📌 Core Information
🔹 Job Title: Senior SEO Director
🔹 Company: Jellyfish
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (up to 60% remote)
🚀 Job Overview
Key aspects of this role include:
- Leading global SEO accounts with a proven track record of delivering organic growth
- Advanced knowledge of technical SEO, structured data, JavaScript frameworks, and site performance optimization
- Expertise in AI-driven SEO automation, data science applications, and SEO-driven business intelligence
- Strong commercial acumen, including scope of work scoping, resourcing, and profitability management
- Experience in new business leadership, including pitch strategy, proposal development, and executive-level SEO consulting
ASSUMPTION: This role requires a strategic mindset, excellent leadership skills, and a deep understanding of SEO to drive transformational results for high-profile clients.
📋 Key Responsibilities
✅ Set the standard for excellence in SEO execution, innovation, and commercial leadership on one of Jellyfish's new SEO accounts
✅ Define and own SEO roadmaps that set a long-term vision for organic search growth, aligning with broader Earned Media and multi-channel strategies
✅ Lead on the most complex SEO challenges, including enterprise technical SEO, AI-driven content automation, and large-scale authority-building strategies
✅ Be a trusted advisor to C-suite stakeholders, ensuring SEO is positioned as a critical business driver
✅ Pioneer AI and automation initiatives, integrating machine learning and data science into SEO processes
✅ Drive commercial excellence by scoping, structuring, and pricing tailored Statements of Work (SOWs) that ensure profitable, high-quality delivery
✅ Partner with Growth, Client Management, and Finance teams to resolve commercial escalations and maintain financial health across SEO accounts
✅ Drive process efficiency and technology adoption, ensuring Earned Media remains at the forefront of the industry
✅ Lead product development initiatives, creating scalable SEO solutions that enhance delivery and drive new revenue streams
ASSUMPTION: This role involves a high level of strategic thinking, stakeholder management, and process improvement to drive SEO success and business growth.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Computer Science, or a related discipline)
Experience: 10+ years of experience in SEO, with at least 5 years in a leadership role
Required Skills:
- Proven experience leading global SEO accounts with a track record of delivering organic growth
- Advanced knowledge of technical SEO, structured data, JavaScript frameworks, and site performance optimization
- Expertise in AI-driven SEO automation, data science applications, and SEO-driven business intelligence
- Strong understanding of commercial SEO impact, linking organic search performance to business revenue and profitability
- High levels of commercial acumen, including scope of work scoping, resourcing, and profitability management
- Expertise in new business leadership, including pitch strategy, proposal development, and executive-level SEO consulting
- Experience managing and resolving commercial escalations, ensuring smooth operations across Earned Media and Client teams
Preferred Skills:
- Fluency in multiple languages (a plus but not required)
- Experience working with Generative AI in SEO (a plus but not required)
ASSUMPTION: Candidates should have a strong background in SEO, with a proven track record of driving organic growth and commercial success.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per annum (based on industry standards for a Senior SEO Director role in London)
Benefits:
- Discretionary annual bonus scheme
- Flexible working hours (between 8 am and 6:30 pm)
- Paid self-development days (accumulate one paid day each month, 2 hours per week)
- Paid leave for primary caregivers (14 weeks) and secondary caregivers (4 weeks)
- Support for returning primary caregivers (£1,000 or equivalent towards courses)
Working Hours: Full-time (37.5 hours per week), with flexible working hours and up to 60% remote work
ASSUMPTION: The salary range is estimated based on industry standards for a Senior SEO Director role in London, considering the required experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 2005
Company Description:
- Jellyfish is a global digital marketing agency that believes in the power of diverse perspectives and inclusive collaboration
- The company welcomes individuals who excel in collaborative, varied teams and value the unique contributions that each person brings
- Jellyfish empowers clients along their digital journey by embracing diverse perspectives, challenging the status quo, reinventing media activation, and crafting influential stories
Company Specialties:
- Digital Strategy
- Search
- Analytics
- Integrated Campaign Planning
- Design & Build
- Creative
- Conversion Optimisation
- Training
- Video Production & Animation
- Paid Media
- Email
- Organic Social
- and Paid Social
Company Website: http://www.jellyfish.com
ASSUMPTION: Jellyfish is a well-established global digital marketing agency with a strong focus on collaboration, innovation, and client success.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Head of Earned Media
Reporting Structure: This role is part of the Earned Media capability within Jellyfish and will have team members reporting to it
Work Arrangement: Hybrid, with up to 60% remote work and flexible working hours
Growth Opportunities:
- Potential to lead new business growth and expand the SEO team
- Opportunities to work with cutting-edge technology and Generative AI
- Possibility to progress into a more senior leadership role within the company
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's SEO capabilities and business growth.
