📌 Core Information
🔹 Job Title: Senior Regional Marketing Manager, Indianapolis, IN
🔹 Company: Western Governors University
🔹 Location: WGU Indiana, Indianapolis, IN
🔹 Job Type: Full-Time, Hybrid (4 days/week in-office)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 7+ years of marketing domain experience
🔹 Remote Status: Hybrid (4 days/week in-office)
🚀 Job Overview
Key aspects of this role include:
- Leading data-driven decision-making to optimize regional marketing strategies
- Developing and executing hyper-local marketing strategies aligned with institutional goals
- Managing regional marketing budget and cross-functional teams
- Building strong relationships with regional stakeholders and community partners
- Analyzing and reporting on regional marketing outcomes to measure impact and drive continuous improvement
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and stakeholder management. The ideal candidate will have extensive marketing experience, strong analytical skills, and the ability to work effectively in a hybrid environment.
📋 Key Responsibilities
✅ Lead data-driven decision-making by analyzing regional marketing outcomes and optimizing strategies
✅ Develop and execute a hyper-local, regional marketing strategy aligned with institutional goals
✅ Manage regional marketing budget and cross-functional teams
✅ Build and maintain strong relationships with regional stakeholders and community partners
✅ Analyze and report on regional marketing outcomes to measure impact and drive continuous improvement
✅ Coordinate efforts with regional teams to drive integrated marketing plans that support key institutional priorities
✅ Establish and refine geography- and audience-specific messaging that communicates WGU’s positioning effectively
✅ Build and inspire emerging marketing leaders through coaching and mentorship
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and stakeholder management. The ideal candidate will have extensive marketing experience, strong analytical skills, and the ability to work effectively in a hybrid environment.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, or related field required
Experience: 7+ years of marketing domain experience, including a broad range of tactics and budget management
Required Skills:
- Significant client or key stakeholder management experience
- Executive-level communication ability
- Drive and ability to influence others without direct reporting authority
- Methodical, systematic, and highly organized
- Excellent written and verbal communication skills
- Deep expertise across a wide range of marketing disciplines
- Strong critical thinking and analytical skills
- Ability to manage time and resources for multiple projects at one time
- Advanced research and analytical skills
- Experience operating in a disaggregated marketing model
- Success working across marketing disciplines and leading diverse teams
- Comfort working as part of a hybrid in-person/remote team
Preferred Skills:
- Media buying experience
- Marketing budget management of $5M+
- Multicultural marketing experience
- Industry experience in higher education and/or areas relevant to WGU colleges
- Master’s degree
ASSUMPTION: Candidates with a strong background in marketing, data analysis, and stakeholder management are likely to succeed in this role. Experience in higher education or relevant industries is a plus.
💰 Compensation & Benefits
Salary Range: $97,100.00 - $145,600.00 per year
Benefits:
- Medical, dental, vision, telehealth, and mental healthcare
- Health savings account and flexible spending account
- Basic and voluntary life insurance
- Disability coverage
- Accident, critical illness, and hospital indemnity supplemental coverages
- Legal and identity theft coverage
- Retirement savings plan
- Wellbeing program
- Discounted WGU tuition
- Flexible paid time off and sick time
- 11 paid holidays and parental leave
Working Hours: 40 hours/week, with 4 days/week in the office
ASSUMPTION: The salary range provided is an estimate based on the job title, experience level, and location. Benefits are comprehensive and designed to support employees' well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 51-200 employees
Founded: 1987
Company Description:
- Western Governors University (WGU) is a pioneering online university committed to providing accessible, affordable, and career-focused education for students worldwide.
- Established in 1997 by 19 U.S. governors, WGU is designed to meet the needs of modern learners, offering competency-based programs that empower students to advance their careers at their own pace.
- With over 300,000 graduates, WGU is recognized as a leader in online education, offering accredited bachelor's and master's degree programs in business, IT, teaching, and healthcare.
Company Specialties:
- Competency-Based Education
- Online Learning
- Workforce-Ready Skills Development
- Business Management & Leadership
- Information Technology & Cybersecurity
- Teacher Education & Licensure
- Nursing & Healthcare Leadership
- Affordable Higher Education
Company Website: www.wgu.college
ASSUMPTION: WGU is a mission-driven organization focused on expanding access to higher education and helping students graduate. Working for WGU gives employees the opportunity to play a part in building a better future for individuals, communities, and the country.
