📌 Core Information
🔹 Job Title: Senior Social Marketing Strategist, Podcasts
🔹 Company: Vox Media, LLC
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Online Audio and Video Media
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Growing and energizing fan communities for Vox Media's podcasts
- Optimizing social strategies and content for individual shows
- Collaborating with show teams to improve their social strategy
- Analyzing social performance metrics and turning findings into actionable recommendations
- Leading testing and experimentation in the social space to improve community-building efforts
ASSUMPTION: This role requires a strategic mindset, creativity, and strong analytical skills to grow and engage podcast fan communities across various social platforms.
📋 Key Responsibilities
✅ Develop and execute social content strategies for Vox Media's podcasts
✅ Collaborate with show teams to optimize their content, posting, and audience engagement strategy
✅ Monitor and analyze social KPIs, surfacing trends and insights to inform creative and strategic decisions
✅ Lead community-building campaigns and initiatives to drive engagement and loyalty
✅ Evaluate emerging platforms and tools to improve social and community-building efforts
✅ Assist with content creation, such as episode clipping, social copy writing, and graphic design as needed
ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and data analysis to grow and engage podcast fan communities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-10 years of experience in social media marketing, with a focus on growing audiences organically across platforms
Required Skills:
- Deep expertise in growing audiences organically across social platforms, particularly Instagram and TikTok
- Fluency in social media culture and trends
- Experience writing engaging audience-facing copy in different brand voices
- Direct experience cutting, clipping, and optimizing video content for social
- Strong data analysis skills to make informed decisions
- Proven ability to work with diverse stakeholders and build strong relationships
- Strong visual design sensibility (experience with Photoshop a plus)
- A creative, proactive, solutions-oriented mindset
- Understanding of audiences across a range of channels and platforms
- Experience with Premiere, AfterEffects, or other video editing tools
Preferred Skills:
- Experience working with high-profile talent
- Experience with emerging platforms like Discord, BlueSky, or Substack
ASSUMPTION: Candidates should have a strong background in social media marketing, with a proven track record of growing audiences organically across platforms. Experience in the podcast industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: $90,000 - $105,000 USD per year
Benefits:
- Comprehensive benefits package, including health, dental, and vision insurance
- 401(k) with company match
- Generous paid time off and company holidays
- Tuition reimbursement and professional development opportunities
- Employee discounts and perks
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a senior role in social media marketing. The comprehensive benefits package is designed to support employees' overall well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Vox Media is a leading independent modern media company, known for building the best media brands and the technology that enables them. They are committed to building a better future for the industry and getting the future of media right.
Company Size: 1,001-5,000 employees
Founded: Vox Media was founded in 2005 and is headquartered in Washington, DC.
Company Description:
- Vox Media is the leading independent modern media company, known for building the best media brands and the technology that enables them.
- The company is committed to building a better future for the industry and getting the future of media right.
- Vox Media's portfolio features the most relevant and respected editorial properties across the biggest consumer categories, including Vox, New York Magazine, The Verge, The Cut, Eater, Vulture, The Strategist, Polygon, SB Nation, Intelligencer, Curbed, Grub Street, Recode, Thrillist, Popsugar, The Dodo, NowThis, and Seeker.
- The Vox Media Podcast Network is one of the largest collections of popular podcasts spanning technology, news, pop culture, emerging trends, and more.
- Vox Media Studios is the award-winning nonfiction production and distribution studio for multiple TV and streaming partners.
Company Specialties:
- Online Audio and Video Media
- Digital Media
- Content Creation
- Brand Building
- Technology
Company Website: Vox Media, LLC
ASSUMPTION: Vox Media's diverse portfolio of media brands and commitment to innovation make it an attractive place for social media marketing professionals looking to grow their careers in the digital media industry.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Director of Podcast Marketing.
Work Arrangement: On-site, full-time position based in New York, New York.
Growth Opportunities:
- Potential to grow into a leadership role within the podcast marketing team
- Opportunities to work on high-profile projects and collaborate with industry experts
- Access to professional development and training opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on high-profile projects and collaborate with industry experts.
