Senior Researcher, Marketing Insights

📌 Core Information

🔹 Job Title: Senior Researcher, Marketing Insights

🔹 Company: Liberty Mutual Insurance

🔹 Location: Boston, MA; Plano, TX; Seattle, WA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Co-leading and managing operations for a comprehensive online reputation program
• Analyzing customer feedback data to extract actionable insights
• Collaborating with cross-functional teams to integrate review insights into brand and CX building opportunities
• Developing and delivering presentations to influence strategic decision-making
• Driving program performance through effective project management and stakeholder communication

ASSUMPTION: This role requires a unique blend of program management and market research expertise. Candidates should have experience in both areas to be successful in this position.

📋 Key Responsibilities

✅ Co-lead and manage operations for the end-to-end online reputation program, coordinating efforts between external vendor partners and internal stakeholders.

✅ Design and maintain dashboards and scorecards to monitor review performance and customer sentiment in real-time.

✅ Analyze unstructured customer feedback data using AI tools to extract actionable insights on positive experiences and pain points.

✅ Partner with Market and User Experience Researchers to translate qualitative and quantitative data into prescriptive customer experience strategies.

✅ Collaborate with Marketing and other cross-functional teams to integrate review insights into brand and CX building opportunities (e.g., acquisition marketing collateral).

✅ Develop and deliver compelling presentations that tell the story behind the data and influence strategic decision-making.

✅ Drive program performance through effective project management, stakeholder communication, and process optimization.

✅ Monitor review platforms and online ratings, applying strategic interventions to improve scores and customer perception.

✅ Report progress, challenges, and results regularly to stakeholders and leadership.

✅ Coordinate closely with the data office and research team, including understanding technical requirements and journey triggers to effectively send review requests at the right moment.

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage complex, cross-departmental initiatives.

🎯 Required Qualifications

Education: Bachelor's degree with 5 or more years of business experience applying market research to business planning.

Experience: Minimum of 5 years of experience in program management, with a strong preference for candidates who also have market research experience.

Required Skills:

• Proven proficiency in data analytics, data manipulation, and dashboard/report creation
• Strong customer experience strategy background with the ability to translate insights into actionable plans
• Exceptional organizational skills and experience managing complex, cross-departmental initiatives
• Excellent story-building and presentation skills (PowerPoint expertise required)
• Proven ability to communicate effectively and coordinate across diverse teams and departments
• Experience working with corporate data offices, technical data requirements, and journey triggers is a strong plus
• Familiarity with AI-driven data analysis tools and unstructured data processing is highly desirable

Preferred Skills:

• Knowledge of insurance industry
• Advanced business degree

ASSUMPTION: Candidates with a strong background in both program management and market research will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year (based on industry standards for a Senior Researcher role with 5-10 years of experience in the insurance industry)

Benefits:

• Comprehensive medical, dental, and vision plans
• Retirement savings plans with company matching
• Generous paid time off and holidays
• Employee discounts and wellness programs
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Researcher role with the required experience level in the insurance industry. Actual compensation may vary based on factors such as skills, experience, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance

Company Size: 10,001+ employees (Fortune 100 company)

Founded: 1912

Company Description:

• Liberty Mutual is a global property and casualty insurer with over $49 billion in annual consolidated revenue
• They offer a wide range of insurance products and services, including personal automobile, homeowners, specialty lines, reinsurance, commercial multiple-peril, workers compensation, commercial automobile, general liability, surety, and commercial property
• With over 40,000 employees in 29 countries and economies around the world, Liberty Mutual is committed to providing protection for the unexpected and delivering it with care

Company Specialties:

• Insurance

Company Website: www.libertymutualgroup.com

ASSUMPTION: Liberty Mutual's extensive experience and resources make it an attractive employer for those seeking a stable and well-established work environment.

📊 Role Analysis

Career Level: Senior level role with potential for growth into management or leadership positions

Reporting Structure: This role reports to the Director of Online Reputation Strategy and works closely with various internal teams and external vendors

Work Arrangement: On-site, with potential for hybrid or remote work arrangements in the future

Growth Opportunities:

• Potential to move into management or leadership roles within the online reputation strategy team or related departments
• Opportunities to expand skills in data analysis, program management, and market research
• Possibility to work on high-impact projects that influence the company's brand reputation and customer experience

ASSUMPTION: This role offers significant growth potential for candidates with strong performance and a desire to take on additional responsibilities.

