📌 Core Information
🔹 Job Title: Senior Social Media Analyst
🔹 Company: DiDi Global
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Overseeing and enhancing DiDi's social media presence in Spanish-speaking LATAM
- Coordinating impactful campaigns and monitoring local social channels
- Leading end-to-end campaign creation and analyzing performance
- Collaborating with cross-functional teams and agencies
- Driving influencer marketing and optimizing content performance
ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on data-driven decision making and collaboration.
📋 Key Responsibilities
✅ Overseeing local social media channels (Meta, TikTok, X, YouTube) to grow awareness and engagement
✅ Developing and executing campaigns from strategic planning to execution and analysis
✅ Crafting engaging, social-first content that resonates with the audience, focusing on real-time marketing and community building
✅ Driving influencer marketing by identifying, recommending, and analyzing creators aligned with brand values
✅ Measuring performance and optimizing data-based strategies, and managing budgets effectively
ASSUMPTION: This role involves a high degree of multitasking, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of experience in Social Media and Marketing, preferably with expertise in services related to delivery, ride-hailing, or tech industries
Required Skills:
- Solid understanding of social platforms, digital marketing principles, editorial content strategies, and social tools for measurement
- Proven expertise in managing campaigns, collaborating with cross-functional teams, and delivering impactful results
- Experience operating and collaborating in a fast-paced, cross-functional company with attention to detail
- Time management skills to work on different projects simultaneously, and experience in multinational campaign management
- Experience with performance analytics and budget optimization
Preferred Skills:
- Fluency in English and Spanish
ASSUMPTION: Candidates with experience in the tech or ride-hailing industries and proficiency in Spanish will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Social Media Analyst role in Mexico City, the estimated salary range is MXN 120,000 - 180,000 per month. This range is inclusive of base salary and variable compensation.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off and flexible work arrangements
- Employee discounts on DiDi services
Working Hours: Full-time, Monday - Friday, with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: DiDi Global is a leading mobility technology platform, offering a wide range of app-based services across Asia Pacific, Latin America, and other global markets, including ride hailing, taxi hailing, designated driving, hitch and other forms of shared mobility as well as certain energy and vehicle services, food delivery, and intra-city freight services.
Company Size: DiDi Global has 10,001+ employees, making it a large organization with ample opportunities for growth and collaboration.
Founded: DiDi Global was founded in 2012 and has since grown to become a global leader in mobility technology.
Company Description:
- DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities
- Committed to collaborating with policymakers, the taxi industry, the automobile industry, and the communities to solve the world’s transportation, environmental, and employment challenges through the use of AI technology and localized smart transportation innovations
- Strives to create better life experiences and greater social value, by building a safe, inclusive, and sustainable transportation and local services ecosystem for cities of the future
Company Specialties:
- Mobility technology
- Transportation services
- AI and machine learning
- Food delivery and intra-city freight
Company Website: https://web.didiglobal.com/
ASSUMPTION: DiDi Global's extensive experience and global presence provide a strong foundation for career growth and development.
📊 Role Analysis
Career Level: This role is a senior-level position, offering significant responsibility and the opportunity to make a substantial impact on DiDi's social media presence.
Reporting Structure: The Senior Social Media Analyst will report directly to the Marketing Manager and collaborate with cross-functional teams, including content creators, designers, and other marketing professionals.
Work Arrangement: This role is hybrid, with a combination of on-site and remote work. The specific work arrangement may vary depending on the candidate's needs and the team's requirements.
Growth Opportunities:
- Potential to advance to a management role within the marketing department
- Opportunities to work on high-impact projects and campaigns
- Chance to gain experience in a global, fast-paced environment and collaborate with diverse teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.
🌍 Location & Work Environment
Office Type: DiDi Global's Mexico City office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Colonia Cuauhtémoc, Mexico City
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, offering a vibrant cultural scene, diverse neighborhoods, and a rich history
- The city is known for its bustling nightlife, world-class museums, and delicious food
- Mexico City is a major hub for business, finance, and technology, providing ample opportunities for professional growth and development
Work Schedule: The work schedule for this role is full-time, with occasional flexibility for remote work. The specific work schedule may vary depending on the candidate's needs and the team's requirements.
ASSUMPTION: Mexico City offers a dynamic and engaging work environment, with a diverse range of cultural and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Candidates' understanding of DiDi's brand and values
- Candidates' ability to develop and execute strategic social media campaigns
- Candidates' analytical skills and data-driven decision-making abilities
- Candidates' communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of DiDi's brand and values in your application materials
- Prepare for the technical assessment or case study presentation by researching DiDi's social media presence and developing a strategic plan for improvement
ATS Keywords: Social Media, Marketing, Campaign Management, Influencer Marketing, Data Analysis, Project Management, Content Creation, Digital Marketing, Budget Management, Cross-Functional Collaboration, Time Management, Editorial Content
ASSUMPTION: DiDi Global's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Social media platforms: Meta, TikTok, X, YouTube
- Social media management tools: Hootsuite, Buffer, or similar
- Analytics tools: Google Analytics, Facebook Insights, Twitter Analytics, or similar
- Project management tools: Asana, Trello, or similar
ASSUMPTION: The specific tools and technologies required for this role may vary depending on DiDi's current technology stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Create customer value
- Be data-driven
- Win-win collaboration
- Integrity
- Strive to do better
- Believe in diversity and inclusion
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- Do you align with DiDi's company values, particularly in creating customer value and being data-driven?
- Are you comfortable working in a fast-paced, collaborative environment with a diverse range of stakeholders?
- Do you have a proven track record of driving results through strategic social media campaigns and data-driven decision making?
ASSUMPTION: DiDi Global values candidates who are passionate about their work, committed to continuous learning, and dedicated to creating a positive impact on the organization and its customers.
⚠️ Potential Challenges
- Managing multiple projects and campaigns simultaneously, requiring strong organizational skills and time management
- Adapting to a fast-paced, dynamic work environment with shifting priorities and tight deadlines
- Collaborating effectively with cross-functional teams, agencies, and external partners
- Navigating the complexities of the global mobility technology industry and its competitive landscape
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and project management skills, as well as a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- Compared to other senior-level social media roles, this position offers a unique opportunity to work for a global mobility technology leader with a strong presence in Latin America
- DiDi Global's extensive experience and global presence provide a strong foundation for career growth and development
- This role offers the chance to work on high-impact projects and campaigns, with the potential to make a significant impact on the organization's social media presence and brand awareness
ASSUMPTION: This role is well-suited for candidates with experience in the tech or ride-hailing industries and a strong interest in working for a global mobility technology leader.
📝 Sample Projects
- Developing and executing a strategic social media campaign to launch a new DiDi service in a Spanish-speaking market
- Analyzing the performance of DiDi's social media channels and optimizing content and engagement strategies
- Identifying and collaborating with influencers to create sponsored content that aligns with DiDi's brand values and resonates with the target audience
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute strategic social media campaigns, analyze performance data, and collaborate with influencers to create engaging content.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it collaborates with other departments within DiDi?
- How does DiDi approach influencer marketing, and what are the key considerations for success in this role?
- What are the most significant challenges facing DiDi's social media presence, and how can this role address them?
- What opportunities are there for professional growth and development within DiDi's marketing department?
- How does DiDi support work-life balance and employee well-being, particularly for employees in hybrid or remote roles?
ASSUMPTION: These interview questions are designed to help candidates better understand DiDi's work environment, team dynamics, and growth opportunities, as well as the specific challenges and priorities for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the technical assessment or case study presentation by researching DiDi's social media presence and developing a strategic plan for improvement
- Follow up with the hiring manager or HR team one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
