, innovative environment, with a focus on continuous improvement and growth.
- The company encourages proactive problem-solving and welcomes challenges as opportunities for growth.
- WEKA values a results-oriented approach, with a focus on driving measurable business outcomes.
- The company values curiosity and thrives on the energy and passion of its employees.
Self-Assessment Questions:
- Do you take full ownership and hold yourself and others accountable for results?
- Are you comfortable questioning the status quo and pushing boundaries to drive innovation?
- Do you thrive in a fast-paced, collaborative environment and enjoy working with diverse teams to achieve common goals?
- Are you customer-focused and committed to prioritizing the success of WEKA's customers?
ASSUMPTION: WEKA values candidates who are aligned with its core values and work style. The company seeks individuals who are accountable, brave, collaborative, and customer-centric, with a strong desire to drive growth and innovation.
⚠️ Potential Challenges
- The fast-paced, high-growth environment may present challenges for candidates who prefer a more stable or structured work environment.
- The role requires a deep understanding of the APAC market and the ability to tailor strategies by market maturity and cultural nuance, which may present challenges for candidates with limited experience in the region.
- The role involves managing a regional marketing budget, with a focus on efficiency and ROI, which may present challenges for candidates with limited budget management experience.
- The role requires a willingness to travel, which may present challenges for candidates with personal or family commitments that limit their ability to travel.
ASSUMPTION: While WEKA offers a dynamic and exciting work environment, the role may present challenges for candidates who are not comfortable with a fast-paced, high-growth environment or who have limited experience in the APAC market.
📈 Similar Roles Comparison
- Compared to other regional marketing manager roles, this position places a greater emphasis on partner marketing and event planning, with a focus on driving high-impact initiatives that accelerate pipeline growth.
- WEKA's focus on the APAC region presents unique opportunities and challenges, with a diverse market landscape and cultural nuances that require a strategic and adaptable approach.
- This role offers significant growth potential, with opportunities to take on additional responsibilities or move into a global marketing leadership role as the company continues to expand its presence in the region.
ASSUMPTION: While this role shares similarities with other regional marketing manager positions, its focus on partner marketing, event planning, and regional strategy development sets it apart from other opportunities in the market.
📝 Sample Projects
- Developing and executing a regional marketing strategy that drives awareness, engagement, and pipeline growth across priority markets in the APAC region
- Planning and running a series of high-impact partner events that showcase WEKA's products and services and generate qualified leads for the sales team
- Building and managing a regional marketing budget that ensures efficient and effective use of resources, with a focus on maximizing ROI
- Collaborating with the APAC sales team to localize marketing programs and accelerate regional pipeline growth
- Developing and executing a regional marketing campaign that leverages WEKA's unique value proposition and differentiates the company from its competitors in the APAC market
ASSUMPTION: These sample projects illustrate the strategic, hands-on nature of the Senior Regional Marketing Manager role, with a focus on driving growth, maximizing efficiency, and ensuring operational excellence.
❓ Key Questions to Ask During Interview
- What are the top priorities for the regional marketing team in the first 90 days, and how can I contribute to their success?
- How does the regional marketing team collaborate with the global marketing leadership and other regional marketing managers to ensure consistent branding and messaging across the APAC region?
- What are the key challenges facing the regional marketing team, and how can I help address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of the regional marketing team, and how can I help drive improvement in these areas?
ASSUMPTION: These key questions help candidates better understand the role's priorities, challenges, and opportunities for growth, as well as the company's approach to professional development and performance measurement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience with partner marketing, event planning, and regional strategy development
- Prepare for your interview by researching WEKA's products, services, and market position, as well as the company's values and work style
- Prepare questions to ask the interview panel about the company's growth plans, marketing priorities, and team dynamics
- Follow up with the hiring manager or HR team within one week of your interview to express your continued interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
