📌 Core Information
🔹 Job Title: Senior Social & Digital Analyst - Global Communications Agency
🔹 Company: FleishmanHillard
🔹 Location: London
🔹 Job Type: Hybrid
🔹 Category: Public Relations and Communications Services
🔹 Date Posted: 2025-07-05
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Collaborating with Fortune 500 clients to transform complex social and digital analytics into strategic recommendations
- Managing end-to-end project execution while cultivating strong client and internal team relationships
- Analyzing data from various digital and social media platforms to provide actionable insights
- Contributing to new business and agency initiatives
ASSUMPTION: This role requires a strong analytical mindset, a passion for social media, and the ability to translate numbers into compelling narratives for both internal and client-facing purposes.
📋 Key Responsibilities
✅ Manage the end-to-end execution of projects while cultivating strong relationships with clients and internal teams
✅ Gather, analyze, and interpret data from various digital and social media platforms to provide actionable insights that drive client strategies
✅ Monitor and analyze performance metrics across social platforms, track campaign performance, engagement trends, and audience behavior
✅ Develop and maintain dashboards to track KPIs in real time
✅ Deliver detailed reports on campaign performance, including ROI analysis and audience sentiment
✅ Present insights and recommendations to clients and internal teams to inform strategy
✅ Collaborate with creative, content, and strategy teams to translate data into impactful recommendations
✅ Identify growth opportunities by analyzing market trends and audience data
✅ Recommend tools, technologies, or methodologies to improve analytics capabilities
ASSUMPTION: Approximately 80% of the role will be spent on billable work, with the remaining 20% dedicated to new business and agency initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Statistics, or a related field
Experience: At least 3 years of experience in marketing analytics or communications social analytics
Required Skills:
- Excellent project management skills
- Strong expertise in social media platforms (LinkedIn, Instagram, YouTube, Facebook, TikTok)
- Hands-on experience using Sprinklr, social listening tools, audience tools, and influencer tools
- Proven analytical and deductive reasoning skills
- Strong written and verbal communication skills
Preferred Skills:
- Experience using paid media tools, web analytics tools, or audience research tools
ASSUMPTION: A background in client-service capacity is preferred but not required.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (based on industry standards for the role, experience level, and location)
Benefits:
- Comprehensive wellbeing package
- Generous parental leave
- Gym membership
- Fertility and menopause support
- Generous holidays, including birthday leave, Christmas closure, and sabbaticals
- Flexible hybrid working
- Culture Club perks
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 1,001-5,000 employees
Founded: 1946
Company Description:
- Founded in 1946, FleishmanHillard is a global communications agency committed to pushing clients and themselves to rise above the status quo
- Named PRWeek’s Global Agency of the Year and Best Places to Work, and a “Standout Agency” on Advertising Age’s A-List
- Committed to creating an inclusive and equitable working environment for everyone
Company Specialties:
- Public relations
- Public affairs
- Marketing
- Paid media
- Digital
- Social media
- Social content
- Content marketing
- Content strategy
- Reputation management
Company Website: http://fleishmanhillard.com
ASSUMPTION: FleishmanHillard is a well-established global agency with a strong reputation in the communications industry.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Directors on the account
Work Arrangement: Hybrid, with a flexible work-from-home policy
Growth Opportunities:
- Opportunities to work across multi-market campaigns and collaborate across the Omnicom network
- Clear pathway for growth, development, and leadership
- Global mobility and secondment opportunities
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Hybrid, with a flexible work-from-home policy
Office Location(s): London, UK
Geographic Context:
- London is a vibrant, multicultural city with a thriving communications industry
- The office is located in the City of London, with easy access to public transportation
- The city offers a wide range of cultural, entertainment, and dining options
Work Schedule: Full-time, with flexible hours and a focus on work-life balance
ASSUMPTION: The hybrid work arrangement allows for a good balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and team members
- Final interview with the directors
Key Assessment Areas:
- Analytical skills and data interpretation
- Communication skills and presentation abilities
- Project management skills and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your analytical work and how you've translated data into actionable insights
- Research FleishmanHillard's clients and industry to demonstrate your understanding of the role
ATS Keywords: Marketing analytics, social analytics, project management, data analysis, client relationship management, reporting, insights presentation, influencer identification, analytical skills, communication skills, MS Excel, MS PowerPoint, Google Sheets, Google Slides, social listening tools
ASSUMPTION: The interview process will focus on assessing the candidate's analytical, communication, and project management skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Sprinklr (Marketing and Social modules)
- Social listening tools (TalkWalker, NewsWhip, Tubular, Brandwatch)
- Audience tools (Audiense, StatSocial)
- Influencer tools (Tagger)
- MS Excel, MS PowerPoint, Google Sheets, Google Slides
ASSUMPTION: Proficiency in the listed tools and technologies is required for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Accountability
- Inclusivity
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and proactive
Self-Assessment Questions:
- Do you have a strong analytical mindset and the ability to translate data into compelling narratives?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
- Do you thrive in a collaborative, team-oriented work environment?
ASSUMPTION: Candidates who align with FleishmanHillard's values and work style will be a strong fit for this role.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, with tight deadlines
- There may be a need to adapt to changes in client priorities or project scope
- The role may require occasional travel for client meetings or industry events
- The role may involve working with diverse teams across different time zones
ASSUMPTION: These challenges can be managed effectively with strong project management skills, adaptability, and clear communication.
📈 Similar Roles Comparison
- This role differs from other marketing or social media analyst positions in its focus on earned and owned media measurement approaches, with paid media analytics as a nice-to-have
- FleishmanHillard's global presence and client base offer unique opportunities for career growth and development
- This role may have a more client-facing focus compared to other similar positions within the agency
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry.
📝 Sample Projects
- Analyzing social media data to identify trends and insights for a Fortune 500 client's marketing campaign
- Developing a dashboard to track KPIs in real-time for a global brand's social media presence
- Conducting a competitive analysis of a client's social media presence and providing strategic recommendations
ASSUMPTION: These sample projects illustrate the range of responsibilities and deliverables for this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical projects I would be working on in this role?
- How does this role collaborate with other teams within the agency?
- What opportunities are there for professional development and growth within the company?
- How does FleishmanHillard support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions will help candidates better understand the role, the company culture, and the opportunities for professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your analytical work and how you've translated data into actionable insights
- Research FleishmanHillard's clients and industry to demonstrate your understanding of the role
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
