Senior SEO Strategist

📌 Core Information

🔹 Job Title: Senior SEO Strategist

🔹 Company: ComparaJá

🔹 Location: Lisbon, Lisboa, Portugal

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Financial Services

🔹 Date Posted: July 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing SEO strategies to drive organic traffic growth and lead generation
• Collaborating with content, development, and marketing teams to implement best SEO practices
• Analyzing data and interpreting metrics to make informed decisions
• Working in a hybrid environment with 3 days per week on-site in Lisbon

ASSUMPTION: This role requires a high level of technical SEO expertise and a strong analytical mindset. The hybrid work arrangement allows for flexibility while maintaining a collaborative office environment.

📋 Key Responsibilities

✅ Creating and optimizing SEO strategies to ensure sustainable organic traffic growth and lead generation

✅ Collaborating with content, development, and marketing teams to implement best SEO practices

✅ Analyzing data and interpreting metrics to make informed decisions and drive SEO performance

✅ Staying up-to-date with industry trends and best practices in SEO

✅ Conducting keyword research and on-page optimization

✅ Building high-quality backlinks through effective link-building strategies

ASSUMPTION: This role requires a strong focus on technical SEO, data analysis, and collaboration with various teams to achieve SEO goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum of 3 years of proven SEO experience, ideally in large-scale or competitive environments

Required Skills:

• Proven expertise in technical SEO, including rastreabilidade, indexação, arquitetura de informação, schema markup, and Core Web Vitals
• Fluency in Portuguese and English, both written and spoken
• Strong analytical skills and data-driven mindset
• Proven experience with SEO tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, or SEMrush
• Solid understanding of HTML, CSS, and JavaScript
• Experience in implementing SEO on-page strategies and link-building campaigns
• Knowledge of YMYL (Your Money, Your Life) SEO and E-E-A-T principles
• Proven ability to work collaboratively with cross-functional teams
• Proactive and results-oriented mindset

Preferred Skills:

• Experience with websites in the comparison, fintech, or related sectors
• Familiarity with CMS Storyblok
• Experience with mobile-first optimization and A/B testing for SEO

ASSUMPTION: Candidates should have a strong foundation in technical SEO, data analysis, and collaboration skills. Experience in the comparison or fintech sectors would be a significant advantage.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (based on experience and market rates for senior SEO roles in Lisbon)

Benefits:

• Hybrid work arrangement (3 days per week on-site in Lisbon)
• Friday breakfasts
• Annual events and team-building activities
• Opportunity to work directly with the Founder, Managing Director, and Head of Marketing on high-impact projects
• Creative and innovative work environment with room for testing and risk-taking
• Learning opportunities about crucial financial decisions and working with industry experts
• Competitive salary package

Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely for 2 days per week

ASSUMPTION: The salary range is based on market rates for senior SEO roles in Lisbon, considering the candidate's experience level and the company's size. The benefits package focuses on work-life balance, professional growth, and a collaborative work environment.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focusing on helping consumers compare and make informed decisions about financial products and services

Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: 2015, with a history of steady growth and expansion in the Portuguese market

Company Description:

• ComparaJá is a free, independent online platform that helps consumers compare and analyze financial products and services
• The company's mission is to help Portuguese consumers make informed decisions about their finances by providing impartial, rigorous, and independent information
• ComparaJá aims to be the go-to platform for consumers and partners in the financial services sector, offering a simple and efficient way to compare and acquire the best financial solutions

Company Specialties:

• Crédito Pessoal (Personal Credit)
• Cartão de Crédito (Credit Card)
• Crédito Habitação (Mortgage)
• Depósitos a Prazo (Term Deposits)
• Energia (Energy)
• Telecomunicações (Telecommunications)
• Seguros (Insurance)

Company Website: https://www.comparaja.pt

ASSUMPTION: ComparaJá is a well-established company in the Portuguese financial services sector, with a strong focus on helping consumers make informed decisions about their finances. The company's mission and values align with the role of the Senior SEO Strategist, emphasizing data-driven decision-making and collaboration.

📊 Role Analysis

Career Level: Senior, with the opportunity to lead SEO strategies and collaborate with cross-functional teams

Reporting Structure: The Senior SEO Strategist will report directly to the Head of Marketing and work closely with the Founder and Managing Director

Work Arrangement: Hybrid, with 3 days per week on-site in Lisbon and 2 days per week remote

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunity to work on high-impact projects and contribute to the company's growth and success
• Learning opportunities about crucial financial decisions and working with industry experts

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the chance to work on high-impact projects and contribute to the company's success. The hybrid work arrangement provides flexibility while maintaining a collaborative office environment.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Lisbon

Office Location(s): Praça de Alvalade, Lisbon, Portugal

Geographic Context:

