📌 Core Information
🔹 Job Title: Senior SEO Manager
🔹 Company: IDP Education Pty Ltd
🔹 Location: London, United Kingdom
🔹 Job Type: Hybrid (3 office days per week)
🔹 Category: Education Administration Programs
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading SEO strategy and delivery plans for UK higher education search websites
- Growing organic traffic and revenue through continuous SEO and inbound marketing strategies
- Collaborating with cross-functional teams to maximize impact and time to value
- Building and managing a small SEO team across the UK and Chennai, India
- Embracing automation, data science, and AI to innovate and generate competitive advantage
ASSUMPTION: This role requires a balance of strategic thinking, hands-on SEO expertise, and strong leadership skills to drive growth and maintain market leadership.
📋 Key Responsibilities
✅ Lead the creation and implementation of domestic SEO strategy and delivery plans to meet business objectives and grow organic traffic and revenue across our domestic portfolio
✅ Work in partnership with the Head of Acquisition and analytics team to develop overall and organic traffic, interaction and revenue forecasts, targets and performance reporting for review and approval by senior leadership
✅ Carry out competitor analyses, backlink audits, site speed and detailed technical SEO audits using industry standard tools and use to make evidence-based, prioritized recommendations including impact estimates
✅ Perform ongoing keyword discovery, expansion and optimization and grow organic ranking position for priority keyword sets, proactively lead work to traffic SERP declines and implement strategies to mitigate business impact
✅ Improve the technical optimization of our websites, collaborating with the engineering and product teams to ensure smooth releases
ASSUMPTION: This role involves a mix of strategic planning, data-driven analysis, and hands-on SEO tasks to achieve business objectives.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent professional experience
Experience: Proven track record driving growth in organic traffic and revenue in an ecommerce multi-brand environment
Required Skills:
- Proven SEO experience managing and delivering SEO projects to the highest standards and ambitious outcomes
- Analytical mentality and the ability to determine customer needs and intent through data, skilled in using and building data frameworks using tools such as PowerBi, Looker Studio and AWS Redshift. SQL, VBA or Python is beneficial
- Strong in-depth knowledge of technical SEO including modern front-end technologies and frameworks HTML, JavaScript, Angular/React, CSS, headless CMS technologies, etc.
- Demonstrable experience with industry standard SEO tools (e.g. Google Search Console, SEMRush, Ahrefs, ScreamingFrog, etc.)
- Excellent influencing and collaboration skills evidence by a track record of driving results through partnership in global matrix organisations
- Exceptional written, visual, and verbal communication skills, with the expertise to translate data into insight seamlessly
- Good time management and project management skills
- Experience of building, managing and developing strong SEO teams
- High level of SEO knowledge and standard processes and the personal drive to remain at the forefront of evolving SEO strategies
- Ability to think commercially and identify growth opportunities aligned with business goals
- Self-motivated, taking ownership of outcomes and harnessing learnings to improve outcomes and time to value
Preferred Skills:
- Fluency in additional languages
- Experience in the education sector
ASSUMPTION: This role requires a well-rounded SEO professional with a strong background in SEO strategy, technical SEO, data analysis, and team leadership.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (based on industry standards for a Senior SEO Manager role in London)
Benefits:
- Competitive benefits package
- Global opportunities for career growth and development
- Dynamic and inclusive work environment
Working Hours: Full-time, 40 hours per week with flexible working arrangements
ASSUMPTION: The salary range is based on market research for similar roles in London. Benefits may vary based on the company's standard benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: IDP Education Pty Ltd operates in the Education Administration Programs industry, focusing on international education services, student placement, and digital marketing.
Company Size: IDP Education Pty Ltd has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for career growth and development.
Founded: IDP Education Pty Ltd was founded in 1969 and has since grown into a global leader in international education services.
Company Description:
- IDP Education Pty Ltd is a global leader in international education, focused on building trusted human relationships for over 50 years.
- The company offers unmatched services, helping local dreams become realities all over the world through trusted human relationships, digital technology, and customer research.
- IDP Education Pty Ltd is proud to be customer-first, with expert people powered by global technology.
Company Specialties:
- Student Placement
- International English Language Testing System (IELTS)
- English Language Teaching
- Digital marketing
Company Website: careers.idp.com
ASSUMPTION: IDP Education Pty Ltd is a well-established company with a strong global presence and a focus on customer-centric services.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Head of Acquisition.
Reporting Structure: The Senior SEO Manager will lead a small team based in the UK and Chennai, India, and will work extensively with the engineering team in Chennai.
Work Arrangement: This is a hybrid role based out of the IDP Connect London office, with 3 office days per week and the option to work remotely for the remaining days.
Growth Opportunities:
- Potential to grow into a more senior role within the SEO team or take on additional responsibilities within the organization.
