📌 Core Information
🔹 Job Title: Senior SEM Specialist
🔹 Company: Atera
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: June 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing large budgets and scaling high-budget SEM campaigns across multiple platforms
- Monitoring and analyzing KPIs to optimize performance and discover new opportunities
- Collaborating with cross-functional teams to drive Atera's growth and reach business goals
- Working in a fast-paced, dynamic environment alongside creative and marketing experts
ASSUMPTION: This role requires a high level of autonomy and decision-making, as well as strong analytical and organizational skills to manage large budgets and complex campaigns effectively.
📋 Key Responsibilities
✅ Build, manage, and scale high-budget campaigns on SEM platforms (Google, Bing, etc.)
✅ Monitor and analyze big data on various KPIs to optimize performance
✅ Cultivate innovative ideas and discover new opportunities based on industry trends and advertising platform features
✅ Manage cross-team and cross-department projects
✅ Play a significant role in Atera's growth and help the company reach its business goals
ASSUMPTION: This role involves a high degree of responsibility and requires a proactive approach to identifying and capitalizing on new opportunities to scale up campaigns and improve performance.
🎯 Required Qualifications
Education: Bachelor's degree (BA) or equivalent in a quantitative, data-driven field (e.g., marketing, economics, finance, accounting, market research, science)
Experience: 4+ years of paid digital marketing experience, PPC/performance marketing, or 2 years of hands-on experience managing at least a $500k monthly budget in a SaaS company
Required Skills:
- Excellent analytical skills and experience in A/B testing
- Advanced Excel skills
- Great organizational, project management, and time management skills
- Can-do approach and independent problem-solving abilities
- Fluent in English
Preferred Skills:
- Previous hands-on experience with additional platforms
- SQL knowledge
- Background in the B2B industry or other similar competitive verticals
- Managerial experience
ASSUMPTION: While a background in the B2B industry is not strictly required, it may be beneficial for understanding the competitive landscape and tailoring campaigns accordingly.
💰 Compensation & Benefits
Salary Range: Industry standard for a Senior SEM Specialist role in Tel Aviv, Israel, with 5-10 years of experience is approximately ₪ 25,000 - ₪ 35,000 per month (before tax).
Benefits:
- Generous time off
- Community volunteering days
- Annual budget for learning & growth
- Fun events and overnights
- Gym access, yoga, and Pilates classes
- Running crew and soccer team
Working Hours: Full-time, typically 40 hours per week, with flexible hours and the option to work from home occasionally.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Remote Network Management and IT Service Management
Company Size: 201-500 employees, large enough to offer diverse opportunities and resources but still agile enough to maintain a startup-like culture
Founded: 2011, with over a decade of experience in the industry
Company Description:
- Transforming IT management with Action AI™, an Agentic AI technology that proactively and autonomously manages and optimizes IT environments
- All-in-one platform consolidating RMM, helpdesk, ticketing, and automation
- Empowering IT teams and MSPs to efficiently manage and protect infrastructure, automate tasks, and boost service quality
Company Specialties:
- Service Desk
- Remote Network Management
- Business Management
- Cloud Services
- Professional Services Automation
- RMM
- IT
- Help Desk
- Networking
- and Information Technology
Company Website: https://www.atera.com
ASSUMPTION: Atera's focus on Agentic AI and automation sets it apart in the IT management software market, offering applicants a unique opportunity to work with cutting-edge technology.
📊 Role Analysis
Career Level: Senior, with significant responsibility and autonomy in managing large budgets and driving campaign performance
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including creative and marketing experts
Work Arrangement: On-site, full-time, with flexible hours and occasional remote work opportunities
Growth Opportunities:
- Potential to take on managerial responsibilities as the team grows
- Chance to expand skills and expertise in SEM and other marketing channels
- Opportunity to contribute to Atera's overall growth and success, with potential career advancement as the company expands
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and skill development, as Atera continues to expand and solidify its position in the market.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort
Office Location(s): Rothschild Boulevard 45, Tel Aviv-Yafo, Israel
Geographic Context:
- Tel Aviv is a vibrant, multicultural city with a thriving tech industry and a high quality of life
- The office is located in the heart of Tel Aviv, close to public transportation and numerous amenities
- Israel has a competitive job market, with many opportunities for professional growth and development
Work Schedule: Typical office hours, with flexibility for remote work and occasional overtime as needed
ASSUMPTION: Tel Aviv offers a dynamic and stimulating work environment, with a diverse range of cultural and recreational opportunities to enhance the quality of life for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-depth interview with the Marketing Manager and/or other team members
- Assessment or case study presentation, depending on the role
- Final interview with the CEO or another executive
Key Assessment Areas:
- Analytical and problem-solving skills
- Campaign management and optimization experience
- Understanding of SEM platforms and industry trends
- Cultural fit and alignment with Atera's values
Application Tips:
- Highlight relevant experience and achievements in SEM campaign management
- Demonstrate a strong understanding of Atera's products and services, as well as the competitive landscape
- Showcase your ability to analyze data and make data-driven decisions
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
ATS Keywords: SEM, PPC, Google Ads, Bing Ads, campaign management, budget optimization, data analysis, A/B testing, Excel, project management, team collaboration, marketing, SaaS
ASSUMPTION: Atera's interview process is designed to assess candidates' technical skills, cultural fit, and ability to contribute to the company's growth and success.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Google Analytics
- Excel
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: This role requires proficiency in SEM platforms and tools, as well as strong analytical and organizational skills to manage campaigns effectively.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Continuous learning
- Accountability
Work Style:
- Data-driven and analytical
- Proactive and autonomous
- Collaborative and team-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in SEM?
- Can you describe a time when you identified a new opportunity to optimize a campaign based on data analysis?
- How do you approach working with cross-functional teams to achieve shared goals?
ASSUMPTION: Atera values employees who are proactive, data-driven, and collaborative, with a strong commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing large budgets and complex campaigns in a fast-paced, dynamic environment
- Keeping up with the latest trends and best practices in SEM, as the industry evolves rapidly
- Balancing the need for data-driven decision-making with the need for creativity and innovation
- Adapting to a competitive job market and a high-performing team
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong analytical skills, a proactive approach, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on SEM campaign management and optimization
- While the role is similar to other SEM Specialist positions, the focus on large budgets and high-budget campaigns sets it apart
- Career progression in this role may involve taking on managerial responsibilities or expanding into other marketing channels
ASSUMPTION: This role offers a unique opportunity to specialize in SEM campaign management and optimization, with potential for career growth and development within the marketing department.
📝 Sample Projects
- Developing and implementing a comprehensive SEM strategy for a new product launch
- Analyzing campaign performance data to identify trends and optimize results
- Collaborating with cross-functional teams to create targeted advertising campaigns
ASSUMPTION: These projects demonstrate the range of responsibilities and opportunities available in this role, from strategic planning to data analysis and team collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing strategy?
- How does Atera support the professional development and growth of its employees?
- What are the biggest challenges facing the SEM team in the coming months, and how can this role contribute to addressing them?
- How does Atera approach work-life balance, and what resources are available to support employees' well-being?
ASSUMPTION: These questions demonstrate a strong interest in the role, the team, and the company, as well as a commitment to understanding the unique challenges and opportunities presented by this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare for the interview by researching Atera's products, services, and competitive landscape
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
