Senior SEO Executive

📌 Core Information

🔹 Job Title: Senior SEO Executive

🔹 Company: AppitSimple Infotech Pvt. Ltd.

🔹 Location: Ahmedabad, Gujarat, India

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing SEO strategy to drive organic growth
• Conducting thorough keyword research and on-page optimization
• Monitoring and analyzing SEO KPIs to maximize ROI
• Collaborating with web developers and marketing team for process improvement
• Staying updated with the latest SEO trends and best practices

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of SEO principles to drive organic traffic and improve search engine rankings.

📋 Key Responsibilities

✅ Plan, develop, and implement SEO strategy to improve organic search visibility and drive traffic

✅ Conduct comprehensive keyword research and competitor analysis

✅ Optimize on-page elements, meta tags, and content for target keywords

✅ Monitor and analyze SEO KPIs, including organic traffic, click-through rate, bounce rate, and conversions

✅ Prepare and present regular reports on SEO performance and progress

✅ Identify and target buyer personas to improve audience reach and engagement

✅ Identify and address SEO issues and implement solutions promptly

✅ Suggest improvements in process and productivity optimization

✅ Collaborate with web developers and marketing team to ensure SEO best practices are followed

✅ Stay updated with the latest SEO trends, tools, and algorithm changes

✅ Conduct A/B testing to improve SEO performance and user experience

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and collaboratively to achieve SEO goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience of 2-5 years in SEO or a related role

Required Skills:

• Proven expertise in SEO, keyword research, and on-page optimization
• Strong analytical skills and data-driven mindset
• Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Google Analytics)
• Excellent communication and collaboration skills
• Ability to work independently and manage multiple projects

Preferred Skills:

• Experience with A/B testing tools (e.g., Optimizely, VWO)
• Familiarity with HTML and CSS
• Knowledge of JavaScript and Python

ASSUMPTION: Candidates should have a solid foundation in SEO principles and a strong desire to learn and adapt to new tools and strategies.

💰 Compensation & Benefits

Salary Range: INR 600,000 - 1,200,000 per annum (Based on experience and skills)

Benefits:

• 5-Day Workweek
• Uncapped Performance-Based Incentives
• Reward & Recognition Programs
• Annual Company Retreats
• Employee Referral Rewards

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for mid-level SEO roles in Ahmedabad, Gujarat.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development and IT Services

Company Size: Small to Medium (51-200 employees) - Offers a dynamic and collaborative work environment

Founded: 2013 - AppitSimple Infotech Pvt. Ltd. has been providing innovative software solutions and digital marketing services for over a decade

Company Description:

• AppitSimple Infotech Pvt. Ltd. is a leading software development company specializing in mobile application development, web development, and digital marketing
• The company is known for its innovative platforms, including SoftwareSuggest - an online platform for discovering top business software and services - and CallHippo, a VoIP service provider
• AppitSimple Infotech Pvt. Ltd. aims to simplify the way organizations do business by providing cutting-edge technology solutions and exceptional customer service

Company Specialties:

• Mobile Application Development
• Web Development
• Digital Marketing
• IoT Application Development
• Software Consulting
• SaaS
• Software Recommendations and Reviews

Company Website: https://www.appitsimple.com

ASSUMPTION: AppitSimple Infotech Pvt. Ltd. is a well-established company with a strong focus on innovation and customer satisfaction, making it an attractive place to work for tech enthusiasts.

📊 Role Analysis

Career Level: Mid-Level - This role offers an opportunity to grow and advance in the SEO field

Reporting Structure: The Senior SEO Executive will report directly to the Marketing Manager and collaborate with web developers and other marketing team members

Work Arrangement: On-site, with flexible work arrangements and a 5-day workweek

Growth Opportunities:

• Potential career progression to SEO Manager or similar roles
• Chance to work on diverse projects and gain exposure to various aspects of digital marketing
• Opportunity to learn and develop skills in SEO tools and best practices

ASSUMPTION: This role provides ample opportunities for professional growth and development within the SEO and digital marketing domains.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Ahmedabad, Gujarat, India

Geographic Context:

• Ahmedabad is the largest city in Gujarat, offering a mix of traditional and modern culture
• The city is well-connected by road, rail, and air networks, making it easily accessible
• Ahmedabad is known for its rich history, delicious food, and vibrant arts and culture scene

