📌 Core Information
🔹 Job Title: Senior SEO Strategist
🔹 Company: RYNO Strategic Solutions
🔹 Location: Remote (Phoenix, Arizona, United States)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing SEO strategies for clients
- Managing multiple SEO campaigns to increase KPIs
- Collaborating with cross-functional teams for strategy execution
- Staying updated on industry trends and algorithm changes
- Training and mentoring team members on SEO best practices
ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong communication skills. It's ideal for an experienced SEO professional looking to grow their career in a dynamic, remote-first environment.
📋 Key Responsibilities
✅ Strategy Development & Execution: Own SEO strategy and execution for multiple clients, aiming to improve SEO KPIs such as search visibility, visits, leads, on-site behavior metrics, and conversion rate.
✅ Team Coordination: Coordinate SEO strategy execution with Account Management, Copywriting, Web Development, and other teams.
✅ Technical SEO & Consultation: Complete technical SEO and strategy requests, and provide SEO best practice consultations.
✅ Industry Trend Monitoring: Stay updated on search algorithm factors, including site code and structure, content and onsite factors, backlink profiles, link building, and local SEO signals.
✅ Training & Mentoring: Train fellow Organic team members and new hires on SEO mastery and growth, and solve client-related issues.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team coordination. Strong project management skills are essential for success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-5 years of experience in strategy and execution of search engine optimization (SEO)
Required Skills:
- Proven experience in SEO strategy and execution
- Current Google Analytics Individual Qualification
- Excellent organization and time management skills
- Strong attention to detail and writing accuracy
- Strong work ethic and problem-solving skills
- Familiarity with home services industry (preferred)
Preferred Skills:
- Experience with tools such as Google Analytics, Google Search Console, Screaming Frog, Google Trends, Moz Pro, Yext, etc.
- Familiarity with project management software
- Experience working remotely
ASSUMPTION: While specific industry experience is not required, a strong understanding of the home services industry would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $68,000 - $75,000 per year (USD)
Benefits:
- Remote-first culture with flexible work options
- Performance-based bonuses
- Medical, Dental, Vision, and Life Insurance
- 401(k) matching
- 6 weeks of paid parental leave
- $2,000 annual tuition reimbursement
- Wellness stipend
- Monthly data stipend
- Paid vacation and sick time off
- Paid holidays
- Paid days for a Cause
- Paid birthday holiday
- Comprehensive Employee Assistance Program
- Leadership and career advancement opportunities
- Anniversary rewards
- Inclusion, Diversity, Equity & Access (IDEA) Committee
- Awesome team merch!
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior SEO Strategist role. The actual offer may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, specializing in digital marketing for the home services industry
Company Size: 51-200 employees, offering a collaborative and dynamic work environment
Founded: 2007, with nearly 30 years of combined experience and data-driven insights
Company Description:
- RYNO Strategic Solutions provides digital marketing strategies tailored to scale home-services businesses
- As a Google Premier Partner, the company offers custom-tailored campaigns and industry-specific expertise
- RYNO Strategic Solutions merged with Blue Corona in 2024, creating an unrivaled market leader in home services marketing
Company Specialties:
- Website design and development
- Search engine optimization (SEO)
- Pay-per-click ad management (PPC)
- iPad/iPhone app design and development
- Social media marketing
- Service industry call answering service
Company Website: http://www.RYNOss.com
ASSUMPTION: RYNO Strategic Solutions is a well-established company with a strong focus on growth and innovation in the digital marketing space. Their remote-first culture and comprehensive benefits package make them an attractive employer for SEO professionals.
📊 Role Analysis
Career Level: Mid-Senior level, offering opportunities for growth and leadership within the Organic team
Reporting Structure: This role reports directly to the SEO Manager and works closely with cross-functional teams, including Account Management, Copywriting, and Web Development
Work Arrangement: Remote OK, with a flexible work schedule and the option to work from the Phoenix, Arizona headquarters
Growth Opportunities:
- Advancement to SEO Manager or similar leadership roles
- Expanding expertise in related digital marketing disciplines
- Potential to work on high-impact projects and influence SEO strategy across the company
ASSUMPTION: This role offers a clear path for career growth and development within the SEO team and the broader organization.
