Senior Regional Marketing Manager, Nordics

Remote - Referral Board

Full-time

On-site

Remote

📍 Field Marketing

📌 Core Information

🔹 Job Title: Senior Regional Marketing Manager, Nordics

🔹 Company: Remote

🔹 Location: Nordics (Sweden, Norway, Finland, Denmark)

🔹 Job Type: On-site (with remote flexibility)

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: Mid-Senior level (5-10 years of experience)

🔹 Remote Status: On-site (with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

Strategic planning and localization of EMEA marketing strategy for the Nordics market
Leading full-funnel marketing campaigns and localized execution across the Nordics and Central & Eastern Europe (CEE)
Close collaboration with the Marketing Automation Lead to deliver measurable pipeline impact and long-term brand equity
Event strategy and execution, managing Remote's presence at high-impact regional events
Strong project management and localization instincts, with a focus on data-driven campaigns
Fluency in English and business proficiency in Swedish (and another Nordic language is a plus)

ASSUMPTION: This role requires a strategic and hands-on marketing professional with a proven track record in regional/field marketing for B2B or SaaS businesses, with a focus on demand generation and event management.

📋 Key Responsibilities

Strategic Planning & Localization: Adapt the overarching EMEA marketing strategy to reflect the Nordics market dynamics and sales goals, owning regional go-to-market planning and coordinating with Product, Content, and Digital teams to ensure local relevance and impact.

Demand Generation Campaigns: Drive pipeline and brand visibility by executing integrated campaigns - across digital, content, direct mail, and outbound - working closely with the Marketing Automation Lead to enhance reach and effectiveness.

Event & Field Marketing: Plan, manage, and optimize regional events and third-party sponsorships in collaboration with SDRs and AEs to ensure seamless integration into pipeline-building efforts.

Stakeholder Collaboration: Partner with Sales and Customer Success teams to support cross-sell and upsell programs, contribute to persona development, and align marketing initiatives with commercial goals.

Performance & Optimization: Continuously monitor and analyze campaign KPIs, using insights from marketing operations to refine strategy, targeting, messaging, and timing for improved outcomes.

ASSUMPTION: The successful candidate will have a proven track record in driving pipeline growth through strategic planning, demand generation, and event management, with a strong focus on data-driven decision-making and stakeholder collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-10 years of experience in regional/field marketing for B2B or SaaS businesses, with a focus on demand generation and event management

Required Skills:

Proven experience in regional marketing, with a focus on demand generation and event management
Fluency in English and business proficiency in Swedish (and another Nordic language is a plus)
Strong project management and localization instincts
Data-driven mindset and analytical skills
Experience with CRM platforms (Salesforce), marketing tools, and content strategy
Familiarity with the Nordics market dynamics and customer behaviors

Preferred Skills:

Experience with marketing automation tools
Knowledge of the Nordics marketing landscape and trends
Fluency in additional Nordic languages

ASSUMPTION: The ideal candidate will have a strong background in regional marketing, with a proven track record in driving pipeline growth and brand visibility, and a deep understanding of the Nordics market dynamics and customer behaviors.

💰 Compensation & Benefits

Salary Range: The annual salary range for this full-time position is $45,900 - $129,100 USD. The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, business needs, and market demands. The base salary range may be subject to change.

Benefits:

Work from anywhere
Flexible paid time off
Flexible working hours (Remote is async)
16 weeks paid parental leave
Mental health support services
Stock options
Learning budget
Home office budget & IT equipment
Budget for local in-person social events or co-working spaces

Working Hours: Full-time (40 hours per week), with flexible working hours and a focus on async work

ASSUMPTION: The compensation and benefits package for this role is competitive and designed to attract top talent in the regional marketing field, with a focus on work-life balance and employee growth and development.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services

Company Size: 1,001-5,000 employees (Medium-sized company)

Founded: 2019 (Relatively new company)

Company Description:

Remote is the world’s leading authority on remote employment, providing strategic payroll and HR solutions for modern businesses
The company helps employers find and hire the best talent globally, while empowering individuals to build financial and personal freedom
Remote's mission is to create opportunity everywhere, making global HR simple through its comprehensive suite of core solutions, including HRIS, payroll, international employment, contractor management, and more

Company Specialties:

Remote Jobs
PEO
Hiring
remote work
global employment
payroll
EOR
remote hiring
Global Benefits
Global Tax and Compliance Management
international payroll
IP Protection
Automated payments
human resource management
contractor management
owned entities
visas and immigration,
employee onboarding
time off approvals
employment documentation management
incentives and expenses management
salary calculation
HRIS
HRMS
and Global Equity Management

Company Website: remote.com

ASSUMPTION: Remote is a fast-growing, innovative company in the HR services industry, with a strong focus on global employment and remote work. The company's culture values flexibility, autonomy, and employee growth and development.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Senior Manager, Regional Marketing EMEA, and is part of the Marketing team within the Regional Marketing department.

Work Arrangement: This role is based in the Nordics (Sweden, Norway, Finland, or Denmark) and requires occasional on-site presence, with remote flexibility for the rest of the workweek.

Growth Opportunities:

Potential to take on additional responsibilities and grow within the Marketing team
Opportunities to collaborate with cross-functional teams and contribute to company-wide initiatives
Possibility to transition into a management role as the team and company grow

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's marketing strategy and contribute to its continued success in the Nordics market.

