Senior Social Content Strategist, Healthcare Advertising

📌 Core Information

🔹 Job Title: Senior Social Content Strategist, Healthcare Advertising

🔹 Company: Precision AQ

🔹 Location: Remote, United States

🔹 Job Type: Full-Time

🔹 Category: Advertising

🔹 Date Posted: 2025-07-09

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading and executing social media marketing and programs for healthcare clients
• Developing social strategies and managing campaigns on various social media platforms
• Serving as the primary social media team and omnichannel point of contact for internal stakeholders and clients
• Identifying new revenue opportunities for expansion of social and omnichannel programs
• Balancing agency and client needs and communicating effectively with Team Lead

ASSUMPTION: This role requires a strong understanding of healthcare advertising and social media marketing, as well as the ability to manage multiple projects and clients simultaneously.

📋 Key Responsibilities

✅ Ensure timely and budget-conscious delivery of client results

✅ Build social media scopes of work in partnership with Accounts and Project Management teams

✅ Develop social strategy and manage campaigns on various social media platforms

✅ Understand all omnichannel capabilities and be able to convey potential omnichannel opportunities to clients

✅ Keep brand team informed of social strategy and objectives

✅ Prioritize client requests and utilize agency resources as needed

✅ Help tie paid media performance, KPIs, and ROI to client business objectives

✅ Plan and execute influencer/KOL programs on social media

✅ Coordinate with external agencies and vendors as required

✅ Utilize knowledge of clients’ lines of business in discussions with them

✅ Stay current with channel capabilities and audience best use cases for social media content

✅ Balance agency and client needs and communicate effectively with Team Lead

✅ Keep supervisor informed of client activities and potential issues

✅ Knowledge and understanding of FDA guidelines for social media marketing

✅ Participate in new business meetings as needed

ASSUMPTION: This role requires strong communication, project management, and strategic thinking skills, as well as a deep understanding of the healthcare industry and its regulations.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 1-4 years of social media experience, preferably in healthcare

Required Skills:

• Proven experience in social media marketing and strategy development
• Strong attention to detail and ability to prioritize and manage time efficiently
• Excellent communication and presentation skills
• Ability to work independently and in a team environment
• Familiarity with Microsoft Word, Excel, and PowerPoint

Preferred Skills:

• Experience in healthcare advertising
• Knowledge of FDA guidelines for social media marketing
• Fluency in additional languages

ASSUMPTION: Candidates with a strong background in social media marketing and a passion for the healthcare industry are likely to be the best fit for this role.

💰 Compensation & Benefits

Salary Range: $56,000 - $82,000 USD per year

Benefits:

• Health Insurance
• Retirement Savings Benefits
• Life Insurance
• Disability Benefits
• Parental Leave
• Paid Time Off

Working Hours: Full-time, with flexible hours as needed

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. Benefits are subject to change and may be dependent on the candidate's employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services, specifically focused on healthcare and life sciences

Company Size: 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration

Founded: Precision AQ was founded with a focus on removing barriers to patient access to life-changing medicines

Company Description:

• Precision AQ helps life sciences companies navigate the complexities of commercialization across a product’s lifecycle
• Their global offerings include commercial consulting, HEOR, market access marketing, medical communications, advertising, branding, PR, investor relations, data and product solutions, and omnichannel solutions
• Their approach, reflected in their name, fuses together science (IQ) and empathy (EQ) to create "AQ: Access Quotient", a critical ingredient in navigating the therapy-to-patient journey

Company Specialties:

• Market access
• HEOR
• Medical communications
• Payer marketing
• Pharma advertising
• Advertising & PR
• Investor Relations & External Communications
• Omnichannel Solutions
• Payer
• Provider
• Patient Data Solutions
• Pharma commercialization research and strategy
• Patient insights
• Learning & development
• Healthcare communications
• Access strategy
• Pharma consulting
• Pharma launch excellence

Company Website: http://www.precisionaq.com

ASSUMPTION: Precision AQ's focus on patient access and its comprehensive range of services make it an attractive employer for candidates interested in the healthcare industry.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Team Lead and works closely with the Accounts and Project Management teams, as well as external agencies and vendors

Work Arrangement: Fully remote, with the ability to work from anywhere in the United States

Growth Opportunities:

• Advancement to a management or leadership role within the company
• Expansion of responsibilities to include additional clients or projects
• Opportunities to work on high-profile or innovative campaigns

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance their career within the company.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): N/A

Geographic Context:

