📌 Core Information
🔹 Job Title: Senior SEO Content Writer, LoopNet
🔹 Company: CoStar Group
🔹 Location: Irvine, California, United States
🔹 Job Type: Full-Time
🔹 Category: Real Estate
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Mid-Senior Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating optimized content for commercial real estate audiences
- Driving organic growth through SEO-focused writing
- Managing concurrent content projects and collaborating with cross-functional teams
- Transforming CRE trends and data into engaging and shareable content
ASSUMPTION: This role requires a strong understanding of SEO principles and commercial real estate terminology to create effective content that resonates with users.
📋 Key Responsibilities
✅ Produce content tailored to commercial real estate audiences (e.g., office space trends, industrial property insights, investment strategies)
✅ Engage in data-driven content creation to address key informational needs of customers
✅ Work with other teams to ensure a consistent tone of voice is delivered across content experiences
✅ Manage concurrent content projects at a range of stages, from concept through to production and then iterate
✅ Present work to other team members and stakeholders to recruit feedback, iterate and improve, and then publish content and launch changes
ASSUMPTION: This role involves working closely with various teams and requires strong communication and collaboration skills to ensure content aligns with overall brand voice and strategy.
🎯 Required Qualifications
Education: Bachelor’s degree in Journalism, Creative Writing, English, Marketing, or related field from an accredited, not-for-profit University or College.
Experience: 3-5 years experience in content writing and able to develop content strategy.
Required Skills:
- Significant experience with writing for SEO – researching topics using SEO tools, optimizing content, linking, basic understanding of on-page SEO, etc.
- Proficiency in publishing in CMS platforms
- Ability to learn quickly and stay on top of trends across industries – SEO, AI, CRE, etc.
- Strong editing skills with experience in collaborative editing, pair writing, or similar content editing and quality processes
- A track record of commitment to prior employers
Preferred Skills:
- Demonstrated excellent grammar, spelling, and proofreading skills
- Familiarity with commercial real estate terminology, trends, and audience (e.g., leasing, property management, investment analysis)
- Experience working on international sites and with global teams in order to localize content for specific regions
- Experience tracking performance of content through analytics tools (GA, Search Console)
- Strong verbal and written skills communicating ideas, concepts, and designs
- Familiarity with HTML, CSS, JavaScript, and other front-end web programing languages
- Familiarity with W3C/WCAG and ADA web accessibility standards
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and Google Workspace is assumed to be required for this role.
💰 Compensation & Benefits
Salary Range: $81,000 - $109,000 per year
Benefits:
- Comprehensive healthcare coverage
- Life, legal, and supplementary insurance
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
- Complimentary gourmet coffee, tea, hot chocolate, prepared foods, fresh fruit, and other healthy snacks
Working Hours: Full-time, Monday through Friday
ASSUMPTION: The salary range provided is based on the job listing and is assumed to be inclusive of base salary and any additional compensation components.
📌 Applicant Insights
🔍 Company Context
Industry: CoStar Group operates in the real estate industry, specifically focusing on commercial real estate information, analytics, online marketplaces, and 3D digital twin technology.
Company Size: CoStar Group has 5,001-10,000 employees, making it a large enterprise with significant resources and opportunities for career growth.
Founded: CoStar Group was founded in 1986 and is headquartered in Arlington, Virginia, with additional offices worldwide.
Company Description:
- CoStar Group is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology.
- The company is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
- CoStar Group’s major brands include CoStar, LoopNet, Apartments.com, Homes.com, Matterport, STR, Ten-X, and OnTheMarket.
Company Specialties:
- Research
- Marketing
- Product Development
- Analytics
- Commercial Real Estate
- Sales
- Real Estate
- and Technology
Company Website: CoStar Group
ASSUMPTION: CoStar Group’s extensive industry presence and large employee base suggest that the company offers numerous opportunities for professional growth and development.
📊 Role Analysis
Career Level: The Senior SEO Content Writer role is at the mid-senior level, requiring a combination of strategic thinking, tactical execution, and leadership skills.
Reporting Structure: This role reports directly to the SEO Manager within the Content team at LoopNet.
Work Arrangement: This is an on-site role, requiring the candidate to work from CoStar Group’s Irvine, California office.
Growth Opportunities:
- Potential career progression into management or specialist roles within the content or SEO teams
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development resources and training programs
ASSUMPTION: Given CoStar Group’s size and industry presence, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: CoStar Group’s Irvine office is a modern, collaborative workspace designed to facilitate productivity and innovation.
