📌 Core Information
🔹 Job Title: Senior Regional Marketing Manager – UK & Ireland
🔹 Company: CoachHub - The digital coaching platform
🔹 Location: United Kingdom (Remote - Europe)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (primarily remote with opportunities to collaborate in person)
🚀 Job Overview
Key aspects of this role include:
- Driving regional marketing initiatives across the UK & Ireland to generate pipeline and drive revenue growth
- Partnering with the VP of Sales to define and align on marketing goals and regional strategy
- Owning end-to-end campaign management, from strategy to execution, across multiple channels
- Managing and reporting campaign performance using Salesforce and Hubspot
- Planning and executing events such as webinars, executive dinners, and flagship events in the UK & Ireland region
ASSUMPTION: This role requires a strategic yet hands-on field marketing leader who can thrive in a fast-paced, scale-up environment. While there are no direct line management responsibilities, the ideal candidate will have access to freelance support where needed.
📋 Key Responsibilities
✅ Partner with the VP of Sales to define and align on marketing goals and regional strategy
✅ Own end-to-end campaign management, from strategy to flawless execution
✅ Develop and deliver multi-channel campaigns tailored to mid-market and enterprise segments
✅ Manage and report campaign performance using Salesforce and Hubspot, tracking pipeline impact, MQLs, and campaign ROI
✅ Drive alignment with key stakeholders, including SDRs, Customer Success, and cross-functional marketing teams
✅ Plan and execute a mix of webinars, executive dinners, and flagship events in the UK & Ireland region
✅ Build and localize messaging, use cases, and GTM motions relevant to the UK & Ireland market
✅ Collaborate cross-functionally to amplify partnerships and surface competitive insights in the region
✅ Stay agile, capable of scaling, iterating quickly, and handling multiple priorities with a solutions-first mindset
ASSUMPTION: The role may evolve and adapt based on the company's growth and changing market demands, requiring the candidate to be flexible and adaptable.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in B2B SaaS field marketing, preferably within a scale-up environment
Required Skills:
- Strong track record of collaboration with Sales to drive pipeline and revenue
- Proficient with Salesforce and Hubspot in a data-driven marketing environment
- Strong expertise in campaign and event marketing, with the ability to own and optimize independently
- Capable of thinking strategically while rolling up your sleeves to execute
- Comfortable navigating ambiguity and complexity with a proactive, entrepreneurial mindset
Preferred Skills:
- Background in HR Tech or Fintech industries
- Experience managing regional marketing budgets
- Familiarity with the UK & Ireland partnerships ecosystem
- Previous success working cross-regionally and with freelance vendors
ASSUMPTION: While not explicitly stated, it's assumed that the candidate should have excellent communication, project management, and analytical skills to excel in this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (Based on industry standards for a Senior Marketing Manager role in the UK with 5-10 years of experience)
Benefits:
- Unlimited coaching sessions with a dedicated CoachHub coach
- Hybrid work flexibility
- Career development opportunities
- Outstanding onboarding experience
Working Hours: Full-time, primarily remote with opportunities to collaborate in person
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. The benefits listed are based on the information provided in the job description and may be subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Professional Training and Coaching
Company Size: 201-500 employees (Mid-size company with a growing team)
Founded: 2018 (Relatively young company with a short history)
Company Description:
- CoachHub is the leading global talent development platform that enables organizations to create personalized, measurable, and scalable coaching programs for their entire workforce
- The company offers a global pool of over 3,500 certified business coaches in 90 countries across six continents, with coaching sessions available in over 80 languages
- CoachHub serves more than 1,000 clients worldwide with its innovative coaching programs, based on proprietary scientific research and development from its Innovation Lab
Company Specialties:
- Leadership Coaching
- Coaching
- Personalentwicklung
- Systemisches Coaching
- Soft Skill Coaching
- Business Coaching
- Learning & Development
- E-Coaching
- E-Learning
- New Work
- Führungskräfteentwicklung
- coaching en ligne
- coaching à distance
- coaching distanciel
- Digital Coaching
- Leadership Development
- Executive Coaching
- and AI-powered Coaching
Company Website: https://www.coachhub.com
ASSUMPTION: CoachHub is a fast-growing, international scale-up with a mission to democratize coaching for all career levels worldwide. The company values innovation, growth, and employee development.
📊 Role Analysis
Career Level: Senior (This role is a senior-level position with significant responsibilities and strategic decision-making)
Reporting Structure: The Senior Regional Marketing Manager will report directly to the VP of Sales and work closely with cross-functional marketing teams and other stakeholders
Work Arrangement: Hybrid (Primarily remote with opportunities to collaborate in person)
Growth Opportunities:
- As CoachHub continues to grow, there may be opportunities for the candidate to take on additional responsibilities or move into a leadership role
- The company offers a strong focus on learning and growth, with a career development program in place
- The candidate will have the opportunity to work alongside supportive, passionate colleagues across the globe and shape the future of coaching
ASSUMPTION: The role offers significant growth opportunities for the right candidate, both in terms of personal development and career progression within the company.