🌍 Location & Work Environment
Office Type: Remote-first, with an option to work from the Phoenix, Arizona headquarters
Office Location(s): 15600 N Black Canyon Hwy, C200, Phoenix, Arizona 85053, US
Geographic Context:
- Phoenix, Arizona is the fifth-most populous city in the United States, offering a diverse range of cultural, recreational, and entertainment options
- The Phoenix metropolitan area is home to a thriving tech industry and a growing number of remote-friendly companies
- The city experiences a hot desert climate, with mild winters and very hot summers
Work Schedule: Full-time (40 hours per week) with flexible scheduling and the option to work remotely
ASSUMPTION: The remote-first work environment offers applicants the flexibility to work from anywhere, with the option to collaborate in-person at the Phoenix headquarters as needed.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the SEO Manager
- Technical SEO assessment
- Final interview with the SEO Manager and/or other team members
- Background check and offer
Key Assessment Areas:
- SEO knowledge and experience
- Problem-solving skills
- Communication and collaboration abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the home services industry and your enthusiasm for the role
- Prepare for the technical SEO assessment by reviewing your knowledge of SEO best practices and tools
- Research RYNO Strategic Solutions and be prepared to discuss how your skills and experience align with the company's mission and values
ATS Keywords: SEO strategy, SEO execution, SEO KPIs, technical SEO, SEO training, SEO tools, home services industry, remote work, project management
ASSUMPTION: The interview process for this role is designed to assess the candidate's technical SEO skills, problem-solving abilities, and cultural fit within the organization. Applicants should be prepared to demonstrate their expertise and enthusiasm for the role throughout the interview process.
🛠️ Tools & Technologies
- Google Analytics
- Google Search Console
- Screaming Frog
- Google Trends
- Moz Pro
- Yext
- Project management software (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with these tools is preferred, but not required. Candidates should be willing to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity and transparency in every interaction
- Pursuit of excellence in all endeavors
- Accountability for successes and failures
- Innovation and continuous growth
- Objectivity-driven decision-making
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving client goals
- Adaptable and open to feedback
- Self-motivated and able to work independently
Self-Assessment Questions:
- Do you prioritize integrity and transparency in your work?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a collaborative, results-driven environment?
- Are you open to feedback and continuous learning?
ASSUMPTION: Applicants should assess their alignment with RYNO Strategic Solutions' core values and work style preferences before applying to ensure a strong cultural fit.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
- Staying up-to-date with rapidly evolving SEO best practices and industry trends
- Collaborating effectively with cross-functional teams, requiring strong communication skills and adaptability
- Working remotely, which may require self-motivation and discipline
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning, and effective communication with team members and clients.
📈 Similar Roles Comparison
- Unlike other SEO Strategist roles, this position focuses on the home services industry and offers the opportunity to work with a well-established, remote-first company
- RYNO Strategic Solutions' focus on data-driven insights and custom-tailored campaigns sets it apart from competitors in the digital marketing space
- This role offers a clear path for career growth and development within the SEO team and the broader organization
ASSUMPTION: Applicants should consider the unique aspects of this role and the company when evaluating their fit and potential for growth.
📝 Sample Projects
- Developing and executing an SEO strategy for a national plumbing services client, resulting in a 30% increase in organic traffic and a 25% increase in leads generated
- Conducting a comprehensive technical SEO audit for a regional HVAC company, identifying and addressing critical on-site issues to improve search visibility and organic traffic
- Managing a team of SEO specialists to execute a large-scale website migration for an electrical services client, minimizing downtime and maintaining SEO performance
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by a Senior SEO Strategist at RYNO Strategic Solutions. Applicants should be prepared to discuss their relevant experience and achievements in their application and interview.
❓ Key Questions to Ask During Interview
- Can you describe the typical SEO strategy for a home services client and how it might differ from other industries?
- How does RYNO Strategic Solutions support the growth and development of its SEO team members?
- What are the most significant challenges facing the SEO team in the coming year, and how can this role help address them?
- How does RYNO Strategic Solutions measure the success of its SEO campaigns, and how are these metrics communicated to clients?
- What is the work-life balance like for remote employees at RYNO Strategic Solutions?
ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, the company's culture, and the team's priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO experience and achievements
- Write a cover letter explaining your interest in the role and your qualifications for success
- Prepare for the technical SEO assessment by reviewing your knowledge of SEO best practices and tools
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
