📌 Core Information
🔹 Job Title: Senior SEO Specialist
🔹 Company: Bitpanda
🔹 Location: Vienna, Austria
🔹 Job Type: Hybrid (25 Work From Anywhere days)
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with Hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing content strategies to increase organic traffic and conversions
- Collaborating with multiple teams to define and refine roadmaps for content, video, tech, and design areas
- Managing SEO projects cross-functionally and ensuring effective execution of external agency deliverables
- Identifying innovative areas to build trust, authority, and expertise in the highly ambitious financial sector
ASSUMPTION: This role requires a high level of expertise in SEO and project management, with a focus on driving organic growth through strategic content development and execution.
📋 Key Responsibilities
✅ Own the SEO content strategy, identify high impact areas with both short- and long-term growth opportunities, and collaborate with multiple teams on the definition and refinement of relevant roadmaps
✅ Establish a process of launching SEO projects cross-functionally, keep track of progress and performance, and own execution of identified/assigned projects
✅ Identify innovative areas to build trust, authority, and expertise in the highly ambitious financial sector and create and deliver competitive insights and strategies to facilitate growth
✅ Collaborate with product, design, and copy-writing teams around the best set-up of SEO content across various properties of Bitpanda
✅ Manage external agencies, ensure effective execution, and deliverables on their side
ASSUMPTION: This role requires a strong understanding of SEO best practices, data analysis, and project management to successfully execute and deliver on key responsibilities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 4+ years of experience in SEO, ideally in managing and executing large-scale SEO projects
Required Skills:
- Proficient and deep understanding of search engine algorithms, ranking methods, and popular SEO-specific tools
- Excellent data and analysis skills, strong knowledge of data management tools such as Google Analytics, Google Data Studio, Google Sheets, and Excel
- Highly collaborative skills and team-player who values transparency and can execute and thrive in a fast-paced environment
- Experienced project manager with the ability to balance multiple priorities and meet deadlines, as well as being a strong decision-maker with the ability to drive execution cross-functionally when priorities change or are ambiguous
Preferred Skills:
- Experience working in the financial sector or with financial services
- Fluency in multiple languages
ASSUMPTION: Candidates with a strong background in SEO, data analysis, and project management will be well-suited for this role. Experience in the financial sector or with financial services is a plus but not required.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and market standards for Senior SEO Specialists in Vienna)
Benefits:
- Hybrid-working model with 25 Work From Anywhere days
- Competitive total compensation package including participation in the stock option plan
- Market-leading benefits programs shaped by Time & Flexibility policies
- Company-wide and team events – both in-person and virtually!
- Bitpanda swag to keep you living the brand
Working Hours: Full-time (40 hours per week), with flexible working hours and a hybrid work arrangement
ASSUMPTION: The salary range is estimated based on market standards for Senior SEO Specialists in Vienna, considering the candidate's experience level and the company's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically investing and digital wealth management
Company Size: Medium (501-1,000 employees), offering a dynamic and collaborative work environment with ample opportunities for growth and learning
Founded: 2014, with headquarters in Vienna, Austria
Company Description:
- Bitpanda is a European-based, highly regulated investment platform that simplifies wealth creation
- Founded in 2014 by Eric Demuth, Paul Klanschek, and Christian Trummer, Bitpanda aims to make investing safe, easy, and accessible to everyone
- The platform offers commission-free investing in stocks, cryptocurrencies, precious metals, and more, with a user-friendly interface and 24/7 trading
Company Specialties:
- Blockchain and cryptocurrency investing
- Stock trading and digital wealth management
- Financial technology (Fintech) and innovation
- Regulated and secure investment platform
Company Website: bitpanda.com
ASSUMPTION: Bitpanda is a well-established and rapidly growing fintech company, focusing on democratizing access to investment opportunities and empowering users to build their financial freedom.
📊 Role Analysis
Career Level: Senior, with opportunities for growth and leadership within the SEO and marketing teams
Reporting Structure: This role reports directly to the Head of SEO and collaborates with various teams, including product, design, and copy-writing teams
Work Arrangement: Hybrid (25 Work From Anywhere days), with a flexible work schedule and the option to work remotely for part of the week
Growth Opportunities:
- Expanding the SEO team and taking on a leadership role as the team grows
- Gaining experience in the fast-paced and innovative fintech industry
- Contributing to Bitpanda's mission to become Europe's future #1 investment platform
ASSUMPTION: This role offers significant growth opportunities, both within the SEO team and across the broader organization, as Bitpanda continues to expand and innovate in the investment and fintech spaces.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with a focus on employee well-being and comfort
Office Location(s): Vienna, Austria (with additional offices in Barcelona, Bucharest, Amsterdam, and Berlin)
Geographic Context:
- Vienna is a vibrant, multicultural city with a high quality of life, offering a rich cultural scene, excellent public transportation, and a wide range of recreational activities
- Austria is a member of the European Union, offering easy access to other European countries and cultures
- The cost of living in Vienna is generally lower than in other major European cities, providing a more affordable option for expats and locals alike
Work Schedule: Full-time (40 hours per week), with flexible working hours and a hybrid work arrangement
ASSUMPTION: The work environment at Bitpanda is dynamic, collaborative, and focused on employee growth and success. The company offers a modern, comfortable workspace in Vienna, with additional offices in major European cities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical interview with the SEO team lead
- On-site or virtual final interview with the Head of SEO and other team members
Key Assessment Areas:
- SEO expertise and knowledge of search engine algorithms
- Data analysis and project management skills
- Collaboration and communication abilities
- Cultural fit and alignment with Bitpanda's values
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience, data analysis skills, and project management abilities
- Demonstrate your understanding of Bitpanda's mission and values in your application materials
- Prepare for technical interview questions related to SEO best practices, tools, and strategies
ATS Keywords: SEO, content strategy, data analysis, project management, collaboration, search engine algorithms, Google Analytics, Google Data Studio, Google Sheets, Excel, Bitpanda
ASSUMPTION: The application process for this role is competitive, with a focus on assessing candidates' SEO expertise, data analysis skills, and project management abilities, as well as their cultural fit with Bitpanda's values and mission.
