Senior Social Media & Content Manager (m/f/d)
Smoobu GmbH
Full-time
On-site
Berlin, Berlin, Germany
🌐 Digital Marketing
📌 Core Information
- Job Title: Senior Social Media & Content Manager (m/f/d)
- Company: Smoobu GmbH
- Location: Berlin, Germany
- Job Type: Full-time
- Category: Marketing
- Date Posted: July 17, 2025
- Experience Level: Mid-level (2-5 years)
- Remote Status: Remote OK
🚀 Job Overview
Smoobu is seeking a strategic and creative Senior Social Media & Content Manager to lead our social media efforts and drive engagement across our platforms. This role involves developing and implementing data-driven strategies, collaborating cross-functionally, and creating compelling content that showcases Smoobu's unique value proposition. Key aspects of this role include:
- Strategic Planning: Develop and execute social media strategies that align with our overall marketing objectives and target audience.
- Content Creation: Produce engaging, SEO-optimized content that supports broader content marketing initiatives and drives organic traffic.
- Performance Analysis: Continuously monitor social media performance, extract insights, and optimize content and strategies accordingly.
- Cross-functional Collaboration: Work closely with various teams to ensure alignment of social and content strategies with company-wide priorities.
*ASSUMPTION:* This role requires a balance of strategic thinking and tactical execution. Success depends on the ability to manage multiple initiatives, adapt to feedback, and optimize performance based on data insights.
📋 Key Responsibilities
- ✅ Develop and implement a data-driven social media strategy tailored to each platform, aligning with Smoobu’s overall marketing objectives and target audience.
- ✅ Identify growth opportunities across all existing social media channels through ongoing analysis and platform-specific research.
- ✅ Position our Managing Directors as industry thought leaders by creating strategic, engaging content for their LinkedIn profiles that reinforces Smoobu’s authority in the vacation rental space.
- ✅ Own the end-to-end social media planning process by maintaining and executing a strategic social media calendar that balances brand messaging, audience engagement, and campaign goals.
- ✅ Collaborate closely with the Design Team to create visually cohesive and impactful social content that supports campaign goals.
- ✅ Work cross-functionally with Marketing, People, and Leadership to align social and content strategies with company-wide priorities, ensuring consistency in voice, tone, and branding.
*ASSUMPTION:* This role requires strong communication skills, both written and verbal, to effectively collaborate with various teams and stakeholders.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Communications, or a related field.
- Experience: 3-5 years of experience in social media and content marketing, with hands-on expertise managing platforms like LinkedIn, Instagram, Facebook, and X.
- Required Skills:
- Proven experience in B2B marketing and understanding how to engage professional audiences across social and content channels.
- Strong analytical skills and data-driven mindset.
- Excellent communication skills in English (written and spoken); proficiency in additional languages (German, Italian, Spanish, or French) is a strong plus.
- Ability to think strategically while executing with creativity, speed, and precision.
- Passion for taking ownership of and evolving a brand’s social media presence.
*ASSUMPTION:* Candidates with a proven track record in B2B social media marketing and a solid understanding of SEO best practices will be most successful in this role.
💰 Compensation & Benefits
- Salary Range: €55,000 - €70,000 per year (based on experience and industry standards for mid-level marketing roles in Berlin)
- Benefits:
- Flexibility: Work remotely for up to 50% of the year, including up to 63 working days abroad.
- Time to Recharge: 27 vacation days, plus one extra day for each year of tenure (up to 32). Celebrate your 5th anniversary with five additional paid days off and a €500 HomeToGo booking credit.
- Learning & Growth: Mentorship program, German classes, professional development opportunities, and clear pathways for growth based on performance.
- Wellbeing & Fun: Team events, a dog-friendly office, social clubs, new joiner buddy lunches, mental health support, and a Wellhub (Gympass) contribution.
- Perks & Discounts: Enjoy corporate discounts and exclusive offers through FutureBens and Corporate Benefits.
- Sustainability Commitment: We partner with Plan A to reduce our environmental impact through measurable climate action.
- Diversity: Our company language is English, and our team represents over 28 nationalities.
