Senior SEO Consultant

📌 Core Information

🔹 Job Title: Senior SEO Consultant

🔹 Company: DEPT®

🔹 Location: Amsterdam/Rotterdam, hybrid

🔹 Job Type: Full-time

🔹 Category: Marketing & Advertising

🔹 Date Posted: 2025-07-11

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2-3 days from the office)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing effective SEO strategies for clients
• Guiding and educating other SEO consultants
• Performing foundational analyses like keyword research, technical scans, and backlink audits
• Participating in new business pitches and client projects
• Tracking performance, analyzing data, and providing regular reports to clients
• Staying up-to-date with industry trends and best practices

ASSUMPTION: This role requires a high level of SEO expertise and strategic planning skills. The ideal candidate will be able to manage and optimize SEO strategies, guide other SEO consultants, and communicate complex ideas clearly.

📋 Key Responsibilities

✅ Develop and implement effective SEO strategies that align with client objectives and target audiences

✅ Guide and educate other SEO consultants that assist you in carrying out the strategies and roadmaps you develop for your clients

✅ Next to strategic tasks, also perform foundational analyses like keyword researches, technical scans, and backlink audits when the situation requires this

✅ Independently take part in new business pitches and other one-off client projects

✅ Track performance, analyze data, and provide regular reports to clients, emphasizing important metrics and suggestions for how to improve

✅ Stay up-to-date with industry trends and best practices in organic search and adapt strategies accordingly

ASSUMPTION: The role requires a mix of strategic thinking, hands-on execution, and strong communication skills to effectively manage SEO projects and teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 5 years of experience working in SEO

Required Skills:

• Fluent in Dutch and English, both spoken and written
• Very strong analytical skills and ability to interpret data to drive optimization
• Strong communication and presentation skills, with the ability to effectively communicate complex ideas to clients and internal stakeholders
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment

Preferred Skills:

• Experience with SEO tools like SEMrush, Ahrefs, or Google Search Console
• Knowledge of HTML, CSS, and JavaScript
• Familiarity with Google Analytics and Google Tag Manager

ASSUMPTION: While not explicitly stated, having experience with SEO tools and basic web development skills would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior SEO Consultant role in the Netherlands, the estimated salary range is €60,000 - €80,000 per year.

Benefits:

• Flexible, hybrid working policy (2-3 days from the office, depending on location)
• 24 vacation days per year and the possibility to buy an unlimited number of extra vacation days
• DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs
• Contribution to health through the OpenUp platform, gym and wellness discounts, and healthy lunches at the office
• Discount on lease bike and hassle-free commutes with an NS Business Card

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: DEPT® is a pioneering technology and marketing services company that creates end-to-end digital experiences for brands.

Company Size: DEPT® has 4,000+ digital specialists across 30+ locations on 5 continents, making it a large organization with a global presence.

Founded: DEPT® was founded in 2015, making it a relatively young company in the industry.

Company Description:

• DEPT® is committed to making a positive impact on the planet and has been Climate Neutral and B Corporation certified since 2021.
• The company offers a boutique culture with the ability to work for any brand in the world, combining the speed, agility, flexibility, and personal relationships of a boutique agency.
• DEPT® invests in innovation, leveraging proprietary tech, data, and knowledge platforms for all clients worldwide.

Company Specialties:

• Digital Craftmanship
• Campaigns
• Social
• Data Driven Marketing
• B2B Marketing
• Digital Marketing
• Creativity
• Technology
• Strategy
• Digital
• Brand
• Advertising
• Design
• Data
• Intelligence
• Organisation
• UX
• Agency
• Content
• Digital Products
• and AI

Company Website: www.deptagency.com

ASSUMPTION: DEPT®'s large size and global presence offer opportunities for career growth and exposure to diverse projects. The company's commitment to sustainability and positive impact sets it apart in the industry.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and strategic thinking.

Reporting Structure: The Senior SEO Consultant will report directly to the SEO Team Lead or Manager and may oversee the work of other SEO consultants.

Work Arrangement: This role follows a hybrid work arrangement, with 2-3 days required in the office and the rest of the time working remotely.

Growth Opportunities:

• Potential to move into a management or leadership role within the SEO team or the wider marketing department
• Opportunities to work on diverse projects for a wide range of clients
• Chance to develop expertise in emerging SEO trends and technologies

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the SEO team or the wider marketing department.

🌍 Location & Work Environment

Office Type: DEPT® has multiple offices in the Netherlands, with the main hubs being in Amsterdam and Rotterdam.

