Senior Regional Marketing Manager - PubSec

📌 Core Information

🔹 Job Title: Senior Regional Marketing Manager - PubSec

🔹 Company: CyberArk

🔹 Location: Washington, DC, USA

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with travel)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing programs for the Public Sector
• Collaborating with cross-functional teams to drive pipeline creation and revenue growth
• Managing channel, event, and account-based marketing activities
• Working with global marketing teams to tailor activities for specific audiences

ASSUMPTION: This role requires a strong background in public sector marketing and experience working with channel partners and event management.

📋 Key Responsibilities

✅ Plan, design, and execute revenue and pipeline acceleration marketing programs for the Public Sector

✅ Collaborate with sales, marketing, and channel teams to build strong, qualified pipelines

✅ Identify, manage, and coordinate resources for channel, CyberArk, and industry events

✅ Work with contracted marketing fulfillment house to ensure timely shipments of event materials

✅ Partner with industry marketing and public sector experts to drive increased ASPs and win rates at top accounts

✅ Travel up to 20% of the time

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of combined marketing experience, primarily focused on field marketing, partner marketing, or channel marketing in the public sector

Required Skills:

• Proven ability to develop marketing strategy and programs with the channel or technology partners
• Experience developing and executing account-based marketing strategies
• Proficiency with marketing automation and CRM tools
• Data-driven approach with a passion for sharing accountability and urgency with sales on pipeline creation
• Excellent oral and written communication skills

Preferred Skills:

• Experience in the information security space
• Fluency in Spanish or another language relevant to the public sector

ASSUMPTION: Candidates with experience in the information security industry and proficiency in a language relevant to the public sector may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $108,000 - $150,000/year, plus commissions or discretionary bonus based on performance

Benefits:

• Medical, dental, and vision insurance
• Financial benefits and other perks

Working Hours: Full-time, with the ability to work remotely occasionally

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. Final compensation will be determined based on the candidate's qualifications and performance.

📌 Applicant Insights

🔍 Company Context

Industry: CyberArk is a global leader in identity security, focused on privileged access management

Company Size: CyberArk is a mid-sized company with a global presence, providing opportunities for growth and career development

Founded: 1999, with headquarters in Petach Tikva, Israel

Company Description:

• CyberArk is committed to helping organizations stay ahead of ever-evolving threats
• The company offers a comprehensive security offering for any identity, across business applications, distributed workforces, hybrid cloud workloads, and throughout the DevOps lifecycle
• CyberArk's solutions are trusted by leading organizations worldwide to help secure their most critical assets

Company Specialties:

• Privileged Access Management
• Identity Security
• Cybersecurity

Company Website: www.cyberark.com

ASSUMPTION: CyberArk's focus on identity security and privileged access management makes it an attractive option for candidates interested in the cybersecurity industry.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals looking to advance their careers in the public sector

Reporting Structure: The role reports to the Senior Director of Americas Field Marketing

Work Arrangement: This role requires on-site work in Washington, DC, with occasional remote work and up to 20% travel

Growth Opportunities:

• Potential to work on high-impact programs and drive revenue growth
• Opportunity to collaborate with global marketing teams and expand skills
• Possibility to advance to a senior or management role within the marketing department

ASSUMPTION: This role offers significant growth opportunities for candidates with the right skills and experience.

🌍 Location & Work Environment

Office Type: On-site office in Washington, DC, with occasional remote work

Office Location(s): Washington, DC

Geographic Context:

• The Washington, DC area is a major hub for the public sector, with numerous government agencies and contractors
• The region offers a diverse range of cultural, historical, and recreational activities
• The cost of living in the Washington, DC area is generally higher than the national average

Work Schedule: Full-time, with occasional remote work and up to 20% travel

ASSUMPTION: The Washington, DC area is an ideal location for candidates interested in working in the public sector and seeking a diverse and dynamic work environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the senior director

Key Assessment Areas:

• Marketing strategy and program development
• Channel and partner marketing experience
• Event management and coordination
• Data-driven approach to pipeline creation

Application Tips:

• Highlight relevant experience in public sector marketing and channel/partner marketing
• Demonstrate a strong understanding of the information security industry
• Showcase your ability to develop and execute strategic marketing programs

ATS Keywords: Field Marketing, Partner Marketing, Channel Marketing, Public Sector, Omni-Channel Marketing, Account-Based Marketing, Marketing Automation, CRM Tools, Data-Driven, Sales Enablement, Event Management, Collaboration, Strategic Marketing, Revenue Generation

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant experience and skills, and be prepared to discuss their marketing strategy and program development abilities in the interview.

🛠️ Tools & Technologies

• Marketo
• Salesforce.com
• Demandbase/6Sense
• Outreach/SalesLoft
• Reachdesk/Sendoso

ASSUMPTION: Proficiency in marketing automation and CRM tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative

Work Style:

• Data-driven
• Strategic
• Collaborative

Self-Assessment Questions:

• Do you have a proven track record of developing and executing strategic marketing programs in the public sector?
• Are you comfortable working with channel partners and event management?
• Do you thrive in a collaborative, data-driven environment?

ASSUMPTION: Candidates who align with CyberArk's company values and work style are more likely to be successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with a diverse range of stakeholders, including sales, marketing, and channel teams
• Adapting to the unique requirements and regulations of the public sector
• Occasional travel requirements

ASSUMPTION: Candidates should be prepared to manage multiple projects and adapt to the unique requirements of the public sector in this role.

📈 Similar Roles Comparison

• This role is similar to other field marketing, partner marketing, or channel marketing positions in the public sector
• However, this role focuses specifically on the Public Sector and requires experience in public sector marketing
• Candidates with experience in the information security industry may find this role particularly appealing

ASSUMPTION: Candidates should compare this role to other field marketing, partner marketing, or channel marketing positions in the public sector to determine if it is the right fit for their career goals.

📝 Sample Projects

• Developing and executing a strategic marketing campaign for a specific public sector agency
• Managing a channel partner event and ensuring high-quality execution
• Collaborating with the sales team to create targeted content for a high-value lead

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they would approach them in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the Public Sector?
• What are the key priorities for this role in the first 90 days?
• How does CyberArk support the growth and development of its marketing team members?
• What are the most challenging aspects of working in the public sector from a marketing perspective?
• How does CyberArk measure the success of its marketing programs, and how would this role contribute to those metrics?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and their understanding of the company's marketing strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience in public sector marketing and channel/partner marketing
• Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
• Prepare for the interview by researching CyberArk's marketing strategy and developing thoughtful questions
• Follow up after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.