*ASSUMPTION:* The salary range provided is an estimate based on industry standards for mid-level marketing roles in Berlin. The final offer may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Software as a Service (SaaS) for vacation rental management.
- Company Size: Medium (101-500 employees)
- Founded: 2013
- Company Description: Smoobu is a fast-growing, remote-first tech company empowering everyday people to become successful entrepreneurs by helping them manage their vacation rentals simply and efficiently. Our platform supports over 100,000 properties in 120+ countries, enabling hosts to grow their businesses confidently and efficiently.
- Company Specialties: Vacation rental management software, channel management, booking management, and guest communication.
*ASSUMPTION:* Smoobu's focus on empowering vacation rental hosts sets it apart from other SaaS companies, offering unique opportunities for growth and impact.
📊 Role Analysis
- Career Level: Mid-level (2-5 years of experience)
- Reporting Structure: This role reports directly to the Head of Marketing.
- Work Arrangement: Remote OK, with the option to work remotely for up to 50% of the year, including up to 63 working days abroad.
- Growth Opportunities: As Smoobu continues to grow, there will be opportunities for the right candidate to take on more responsibility and advance their career within the marketing team.
*ASSUMPTION:* This role offers a unique opportunity for a mid-level marketing professional to make a significant impact on Smoobu's brand awareness and growth.
🌍 Location & Work Environment
- Office Type: Hybrid (remote and on-site)
- Office Location(s): Berlin, Germany
- Geographic Context: Berlin is a vibrant, multicultural city with a thriving tech industry and a high quality of life. The city offers a rich cultural scene, numerous parks, and a diverse range of neighborhoods to explore.
- Work Schedule: Full-time, with flexible hours and the option to work remotely for up to 50% of the year.
*ASSUMPTION:* The hybrid work environment at Smoobu offers the best of both worlds, allowing employees to enjoy the benefits of remote work while also having the opportunity to collaborate and connect with their team in person.
💼 Interview & Application Insights
- Typical Process: 1. Recruiter call (30 minutes) 2. Manager call (45-60 minutes) 3. Technical assessment with a peer or stakeholder (45-60 minutes, may include a take-home assignment) 4. Team member call (30 minutes) 5. Reference check & offer
- Key Assessment Areas: Strategic thinking, content creation, data analysis, communication skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of Smoobu's mission and how your skills align with the company's values.
- Prepare examples of your previous social media and content marketing work to discuss during the interview.
- ATS Keywords: Social media management, content marketing, B2B marketing, SEO, data analysis, strategic planning, community engagement, collaboration, content creation, trend analysis, communication, creativity, ownership, adaptability, problem-solving.
*ASSUMPTION:* Smoobu's recruitment process is designed to assess both your technical skills and cultural fit, ensuring that you are the right candidate for the role and the company.
🛠️ Tools & Technologies
- Social media platforms: LinkedIn, Instagram, Facebook, X, etc.
- Content creation tools: Canva, Adobe Creative Suite, etc.
- Analytics tools: Google Analytics, Hootsuite Insights, Sprout Social, etc.
- Project management tools: Asana, Trello, etc.
- Communication tools: Slack, Microsoft Teams, etc.
*ASSUMPTION:* The specific tools and technologies used may vary depending on the candidate's preferences and the team's needs.
👔 Cultural Fit Considerations
- Company Values:
- Support each other with candid feedback, encouragement, and trust — success is a team sport.
- Stay authentic by bringing our true selves to work and valuing each person’s unique contributions.
- Be reliable, follow through on commitments, and show up for each other every day.
- Embrace experimentation, welcome change, and learn quickly from new ideas.
- Get things done by solving problems with focus, action, and a bias for simplicity.
- Work Style: Collaborative, agile, and data-driven. Smoobu values a growth mindset, continuous learning, and a strong work ethic.
- Self-Assessment Questions:
- How do you approach giving and receiving feedback?
- How do you handle change and uncertainty in a fast-paced environment?
- How do you balance big-picture vision with day-to-day delivery?