• Lisbon is the capital and largest city of Portugal, offering a vibrant cultural scene, historical landmarks, and a high quality of life
• The Praça de Alvalade office is located in a bustling commercial district, with easy access to public transportation and amenities
• Lisbon has a mild Mediterranean climate, with warm, dry summers and cool, wet winters

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely for 2 days per week

ASSUMPTION: The Lisbon office provides a modern, collaborative work environment, with easy access to public transportation and amenities. The hybrid work arrangement offers flexibility while maintaining a collaborative office environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical SEO assessment or case study
• Final interview with the Head of Marketing and other relevant stakeholders

Key Assessment Areas:

• Technical SEO expertise and problem-solving skills
• Data analysis and interpretation abilities
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Include specific examples of your SEO achievements and the impact you've made in previous roles
• Prepare for the technical SEO assessment or case study by brushing up on your knowledge of technical SEO concepts and tools
• Research the company and its mission to demonstrate your understanding of and alignment with its values

ATS Keywords: SEO strategy, technical SEO, data analysis, link building, on-page optimization, YMYL SEO, E-E-A-T, collaboration, hybrid work, Lisbon

ASSUMPTION: The application process for this role is likely to involve a technical SEO assessment or case study, as well as interviews with the HR department and other relevant stakeholders. Candidates should be prepared to demonstrate their technical SEO expertise and problem-solving skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Google Search Console
• Google Analytics
• Screaming Frog
• Ahrefs
• SEMrush
• HTML, CSS, JavaScript
• Storyblok CMS (preferred but not required)

ASSUMPTION: Candidates should be familiar with industry-standard SEO tools and have a solid understanding of HTML, CSS, and JavaScript. Experience with Storyblok CMS would be a plus but is not required.

👔 Cultural Fit Considerations

Company Values:

• Ambition and proactivity
• Spirit of teamwork and collaboration
• Creativity and innovation
• Ethical work ethic and determination
• Humility and passion for improving financial literacy and capacity for savings in Portugal

Work Style:

• Data-driven and analytical
• Collaborative and communicative
• Proactive and results-oriented
• Adaptable and open to testing and risk-taking

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in SEO?
• Can you describe a time when you had to collaborate with cross-functional teams to achieve SEO goals?
• How do you approach testing and risk-taking in your SEO strategies?

ASSUMPTION: Candidates should assess their cultural fit with ComparaJá by considering their alignment with the company's values and work style. They should be prepared to provide specific examples of their data-driven approach, collaboration skills, and adaptability during the interview process.

⚠️ Potential Challenges

• Working in a competitive and fast-paced SEO environment
• Managing multiple projects and priorities simultaneously
• Adapting to a hybrid work arrangement and maintaining a collaborative office environment
• Keeping up with industry trends and best practices in SEO

ASSUMPTION: This role presents several challenges, including working in a competitive SEO environment, managing multiple projects, and adapting to a hybrid work arrangement. Candidates should be prepared to demonstrate their ability to thrive in these challenging conditions.

📈 Similar Roles Comparison

• This role differs from other senior SEO positions in its focus on the comparison and financial services sector, requiring expertise in YMYL SEO and E-E-A-T principles
• ComparaJá's mission and values align more closely with roles in the financial services and comparison sectors, emphasizing data-driven decision-making and collaboration
• Career progression in this role may involve advancing within the marketing department or taking on more responsibilities in the SEO field

ASSUMPTION: This role is unique in its focus on the comparison and financial services sector, requiring expertise in YMYL SEO and E-E-A-T principles. Candidates should consider their fit with the company's mission and values, as well as their career goals in the SEO field.

📝 Sample Projects

• Conducting a comprehensive technical SEO audit of ComparaJá's website and implementing recommended changes to improve organic traffic and lead generation
• Developing and executing a targeted link-building campaign to improve the website's authority and visibility in search engine results
• Collaborating with the content team to optimize on-page elements, such as titles, metadescriptions, and schema markup, to improve search engine rankings and user experience

ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative nature of the Senior SEO Strategist role at ComparaJá. Candidates should be prepared to provide specific examples of their experience with similar projects during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the SEO team's structure and how this role fits within it?
• What are the most significant SEO challenges facing ComparaJá, and how does this role address them?
• How does ComparaJá support the professional growth and development of its SEO team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does ComparaJá approach testing and iterating on SEO strategies to optimize performance?

ASSUMPTION: Candidates should ask thoughtful questions during the interview process to demonstrate their interest in the role and the company. These questions should focus on the SEO team's structure, the company's SEO challenges, professional growth opportunities, performance metrics, and testing strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Prepare for the technical SEO assessment or case study by brushing up on your knowledge of technical SEO concepts and tools
• Research the company and its mission to demonstrate your understanding of and alignment with its values
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.