📌 Core Information
🔹 Job Title: Senior Sales and Marketing Manager, Echo, Amazon Devices
🔹 Company: Amazon
🔹 Location: London, England
🔹 Job Type: On-site
🔹 Category: Sales & Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive brand and marketing strategies to drive awareness and sales for Echo products.
- Analyzing market data, consumer insights, and sales performance to identify opportunities and inform demand generation decision-making.
- Collaborating cross-functionally with marketing, supply chain, and finance teams to achieve sales objectives.
- Developing and reporting on key performance metrics to demonstrate brand impact to Echo sales.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Develop and execute comprehensive sales and marketing strategies to drive brand awareness and product demand.
✅ Analyze market data, consumer insights, and sales performance to identify opportunities and inform demand generation decision-making.
✅ Collaborate cross-functionally with marketing, supply chain, and finance teams to achieve sales objectives.
✅ Develop and report on key performance metrics to demonstrate brand impact to Echo sales.
✅ Work closely with global and local marketing, site merchandising, and advertising teams across Amazon to ensure product category reaches its maximum potential, both on and off site.
ASSUMPTION: This role involves a mix of strategic planning and hands-on implementation, requiring adaptability and strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Proven experience (5-10 years) in sales, brand marketing, and demand generation, with a track record of driving business growth and exceeding targets.
Required Skills:
- Proven ability to analyze sales data and customer insights to propose marketing strategies.
- Experience driving demand for a business or category.
- Strong collaboration and cross-functional teamwork skills.
- Excellent communication and presentation skills.
- Proficient in Microsoft Office Suite and data analysis tools.
Preferred Skills:
- Experience working with Amazon or in the e-commerce industry.
- Fluency in multiple languages.
- Experience with Amazon's internal tools and systems.
ASSUMPTION: Candidates with experience in fast-paced, dynamic environments and a proven ability to thrive in ambiguity will be most successful in this role.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per annum (based on industry standards for a Senior Sales and Marketing Manager in London)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance.
- Retirement savings plan with company match.
- Generous vacation and sick leave policies.
- Employee discounts on Amazon products and services.
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for meetings and project deadlines.
ASSUMPTION: Salary range is estimated based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail. Amazon is the world's largest online marketplace, offering a wide range of products and services.
Company Size: 10,001+ employees. Amazon is a large, global organization with a fast-paced, dynamic work environment.
Founded: 1994. Amazon was founded by Jeff Bezos and has since grown into a multinational technology company.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon's mission is to be Earth's most customer-centric company.
Company Specialties:
- E-commerce and online retail.
- Cloud computing and artificial intelligence (AWS).
- Digital content and streaming services (Amazon Prime, Kindle, Audible).
- Hardware and consumer electronics (Echo, Fire Tablets, Kindle, etc.).
Company Website: Amazon.com
ASSUMPTION: Amazon's size and diverse business lines offer numerous growth and career development opportunities for employees.
📊 Role Analysis
Career Level: Senior-level role with potential for growth into management or leadership positions.
Reporting Structure: This role reports directly to the Head of Sales and Marketing for Amazon Devices in Europe.
Work Arrangement: On-site, full-time position with the possibility of occasional remote work for meetings or specific projects.
Growth Opportunities:
- Potential to move into management or leadership roles within Amazon Devices or other business lines.
- Opportunities to work on high-impact projects and initiatives that drive business growth.
- Access to professional development and training programs to enhance skills and advance career.
ASSUMPTION: Success in this role may lead to increased responsibilities and career advancement within Amazon.
🌍 Location & Work Environment
Office Type: Amazon's London office is a modern, collaborative workspace with on-site amenities and a casual dress code.
Office Location(s): Principal Place, 70 W Cosgrave St, London EC2A 2DR, United Kingdom
Geographic Context:
- London is a global hub for technology, finance, and commerce, offering a vibrant and multicultural work environment.
- The city has excellent transportation links, with easy access to international airports and high-speed rail networks.
- London offers a wide range of cultural attractions, entertainment options, and recreational activities.