🌍 Location & Work Environment

Office Type: Remote-first, with occasional on-site presence required

Office Location(s): Nordics (Sweden, Norway, Finland, or Denmark)

Geographic Context:

The Nordics region consists of Sweden, Norway, Finland, and Denmark, with a total population of approximately 26 million people
The region is known for its strong economies, high standards of living, and robust tech industries
The Nordics market is characterized by a high demand for skilled labor and a competitive job market

Work Schedule: Flexible working hours, with a focus on async work and a results-driven approach

ASSUMPTION: The Nordics region offers a dynamic and competitive work environment, with a strong focus on innovation, technology, and sustainability. The successful candidate will thrive in a remote-first work culture that values autonomy, flexibility, and results-driven work.

💼 Interview & Application Insights

Typical Process:

Interview with recruiter
Interview with future manager
Interview with team members (no managers present)
Bar Raiser Interview
Prior employment verification check

Key Assessment Areas:

Marketing strategy and planning
Campaign execution and optimization
Event management and stakeholder collaboration
Data-driven decision-making and analytics
Cultural fit and alignment with Remote's values

Application Tips:

Tailor your resume and cover letter to highlight relevant experience and skills for this role
Prepare for behavioral interview questions that focus on your marketing strategy, campaign management, and event planning experience
Research Remote's company culture and values, and be ready to discuss how your personal values align with theirs
Be prepared to discuss your familiarity with the Nordics market dynamics and customer behaviors

ATS Keywords: Regional Marketing, Demand Generation, Event Strategy, CRM Platforms, Marketing Tools, Content Strategy, Stakeholder Collaboration, Performance Optimization, Nordics Market, Nordic Languages, Data-Driven Campaigns

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic marketing skills, campaign management experience, and cultural fit with Remote's values and work environment.

🛠 Cultural Fit Considerations

Company Values:

Empower people to work where they are most productive
Create opportunity everywhere
Build a global community
Focus on impact and outcomes
Be inclusive and respectful
Promote open and honest communication

Work Style:

Remote-first, with a focus on async work and results-driven approach
Collaborative and cross-functional, with a strong emphasis on stakeholder communication
Fast-paced and dynamic, with a focus on continuous learning and improvement
Empowered and autonomous, with a strong emphasis on individual initiative and ownership

Self-Assessment Questions:

How do your personal values align with Remote's company values?
How comfortable are you working in a remote-first, async work environment?
How do you approach collaboration and communication in a remote work setting?
How do you ensure your work remains on track and meets expectations when working independently?

ASSUMPTION: The ideal candidate for this role will be highly adaptable, comfortable working in a remote-first environment, and deeply aligned with Remote's company values and work culture.

🛠 Potential Challenges

Navigating the unique cultural and linguistic nuances of the Nordics market
Managing time zones and coordinating with remote teams across EMEA
Balancing strategic planning with tactical campaign execution
Adapting to the fast-paced and dynamic nature of a growing company
Ensuring consistent and high-quality communication with stakeholders across multiple channels and time zones

ASSUMPTION: The successful candidate will be proactive, adaptable, and comfortable working in a fast-paced, dynamic environment, with a strong focus on strategic planning, stakeholder communication, and cultural sensitivity.

📈 Similar Roles Comparison

This role is unique in its focus on the Nordics market and regional go-to-market planning, but shares similarities with other regional marketing roles in the EMEA region
Compared to other regional marketing roles, this position places a stronger emphasis on strategic planning, localization, and stakeholder collaboration
Career progression in this role may differ from other regional marketing positions, with potential opportunities to transition into a management role as the team and company grow

ASSUMPTION: The ideal candidate for this role will have experience in regional marketing, with a strong focus on strategic planning, localization, and stakeholder collaboration, and be comfortable working in a dynamic and growing company.

📝 Sample Projects

Developing and executing a targeted, data-driven campaign to drive pipeline growth in the Nordics market
Managing Remote's presence at a high-impact regional event, with a focus on maximizing brand visibility and generating qualified leads
Collaborating with cross-functional teams to create localized content assets that resonate with Nordics customers and support marketing campaigns

💡 Key Questions to Ask During Interview

How does this role fit into the broader marketing strategy for the Nordics market?
What are the key priorities for this role in the first 30, 60, and 90 days?
How does the company support the growth and development of employees in this role?
What are the key challenges facing the marketing team in the Nordics market, and how can this role address them?
How does the company approach collaboration and communication with remote teams across EMEA?

ASSUMPTION: The ideal candidate will be proactive, curious, and motivated to ask insightful questions that demonstrate their understanding of the role, the company, and the Nordics market dynamics.

📝 Next Steps for Applicants

To apply for this position:

Submit your application through the Remote Careers page
Tailor your resume and cover letter to highlight relevant experience and skills for this role
Prepare for behavioral interview questions that focus on your marketing strategy, campaign management, and event planning experience
Research Remote's company culture and values, and be ready to discuss how your personal values align with theirs
Be prepared to discuss your familiarity with the Nordics market dynamics and customer behaviors
Follow up with the hiring manager after your interview to express your interest in the role and address any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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