Senior SEO Director

📌 Core Information

🔹 Job Title: Senior SEO Director

🔹 Company: Fulcrum

🔹 Location: Remote (United States)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US-based)

🚀 Job Overview

Key aspects of this role include:

• Leading and growing client relationships, acting as the most senior client contact on SEO accounts
• Partnering with delivery teams across SEO, Paid, PR, and Analytics to drive performance
• Managing internal admin: forecasts, quotes, resourcing, budgets, and internal finance systems
• Working with the SEO Manager in LA and supporting their development
• Leading weekly and monthly reporting, reviews, and QBRs
• Spotting opportunities to grow accounts or win new business
• Collaborating on US growth strategy, including helping with occasional pitches and proposals

ASSUMPTION: This role requires a balance of strategic thinking, client management, and hands-on SEO expertise. It's ideal for someone who enjoys variety and working across teams and time zones.

📋 Key Responsibilities

✅ Acting as the most senior client contact on SEO accounts — owning strategy, delivery, and communication

✅ Partnering with delivery teams across SEO, Paid, PR, and Analytics to drive performance

✅ Managing internal admin: forecasts, quotes, resourcing, budgets, and internal finance systems

✅ Working with the SEO Manager in LA and supporting their development

✅ Leading weekly and monthly reporting, reviews, and QBRs

✅ Spotting opportunities to grow accounts or win new business

✅ Collaborating on US growth strategy, including helping with occasional pitches and proposals

ASSUMPTION: This role involves a mix of strategic planning, client communication, and team coordination. It requires strong organizational skills and the ability to manage multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-7 years of SEO experience, including time in agency environments

Required Skills:

• Proven experience leading SEO campaigns at an agency
• Ability to handle enterprise-level clients and complex briefs
• Strong technical SEO skills, but not reliant solely on technical aspects
• Excellent project management skills
• Ability to operate independently and manage clients remotely
• Excited about helping build the US presence from the ground up

Preferred Skills:

• Experience with enterprise-level clients and complex briefs
• Strong project management skills
• Ability to operate independently and manage clients remotely

ASSUMPTION: Candidates should have a strong background in SEO, with a proven track record in agency environments. They should be comfortable managing complex client relationships and working remotely.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year (based on industry standards for a Senior SEO Director role in the United States)

Benefits:

• Fully remote, US-based role with flexible hours (min. 2–3 hr overlap with Sydney, Australia)
• Work with a high-performing global team across SEO, Paid, PR, and Strategy
• Exposure to top-tier international clients and business-building opportunities
• A chance to lead and shape the US arm of a growing global agency

Working Hours: Full-time, with a minimum of 2-3 hours overlap with Sydney, Australia

ASSUMPTION: The salary range is estimated based on industry standards for a Senior SEO Director role in the United States. Benefits are tailored to the role and company culture.

📌 Applicant Insights

🔍 Company Context

Industry: Fulcrum is a global digital agency specializing in SEO, Paid Media, and Analytics. They work with some of the world's most respected brands, helping them drive growth through commercially-minded, consulting-led strategies.

Company Size: Fulcrum has 51-200 employees, providing a mid-sized agency environment where applicants can have a significant impact.

Founded: Fulcrum was founded in [Year], with a history of driving growth for clients through innovative digital strategies.

Company Description:

• Fulcrum is a digital agency that blends strategic consulting with executional firepower
• They help clients find a commercially-minded, independent SEO Director to lead their US portfolio
• Their team is high-performing and global, working across SEO, Paid, PR, and Strategy

Company Specialties:

• SEO
• Paid Media
• Analytics
• Strategic Consulting

Company Website: wearefulcrum.com

ASSUMPTION: Fulcrum is a mid-sized digital agency with a global presence, focusing on SEO, Paid Media, and Analytics. They value commercially-minded, independent professionals who can lead client relationships and drive growth.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Global SEO Director and oversees the SEO Manager in LA.

Work Arrangement: This is a fully remote, US-based role with flexible hours, requiring a minimum of 2-3 hours overlap with Sydney, Australia.

Growth Opportunities:

• As the US portfolio grows, there will be opportunities to expand the team and take on additional responsibilities
• This role offers exposure to top-tier international clients and business-building opportunities
• Fulcrum is a growing global agency, providing ample room for career progression

ASSUMPTION: This role offers significant growth opportunities as the US presence expands. Applicants can expect to grow with the company and take on additional responsibilities as the team and client base grow.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): United States

Geographic Context:

• The United States offers a large market for SEO services, with diverse industries and client bases
• Fulcrum's remote work environment allows for flexibility and work-life balance
• The time zone overlap with Sydney, Australia, enables collaboration with the global team

Work Schedule: Full-time, with flexible hours (min. 2–3 hr overlap with Sydney, Australia)

ASSUMPTION: This role is fully remote, allowing for flexibility and work-life balance. The time zone overlap with Sydney, Australia, enables collaboration with the global team and access to top-tier international clients.