Office Location(s): 17600 Laguna Canyon Rd, Irvine, California 93618, United States
Geographic Context:
- Irvine is located in Orange County, California, and is known for its suburban neighborhoods, parks, and shopping centers
- The city offers a mix of urban and rural environments, with easy access to beaches, mountains, and deserts
- Irvine has a Mediterranean climate, with mild winters and warm, dry summers
Work Schedule: Full-time, Monday through Friday, with flexible hours to accommodate work-life balance
ASSUMPTION: The Irvine office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager or HR representative
- In-person or virtual interview with the SEO Manager and a member of the Content team
- Final interview with the SEO Director or another senior leader within the organization
Key Assessment Areas:
- Writing and editing skills, with a focus on SEO best practices
- Familiarity with commercial real estate trends and terminology
- Ability to manage multiple content projects and meet deadlines
- Collaboration and communication skills, with the ability to work effectively with cross-functional teams
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO and content writing experience
- Include specific examples of your SEO-focused content and any relevant commercial real estate experience
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a fast-paced environment
- Research CoStar Group and LoopNet to demonstrate your understanding of the company and its products
ATS Keywords: SEO, content writing, commercial real estate, LoopNet, CoStar Group, organic growth, data-driven content, CMS, HTML, CSS, JavaScript, accessibility standards
ASSUMPTION: CoStar Group’s interview process is designed to assess the candidate’s technical skills, cultural fit, and ability to thrive in a dynamic, fast-paced environment.
🛠️ Tools & Technologies
- Content Management Systems (CMS) such as WordPress, Drupal, or Adobe Experience Manager
- SEO tools like Google Search Console, SEMrush, Ahrefs, or Moz
- Analytics platforms such as Google Analytics, Adobe Analytics, or Mixpanel
- Project management tools like Asana, Trello, or Jira
- Microsoft Office Suite and Google Workspace
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and teams the candidate works with within CoStar Group.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Collaboration
- Innovation
- Customer Focus
Work Style:
- Dynamic and fast-paced, with a focus on driving results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on using data to inform decision-making and strategy
- Adaptable and resilient, with the ability to thrive in a changing environment
Self-Assessment Questions:
- Do you have a strong understanding of SEO principles and commercial real estate trends?
- Are you able to manage multiple content projects and meet deadlines in a fast-paced environment?
- Do you thrive in a collaborative, team-oriented work environment?
- Are you comfortable using data to inform your content strategy and make data-driven decisions?
ASSUMPTION: CoStar Group’s culture is highly collaborative, data-driven, and focused on driving results, with a strong emphasis on innovation and continuous improvement.
⚠️ Potential Challenges
- The fast-paced nature of the role may require the candidate to manage multiple projects and deadlines simultaneously
- The role may involve working with diverse teams and stakeholders, requiring strong communication and collaboration skills
- The commercial real estate industry can be cyclical and subject to market fluctuations, which may impact the role’s priorities and workload
- The role may require the candidate to work on weekends or evenings to meet project deadlines, depending on the team’s priorities and workload
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for professional growth and development within the organization.
📈 Similar Roles Comparison
- Compared to other SEO content writer roles, this position offers a unique focus on the commercial real estate industry and the opportunity to work for a large, established company with significant resources and growth potential
- The role requires a strong understanding of commercial real estate trends and terminology, as well as experience with SEO best practices and data-driven content creation
- Career progression in this role may involve moving into management or specialist positions within the content or SEO teams, or transitioning into related roles within the broader organization
ASSUMPTION: This role offers a unique blend of industry-specific expertise, strategic thinking, and tactical execution, with ample opportunities for career growth and development within the organization.
📝 Sample Projects
- Creating a comprehensive guide to commercial real estate investment strategies for LoopNet’s target audience
- Developing a series of blog posts on the latest trends in industrial property management for CoStar’s commercial real estate professionals
- Producing a whitepaper on the impact of AI and machine learning on the commercial real estate industry for CoStar’s research and analytics team
ASSUMPTION: These sample projects are designed to illustrate the range of content creation and strategic thinking required for this role, but the specific projects and priorities may vary depending on the organization’s needs and the candidate’s skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the typical content creation process and how it aligns with the SEO strategy for LoopNet and CoStar?
- How does the content team collaborate with other departments, such as marketing, sales, and product development, to ensure consistent messaging and brand voice across all content experiences?
- What are the most pressing challenges facing the commercial real estate industry, and how does CoStar Group plan to address them through its content strategy?
- How does CoStar Group support the professional development and growth of its employees, particularly within the content and SEO teams?
- What are the key performance indicators (KPIs) used to measure the success of the content strategy, and how are they tracked and analyzed to inform decision-making and strategy?
ASSUMPTION: Asking these questions demonstrates the candidate’s interest in the role, the organization, and the industry, while also providing valuable insights into the company’s culture, priorities, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO and content writing experience, as well as any commercial real estate industry knowledge
- Prepare for the interview by researching CoStar Group and LoopNet, and familiarizing yourself with the latest trends and news in the commercial real estate industry
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
