📌 Core Information
🔹 Job Title: Senior Social & Influencer Executive - Ponds
🔹 Company: Unilever
🔹 Location: Mumbai HO, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-21
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Building Ponds as a social-first Masterbrand through Platform and Pulse
- Campaign ideation & execution to bring alive Brand BCI through the lens of science and expertise
- Ownership of brand’s social presence and full-funnel influencer programs
- Collaboration with stakeholders to bring alive the brand strategy on social
ASSUMPTION: This role requires a strong understanding of social media platforms, influencer marketing, and consumer behavior to drive brand success.
📋 Key Responsibilities
✅ Building Pond’s as a social-first Masterbrand through Platform and Pulse
✅ Campaign ideation & execution to bring alive Brand BCI through the lens of science and expertise
✅ Ownership of brand’s social presence: Craft and execute always-on campaign-led social content strategies
✅ Design full-funnel influencer programs - build brand relationships, identify and activate topical and trending formats
✅ Ownership of key KPIs such as reach, engagement, and earned media to move up the brand’s BESS score
✅ Work with stakeholders- agencies, creatives, brand teams to bring alive the brand strategy on social
ASSUMPTION: This role involves a high level of creativity, strategic thinking, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-10 years of experience in social media marketing, influencer marketing, or a related role
Required Skills:
- Social first creative thinking
- Influencer marketing experience
- Content strategy and planning
- Owner mindset
- Cross-functional collaboration
- Consumer obsession
Preferred Skills:
- Experience with Unilever or a similar multinational corporation
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in the beauty and wellbeing industry may have an advantage.
💰 Compensation & Benefits
Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a senior marketing role in Mumbai)
Benefits:
- Health insurance
- Retirement benefits
- Employee discounts on Unilever products
- Opportunities for professional development and career growth
Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed
ASSUMPTION: The salary range is an estimate and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically Beauty & Wellbeing
Company Size: 10,001+ employees (Global), with a significant presence in India
Founded: 1872, with a rich history and strong brand portfolio
Company Description:
- Unilever is a multinational consumer goods company with a portfolio ranging from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos, and everyday household care products.
- The company is known for its purpose-led business approach, with a focus on sustainability and positive social impact.
- Unilever's brand portfolio includes well-loved global brands like Lipton, Knorr, Dove, Axe, Hellmann’s, and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club, and Dermalogica.
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Refreshments
- Marketing & Advertising
- Retail
- Purpose
- FMCG
- Digital
- Ice Cream
- Nutrition
- Sustainability
- Beauty & Wellbeing
- Innovation
- and Careers
Company Website: http://www.unilever.com
ASSUMPTION: Unilever's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior-level role with potential for management responsibilities
Reporting Structure: The role reports directly to the Brand Building team within the Beauty & Wellbeing category
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to lead campaigns and mentor junior team members
- Opportunities to work on multiple brands and categories within Unilever
- Possibility to take on additional responsibilities or move into a management role
ASSUMPTION: This role offers significant growth potential for the right candidate.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Mumbai HO
Geographic Context:
- Mumbai is the financial capital of India and offers a vibrant, multicultural environment
- The city is known for its diverse food scene, rich history, and cultural attractions
- Mumbai HO is located in a bustling business district with easy access to public transportation
Work Schedule: Full-time (40 hours/week), with flexibility for remote work as needed
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-person or virtual interview with the brand team
- Final interview with the category director
Key Assessment Areas:
- Creativity and strategic thinking
- Influencer marketing expertise
- Cross-functional collaboration skills
- Consumer obsession and understanding of the Ponds brand
Application Tips:
- Highlight relevant experience and achievements in social media marketing and influencer marketing
- Demonstrate a strong understanding of the Ponds brand and its target audience
- Showcase your creativity and strategic thinking through examples of past campaigns or ideas
- Tailor your resume and cover letter to emphasize your fit for the role and Unilever's company culture
ATS Keywords: Social media marketing, influencer marketing, content strategy, campaign ideation, brand building, consumer obsession, cross-functional collaboration, Ponds, Unilever
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, TikTok)
- Influencer marketing platforms (e.g., Grin, AspireIQ, Upfluence)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Responsibility
- Excellence
- Sustainability
- Performance
- Trust
- Pioneering
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Results-driven and performance-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you share Unilever's commitment to sustainability and positive social impact?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative, team-oriented work culture?
ASSUMPTION: Unilever values diversity and inclusion, and encourages candidates from all backgrounds to apply.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Keeping up with the fast-paced nature of social media and influencer marketing
- Balancing creativity and data-driven decision-making
- Adapting to a large, multinational corporate environment
ASSUMPTION: These challenges can be overcome with strong communication, organization, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position places a stronger emphasis on social media and influencer marketing
- Within Unilever, this role is specific to the Beauty & Wellbeing category, with a focus on the Ponds brand
- Career progression may involve moving into a management role or taking on additional brand responsibilities
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.
📝 Sample Projects
- Developing a social media campaign to launch a new Ponds product
- Identifying and activating relevant consumer cohorts on social media to embed the Ponds brand in culture
- Collaborating with agencies and creatives to bring alive the Ponds brand strategy on social media
ASSUMPTION: These projects are intended to illustrate the types of responsibilities and initiatives the role may involve.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader brand strategy for Ponds?
- What opportunities are there for professional development and growth within the Beauty & Wellbeing category?
- How does Unilever support work-life balance for its employees?
- What is the company culture like within the Mumbai HO office?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past work that demonstrate your creativity, strategic thinking, and influencer marketing expertise
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