Work Schedule: Typical work hours are Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for meetings and project deadlines. Occasional overtime may be required to meet business needs.
ASSUMPTION: The dynamic and fast-paced work environment at Amazon's London office requires strong time management and organizational skills.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening with a member of the HR team.
- On-site interviews with the hiring manager and other team members.
- Final interview with the Head of Sales and Marketing for Amazon Devices in Europe.
Key Assessment Areas:
- Problem-solving skills and analytical thinking.
- Strategic mindset and ability to develop and execute marketing plans.
- Cross-functional collaboration and teamwork skills.
- Communication and presentation skills.
- Cultural fit and alignment with Amazon's leadership principles.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of Amazon's business and the Echo product line in your application materials.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and teamwork abilities.
ATS Keywords: Sales, Marketing, Brand Strategy, Demand Generation, Cross-Functional Teamwork, Product Promotion, Market Analysis, Strategic Planning, Ownership, Initiative, Customer Segmentation, Implementation, Echo, Amazon Devices
ASSUMPTION: The interview process for this role may include assessments or case studies to evaluate candidates' analytical and problem-solving skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, etc.).
- Data analysis tools (e.g., SQL, Tableau, or other data visualization software).
- Amazon's internal tools and systems (e.g., A9, Amazon Retail Analytics, or other proprietary platforms).
ASSUMPTION: Familiarity with Amazon's internal tools and systems may be beneficial but is not always required for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed.
- Invent and Simplify.
- Learn and Be Curious.
- Hire and Develop the Best.
- Insist on the Highest Standards.
- Think Big.
- Bias for Action.
- Frugality.
- Earn Trust.
Work Style:
- Fast-paced and dynamic work environment.
- Collaborative and team-oriented culture.
- Results-driven and data-informed decision-making.
- Strong focus on customer experience and customer-centric approach.
Self-Assessment Questions:
- How do you demonstrate Amazon's leadership principles in your daily work?
- Can you provide an example of a time when you identified a market opportunity and developed a successful marketing strategy to capitalize on it?
- How do you approach working with cross-functional teams to achieve shared objectives?
ASSUMPTION: Success in this role requires strong alignment with Amazon's leadership principles and a collaborative, customer-centric work style.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic work environment.
- Collaborating effectively with cross-functional teams and stakeholders across different time zones.
- Adapting to changes in business priorities and market conditions.
- Working with large datasets and complex analytics to inform decision-making.
ASSUMPTION: The dynamic and fast-paced nature of Amazon's work environment may present challenges for candidates who prefer a more structured or predictable work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on Amazon's Echo product line and requires a strong understanding of the smart speaker market and consumer behavior.
- Compared to other senior sales and marketing roles, this position places a greater emphasis on data analysis and market research to inform strategic decision-making.
- Career progression in this role may lead to management or leadership positions within Amazon Devices or other business lines, offering opportunities for growth and development.
ASSUMPTION: Candidates with experience in the consumer electronics or smart home industries may find this role particularly appealing and well-suited to their skills and interests.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive Echo product adoption among a specific customer segment (e.g., early tech adopters, families, or seniors).
- Analyzing market trends and consumer behavior to identify opportunities for new Echo product features or accessories.
- Collaborating with the Echo product team to launch a new Echo device and develop a comprehensive go-to-market strategy.
ASSUMPTION: These sample projects illustrate the strategic and analytical nature of the role, as well as the importance of cross-functional collaboration and stakeholder management.
❓ Key Questions to Ask During Interview
- What are the most significant market trends and opportunities for the Echo product line in the next 12-24 months?
- How does this role collaborate with other teams within Amazon Devices and across the broader organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Amazon support the professional development and growth of its employees in this role?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your strategic mindset, analytical skills, and cross-functional teamwork abilities.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and teamwork abilities.
- Research Amazon's business, the Echo product line, and the smart speaker market to demonstrate your understanding of the role and industry.
- Follow up with the hiring manager or HR team one week after submitting your application to confirm receipt and inquire about next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