🛠️ Tools & Technologies
- SEO-specific tools: Screaming Frog, Semrush, Ahrefs, Google Search Console
- Data management tools: Google Analytics, Google Data Studio, Google Sheets, Excel
- Project management tools: Asana, Trello, or similar platforms
ASSUMPTION: This role requires proficiency in various SEO-specific tools, data management tools, and project management platforms to effectively execute and deliver on key responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Simplify wealth creation
- Empower users to take control of their financial future
- Build a diverse and inclusive team
- Foster a culture of innovation and continuous learning
- Embrace a data-driven approach to decision-making
Work Style:
- Collaborative and team-oriented
- Fast-paced and agile, with a focus on execution and results
- Data-driven and analytical, with a strong emphasis on performance and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment, and are you comfortable working with multiple teams to define and refine roadmaps for content, video, tech, and design areas?
- Are you proficient in SEO-specific tools, data management tools, and project management platforms, and can you effectively use these tools to drive organic growth and deliver on key responsibilities?
- Do you share Bitpanda's commitment to simplifying wealth creation, empowering users, and building a diverse and inclusive team, and can you contribute to the company's mission and values?
ASSUMPTION: Candidates who align with Bitpanda's values, thrive in a fast-paced, collaborative environment, and possess strong SEO, data analysis, and project management skills will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple priorities and balancing project deadlines in a fast-paced, dynamic environment
- Collaborating effectively with various teams, including product, design, and copy-writing teams, to define and refine roadmaps for content, video, tech, and design areas
- Identifying innovative areas to build trust, authority, and expertise in the highly competitive and ambitious financial sector
- Adapting to a hybrid work arrangement and balancing on-site and remote work responsibilities
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring candidates to thrive in a fast-paced, dynamic environment and effectively collaborate with multiple teams to drive organic growth and deliver on key responsibilities.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position requires a strong focus on project management and cross-functional collaboration to define and refine roadmaps for content, video, tech, and design areas
- Bitpanda's fast-paced, innovative, and data-driven culture sets it apart from more traditional financial services companies, offering unique opportunities for growth and learning
- This role offers a clear career path for candidates with strong SEO, data analysis, and project management skills, with opportunities for growth and leadership within the SEO and marketing teams
ASSUMPTION: This role offers a unique blend of SEO expertise, project management, and cross-functional collaboration, with a focus on driving organic growth and delivering on key responsibilities in a fast-paced, dynamic environment.
📝 Sample Projects
- Developing and implementing a comprehensive content strategy to increase organic traffic and conversions for Bitpanda's investment platform
- Collaborating with product, design, and copy-writing teams to optimize SEO content across various properties of Bitpanda, including the main investment platform, blog, and YouTube channel
- Managing external agencies to ensure effective execution and deliverables on SEO projects, with a focus on driving organic growth and delivering on key performance indicators (KPIs)
ASSUMPTION: These sample projects illustrate the key responsibilities and requirements of the Senior SEO Specialist role, with a focus on driving organic growth, collaborating with multiple teams, and managing external agencies to deliver on key performance indicators (KPIs).
❓ Key Questions to Ask During Interview
- Can you describe the current SEO content strategy for Bitpanda, and how this role will contribute to its evolution and refinement?
- How does Bitpanda approach cross-functional collaboration, and how will this role work with other teams to define and refine roadmaps for content, video, tech, and design areas?
- What are the key challenges and opportunities for growth in the SEO team, and how does this role contribute to the team's success and expansion?
- How does Bitpanda support the professional development and growth of its employees, and what opportunities exist for advancement within the SEO and marketing teams?
- What is the company's approach to work-life balance, and how does the hybrid work arrangement support employees' personal and professional goals?
ASSUMPTION: These key questions help candidates assess the role's fit with their skills, experience, and career goals, as well as gain insights into Bitpanda's culture, values, and approach to employee development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Bitpanda job board
- Tailor your resume and cover letter to highlight your SEO experience, data analysis skills, and project management abilities, as well as your alignment with Bitpanda's mission and values
- Prepare for technical interview questions related to SEO best practices, tools, and strategies
- If invited for an on-site or virtual final interview, research Bitpanda's company culture, values, and approach to employee development and growth
- Follow up with the HR team one week after your final interview to express your interest in the role and reiterate your qualifications and fit with Bitpanda's mission and values
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