🌍 Location & Work Environment

Office Type: Corporate office environment with multiple locations across the United States

Office Location(s): Boston, MA; Plano, TX; Seattle, WA

Geographic Context:

• Boston, MA: A major city on the East Coast with a thriving financial and technology industry
• Plano, TX: A suburb of Dallas-Fort Worth with a growing business community and a lower cost of living compared to major cities
• Seattle, WA: A West Coast city known for its tech industry, natural beauty, and mild climate

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work arrangements)

ASSUMPTION: Liberty Mutual's multiple office locations offer candidates the opportunity to work in different regions of the United States, with potential for remote work arrangements in the future.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth behavioral and skills-based interviews with the hiring team
• Final interview with the director or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Problem-solving skills and ability to manage complex projects
• Data analysis and interpretation skills
• Communication and presentation skills
• Collaboration and teamwork abilities
• Adaptability and willingness to learn new tools and technologies

Application Tips:

• Highlight relevant experience in program management and market research
• Demonstrate strong analytical and problem-solving skills in your resume and cover letter
• Prepare for behavioral interview questions that focus on your ability to manage complex projects and collaborate with diverse teams
• Showcase your proficiency in data analysis tools and AI-driven data analysis tools

ATS Keywords: Program Management, Market Research, Data Analytics, Customer Experience Strategy, Project Management, Presentation Skills, Stakeholder Communication, AI Tools, Data Manipulation, Dashboard Creation, Qualitative Data Analysis, Quantitative Data Analysis, Cross-Departmental Coordination, Unstructured Data Processing, Statistical Analysis, Database Querying

ASSUMPTION: Liberty Mutual's hiring process is thorough and designed to assess candidates' skills and cultural fit for the role.

🛠️ Tools & Technologies

• AI-driven data analysis tools (e.g., IBM Watson, SAS, SPSS)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, JIRA, Microsoft Project)
• Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: Liberty Mutual provides the necessary tools and technologies for employees to perform their jobs effectively.

👔 Cultural Fit Considerations

Company Values:

• Put people first
• Act with integrity
• Pursue excellence
• Embrace change
• Collaborate and respect

Work Style:

• Results-driven and focused on delivering high-quality work
• Collaborative and team-oriented, with a strong emphasis on cross-functional teamwork
• Adaptable and open to feedback, with a willingness to learn and grow
• Analytical and data-driven, with a strong focus on data-informed decision-making

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable managing complex, cross-departmental initiatives?
• Do you have strong analytical and problem-solving skills?
• Are you an effective communicator and collaborator?
• Are you open to feedback and willing to learn from others?

ASSUMPTION: Liberty Mutual values employees who are results-driven, collaborative, and adaptable, with a strong focus on data-informed decision-making.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Keeping up with the latest AI tools and data analysis techniques
• Balancing the need for strategic, long-term thinking with tactical, day-to-day tasks
• Working in a large, matrixed organization with multiple departments and teams

ASSUMPTION: These challenges can be overcome with strong project management skills, a focus on prioritization and time management, and a willingness to seek guidance and support from colleagues.

📈 Similar Roles Comparison

• This role is unique in its blend of program management and market research expertise, but similar roles may include:
• Program Manager, Market Research
• Senior Market Research Analyst
• Customer Experience Manager
• Brand Manager

ASSUMPTION: While this role is unique, it shares similarities with other roles in the marketing and customer experience fields, particularly in terms of required skills and responsibilities.

📝 Sample Projects

• Developing and implementing a comprehensive online reputation strategy for Liberty Mutual
• Analyzing customer feedback data to identify trends and inform business decisions
• Collaborating with cross-functional teams to integrate review insights into marketing campaigns and customer experience initiatives
• Creating and maintaining dashboards and scorecards to monitor review performance and customer sentiment in real-time

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the impact this role can have on Liberty Mutual's brand reputation and customer experience.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting relationships for this role?
• How does this role collaborate with other departments and teams within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Liberty Mutual support the professional development and growth of its employees?
• What are the biggest challenges facing the online reputation strategy team, and how can this role help address them?

ASSUMPTION: Asking these questions will help you better understand the role's responsibilities, the team's dynamics, and Liberty Mutual's commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Liberty Mutual careers portal
• Tailor your resume and cover letter to highlight your relevant experience in program management and market research
• Prepare for behavioral interview questions that focus on your ability to manage complex projects and collaborate with diverse teams
• Showcase your proficiency in data analysis tools and AI-driven data analysis tools
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.