*ASSUMPTION:* Candidates who align with Smoobu's values and work style will be most successful in this role and within the company.
⚠️ Potential Challenges
- Balancing multiple initiatives and priorities while maintaining a strong focus on strategic goals.
- Adapting to a fast-paced, remote-first work environment with a high degree of autonomy and initiative.
- Collaborating effectively with various teams and stakeholders, both remotely and in person.
- Staying up-to-date with the latest trends and best practices in social media and content marketing.
*ASSUMPTION:* These challenges can be overcome with strong communication skills, a proactive approach, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- Role Differences: This role focuses specifically on social media and content marketing, while similar roles may encompass broader marketing responsibilities or focus on specific channels or industries.
- Industry-Specific Context: The vacation rental industry is unique, with its own set of challenges and opportunities. This role requires a strong understanding of the industry and its target audience.
- Career Path Comparison: This role offers a clear path for growth and advancement within the marketing team, with opportunities to take on more responsibility and leadership as the company continues to grow.
*ASSUMPTION:* Candidates with experience in similar roles within the SaaS or hospitality industries may find this role particularly appealing.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product feature.
- Creating a series of blog posts and social media content to educate vacation rental hosts on best practices for managing their properties.
- Analyzing social media performance data to identify trends and optimize content strategies.
*ASSUMPTION:* These sample projects illustrate the strategic, creative, and analytical aspects of the role, as well as the importance of collaboration and communication with various teams and stakeholders.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Smoobu?
- What are the biggest challenges facing the vacation rental industry, and how does Smoobu differentiate itself from competitors?
- How does Smoobu support the professional development and growth of its employees?
- What is the company's approach to remote work and work-life balance?
- How does the marketing team collaborate with other departments, such as Sales and Customer Success?
*ASSUMPTION:* These questions will help you better understand the role, the company, and the team dynamics, ensuring that you are a strong fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://smoobu.jobs.personio.com/job/2250958).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your previous social media and content marketing work to discuss during the interview.
- Follow up with the recruiter after your call to express your interest in the role and reiterate your qualifications.
- If invited to a technical assessment, take the time to understand the assignment and demonstrate your strategic thinking and analytical skills.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Senior Social Media & Content Manager (m/f/d)
- Company: Smoobu GmbH
- Location: Berlin, Germany
- Job Type: Full-time
- Category: Marketing
- Date Posted: July 17, 2025
- Experience Level: Mid-level (2-5 years)
- Remote Status: Remote OK
🚀 Job Overview
Smoobu is seeking a strategic and creative Senior Social Media & Content Manager to lead our social media efforts and drive engagement across our platforms. This role involves developing and implementing data-driven strategies, collaborating cross-functionally, and creating compelling content that showcases Smoobu's unique value proposition. Key aspects of this role include:
- Strategic Planning: Develop and execute social media strategies that align with our overall marketing objectives and target audience.
- Content Creation: Produce engaging, SEO-optimized content that supports broader content marketing initiatives and drives organic traffic.
- Performance Analysis: Continuously monitor social media performance, extract insights, and optimize content and strategies accordingly.
- Cross-functional Collaboration: Work closely with various teams to ensure alignment of social and content strategies with company-wide priorities.
*ASSUMPTION:* This role requires a balance of strategic thinking and tactical execution. Success depends on the ability to manage multiple initiatives, adapt to feedback, and optimize performance based on data insights.
📋 Key Responsibilities
- ✅ Develop and implement a data-driven social media strategy tailored to each platform, aligning with Smoobu’s overall marketing objectives and target audience.
- ✅ Identify growth opportunities across all existing social media channels through ongoing analysis and platform-specific research.
- ✅ Position our Managing Directors as industry thought leaders by creating strategic, engaging content for their LinkedIn profiles that reinforces Smoobu’s authority in the vacation rental space.
- ✅ Own the end-to-end social media planning process by maintaining and executing a strategic social media calendar that balances brand messaging, audience engagement, and campaign goals.
- ✅ Collaborate closely with the Design Team to create visually cohesive and impactful social content that supports campaign goals.