🌍 Location & Work Environment
Office Type: Hybrid (Primarily remote with opportunities to collaborate in person)
Office Location(s): United Kingdom (Remote - Europe)
Geographic Context:
- The United Kingdom offers a diverse and dynamic business environment, with a strong focus on innovation and technology
- The UK & Ireland region is a key market for CoachHub, with significant growth potential
- The role requires the candidate to be comfortable working remotely and collaborating with teams across different time zones
Work Schedule: Full-time (40 hours per week, primarily remote with opportunities to collaborate in person)
ASSUMPTION: The hybrid work arrangement offers the candidate flexibility and a healthy work-life balance, while also providing opportunities for in-person collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or other stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Campaign management and execution expertise
- Collaboration and stakeholder management skills
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to campaign management, stakeholder collaboration, and strategic decision-making
- Demonstrate your understanding of the UK & Ireland market and CoachHub's business model
ATS Keywords: B2B SaaS Marketing, Campaign Management, Sales Collaboration, Event Marketing, Data-Driven Marketing, Budget Management, Strategic Thinking, Entrepreneurial Mindset
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, campaign management expertise, and cultural fit with CoachHub's mission and values.
🛠️ Tools & Technologies
- Salesforce
- Hubspot
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation tools (e.g., Marketo, Pardot, Hubspot)
ASSUMPTION: The candidate should be comfortable using marketing automation tools, CRM software, and project management platforms to streamline their work and collaborate effectively with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: CoachHub is focused on democratizing coaching to unlock human potential
- Rapid growth: The company is expanding rapidly, offering opportunities for career development and growth
- Amazing team: CoachHub values a supportive, passionate, and collaborative work environment
Work Style:
- Entrepreneurial: The ideal candidate will be proactive, innovative, and comfortable navigating ambiguity
- Collaborative: CoachHub values cross-functional collaboration and teamwork
- Data-driven: The company uses data and analytics to inform decision-making and drive business impact
Self-Assessment Questions:
- Do you thrive in a fast-paced, scale-up environment with a high degree of autonomy and ambiguity?
- Are you comfortable working remotely and collaborating with teams across different time zones?
- Do you have a proven track record of driving pipeline and revenue growth through strategic campaign management?
ASSUMPTION: CoachHub values a dynamic, entrepreneurial work environment, and the ideal candidate will be comfortable working in a fast-paced, collaborative setting with a strong focus on data-driven decision-making.
⚠️ Potential Challenges
- The role may require the candidate to manage multiple priorities and adapt to changing market demands
- The candidate may face competition from other marketing professionals seeking similar roles in the UK & Ireland region
- The role may require the candidate to work outside of standard business hours to accommodate different time zones
- The candidate may need to navigate cultural differences and regional nuances when working with stakeholders across the UK & Ireland region
ASSUMPTION: While CoachHub offers a supportive and collaborative work environment, the role may present unique challenges that the candidate should be prepared to navigate.
📈 Similar Roles Comparison
- Compared to other regional marketing roles, this position offers a high degree of autonomy and strategic decision-making
- The role requires a strong focus on data-driven marketing and collaboration with sales teams to drive pipeline and revenue growth
- As a senior-level position, this role offers significant growth opportunities and the potential for career progression within the company
ASSUMPTION: This role is unique in its focus on regional marketing strategy, campaign management, and collaboration with sales teams to drive pipeline and revenue growth in the UK & Ireland region.
📝 Sample Projects
- Developing and executing a multi-channel campaign targeted at mid-market and enterprise segments in the UK & Ireland region
- Planning and executing a flagship event in London, featuring industry thought leaders and CoachHub's executive team
- Building and localizing messaging, use cases, and GTM motions relevant to the UK & Ireland market to drive regional adoption and awareness
ASSUMPTION: The candidate should be prepared to manage complex, high-impact projects that require strategic thinking, collaboration, and strong execution skills.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth plans for the UK & Ireland region and how this role fits into those plans?
- How does CoachHub support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does CoachHub measure and track the success of its regional marketing initiatives?
- What are the key challenges facing the UK & Ireland region, and how can this role help address them?
ASSUMPTION: The interview process will provide an opportunity for the candidate to assess the company's growth plans, team dynamics, and cultural fit, as well as to understand the role's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or presentation demonstrating your approach to campaign management, stakeholder collaboration, and strategic decision-making
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
