(Senior) Regional Marketing Manager (m/f/d)

📌 Core Information

🔹 Job Title: (Senior) Regional Marketing Manager (m/f/d)

🔹 Company: Merck Electronics KGaA

🔹 Location: Darmstadt, Hesse, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading regional and international marketing initiatives
• Developing innovative go-to-market strategies
• Designing and implementing engaging marketing campaigns
• Organizing customer workshops and trade fairs
• Conducting customer segmentation analyses
• Assessing campaign effectiveness and optimizing ROI
• Providing actionable market trend insights to account managers

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving customer engagement and market growth.

📋 Key Responsibilities

✅ Lead regional and international marketing initiatives, developing innovative go-to-market strategies

✅ Design and implement engaging marketing campaigns using physical tools, graphics, layouts, and videos

✅ Organize impactful customer workshops and trade fairs in collaboration with the Sales Team

✅ Conduct comprehensive customer segmentation analyses to uncover valuable insights

✅ Assess the effectiveness of previous campaigns to optimize ROI for future initiatives

✅ Provide account managers with actionable insights on market trends, ensuring an exceptional customer experience across digital and offline platforms

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven analysis to drive marketing success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum 3 years in a similar role, preferably within the pigment or coating sector

Required Skills:

• Proven experience in marketing mix management, including digital marketing
• Strong listening and communication skills in English and German
• Technical understanding of application lab processes
• Experience in organizing customer workshops and local trade events
• Fluency in English and German at minimum intermediate level
• Proven experience in cross-functional and cross-border collaboration

Preferred Skills:

• Experience with graphic design software (Adobe Creative Suite or alternatives)
• Knowledge of the coatings market

ASSUMPTION: Candidates with a strong marketing background and relevant industry experience will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: €55,000 - €75,000 per year (based on experience and industry standards for a mid-level marketing role in Germany)

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• International work environment

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on market research and industry standards for a mid-level marketing role in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Pigments and coatings industry

Company Size: Mid-sized multinational leader

Founded: 1668 (as a pharmaceutical company; Surface Solutions Business Unit established later)

Company Description:

• Merck Electronics KGaA is a leading science and technology company with a history dating back to 1668
• The Surface Solutions Business Unit is a mid-sized multinational leader in the pigments industry
• The unit is subject to a planned divestment to Global New Materials International (GNMI) as of August 1, 2025

Company Specialties:

• Pigments and coatings
• Specialty chemicals
• Life science tools and services

Company Website: www.merckgroup.com

ASSUMPTION: The company's diverse portfolio and international presence offer opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level to senior marketing role

Reporting Structure: Reports to the Head of Regional Marketing EMEA

Work Arrangement: On-site, with potential for occasional remote work

Growth Opportunities:

• Potential to grow into a senior or management role within the marketing team
• Opportunities to work on international projects and expand industry knowledge
• Possibility to transition to the new employer, Global New Materials International (GNMI), post-divestment

ASSUMPTION: This role offers strong growth potential, both within the marketing team and across the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Darmstadt, Germany

Geographic Context:

• Darmstadt is located in the state of Hesse, in the southern part of Germany
• The city offers a high quality of life, with a rich cultural scene and easy access to nature
• Darmstadt is well-connected by public transportation and has a international airport nearby

Work Schedule: Standard business hours, with flexibility for occasional remote work

ASSUMPTION: The location offers a pleasant work-life balance, with easy access to amenities and a vibrant cultural scene.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final interview with senior leadership

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Creative problem-solving and campaign development skills
• Communication and collaboration abilities
• Industry knowledge and cultural fit

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and the company's mission
• Prepare examples of successful marketing campaigns you've led or contributed to

ATS Keywords: Marketing, Campaign Management, Customer Segmentation, ROI Optimization, Graphic Design, Digital Marketing, English Fluency, German Fluency, Cross-Functional Collaboration

ASSUMPTION: The application process will focus on assessing the candidate's marketing expertise, strategic thinking, and cultural fit.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign) or alternatives like Canva
• Marketing automation and analytics tools (e.g., HubSpot, Google Analytics)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: The role may require proficiency in specific marketing tools and technologies, depending on the company's tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Performance
• Quality
• Responsibility
• Integrity

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Adaptable and open to change

Self-Assessment Questions:

• How do you approach balancing creativity and data-driven decision-making in marketing campaigns?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a marketing goal?
• How do you stay up-to-date with industry trends and adapt your marketing strategies accordingly?

ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously
• Adapting to the divestment of the Surface Solutions Business Unit to GNMI
• Working in a dynamic and fast-paced environment
• Balancing the demands of international customers and stakeholders

ASSUMPTION: This role may present challenges related to workload, organizational changes, and the need to balance diverse stakeholder interests.

📈 Similar Roles Comparison

• This role is similar to a Regional Marketing Manager position in other industries, but with a focus on the pigments and coatings market
• Compared to other marketing roles, this position requires a strong technical understanding of application lab processes
• Career progression may involve moving into a senior or management role within the marketing team or transitioning to the new employer, GNMI

ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing positions in other industries.

📝 Sample Projects

• Developing and executing a regional marketing campaign for a new pigment product launch
• Conducting a customer segmentation analysis to inform targeted marketing strategies
• Organizing and leading a customer workshop to demonstrate the benefits of a specific coating solution

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the successful candidate may undertake in this role.

❓ Key Questions to Ask During Interview

• How does the company support the professional development of its marketing employees?
• What are the key priorities for this role in the first 90 days?
• How does the company approach cross-functional collaboration and communication?
• What are the most significant challenges facing the marketing team in the coming year, and how can this role help address them?
• How does the company support work-life balance for its employees?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant marketing experience and achievements
• Write a cover letter that demonstrates your understanding of the role and the company's mission
• Prepare examples of successful marketing campaigns you've led or contributed to
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.