📊 Role Analysis
Career Level: Senior-level marketing role with strategic and leadership responsibilities
Reporting Structure: Reports directly to the Regional Vice President and collaborates with various regional and central marketing teams
Work Arrangement: Hybrid, with 4 days/week in the office and 1 day/week remote
Growth Opportunities:
- Potential to advance to a regional vice president or similar leadership role
- Opportunities to expand marketing expertise and skills through cross-functional collaboration and mentorship
- Potential to influence regional marketing strategy and drive institutional impact
ASSUMPTION: This role offers significant opportunities for professional growth and development within the marketing function and the organization as a whole.
🌍 Location & Work Environment
Office Type: Hybrid, with 4 days/week in the office and 1 day/week remote
Office Location(s): WGU Indiana, Indianapolis, IN
Geographic Context:
- Indianapolis, IN, is the 17th-most populous city in the U.S. and the most populous city in Indiana
- The city is known for its vibrant arts and culture scene, professional sports teams, and outdoor recreation opportunities
- The cost of living in Indianapolis is relatively low compared to other major U.S. cities
Work Schedule: 40 hours/week, with 4 days/week in the office and 1 day/week remote
ASSUMPTION: The hybrid work arrangement offers employees the flexibility to balance work and personal responsibilities while maintaining a strong connection to the regional team and office culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the hiring manager and regional team members
- Final interview with the regional vice president
- Background check and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Stakeholder management and communication skills
- Marketing expertise and industry knowledge
- Leadership and team-building capabilities
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, data analysis skills, and stakeholder management abilities
- Prepare for behavioral interview questions that focus on your experience with regional marketing strategies, data-driven decision-making, and cross-functional team leadership
- Research WGU’s mission, values, and culture to demonstrate your fit with the organization
ATS Keywords: Regional Marketing, Data-Driven Decision Making, Marketing Strategy, Budget Management, Cross-Functional Teams, Stakeholder Management, Higher Education
ASSUMPTION: The interview process will focus on assessing the candidate’s strategic thinking, data analysis, and stakeholder management skills, as well as their cultural fit with WGU.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Analytics
- Adobe Analytics
- Tableau
- Excel
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will have experience with a wide range of marketing tools and technologies, as well as the ability to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Student Focus
- Innovation
- Integrity
- Inclusion
- Excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Strategic and forward-thinking
- Results-oriented and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment that requires adaptability and flexibility?
- Are you comfortable working as part of a hybrid in-person/remote team and managing stakeholders remotely?
- Do you have a proven track record of driving strategic outcomes through data-driven decision-making and cross-functional collaboration?
ASSUMPTION: WGU values employees who are passionate about its mission, committed to working hard, and eager to contribute to the university’s success.
⚠️ Potential Challenges
- Managing regional marketing strategies across multiple states and campuses
- Balancing the needs of various stakeholders, including regional teams, central marketing teams, and institutional leadership
- Keeping up with the latest marketing trends and technologies in a rapidly evolving industry
- Working effectively in a hybrid environment, balancing in-person and remote collaboration
ASSUMPTION: The ideal candidate will be comfortable working in a complex, multi-faceted organization and able to make decisions and drive business forward in a highly disaggregated marketing model.
📈 Similar Roles Comparison
- This role is unique in its focus on regional marketing strategy and data-driven decision-making within the higher education sector
- Compared to similar roles in other industries, this position offers the opportunity to drive institutional impact and influence regional marketing strategy at a senior level
- Career path comparison: This role offers significant opportunities for professional growth and development within the marketing function and the organization as a whole
ASSUMPTION: This role is distinct in its focus on regional marketing strategy and data-driven decision-making within the higher education sector, offering unique opportunities for professional growth and development.
📝 Sample Projects
- Developing and executing a regional marketing campaign that drives student enrollment and increases brand awareness in a specific geographic area
- Analyzing regional marketing data to identify trends, optimize strategies, and improve overall campaign performance
- Collaborating with cross-functional teams to create integrated marketing plans that support key institutional priorities and drive regional impact
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, as well as the opportunity to drive meaningful impact through regional marketing initiatives.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall regional marketing strategy, and how will my work impact the university’s mission and goals?
- What are the key priorities for the regional marketing team in the first 90 days, and how can I contribute to their successful execution?
- How does WGU support the professional growth and development of its marketing team members, and what opportunities exist for advancement within the organization?
- What are the key challenges facing the regional marketing team, and how can my skills and experience help address them?
- How does WGU foster a culture of innovation and continuous improvement, and what role does this play in the regional marketing team’s success?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the organization, and the opportunity to drive strategic impact as a senior-level marketing professional.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience, data analysis skills, and stakeholder management abilities
- Prepare for behavioral interview questions that focus on your experience with regional marketing strategies, data-driven decision-making, and cross-functional team leadership
- Research WGU’s mission, values, and culture to demonstrate your fit with the organization
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
