Senior SEO Specialist

📌 Core Information

🔹 Job Title: Senior SEO Specialist

🔹 Company: Swickard Shared Services, d/b/a Swickard Auto Group

🔹 Location: Las Vegas, NV

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: In-Person only

🚀 Job Overview

Key aspects of this role include:

• Developing and leading a comprehensive SEO strategy for Swickard Auto Group's dealership websites
• Managing local and technical SEO efforts to improve site crawlability, indexing, and overall health
• Optimizing content and on-page elements to enhance search visibility and drive qualified traffic
• Analyzing and reporting on SEO performance to provide actionable insights and recommendations
• Conducting competitive analysis to maintain a competitive edge in the automotive industry

ASSUMPTION: This role requires a high level of expertise in SEO and the ability to work independently and collaboratively with cross-functional teams.

📋 Key Responsibilities

✅ Develop, implement, and lead a comprehensive, data-driven SEO strategy for Swickard Auto Group's dealership websites

✅ Manage and optimize the digital presence across multiple states, focusing on local SEO best practices

✅ Conduct in-depth technical SEO audits and work with the internal team to implement necessary fixes and improvements

✅ Collaborate with the team to develop a robust content strategy that targets relevant keywords and user intent throughout the sales funnel

✅ Utilize analytics tools to monitor, analyze, and report on SEO performance, providing data-driven recommendations to improve organic traffic, keyword rankings, and lead generation

✅ Conduct ongoing analysis of competitor SEO strategies to identify opportunities for growth

✅ Perform other duties as assigned

ASSUMPTION: This role requires a strong understanding of SEO best practices, as well as the ability to analyze data and translate it into actionable insights.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field

Experience: 5+ years of demonstrable experience in search engine optimization, with at least 2 years in a lead or managerial capacity. Proven success in developing and executing SEO and related SEM strategies for a multi-location or enterprise-level business is essential. Experience in the automotive industry is highly preferred but not required.

Required Skills:

• Expert-level understanding of all facets of SEO, including technical, on-page, and local SEO
• Proficiency with enterprise SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog
• Strong analytical skills with the ability to interpret data and translate it into actionable insights autonomously
• Excellent leadership, communication, and interpersonal skills, with the ability to collaborate effectively across teams
• A strategic and creative thinker with strong problem-solving abilities and a proactive mindset
• Meticulous attention to detail and exceptional organizational skills

Preferred Skills:

• Professional SEO certifications (Google, SEMrush, Yoast, etc.)
• Exposure to SEM campaigns, strategy, and implementation
• Previous automotive experience at a dealer group or OEM level
• Analysis experience with data platforms such as PowerBI, Looker Studio, Tableau, Zoho, etc.

ASSUMPTION: Candidates should have a strong background in SEO and a proven track record of driving results in a multi-location or enterprise-level business.

💰 Compensation & Benefits

Salary Range: $72,000 - $90,000 per year (Based on industry standards for a Senior SEO Specialist role with 5-10 years of experience in the Las Vegas area)

Benefits:

• Career Path – Swickard isn’t just a J-O-B. You’ll learn and grow into different roles and be able to take on new leadership responsibilities.
• Positive Culture – Be part of a supportive and collaborative team.
• Growth Opportunities – Opportunities for continued personal and professional growth.
• Competitive Compensation – Enjoy a competitive salary and comprehensive benefits package.

Working Hours: Full-time, 40 hours per week. This role may require occasional overtime or weekend work to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior SEO Specialist role in the Las Vegas area. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Motor Vehicle Manufacturing

Company Size: 1,001-5,000 employees

Founded: 2014

Company Description:

• Swickard Auto Group is a hospitality company that sells cars, parts, and service. They strive to be their customers’ favorite place to purchase, lease, or service their vehicle and want to be their employees’ favorite place to work.
• Swickard Auto Group is a leader in highline brands such as Mercedes Benz, BMW, Volvo, Porsche, Lexus, Audi, Land Rover, and more.
• They are consistently ranked as one of the fastest-growing dealership groups in the US by Automotive News.

Company Specialties:

• Hospitality-driven car buying experience
• Highline automotive brands
• Fast-growing dealership group

Company Website: https://www.swickard.com/

ASSUMPTION: Swickard Auto Group is focused on providing an exceptional customer experience by prioritizing hospitality and excellence in all aspects of their business.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Marketing Director and may oversee junior SEO team members or external agencies.

