Senior SEO Manager (m/w/d)

📌 Core Information

🔹 Job Title: Senior SEO Manager (m/w/d)

🔹 Company: Neuffer Fenster + Türen GmbH

🔹 Location: Stuttgart, Germany

🔹 Job Type: Full-time

🔹 Category: Technology, Information and Internet

🔹 Date Posted: March 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing SEO strategies and concepts for various projects
• Data-driven optimization of keyword and content strategies
• Conducting SEO analyses and optimizing web performance
• Monitoring and reporting on KPIs related to campaign goals
• Market, competitor, and trend observation
• Strategic and operational off-page optimization

ASSUMPTION: This role requires a high level of strategic thinking and analytical skills, with a focus on data-driven decision making. The ideal candidate will have a strong background in SEO, particularly in content and technical optimization.

📋 Key Responsibilities

✅ Developing and implementing SEO strategies and concepts for various projects

✅ Data-driven optimization of keyword and content strategies

✅ Conducting SEO analyses, including on-page code, structure, and backlink analyses

✅ Analyzing and optimizing web performance using common SEO tools

✅ Monitoring and reporting on KPIs related to campaign goals and SEO measures

✅ Observing market trends, competitors, and industry developments

✅ Strategically and operatively optimizing off-page factors

ASSUMPTION: The role involves a mix of strategic planning, data analysis, and hands-on optimization. Strong communication skills are essential for collaborating with various teams and stakeholders.

🎯 Required Qualifications

Education: Completed degree in Business Administration, Marketing, or a related field

Experience: 5-10 years of experience in SEO, with a focus on content and technical optimization

Required Skills:

• Proven expertise in SEO, with a strong focus on content and technical optimization
• Familiarity with Google products, current web technologies, and common SEO tools
• Analytical skills, including data evaluation, statistics, and visualization
• Strategic thinking and goal-oriented working methods
• Strong communication and teamwork skills

Preferred Skills:

• Experience in usability optimization
• Fluency in German and English

ASSUMPTION: The ideal candidate will have a proven track record in SEO, with a strong focus on content and technical optimization. Familiarity with the German market and language is a plus.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and market rates for senior SEO roles in Germany)

Benefits:

• Short decision paths, open communication, and room for implementing own ideas
• Exciting areas of responsibility in an innovative and international work environment
• Modern workplace in the center of Stuttgart with optimal transport connections
• Team events, internal training, and continuing education opportunities
• Fresh fruit, smoothies, and sponsored lunch (3x per week) with TGIF BBQ on the 300m² terrace
• Corporate benefits: high-quality special conditions from well-known manufacturers and brands

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on market research for senior SEO roles in Germany. Benefits are tailored to the company's culture and focus on employee well-being and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: Neuffer Fenster + Türen GmbH is a leading e-commerce company in the window and door industry in Europe, with nine international online shops, including fensterversand and fenetre24. The company was founded in 1872 in Stuttgart and has since grown into a technology-driven organization with a strong focus on innovation and international expansion.

Company Size: Medium (51-200 employees)

Founded: 1872

Company Description:

• Leading e-commerce company in the window and door industry in Europe
• Nine international online shops, including fensterversand and fenetre24
• Focus on innovation, technology, and international expansion

Company Specialties:

• Windows
• Doors
• Fenster
• Türen
• Haustüren
• Dachfenster
• Fenstermontage
• Online shop
• Internet shop
• E-commerce

Company Website: www.neuffer.de

ASSUMPTION: Neuffer Fenster + Türen GmbH is a well-established company in the window and door industry, with a strong focus on e-commerce and innovation. The company's size allows for a more agile and collaborative work environment, with ample opportunities for professional growth and development.

📊 Role Analysis

Career Level: Senior

Reporting Structure: The Senior SEO Manager will report directly to the Head of SEO or a similar position and will work closely with various teams, including marketing, content, and IT.

Work Arrangement: On-site, with the possibility of remote work for specific tasks or projects

Growth Opportunities:

• Potential career progression to Head of SEO or a similar leadership role
• Opportunities to work on international projects and expand SEO expertise
• Chance to drive strategic initiatives and shape the company's SEO strategy

ASSUMPTION: The Senior SEO Manager role offers significant growth opportunities, both in terms of career progression and the development of SEO expertise. The role's focus on strategic planning and data-driven decision making provides ample opportunities for professional growth.