- Opportunities to work on global projects and gain international experience.
- Access to professional development and training opportunities to enhance skills and advance career growth.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's SEO strategy and performance.
🌍 Location & Work Environment
Office Type: The IDP Connect London office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): IDP Connect London office, Level 10, 697 Collins Street, Docklands, Victoria 3008, AU
Geographic Context:
- The London office is located in the Docklands area, offering easy access to public transportation and various amenities.
- London is a multicultural city with a vibrant job market, providing ample opportunities for personal and professional growth.
- The UK is home to a thriving education sector, with numerous higher education institutions and international students.
Work Schedule: Full-time, 40 hours per week with flexible working arrangements
ASSUMPTION: The London office provides a dynamic and inclusive work environment, with easy access to public transportation and various amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical SEO assessment or case study
- Final interview with the Head of Acquisition and other senior stakeholders
Key Assessment Areas:
- SEO knowledge and experience
- Data analysis and interpretation skills
- Leadership and team management abilities
- Communication and presentation skills
Application Tips:
- Highlight relevant SEO experience and achievements in your resume, using quantifiable results where possible.
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit for the position.
- Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and practicing data analysis exercises.
ATS Keywords: SEO strategy, organic traffic growth, data analytics, technical SEO, team leadership, collaboration, project management, communication, problem-solving, ecommerce, keyword optimization, competitor analysis, backlink audits, automation, digital marketing, customer research
ASSUMPTION: The interview process for this role will focus on assessing the candidate's SEO expertise, data analysis skills, and leadership abilities, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Google Search Console
- SEMRush
- Ahrefs
- ScreamingFrog
- PowerBi
- Looker Studio
- AWS Redshift
- SQL, VBA, or Python
- HTML, JavaScript, Angular/React, CSS, headless CMS technologies
ASSUMPTION: The Senior SEO Manager will be expected to have experience with industry-standard SEO tools and modern front-end technologies and frameworks.
👔 Cultural Fit Considerations
Company Values:
- Customer-first
- Expert people powered by global technology
- Making global success personal
Work Style:
- Collaborative and inclusive work environment
- Focus on continuous learning and development
- Opportunities for global career growth and development
Self-Assessment Questions:
- Do you have a proven track record of driving organic traffic growth in an ecommerce multi-brand environment?
- Are you comfortable leading forecasting and target setting, balancing achievability with challenging the team to deliver ambitious growth?
- Can you effectively communicate SEO strategies and priorities to cross-functional teams and stakeholders?
ASSUMPTION: IDP Education Pty Ltd values a customer-first approach, expert people powered by global technology, and making global success personal. Candidates should assess their fit with these values and the company's work style before applying.
⚠️ Potential Challenges
- Managing a small, distributed team across the UK and Chennai, India, may present unique communication and collaboration challenges.
- Balancing traffic growth with user experience and journey optimization may require careful prioritization and decision-making.
- Keeping up-to-date with industry trends and changes in the wider tech landscape may require continuous learning and adaptation.
- Working with a global matrix organization may present unique political and cultural challenges.
ASSUMPTION: These potential challenges can be mitigated through strong leadership, effective communication, and a customer-centric approach.
📈 Similar Roles Comparison
- This role differs from other SEO Manager positions in its focus on domestic SEO strategy and delivery plans for a portfolio of higher education search websites.
- IDP Education Pty Ltd's global presence and customer-centric approach set it apart from other education administration programs companies.
- Career progression opportunities may vary depending on the company's size and structure.
ASSUMPTION: Candidates should research similar roles within the industry to better understand the unique aspects of this position and how it compares to other SEO Manager roles.
📝 Sample Projects
- Developing and implementing a comprehensive SEO strategy for IDP Education Pty Ltd's UK portfolio of higher education search websites
- Conducting a thorough technical SEO audit of the company's websites and making data-driven recommendations for improvement
- Leading a team to optimize on-page content and meta tags for priority keyword sets, resulting in improved organic ranking positions and increased traffic
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Senior SEO Manager role at IDP Education Pty Ltd.
❓ Key Questions to Ask During Interview
- Can you describe the current state of SEO for IDP Education Pty Ltd's UK portfolio of higher education search websites, and what specific challenges the team is facing?
- How does the SEO team collaborate with other departments, such as product, marketing, and engineering, to ensure effective implementation of SEO strategies?
- What opportunities exist for growth and development within the SEO team and the wider organization?
- How does IDP Education Pty Ltd support work-life balance and employee well-being, particularly for remote and hybrid workers?
- What is the company's approach to embracing automation, data science, and AI to innovate and generate competitive advantage in the SEO space?
ASSUMPTION: These key questions will help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO experience and skills, using quantifiable results where possible
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit for the position
- Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and practicing data analysis exercises
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