🌍 Location & Work Environment
Office Type: On-site, collaborative work environment
Office Location(s): New York, New York
Geographic Context:
- New York, New York is a major hub for the media and entertainment industry
- The city offers a diverse range of cultural attractions, dining options, and entertainment venues
- New York is known for its fast-paced, dynamic work environment
Work Schedule: Full-time, 40 hours per week, with the possibility of occasional overtime
ASSUMPTION: New York, New York offers a dynamic work environment with ample opportunities for professional growth and networking within the media and entertainment industry.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the hiring manager and team members
- Final interview with the Director of Podcast Marketing
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Creativity and innovation in social media marketing
- Data analysis and interpretation skills
- Collaboration and communication skills
- Cultural fit and alignment with Vox Media's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of the podcast industry and Vox Media's portfolio of brands
- Prepare examples of your past social media marketing campaigns and their results
- Be ready to discuss your approach to growing and engaging fan communities for podcasts
ATS Keywords: Social Media Marketing, Podcast Marketing, Audience Development, Content Strategy, Data Analysis, Community Building, Video Editing, Creative Thinking, Trend Monitoring, Stakeholder Management, Audience Engagement
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, creativity, data analysis skills, and cultural fit with Vox Media's values.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, YouTube Shorts, etc.)
- Social media analytics tools (Hootsuite, Sprout Social, etc.)
- Video editing software (Premiere, AfterEffects, etc.)
- Design tools (Photoshop, Canva, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: This role requires proficiency in social media platforms, analytics tools, video editing software, and design tools to create engaging content and optimize social strategies for Vox Media's podcasts.
👔 Cultural Fit Considerations
Company Values:
- Curiosity
- Ambition
- Collaboration
- Inclusion
- Integrity
Work Style:
- Fast-paced, dynamic work environment
- Collaborative and team-oriented culture
- Data-driven decision-making
- Continuous learning and improvement
- Strong focus on innovation and creativity
Self-Assessment Questions:
- How do your personal values align with Vox Media's core values?
- How do you approach working in a fast-paced, collaborative environment?
- How do you stay up-to-date with emerging trends and best practices in social media marketing?
- How do you approach data-driven decision-making in your work?
- How do you balance creativity and innovation with consistent branding and messaging across multiple platforms?
ASSUMPTION: Candidates should be curious, ambitious, collaborative, and data-driven, with a strong focus on innovation and creativity. They should also be comfortable working in a fast-paced, dynamic work environment.
⚠️ Potential Challenges
- Managing multiple social media accounts and content calendars for various podcasts
- Keeping up with the fast-paced nature of social media trends and algorithms
- Balancing creative freedom with consistent branding and messaging across platforms
- Collaborating effectively with diverse stakeholders, including show teams, hosts, and internal teams
- Analyzing and interpreting social media metrics to inform strategic decisions
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a strategic mindset to succeed.
📈 Similar Roles Comparison
- This role is unique in its focus on growing and engaging fan communities for podcasts within a large media company
- Similar roles in the industry may focus on specific platforms, brands, or content verticals
- Career paths for this role may include transitioning into leadership roles within the podcast marketing team or moving into broader marketing or strategy roles within the company
ASSUMPTION: This role offers a unique opportunity to grow and engage fan communities for podcasts within a large, diverse media company, with potential for career growth and development.
📝 Sample Projects
- Developing and executing a social media strategy for a new podcast launch, including content creation, audience engagement, and community-building campaigns
- Analyzing social media metrics to identify trends and optimize content for a high-performing podcast
- Collaborating with show teams to create engaging social media content, such as episode clippings, behind-the-scenes footage, and audience Q&A sessions
- Evaluating emerging platforms and tools to improve social media strategies and community-building efforts for Vox Media's podcasts
ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical aspects of the Senior Social Marketing Strategist role, focusing on growing and engaging fan communities for podcasts.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader podcast marketing strategy for Vox Media?
- What are the biggest challenges facing the podcast marketing team currently, and how can this role help address them?
- How does Vox Media approach collaboration and communication between internal teams and external partners?
- What opportunities are there for professional growth and development within this role and the podcast marketing team?
- How does Vox Media measure the success of its social media marketing campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: These key questions help candidates better understand the role's context, challenges, and growth opportunities within Vox Media's podcast marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past social media marketing campaigns and their results
- Be ready to discuss your approach to growing and engaging fan communities for podcasts
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