- ✅ Work cross-functionally with Marketing, People, and Leadership to align social and content strategies with company-wide priorities, ensuring consistency in voice, tone, and branding.
*ASSUMPTION:* This role requires strong communication skills, both written and verbal, to effectively collaborate with various teams and stakeholders.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Communications, or a related field.
- Experience: 3-5 years of experience in social media and content marketing, with hands-on expertise managing platforms like LinkedIn, Instagram, Facebook, and X.
- Required Skills:
- Proven experience in B2B marketing and understanding how to engage professional audiences across social and content channels.
- Strong analytical skills and data-driven mindset.
- Excellent communication skills in English (written and spoken); proficiency in additional languages (German, Italian, Spanish, or French) is a strong plus.
- Ability to think strategically while executing with creativity, speed, and precision.
- Passion for taking ownership of and evolving a brand’s social media presence.
*ASSUMPTION:* Candidates with a proven track record in B2B social media marketing and a solid understanding of SEO best practices will be most successful in this role.
💰 Compensation & Benefits
- Salary Range: €55,000 - €70,000 per year (based on experience and industry standards for mid-level marketing roles in Berlin)
- Benefits:
- Flexibility: Work remotely for up to 50% of the year, including up to 63 working days abroad.
- Time to Recharge: 27 vacation days, plus one extra day for each year of tenure (up to 32). Celebrate your 5th anniversary with five additional paid days off and a €500 HomeToGo booking credit.
- Learning & Growth: Mentorship program, German classes, professional development opportunities, and clear pathways for growth based on performance.
- Wellbeing & Fun: Team events, a dog-friendly office, social clubs, new joiner buddy lunches, mental health support, and a Wellhub (Gympass) contribution.
- Perks & Discounts: Enjoy corporate discounts and exclusive offers through FutureBens and Corporate Benefits.
- Sustainability Commitment: We partner with Plan A to reduce our environmental impact through measurable climate action.
- Diversity: Our company language is English, and our team represents over 28 nationalities.
*ASSUMPTION:* The salary range provided is an estimate based on industry standards for mid-level marketing roles in Berlin. The final offer may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Software as a Service (SaaS) for vacation rental management.
- Company Size: Medium (101-500 employees)
- Founded: 2013
- Company Description: Smoobu is a fast-growing, remote-first tech company empowering everyday people to become successful entrepreneurs by helping them manage their vacation rentals simply and efficiently. Our platform supports over 100,000 properties in 120+ countries, enabling hosts to grow their businesses confidently and efficiently.
- Company Specialties: Vacation rental management software, channel management, booking management, and guest communication.
*ASSUMPTION:* Smoobu's focus on empowering vacation rental hosts sets it apart from other SaaS companies, offering unique opportunities for growth and impact.
📊 Role Analysis
- Career Level: Mid-level (2-5 years of experience)
- Reporting Structure: This role reports directly to the Head of Marketing.
- Work Arrangement: Remote OK, with the option to work remotely for up to 50% of the year, including up to 63 working days abroad.
- Growth Opportunities: As Smoobu continues to grow, there will be opportunities for the right candidate to take on more responsibility and advance their career within the marketing team.
*ASSUMPTION:* This role offers a unique opportunity for a mid-level marketing professional to make a significant impact on Smoobu's brand awareness and growth.
🌍 Location & Work Environment
- Office Type: Hybrid (remote and on-site)
- Office Location(s): Berlin, Germany
- Geographic Context: Berlin is a vibrant, multicultural city with a thriving tech industry and a high quality of life. The city offers a rich cultural scene, numerous parks, and a diverse range of neighborhoods to explore.
- Work Schedule: Full-time, with flexible hours and the option to work remotely for up to 50% of the year.
*ASSUMPTION:* The hybrid work environment at Smoobu offers the best of both worlds, allowing employees to enjoy the benefits of remote work while also having the opportunity to collaborate and connect with their team in person.