💼 Interview & Application Insights

Typical Process:

• Initial screening call to discuss the role and assess cultural fit
• Technical SEO assessment to evaluate skills and knowledge
• Final interview with the Global SEO Director to discuss the role in more detail and answer any questions

Key Assessment Areas:

• SEO knowledge and expertise
• Client management skills
• Project management skills
• Cultural fit and alignment with Fulcrum's values

Application Tips:

• Highlight your experience with enterprise-level clients and complex briefs
• Tailor your resume to emphasize your SEO, project management, and client management skills
• Prepare for the technical SEO assessment by brushing up on your knowledge of SEO best practices and tools

ATS Keywords: SEO, Client Management, Technical SEO, Project Management, Team Leadership, Strategic Consulting, Analytics, Paid Media, Budget Management, Forecasting, Reporting, Business Development, Collaboration, Mentoring, Communication, Problem Solving

ASSUMPTION: The interview process for this role will focus on assessing the candidate's SEO knowledge, client management skills, and cultural fit. Applicants should be prepared to discuss their experience with enterprise-level clients and complex briefs, as well as their ability to operate independently in a remote setting.

🛠️ Tools & Technologies

• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: This role requires proficiency in SEO tools, project management tools, and communication and collaboration tools. Applicants should be comfortable using these tools to manage client relationships, deliver complex solutions, and oversee internal project management tasks.

👔 Cultural Fit Considerations

Company Values:

• Commercially-minded
• Independent
• Client-focused
• Collaborative
• Growth-oriented

Work Style:

• Remote-first, with a focus on results and delivery
• Collaborative, with a strong emphasis on teamwork and communication
• Flexible, with a willingness to adapt and pivot as needed

Self-Assessment Questions:

• Do you thrive in high-pressure situations and remain calm and reliable under stress?
• Are you comfortable working remotely and managing clients independently?
• Do you enjoy variety and working across teams and time zones?
• Are you looking for a remote-first role with ownership, influence, and autonomy?

ASSUMPTION: Fulcrum values commercially-minded, independent professionals who can lead client relationships and drive growth. Applicants should assess their fit with the company's values and work style, as well as their comfort with remote work and managing clients independently.

⚠️ Potential Challenges

• Managing clients remotely and independently, with minimal oversight
• Balancing strategic thinking, client management, and hands-on SEO expertise
• Operating in a fast-paced, dynamic environment with diverse client bases
• Managing budgets, forecasting, and internal project management tasks

ASSUMPTION: This role presents several challenges, including managing clients remotely and independently, balancing multiple responsibilities, and operating in a fast-paced, dynamic environment. Applicants should be comfortable with these challenges and prepared to manage them effectively.

📈 Similar Roles Comparison

• Unlike other SEO roles, this position requires a strong focus on client management and business development, in addition to technical SEO expertise
• This role offers exposure to top-tier international clients and business-building opportunities, setting it apart from other SEO positions
• As a senior role, this position offers significant growth opportunities and the chance to shape the US presence of a growing global agency

ASSUMPTION: This role is unique in its focus on client management and business development, as well as its exposure to top-tier international clients. Applicants should consider how this role differs from other SEO positions and the growth opportunities it presents.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy for a Fortune 500 company
• Managing a team of SEO specialists to deliver complex solutions for multiple clients
• Collaborating with cross-functional teams to drive performance and achieve client goals

ASSUMPTION: These sample projects illustrate the scope and complexity of the responsibilities in this role. Applicants should be prepared to discuss their experience with similar projects and the outcomes they achieved.

❓ Key Questions to Ask During Interview

• Can you describe the typical client profile for this role?
• How does this role fit into the broader US growth strategy for the agency?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Fulcrum support the professional development of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These questions are designed to help applicants better understand the role, the company, and the challenges they may face. Applicants should tailor these questions to their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your SEO, project management, and client management skills
• Prepare for the technical SEO assessment by brushing up on your knowledge of SEO best practices and tools
• Prepare for the interview by researching Fulcrum and considering how your skills and experience align with the role
• Follow up with the hiring manager within 24 hours of the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.