Senior SEO Manager (m/w/d)

📌 Core Information

🔹 Job Title: Senior SEO Manager (m/w/d)

🔹 Company: Start To Finish Consulting GmbH

🔹 Location: Hannover, Lower Saxony, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing & SEO

🔹 Date Posted: May 19, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a strategic SEO plan to drive organic growth
• Creating and optimizing content to improve user experience and search engine rankings
• Analyzing data to identify growth opportunities and track SEO performance
• Collaborating with a team to execute SEO strategies and achieve business goals

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and hands-on content creation. The ideal candidate will have experience in e-commerce SEO and be comfortable working in a team environment.

📋 Key Responsibilities

✅ Develop and implement a data-driven SEO strategy to improve rankings, visibility, traffic, and revenue

✅ Create and optimize content, from category texts to strategic landing pages, to engage users and search engines

✅ Identify growth opportunities through data analysis and execute measures to improve rankings and conversions

✅ Conduct competitive analyses to recognize trends and develop creative SEO concepts with real impact

✅ Implement SEO measures directly in the CMS and use tools like Sistrix, ScreamingFrog, and Google Search Console to track and optimize performance

ASSUMPTION: This role requires a strong understanding of both technical and content SEO, as well as experience with SEO tools and CMS systems.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: At least 1 year of experience in SEO, preferably in e-commerce

Required Skills:

• Proven experience in SEO, with a focus on e-commerce
• Strong analytical skills and strategic mindset
• Excellent content creation skills and ability to adapt to different user groups
• Fluency in German and English, both written and spoken
• Proficient use of SEO tools (e.g., Sistrix, ScreamingFrog, Google Search Console)
• Ability to work independently and in a team environment

Preferred Skills:

• Experience with CMS systems (e.g., Magento, Shopware, Shopify)
• Knowledge of HTML, CSS, and JavaScript
• Familiarity with Google Analytics and Google Tag Manager

ASSUMPTION: While not explicitly stated, experience with e-commerce platforms and relevant SEO tools is highly preferred for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for mid-level SEO roles in Germany)

Benefits:

• Employee discounts on the company's products
• Monthly vouchers (e.g., for fuel and shopping)
• Company pension scheme

Working Hours: Full-time position with flexible working hours and a focus on results and responsibility

ASSUMPTION: The salary range is estimated based on industry standards for mid-level SEO roles in Germany. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Start To Finish Consulting GmbH is a recruiting boutique specializing in supporting growth companies and startups in the e-commerce sector. They focus on placing A-players in key positions to drive business growth.

Company Size: Small (2-10 employees) – This means a flat hierarchy, close collaboration, and the opportunity to have a significant impact on the company's success.

Founded: 2019 – The company has established itself as the leading recruiting boutique for e-commerce startups in the German-speaking region within a short period.

Company Description:

• Start To Finish Consulting GmbH supports growth companies and startups in the e-commerce sector by placing A-players in key positions
• The company focuses on recruiting for marketing, e-commerce, and business roles, as well as leadership positions
• They also offer in-house recruiting consulting to help companies build and improve their own recruiting capabilities

Company Specialties:

• Recruiting for e-commerce and FBA (Fulfillment by Amazon) companies
• Active sourcing and employer branding
• Recruiting for various roles, including marketing, e-commerce, business, and leadership positions

Company Website: starttofinish.de

ASSUMPTION: The company's focus on e-commerce and growth companies indicates that the ideal candidate for this role will have experience in these areas.

📊 Role Analysis

Career Level: Mid-level (2-5 years) – This role is suitable for an experienced SEO professional looking to take on more responsibility and drive strategic growth for an e-commerce company.

Reporting Structure: The Senior SEO Manager will work closely with the company's team and report directly to the hiring manager or a relevant department head.

Work Arrangement: On-site – The role requires working on-site at the company's office in Hannover, with flexible working hours and a focus on results and responsibility.

Growth Opportunities:

• As the company grows, there may be opportunities for the Senior SEO Manager to take on additional responsibilities or move into a leadership role
• Working closely with the team and other departments can provide opportunities to learn and develop new skills
• The company's focus on growth and success provides ample opportunities for professional growth and development

ASSUMPTION: While the job description does not explicitly mention growth opportunities, the company's focus on growth and success suggests that there will be opportunities for professional development and advancement.

