Senior SEO-Manager (m/w/d)

📌 Core Information

🔹 Job Title: Senior SEO Manager (m/w/d)

🔹 Company: Tomorrow Education Group GmbH

🔹 Location: Remote (Germany)

🔹 Job Type: Full-time

🔹 Category: E-Learning Providers

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive SEO strategies
• Leading technical SEO projects and optimizing website performance
• Evaluating and applying GenAI tools for SEO processes
• Consulting clients and providing training on SEO and AI-driven marketing

ASSUMPTION: This role requires a high level of strategic thinking, technical expertise, and strong communication skills. Candidates should have experience in competitive markets and be comfortable working with AI tools.

📋 Key Responsibilities

✅ Developing and implementing data-driven SEO strategies

✅ Conducting on- and off-page analysis and optimization

✅ Managing technical SEO projects, including crawling, indexing, and internal linking

✅ Evaluating and applying GenAI tools for SEO processes and industry-specific search solutions

✅ Coordinating internal and external SEO projects with clear objectives

✅ Providing strategic consulting to clients and delivering targeted, understandable training

ASSUMPTION: This role requires a proactive, solution-oriented approach with a high degree of self-motivation and responsibility.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, or Computer Science)

Experience: At least 5 years of experience in in-house SEO or an SEO agency, ideally with proven success in competitive markets

Required Skills:

• Excellent knowledge of technical SEO, with a focus on structure, performance optimization, and backlink strategies
• Proficient use of AI tools, such as Large Language Models (LLMs), prompting techniques, and tools like ChatGPT, Jasper, or SurferSEO
• Strong communication skills, with the ability to explain complex technical concepts clearly and persuasively
• Fluency in German and English, both written and spoken

Preferred Skills:

• Experience with optimizing niche or specialized search engines (e.g., for e-learning, career portals, or platform SEO)
• Proven ability to work effectively in a team and collaborate with stakeholders

ASSUMPTION: Candidates should have a strong understanding of SEO tools, such as Google Search Console, SISTRIX, Screaming Frog, Ahrefs, and SEMrush.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (AI-estimated, based on experience level and market rates)

Benefits:

• Flexible working hours
• Remote work option
• 30 vacation days
• Personal and professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible hours and the option to work remotely

ASSUMPTION: The salary range is estimated based on market rates for senior SEO managers with 5-10 years of experience in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: The Tomorrow Education Group operates in the e-learning sector, focusing on reskilling and upskilling professionals for the jobs of tomorrow.

Company Size: With 501-1,000 employees, the company offers a dynamic work environment with ample opportunities for growth and impact.

Founded: In 2020, the company was established with the mission to prepare the old world for the professions of tomorrow.

Company Description:

• Tomorrow Education Group is a privately-held company specializing in e-learning and reskilling
• The company focuses on preparing professionals for the jobs of tomorrow by offering targeted training and education
• Tomorrow Education Group is committed to fostering career growth and development for its employees

Company Specialties:

• E-learning platforms and solutions
• Reskilling and upskilling programs
• Career development and job placement services

Company Website: tomorroweducationgroup.com

ASSUMPTION: The company's focus on e-learning and reskilling makes it an attractive option for candidates interested in the education and technology sectors.

📊 Role Analysis

Career Level: This role is a senior-level position, offering significant responsibility and the opportunity to shape the company's SEO strategy.

Reporting Structure: The Senior SEO Manager will report directly to the Head of Marketing and work closely with various teams, including content, product, and sales.

Work Arrangement: The role offers flexible working hours and the option to work remotely, with a focus on results and performance rather than hours worked.