Work Schedule: Full-time, with flexible work arrangements and a 5-day workweek

ASSUMPTION: Ahmedabad offers a unique blend of traditional and modern culture, providing an enriching work and living experience for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Freshteam portal
• Phone or video screening to assess communication skills and cultural fit
• Technical assessment to evaluate SEO skills and knowledge

• Final round of interviews with the Marketing Manager and other team members

Key Assessment Areas:

• SEO knowledge and experience
• Analytical skills and data-driven mindset
• Communication and collaboration skills
• Problem-solving abilities and initiative
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and skills
• Prepare for technical assessments by brushing up on your SEO knowledge and tools
• Research the company and its products (SoftwareSuggest and CallHippo) to demonstrate your interest and understanding
• Prepare thoughtful questions to ask during the interview to showcase your engagement and curiosity

ATS Keywords: SEO, keyword research, on-page optimization, SEO strategy, SEO KPIs, organic traffic, digital marketing, A/B testing

ASSUMPTION: The application process may vary depending on the specific role and the candidate's qualifications, so it's essential to stay flexible and adaptable.

🛠️ Tools & Technologies

• SEMrush or Ahrefs (for keyword research and competitor analysis)
• Google Analytics (for tracking and analyzing SEO performance)
• Google Search Console (for monitoring and optimizing search visibility)
• Google Data Studio (for creating and sharing SEO reports)
• HTML, CSS, and JavaScript (for on-page optimization and A/B testing)
• Python (for data analysis and automation)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in the SEO role, and candidates should be prepared to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Customer-centric approach
• Collaboration and teamwork
• Integrity and transparency
• Work-life balance

Work Style:

• Dynamic and fast-paced environment
• Data-driven decision-making
• Cross-functional collaboration
• Results-oriented and goal-focused
• Flexible and adaptable

Self-Assessment Questions:

• How do your personal values align with the company's core values?
• Are you comfortable working in a dynamic, fast-paced environment?
• How do you approach data-driven decision-making and continuous learning?
• Can you provide an example of a time when you demonstrated strong collaboration and teamwork skills?
• How do you balance work and personal life, and what strategies do you use to maintain work-life balance?

ASSUMPTION: Candidates should carefully consider their personal values, work style, and cultural fit to ensure a successful and fulfilling work experience at AppitSimple Infotech Pvt. Ltd.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Keeping up with the latest SEO trends and algorithm changes
• Collaborating effectively with cross-functional teams and stakeholders
• Working with limited resources and tight deadlines
• Addressing SEO issues and implementing solutions promptly

ASSUMPTION: These challenges require strong time management, communication, and problem-solving skills, as well as the ability to work effectively under pressure.

📈 Similar Roles Comparison

• Compared to other SEO roles, this position offers a unique blend of strategy, execution, and collaboration, providing a well-rounded experience in SEO
• AppitSimple Infotech Pvt. Ltd. offers a dynamic and innovative work environment, allowing SEOs to work on diverse projects and gain exposure to various aspects of digital marketing
• This role may require more frequent on-site presence compared to remote or hybrid SEO roles, offering opportunities for in-person collaboration and networking

ASSUMPTION: Candidates should consider their preferences for work environment, collaboration, and project diversity when comparing this role to other SEO positions.

📝 Sample Projects

• Conducting a comprehensive SEO audit and implementing recommendations to improve organic search visibility for SoftwareSuggest
• Developing and executing an A/B testing strategy to optimize on-page elements and improve user experience for CallHippo
• Collaborating with the marketing team to create and execute a targeted SEO campaign to promote a new product launch

ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and collaborative nature of the Senior SEO Executive role at AppitSimple Infotech Pvt. Ltd.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role collaborate with other marketing team members and web developers?
• What are the most significant SEO challenges faced by the company, and how can this role address them?
• What opportunities are there for professional growth and development within the SEO team?
• How does the company support work-life balance for its employees?

ASSUMPTION: Asking thoughtful and engaging questions during the interview helps candidates better understand the role, the team, and the company culture, ultimately aiding their decision-making process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Freshteam portal
• Tailor your resume and cover letter to highlight your SEO experience and skills
• Prepare for technical assessments by brushing up on your SEO knowledge and tools
• Research the company and its products (SoftwareSuggest and CallHippo) to demonstrate your interest and understanding
• Prepare thoughtful questions to ask during the interview to showcase your engagement and curiosity
• Follow up with the hiring manager within a week after the interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.