💼 Interview & Application Insights
- Typical Process: 1. Recruiter call (30 minutes) 2. Manager call (45-60 minutes) 3. Technical assessment with a peer or stakeholder (45-60 minutes, may include a take-home assignment) 4. Team member call (30 minutes) 5. Reference check & offer
- Key Assessment Areas: Strategic thinking, content creation, data analysis, communication skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of Smoobu's mission and how your skills align with the company's values.
- Prepare examples of your previous social media and content marketing work to discuss during the interview.
- ATS Keywords: Social media management, content marketing, B2B marketing, SEO, data analysis, strategic planning, community engagement, collaboration, content creation, trend analysis, communication, creativity, ownership, adaptability, problem-solving.
*ASSUMPTION:* Smoobu's recruitment process is designed to assess both your technical skills and cultural fit, ensuring that you are the right candidate for the role and the company.
🛠️ Tools & Technologies
- Social media platforms: LinkedIn, Instagram, Facebook, X, etc.
- Content creation tools: Canva, Adobe Creative Suite, etc.
- Analytics tools: Google Analytics, Hootsuite Insights, Sprout Social, etc.
- Project management tools: Asana, Trello, etc.
- Communication tools: Slack, Microsoft Teams, etc.
*ASSUMPTION:* The specific tools and technologies used may vary depending on the candidate's preferences and the team's needs.
👔 Cultural Fit Considerations
- Company Values:
- Support each other with candid feedback, encouragement, and trust — success is a team sport.
- Stay authentic by bringing our true selves to work and valuing each person’s unique contributions.
- Be reliable, follow through on commitments, and show up for each other every day.
- Embrace experimentation, welcome change, and learn quickly from new ideas.
- Get things done by solving problems with focus, action, and a bias for simplicity.
- Work Style: Collaborative, agile, and data-driven. Smoobu values a growth mindset, continuous learning, and a strong work ethic.
- Self-Assessment Questions:
- How do you approach giving and receiving feedback?
- How do you handle change and uncertainty in a fast-paced environment?
- How do you balance big-picture vision with day-to-day delivery?
*ASSUMPTION:* Candidates who align with Smoobu's values and work style will be most successful in this role and within the company.
⚠️ Potential Challenges
- Balancing multiple initiatives and priorities while maintaining a strong focus on strategic goals.
- Adapting to a fast-paced, remote-first work environment with a high degree of autonomy and initiative.
- Collaborating effectively with various teams and stakeholders, both remotely and in person.
- Staying up-to-date with the latest trends and best practices in social media and content marketing.
*ASSUMPTION:* These challenges can be overcome with strong communication skills, a proactive approach, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- Role Differences: This role focuses specifically on social media and content marketing, while similar roles may encompass broader marketing responsibilities or focus on specific channels or industries.
- Industry-Specific Context: The vacation rental industry is unique, with its own set of challenges and opportunities. This role requires a strong understanding of the industry and its target audience.
- Career Path Comparison: This role offers a clear path for growth and advancement within the marketing team, with opportunities to take on more responsibility and leadership as the company continues to grow.
*ASSUMPTION:* Candidates with experience in similar roles within the SaaS or hospitality industries may find this role particularly appealing.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product feature.
- Creating a series of blog posts and social media content to educate vacation rental hosts on best practices for managing their properties.
- Analyzing social media performance data to identify trends and optimize content strategies.
*ASSUMPTION:* These sample projects illustrate the strategic, creative, and analytical aspects of the role, as well as the importance of collaboration and communication with various teams and stakeholders.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Smoobu?
- What are the biggest challenges facing the vacation rental industry, and how does Smoobu differentiate itself from competitors?
- How does Smoobu support the professional development and growth of its employees?
- What is the company's approach to remote work and work-life balance?
- How does the marketing team collaborate with other departments, such as Sales and Customer Success?
*ASSUMPTION:* These questions will help you better understand the role, the company, and the team dynamics, ensuring that you are a strong fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://smoobu.jobs.personio.com/job/2250958).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your previous social media and content marketing work to discuss during the interview.
- Follow up with the recruiter after your call to express your interest in the role and reiterate your qualifications.
- If invited to a technical assessment, take the time to understand the assignment and demonstrate your strategic thinking and analytical skills.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.