🌍 Location & Work Environment
Office Type: Hybrid (with up to 60% remote work)
Office Location(s): London, England, United Kingdom
Geographic Context:
- London is a major global city with a vibrant digital marketing industry
- The city offers a wide range of cultural, social, and professional opportunities
- London has a competitive job market, with many digital marketing agencies and tech companies based in the city
Work Schedule: Full-time (37.5 hours per week), with flexible working hours and up to 60% remote work
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical SEO assessment
- Final interview with the Head of Earned Media and other senior team members
Key Assessment Areas:
- SEO expertise and strategic thinking
- Leadership skills and team management
- Commercial acumen and business sense
- Problem-solving and process improvement skills
- Cultural fit and alignment with Jellyfish's values
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience, leadership skills, and commercial achievements
- Prepare for the technical SEO assessment by brushing up on your knowledge of enterprise technical SEO, AI-driven content automation, and large-scale authority-building strategies
- Research Jellyfish's clients, industry, and competitors to demonstrate your understanding of the role and the company
ATS Keywords: SEO, Technical SEO, AI-Driven SEO Automation, Data Science Applications, Business Intelligence, Commercial Acumen, New Business Leadership, Pitch Strategy, Proposal Development, Executive-Level Consulting, Problem Solving, Process Efficiency, Technology Adoption, Product Development, Client Management, Financial Health Management, Stakeholder Management
ASSUMPTION: The interview process will focus on assessing the candidate's SEO expertise, leadership skills, commercial acumen, and cultural fit, with a strong emphasis on technical SEO skills and strategic thinking.
🛠️ Tools & Technologies
- SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming Frog)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Jira, Trello)
- Collaboration tools (e.g., Google Workspace, Microsoft 365)
- AI and machine learning tools (e.g., Python, R, TensorFlow)
ASSUMPTION: The required tools and technologies may vary depending on the specific projects and clients the candidate will be working with.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Jellyfish values a collaborative approach to work, with a focus on teamwork and knowledge-sharing
- Innovation: The company encourages creativity, experimentation, and continuous learning to drive industry-leading solutions
- Integrity: Jellyfish is committed to acting with honesty, transparency, and accountability in all aspects of its business
Work Style:
- Agile and adaptable: Jellyfish operates in a fast-paced, dynamic industry and requires employees to be flexible and responsive to change
- Data-driven: The company relies on data and insights to inform decision-making and drive business growth
- Client-focused: Jellyfish prioritizes the needs and success of its clients, working closely with them to achieve their business objectives
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment, and are you comfortable working with diverse perspectives?
- Are you comfortable working with cutting-edge technology and driving innovation in SEO strategies?
- Do you have a strong business sense and the ability to link organic search performance to business revenue and profitability?
ASSUMPTION: Candidates should assess their fit with Jellyfish's values and work style, ensuring they align with the company's commitment to collaboration, innovation, and client success.
⚠️ Potential Challenges
- The role requires a high level of strategic thinking, stakeholder management, and process improvement, which can be challenging and time-consuming
- The competitive job market in London may make it difficult to attract and retain top talent
- The hybrid work arrangement may present challenges in maintaining team cohesion and collaboration
- The role involves working with high-profile clients, which can be stressful and demanding
ASSUMPTION: While this role offers significant opportunities for growth and impact, it also presents unique challenges that candidates should be prepared to face.
📈 Similar Roles Comparison
- Compared to other Senior SEO Director roles, this position offers a unique opportunity to lead a new SEO account and drive transformational results for high-profile clients
- Jellyfish's focus on collaboration, innovation, and client success sets it apart from other digital marketing agencies in the industry
- This role offers significant growth opportunities, with the potential to progress into a more senior leadership role within the company
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to similar positions in the industry when evaluating their fit and potential for growth.
📝 Sample Projects
- Developing and implementing an AI-driven content automation strategy for a large-scale e-commerce client
- Conducting a comprehensive technical SEO audit of an enterprise-level website and recommending strategic improvements
- Leading a team to execute a large-scale authority-building campaign for a B2B client, resulting in a significant increase in organic traffic and conversions
ASSUMPTION: These sample projects illustrate the types of complex SEO challenges and strategic initiatives the candidate may be expected to lead in this role.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging SEO project you've led, and how you overcame any obstacles you faced?
- How do you approach working with C-suite stakeholders, and can you provide an example of a successful collaboration?
- What is Jellyfish's approach to innovation and staying ahead of industry trends in SEO?
- How does Jellyfish support the growth and development of its employees, particularly in senior leadership roles?
- What is the work-life balance like for employees in this role, and how does Jellyfish support remote work?
ASSUMPTION: These key questions will help the candidate better understand the role, the company, and the work environment, ensuring a strong fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO experience, leadership skills, and commercial achievements
- Prepare for the technical SEO assessment by brushing up on your knowledge of enterprise technical SEO, AI-driven content automation, and large-scale authority-building strategies
- Research Jellyfish's clients, industry, and competitors to demonstrate your understanding of the role and the company
- Follow up with the Jellyfish HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