🌍 Location & Work Environment

Office Type: Modern office in Hannover, with short decision-making processes and plenty of room for personal initiative

Office Location(s): Hannover, Germany

Geographic Context:

• Hannover is the capital of Lower Saxony, Germany, and is known for its rich history, cultural attractions, and vibrant business scene
• The city is home to several e-commerce and growth companies, providing ample opportunities for networking and collaboration
• Hannover is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time position with flexible working hours and a focus on results and responsibility

ASSUMPTION: The work environment is likely to be dynamic and collaborative, with a focus on driving growth and success for the company.

💼 Interview & Application Insights

Typical Process:

• Online application and initial screening
• Phone or video call to discuss the role and assess cultural fit
• On-site interview with the hiring manager or relevant department head

Key Assessment Areas:

• SEO knowledge and experience
• Data analysis and strategic thinking
• Content creation and optimization skills
• Cultural fit and team collaboration

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Be prepared to discuss your approach to data analysis and strategic SEO planning
• Demonstrate your understanding of the company and its focus on e-commerce growth

ATS Keywords: SEO strategy, content creation, data analysis, SEO tools, CMS implementation, team collaboration, e-commerce, growth, organic traffic, rankings, conversions

ASSUMPTION: The application process is likely to be competitive, and candidates should be prepared to demonstrate their SEO expertise and cultural fit with the company.

🛠️ Tools & Technologies

• SEO tools: Sistrix, ScreamingFrog, Google Search Console, Google Analytics, Google Tag Manager
• CMS systems: Magento, Shopware, Shopify (depending on the company's e-commerce platform)
• Programming languages: HTML, CSS, JavaScript (basic knowledge required)

ASSUMPTION: The tools and technologies listed are based on the job description and industry standards for SEO roles.

👔 Cultural Fit Considerations

Company Values:

• Focus on growth and success
• Collaboration and teamwork
• Expertise and professionalism

Work Style:

• Dynamic and fast-paced
• Focus on results and responsibility
• Close collaboration with the team and other departments

Self-Assessment Questions:

• Do I have a proven track record of driving SEO growth for e-commerce companies?
• Am I comfortable working in a dynamic, collaborative environment with a focus on results?
• Do I have strong data analysis and strategic thinking skills, along with excellent content creation abilities?

ASSUMPTION: The company values a growth-oriented, collaborative, and professional work environment, with a focus on driving success for its clients.

⚠️ Potential Challenges

• Keeping up with the latest SEO trends and algorithm changes
• Balancing strategic planning with hands-on content creation
• Working in a fast-paced, dynamic environment with a focus on results and responsibility
• Collaborating effectively with a team and other departments to drive SEO growth

ASSUMPTION: The role may present challenges related to staying current with SEO trends, balancing strategic and tactical work, and collaborating effectively with the team.

📈 Similar Roles Comparison

• This role is similar to other Senior SEO Manager positions, but with a focus on the e-commerce industry and a dynamic, growth-oriented work environment
• Compared to other SEO roles, this position requires a strong balance of strategic thinking, data analysis, and hands-on content creation
• Career progression may involve moving into a leadership role or taking on additional responsibilities as the company grows

ASSUMPTION: While this role shares similarities with other Senior SEO Manager positions, its focus on e-commerce and growth companies sets it apart.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy to improve organic traffic and revenue for an e-commerce company
• Conducting a competitive analysis to identify growth opportunities and develop targeted SEO campaigns
• Optimizing on-page elements, such as meta tags, headers, and URLs, to improve search engine rankings and user experience

ASSUMPTION: These sample projects are based on the key responsibilities and required qualifications listed in the job description.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to SEO and how this role fits into the overall marketing strategy?
• How does the team collaborate to execute SEO strategies and achieve business goals?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance for its employees?
• What are the biggest challenges facing the company's SEO efforts, and how can this role help address them?

ASSUMPTION: These interview questions are designed to assess the company's approach to SEO, team collaboration, professional growth, work-life balance, and the specific challenges facing the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Prepare for the interview by researching the company and its focus on e-commerce growth
• Follow up with the hiring manager or relevant department head within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.