🌍 Location & Work Environment

Office Type: Modern, centrally located office in Stuttgart

Office Location(s): Kronprinzstrasse 8, Stuttgart, Baden-Württemberg 70173, DE

Geographic Context:

• Stuttgart is the capital of the state of Baden-Württemberg, located in southwest Germany
• The city is known for its vibrant culture, rich history, and strong economy
• Stuttgart offers a high quality of life, with numerous parks, museums, and cultural attractions

Work Schedule: Full-time, with flexible hours and the possibility of remote work for specific tasks or projects

ASSUMPTION: The office location in Stuttgart offers a modern and collaborative work environment, with easy access to public transportation and numerous amenities. The city's vibrant culture and high quality of life make it an attractive location for both work and leisure.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site interview with the hiring manager and relevant team members
• Final interview with the Head of SEO or a similar position

Key Assessment Areas:

• SEO expertise and strategic thinking
• Analytical skills and data-driven decision making
• Communication and teamwork skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO expertise and relevant experience
• Include specific examples of SEO campaigns or projects you've worked on and the results you've achieved
• Demonstrate your understanding of the German market and language

ATS Keywords: SEO, content optimization, technical SEO, keyword research, data analysis, strategic planning, market observation, competitor analysis, trend tracking, off-page optimization, teamwork, collaboration, German language

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on SEO expertise and strategic thinking. Applicants should tailor their resumes and cover letters to highlight their relevant experience and demonstrate their understanding of the German market and language.

🛠️ Tools & Technologies

• Google Analytics
• Google Search Console
• SEMrush or similar SEO tools
• Screaming Frog
• Google Data Studio
• Microsoft Office Suite

ASSUMPTION: The Senior SEO Manager will use a variety of tools and technologies to conduct SEO analyses, optimize web performance, and monitor KPIs. Familiarity with these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• Collaboration
• Continuous improvement

Work Style:

• Data-driven and goal-oriented
• Collaborative and team-focused
• Agile and adaptable
• Results-oriented and accountable

Self-Assessment Questions:

• Do you have a proven track record of success in SEO, with a strong focus on content and technical optimization?
• Are you comfortable working in a collaborative, data-driven environment?
• Do you have strong communication and teamwork skills, with the ability to work effectively with various stakeholders?

ASSUMPTION: Neuffer Fenster + Türen GmbH values innovation, customer focus, collaboration, and continuous improvement. The ideal candidate will be data-driven, collaborative, and results-oriented, with strong communication and teamwork skills.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Keeping up with the latest SEO trends and algorithm changes
• Working in a fast-paced, dynamic environment
• Collaborating with various teams and stakeholders

ASSUMPTION: The Senior SEO Manager role presents several challenges, including managing multiple projects and priorities, staying up-to-date with the latest SEO trends, and working in a fast-paced, dynamic environment. Strong project management and communication skills are essential for success in this role.

📈 Similar Roles Comparison

• Unlike other SEO roles, this position focuses heavily on strategic planning and data-driven decision making
• The role requires a strong understanding of the German market and language
• Career progression opportunities are available, with the potential to move into a leadership role

ASSUMPTION: The Senior SEO Manager role at Neuffer Fenster + Türen GmbH is unique in its focus on strategic planning and data-driven decision making. The role requires a strong understanding of the German market and language, with ample opportunities for career progression.

📝 Sample Projects

• Conducting a comprehensive SEO audit of the company's online shops and implementing optimization strategies
• Developing and executing a keyword research and content strategy to improve organic traffic and conversions
• Monitoring and optimizing KPIs related to campaign goals and SEO measures, including regular reporting to stakeholders

ASSUMPTION: The Senior SEO Manager will work on a variety of projects, including SEO audits, keyword research, content strategy, and KPI monitoring. These projects will require a strong understanding of SEO best practices, as well as excellent communication and collaboration skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's SEO strategy and how this role fits into it?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development of its employees?
• What is the company's approach to work-life balance?
• How does the company measure the success of its SEO campaigns, and what KPIs are most important?

ASSUMPTION: The interview process for the Senior SEO Manager role will focus on the candidate's SEO expertise, strategic thinking, and cultural fit. Applicants should prepare thoughtful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job listing
• Tailor your resume and cover letter to highlight your SEO expertise and relevant experience
• Prepare for the interview by researching the company and practicing common SEO interview questions
• Follow up with the hiring manager after the interview to express your interest in the role
• If selected for the final round, be prepared to present a strategic SEO plan for the company's online shops

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.