Growth Opportunities:

• As a senior-level role, this position offers the opportunity to lead and mentor junior team members
• The company's focus on growth and expansion provides ample opportunities for career advancement
• Candidates can expect to gain valuable experience in SEO, AI-driven marketing, and team leadership

ASSUMPTION: This role is well-suited for candidates seeking a challenging, strategic position with significant responsibility and growth potential.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from the company's headquarters in Andechs, Bavaria)

Office Location(s): Herrschinger Straße 11, Andechs, Bavaria 82346, DE

Geographic Context:

• Andechs is a small town located in the Bavarian Alps, offering a peaceful and picturesque work environment
• The region is known for its natural beauty, historical sites, and vibrant culture
• Candidates can expect a high quality of life, with easy access to outdoor activities and cultural attractions

Work Schedule: Flexible, with a focus on results and performance rather than hours worked

ASSUMPTION: The remote work option allows candidates to balance their personal and professional lives more effectively, while the company's headquarters offers a collaborative and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• Technical SEO assessment or case study
• Final interview with the Head of Marketing and relevant team members

Key Assessment Areas:

• Technical SEO knowledge and skills
• Strategic thinking and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Prepare for the technical SEO assessment by brushing up on your knowledge of tools and best practices
• Research the company and its mission to demonstrate your enthusiasm and alignment with its goals

ATS Keywords: SEO, strategic planning, technical SEO, data analysis, GenAI, project management, client consulting, training, communication, problem-solving, backlink strategies, performance optimization, SEO tools, team collaboration, English, German

ASSUMPTION: The application process may vary depending on the specific needs and preferences of the hiring manager and the company.

🛠️ Tools & Technologies

• SEO tools: Google Search Console, SISTRIX, Screaming Frog, Ahrefs, SEMrush
• AI tools: Large Language Models (LLMs), prompting techniques, ChatGPT, Jasper, SurferSEO
• Project management tools: Asana, Trello, or similar
• Communication and collaboration tools: Slack, Microsoft Teams, or similar

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing new technologies and approaches to drive progress
• Collaboration: Working together to achieve common goals and shared success
• Excellence: Striving for the highest standards in all aspects of the business

Work Style:

• Results-driven: Focusing on outcomes and performance rather than hours worked
• Dynamic: Adapting to change and embracing new challenges
• Collaborative: Working closely with team members and stakeholders to achieve shared goals

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment that emphasizes innovation and results?
• Are you comfortable working remotely and managing your time effectively?
• Do you enjoy collaborating with team members and stakeholders to achieve shared goals?

ASSUMPTION: Candidates who are comfortable working independently, adaptable to change, and committed to driving results will be well-suited to this role and the company's culture.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple projects simultaneously
• The company's focus on innovation and growth may necessitate adapting to new tools, processes, or strategies
• The remote work option may present challenges in maintaining work-life balance and staying connected with team members
• The company's rapid growth may result in a fast-paced, sometimes chaotic work environment

ASSUMPTION: Candidates should be prepared to manage their time effectively, prioritize tasks, and adapt to change in a dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to other senior SEO manager positions, but with a stronger focus on AI-driven marketing and industry-specific search solutions
• The company's emphasis on reskilling and upskilling professionals sets it apart from more traditional e-learning providers
• Candidates can expect to gain valuable experience in SEO, AI-driven marketing, and team leadership, with ample opportunities for career advancement

ASSUMPTION: This role offers a unique blend of SEO, AI-driven marketing, and team leadership responsibilities, making it an attractive option for candidates seeking a challenging and strategic position.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy for a new e-learning platform
• Optimizing the performance of an existing website through technical SEO improvements
• Evaluating and integrating GenAI tools into the SEO process to improve efficiency and accuracy

ASSUMPTION: The specific projects assigned may vary depending on the company's needs and the candidate's expertise.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to integrating AI-driven marketing into its SEO strategies?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to collaboration and teamwork, particularly in a remote work environment?
• How does the company measure the success of its SEO initiatives, and what key performance indicators (KPIs) does it track?
• What opportunities are there for growth and advancement within the company, particularly for someone in a senior-level role?

ASSUMPTION: Candidates should use the interview process to assess the company's culture, values, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting
• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Prepare for the technical SEO assessment by brushing up on your knowledge of tools and best practices
• Research the company and its mission to demonstrate your enthusiasm and alignment with its goals
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.