📌 Core Information
🔹 Job Title: Senior SEO Expert
🔹 Company: No Joke Marketing
🔹 Location: Johannesburg, Gauteng, South Africa
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: Mid-Senior Level (2-5 years)
🔹 Remote Status: Remote (Fully)
🚀 Job Overview
Key aspects of this role include:
- Driving SEO strategies to improve website rankings and traffic
- Collaborating with cross-functional teams to ensure SEO best practices
- Managing content, keyword strategies, and link-building strategies
- Staying updated with SEO trends and algorithm changes
- Working remotely with a flexible, supportive work environment
ASSUMPTION: This role requires a balance of technical SEO skills and strong communication abilities to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Monitor performance metrics using SEO tools like Google Analytics
✅ Develop and implement SEO strategies to improve search engine rankings
✅ Collaborate with web development, editorial, and marketing teams on SEO initiatives
✅ Stay updated on SEO recommendations and implement necessary changes
✅ Maintain positive teamwork and a solution-focused attitude
✅ Manage SEO campaign expenses to maintain the budget
✅ Set measurable SEO goals and generate progress reports
✅ Undergo performance evaluations and participate in online courses to stay updated
ASSUMPTION: This role requires a high level of self-motivation and organization to manage projects and meet deadlines independently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (preferred but not essential)
Experience: Proven SEO experience and coding experience are preferable
Required Skills:
- Advanced skills in Google Analytics, Web Analytics, Research, SEO, A/B Testing, Copywriting
- Intermediate skills in Social Media Marketing, WordPress, UX Design
- Basic skills in HTML, CSS, JavaScript, PPC
- Fluent English
Preferred Skills:
- Experience with specific SEO tools and platforms
- Knowledge of local SEO strategies
- Familiarity with competitor analysis and keyword research tools
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: R16,800 - R22,800 per month (approximately $1,100 - $1,450 USD)
Benefits:
- 20 days of paid time off in the first year
- Attractive commission structure
- Flexible work environment with half-day Fridays every June
Working Hours: Full-time, with flexible hours and remote work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level SEO roles in South Africa.
📌 Applicant Insights
🔍 Company Context
Industry: No Joke Marketing is a top digital marketing agency specializing in SEO, PPC, and social media marketing
Company Size: Small (11-50 employees) - Expect a close-knit team and the opportunity to make a significant impact
Founded: 2014 - No Joke Marketing has been providing digital marketing services for over a decade
Company Description:
- Committed to delivering exceptional client results
- Fosters a balanced work-life experience with flexible hours and remote work
- Encourages a dynamic, fast-paced work environment
Company Specialties:
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
- Social Media Marketing
Company Website: https://nojokemarketing.com/
ASSUMPTION: No Joke Marketing's focus on work-life balance and employee well-being sets it apart from other digital marketing agencies.
📊 Role Analysis
Career Level: Mid-Senior Level - This role offers the opportunity to lead SEO strategies and mentor junior team members
Reporting Structure: This role reports directly to the Marketing Director and may oversee junior SEO specialists
Work Arrangement: Remote (Fully) - This role offers the flexibility to work from anywhere with a stable internet connection
Growth Opportunities:
- Potential to advance to a management or director role within the marketing department
- Chance to expand skills and expertise in other areas of digital marketing
- Opportunity to work on diverse client projects and industries
ASSUMPTION: As a small agency, No Joke Marketing offers a high degree of autonomy and the chance to wear multiple hats.
🌍 Location & Work Environment
Office Type: Remote - This role does not require a physical presence in the office
Office Location(s): No Joke Marketing is headquartered in Amherst, New York, but this role can be performed remotely from anywhere
Geographic Context:
- Johannesburg, Gauteng, South Africa - The role is based in South Africa's economic hub, offering access to a diverse range of cultural and recreational activities
- Time Zone: Africa/Johannesburg (GMT+2)
- Language: English - Fluent English is required for this role
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: While this role is remote, there may be occasional requirements to attend team meetings or client presentations in person.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical SEO assessment
- Final interview with the Marketing Director
Key Assessment Areas:
- SEO knowledge and experience
- Problem-solving and analytical skills
- Communication and collaboration abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of No Joke Marketing's values and work environment
- Include the word 'pineapple' in your cover letter to show you've read the job description carefully
ATS Keywords: SEO, Google Analytics, Web Analytics, Research, A/B Testing, Copywriting, Social Media Marketing, WordPress, UX Design, HTML, CSS, JavaScript, PPC, Teamwork, Communication, Problem-Solving
ASSUMPTION: No Joke Marketing uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being shortlisted.
🛠️ Tools & Technologies
- SEO tools: Google Analytics, SEMrush, Ahrefs, Moz, etc.
- Content management systems: WordPress
- Project management tools: Asana, Trello, or similar
- Communication platforms: Slack, Microsoft Teams, or similar
ASSUMPTION: Familiarity with specific SEO tools and platforms may be required, but No Joke Marketing is open to training the right candidate.
👔 Cultural Fit Considerations
Company Values:
- Serious marketing, serious results - No Joke Marketing is committed to delivering exceptional client results
- Work-life balance - The company prioritizes employee well-being and offers flexible work arrangements
- Dynamic and fast-paced work environment - No Joke Marketing encourages a collaborative and innovative culture
Work Style:
- Self-motivated and organized - This role requires a high degree of independence and time management skills
- Strong communication and collaboration abilities - No Joke Marketing values teamwork and open communication
- Adaptable and solution-focused - The company seeks candidates who can thrive in a dynamic and ever-changing environment
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working independently and managing your time effectively?
- Do you possess strong communication and collaboration skills?
ASSUMPTION: No Joke Marketing values candidates who are a strong cultural fit and can contribute positively to the team's success.
⚠️ Potential Challenges
- Keeping up with the latest SEO trends and algorithm changes
- Managing multiple client projects and priorities
- Effectively communicating complex SEO concepts to non-technical stakeholders
- Occasional time zone differences when collaborating with remote team members
ASSUMPTION: These challenges can be overcome with strong organizational skills, continuous learning, and effective communication.
📈 Similar Roles Comparison
- Unlike larger agencies, No Joke Marketing offers a high degree of autonomy and the chance to work on diverse client projects
- As a small agency, No Joke Marketing prioritizes work-life balance and employee well-being
- This role offers the opportunity to lead SEO strategies and mentor junior team members, providing significant career growth potential
ASSUMPTION: No Joke Marketing's small size and focus on work-life balance make it an attractive option for candidates seeking a more personal and flexible work environment.
📝 Sample Projects
- Developing and implementing an SEO strategy for a new e-commerce client
- Conducting a comprehensive keyword research and mapping project for a large-scale website
- Optimizing on-page elements, including meta descriptions, page titles, H1s, and page URLs, for improved search engine rankings
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of expertise required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical SEO strategies used for different types of clients?
- How does No Joke Marketing support the professional development of its employees?
- What is the team structure, and how does this role fit within the organization?
- How does No Joke Marketing measure the success of its SEO campaigns?
- What are the most challenging aspects of working remotely for this role?
ASSUMPTION: These questions can help you better understand the role, the company culture, and the expectations for this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO experience and skills
- Write a compelling cover letter that demonstrates your understanding of No Joke Marketing's values and work environment
- Include the word 'pineapple' in your cover letter to show you've read the job description carefully
- Follow up with a polite email one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