Office Location(s): Generaal Vetterstraat 66, Amsterdam, North-Holland 1059 BW, NL and Delftseplein 27N, 13th floor, Rotterdam, South Holland 3013AA, NL

Geographic Context:

• The Netherlands is a small, densely populated country in Western Europe, with a highly developed economy and a strong focus on sustainability and innovation.
• Amsterdam and Rotterdam are major cities with vibrant cultural scenes, excellent public transportation, and a high quality of life.
• The hybrid work arrangement allows for a good work-life balance and the opportunity to work from home when needed.

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work from home when needed.

ASSUMPTION: The hybrid work arrangement and central office locations in major cities make DEPT® an attractive employer for candidates seeking a good work-life balance and the opportunity to work for a global company.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• Technical assessment or case study
• On-site or video interview with the SEO Team Lead or Manager
• Final decision and job offer

Key Assessment Areas:

• SEO expertise and strategic thinking
• Communication and presentation skills
• Analytical skills and data interpretation
• Cultural fit and alignment with DEPT®'s values

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and DEPT®'s values
• Prepare for the technical assessment or case study by brushing up on your SEO skills and tools
• Research DEPT®'s clients and industry trends to show your enthusiasm and knowledge

ATS Keywords: SEO strategy, SEO consultant, SEO analysis, SEO tools, SEO trends, client management, data interpretation, communication, presentation

ASSUMPTION: DEPT®'s interview process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit. Preparation and research are key to success in the application process.

🛠️ Tools & Technologies

• SEMrush
• Ahrefs
• Google Search Console
• Google Analytics
• Google Tag Manager
• HTML, CSS, JavaScript

ASSUMPTION: While not explicitly stated, having experience with these tools and technologies would be beneficial for the role.

👔 Cultural Fit Considerations

Company Values:

• Pioneering
• Curious
• Collaborative
• Inclusive
• Impactful

Work Style:

• Fast-paced and deadline-driven
• Collaborative and team-oriented
• Results-focused and data-driven
• Innovative and open to new ideas

Self-Assessment Questions:

• Do you align with DEPT®'s values of being pioneering, curious, collaborative, inclusive, and impactful?
• Are you comfortable working in a fast-paced, deadline-driven environment?
• Do you prefer a collaborative work style, and are you able to work effectively in a team?

ASSUMPTION: DEPT® values candidates who are pioneering, curious, collaborative, inclusive, and impactful, with a strong work ethic and a results-focused mindset.

⚠️ Potential Challenges

• The role requires a high level of expertise and strategic thinking, which may be challenging for candidates with less experience in SEO
• DEPT®'s fast-paced and deadline-driven work environment may be stressful for candidates who prefer a more laid-back work environment
• The hybrid work arrangement may require candidates to commute to the office 2-3 days per week, which may be challenging for candidates who prefer to work remotely full-time
• The role may require candidates to work on multiple projects simultaneously, which may be challenging for candidates who prefer to focus on a single project at a time

ASSUMPTION: While DEPT® offers many benefits and opportunities for growth, the role may present challenges for candidates who are not comfortable with a fast-paced, deadline-driven work environment or who prefer to work remotely full-time.

📈 Similar Roles Comparison

• Compared to other Senior SEO Consultant roles, this role may require more strategic thinking and less hands-on execution
• DEPT®'s large size and global presence offer opportunities for career growth and exposure to diverse projects that may not be available at smaller agencies
• DEPT®'s commitment to sustainability and positive impact sets it apart from other agencies in the industry

ASSUMPTION: This role offers unique opportunities for career growth and exposure to diverse projects, with a focus on sustainability and positive impact.

📝 Sample Projects

• Developing and implementing an SEO strategy for a global e-commerce client to improve organic traffic and revenue
• Conducting a technical SEO audit for a B2B SaaS client to identify and fix on-page and off-page issues affecting search engine rankings
• Performing keyword research and competitor analysis for a local SEO campaign for a small business client

ASSUMPTION: These sample projects demonstrate the range of SEO services and clients that DEPT® works with, from global e-commerce and B2B SaaS clients to small local businesses.

❓ Key Questions to Ask During Interview

• Can you describe the SEO team's structure and how this role fits within it?
• What are the most challenging SEO projects the team has worked on recently, and how were they approached?
• How does DEPT® support the professional development of its SEO consultants?
• What are the growth opportunities for this role, and how has DEPT® supported the career progression of previous Senior SEO Consultants?
• How does DEPT® balance work-life balance with the demands of the role?

ASSUMPTION: These questions are designed to help the candidate understand the role's structure, the team's approach to SEO projects, and the opportunities for professional development and growth within DEPT®.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant SEO experience and achievements
• Write a cover letter explaining why you are interested in this role and how your skills and experience make you a strong fit
• Prepare for the technical assessment or case study by brushing up on your SEO skills and tools
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.