• The United States has a diverse and dynamic healthcare industry, with numerous opportunities for growth and innovation
• The remote work arrangement allows for flexibility and a better work-life balance
• The fully remote nature of the role may require occasional travel for meetings or events

Work Schedule: Full-time, with flexible hours as needed to accommodate client demands and project deadlines

ASSUMPTION: The fully remote nature of this role may require strong self-motivation and time management skills, as well as the ability to work independently and manage multiple projects simultaneously.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager or team lead
• Final interview with key stakeholders or executives
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Social media marketing and strategy development skills
• Project management and organizational skills
• Communication and presentation skills
• Understanding of the healthcare industry and its regulations
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant social media marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the healthcare industry and your passion for patient access
• Prepare examples of social media campaigns or strategies you have developed and executed in the past
• Research Precision AQ's company culture and values to ensure a strong cultural fit

ATS Keywords: Social media marketing, healthcare advertising, strategy development, campaign management, project management, FDA guidelines, patient access, remote work

ASSUMPTION: The interview process for this role will likely focus on assessing the candidate's social media marketing skills, understanding of the healthcare industry, and cultural fit with Precision AQ.

🛠️ Tools & Technologies

• Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
• Project management tools (e.g., Asana, Trello, JIRA)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Analytics and reporting tools (e.g., Google Analytics, Hootsuite Insights)

ASSUMPTION: The tools and technologies required for this role are standard for the social media marketing industry and can be learned or mastered with relative ease.

👔 Cultural Fit Considerations

Company Values:

• Precision: We strive for excellence in all that we do
• Access: We are committed to removing barriers to patient access to life-changing medicines
• Quotient: We combine science (IQ) and empathy (EQ) to create "AQ: Access Quotient"
• Collaboration: We work together to achieve our goals
• Innovation: We embrace change and continuously seek to improve

Work Style:

• Remote work requires strong self-motivation and time management skills
• The role may require occasional travel for meetings or events
• The work environment is fast-paced and dynamic, with a focus on meeting client needs and project deadlines

Self-Assessment Questions:

• Do you have a strong understanding of the healthcare industry and its regulations?
• Are you comfortable working independently and managing multiple projects simultaneously?
• Do you have strong communication and presentation skills, with the ability to convey complex information in a clear and concise manner?
• Are you passionate about patient access and committed to removing barriers to treatment?
• Do you thrive in a fast-paced and dynamic work environment, with a focus on meeting client needs and project deadlines?

ASSUMPTION: Candidates who are self-motivated, detail-oriented, and passionate about patient access are likely to be the best fit for this role and Precision AQ's company culture.

⚠️ Potential Challenges

• The fully remote nature of the role may require strong self-motivation and time management skills
• The work environment is fast-paced and dynamic, with a focus on meeting client needs and project deadlines
• The role may require occasional travel for meetings or events
• The healthcare industry is subject to strict regulations and guidelines, which may require additional training or certification

ASSUMPTION: The potential challenges associated with this role can be mitigated with strong self-motivation, time management skills, and a deep understanding of the healthcare industry and its regulations.

📈 Similar Roles Comparison

• This role is similar to other social media marketing or strategy development positions, but with a focus on the healthcare industry
• The fully remote nature of the role provides flexibility and a better work-life balance, but may require strong self-motivation and time management skills
• This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance their career within the company

ASSUMPTION: This role is unique in its focus on the healthcare industry and its fully remote nature, but shares many similarities with other social media marketing or strategy development positions.

📝 Sample Projects

• Developing a social media strategy for a new pharmaceutical product launch, including target audience identification, channel selection, and content creation
• Managing a social media campaign for an established healthcare brand, including content creation, scheduling, and analytics
• Executing an influencer/KOL program for a healthcare client, including identification of relevant influencers, negotiation of partnerships, and measurement of campaign performance

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and development to execution and management.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a social media campaign, from strategy development to execution and measurement?
• How does Precision AQ ensure compliance with FDA guidelines for social media marketing?
• What opportunities are there for growth and advancement within the company?
• How does Precision AQ support work-life balance for its employees?
• Can you describe a recent social media campaign that Precision AQ executed, and the results achieved?

ASSUMPTION: These key questions will help candidates better understand the role, the company, and the work environment, and demonstrate their interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant social media marketing experience and achievements
• Write a cover letter that demonstrates your understanding of the healthcare industry and your passion for patient access
• Prepare examples of social media campaigns or strategies you have developed and executed in the past
• Follow up with the hiring manager or HR department one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.