Work Arrangement: This is an on-site, full-time position with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• Potential to advance to a director or management role within the marketing department
• Opportunities to expand skills and knowledge in SEO, SEM, and related marketing disciplines
• Chance to work on high-profile projects and campaigns for prominent automotive brands

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career within the marketing department and expand their skills and knowledge.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): 1650 Spring Gate Ln, Las Vegas, NV 89134

Geographic Context:

• Las Vegas is a major city in the Mojave Desert of Nevada, known for its vibrant entertainment industry, casinos, and resorts
• The city offers a diverse range of cultural attractions, including museums, art galleries, and performing arts venues
• Las Vegas has a desert climate with hot summers and mild winters, making it an ideal location for outdoor activities year-round

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with a one-hour lunch break. Occasional overtime or weekend work may be required to meet project deadlines.

ASSUMPTION: The Las Vegas office provides a modern and collaborative work environment, with easy access to amenities and attractions.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth phone or video interview to discuss SEO experience, strategies, and achievements
• On-site interview with the Marketing Director and other team members to discuss the role, company culture, and growth opportunities
• Background check and reference checks for final candidates

Key Assessment Areas:

• SEO expertise and experience
• Analytical and problem-solving skills
• Leadership and communication abilities
• Cultural fit and alignment with Swickard Auto Group's values

Application Tips:

• Highlight relevant SEO experience and achievements in your resume and cover letter
• Demonstrate your understanding of the automotive industry and Swickard Auto Group's unique selling proposition
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership abilities, and cultural fit
• Research Swickard Auto Group's company culture and values to ensure a strong fit

ATS Keywords: SEO strategy, local SEO, technical SEO, content optimization, analytics, reporting, competitive analysis, leadership, communication, interpersonal skills, problem-solving, attention to detail, organizational skills, data interpretation, proactive mindset

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' SEO expertise, leadership abilities, and cultural fit.

🛠️ Tools & Technologies

• Google Analytics
• Google Search Console
• SEMrush
• Ahrefs
• Moz
• Screaming Frog
• PowerBI, Looker Studio, Tableau, Zoho (preferred)

ASSUMPTION: Candidates should have experience with enterprise SEO tools and be comfortable learning and utilizing new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Hospitality-driven customer experience
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Data-driven and analytical
• Proactive and strategic
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you have a strong commitment to providing exceptional customer service and creating a hospitality-driven work environment?
• Are you comfortable working in a collaborative, team-based environment and contributing to the success of your colleagues?
• Do you have a proactive mindset and a strong desire to learn and grow in your role?

ASSUMPTION: Swickard Auto Group values candidates who are passionate about hospitality, collaboration, and continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple SEO campaigns across various dealership locations and brands
• Keeping up with the latest SEO trends and algorithm changes
• Balancing the need for data-driven decision-making with the need for creativity and innovation
• Working in a fast-paced, dynamic environment with tight deadlines and competing priorities

ASSUMPTION: This role presents unique challenges that require a strong understanding of SEO best practices, exceptional organizational skills, and the ability to thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role differs from other SEO Specialist positions in its focus on managing multiple dealership locations and brands, as well as its emphasis on hospitality and customer experience
• Swickard Auto Group's unique selling proposition and commitment to hospitality set it apart from other automotive dealership groups
• This role offers significant growth potential and the opportunity to work with prominent automotive brands, making it an attractive option for experienced SEO professionals looking to advance their careers

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and preferences when comparing it to similar positions.

📝 Sample Projects

• Conducting a comprehensive SEO audit of Swickard Auto Group's dealership websites and implementing necessary fixes and improvements
• Developing and executing a local SEO strategy to improve search visibility and drive qualified traffic to dealership locations across multiple states
• Collaborating with the content team to create and optimize content that targets relevant keywords and user intent throughout the sales funnel

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, providing candidates with a clear understanding of the work they will be expected to perform.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall marketing strategy?
• How does Swickard Auto Group support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Swickard Auto Group measure the success of its SEO initiatives, and what are the key performance indicators (KPIs) for this role?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These interview questions are designed to assess the role's fit with the candidate's career goals, work style, and personal values, as well as to provide insight into the company culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight your relevant SEO experience and achievements
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership abilities, and cultural fit
• Research Swickard Auto Group's company culture and values to ensure a strong fit
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.