📌 Core Information
🔹 Job Title: Senior Social Media Manager (all genders)
🔹 Company: hy.am studios GmbH
🔹 Location: Berlin, Germany (Hybrid)
🔹 Job Type: Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-05-14
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and managing social media strategies for clients
- Creating engaging, culturally relevant content for Gen Z and young Millennials
- Collaborating with internal teams and clients to execute impactful campaigns
- Analyzing performance metrics and optimizing content accordingly
- Acting as the go-to client contact for day-to-day social media operations
ASSUMPTION: This role requires a strategic mindset, creativity, and strong communication skills to succeed in a fast-paced, dynamic environment.
📋 Key Responsibilities
Strategy & Content Development:
- Build and optimize social media strategies for clients’ most relevant platforms
- Develop fresh, social-first concepts and formats that are culturally relevant and aligned with client goals
- Define key objectives, success metrics, and content pillars tailored to each client’s brand
- Stay ahead of platform trends and deliver insights that spark bold moves and keep brands culturally plugged in
- Craft trend reports that provide a pulse on what’s happening and actionable ideas for what’s next
Content Planning & Publishing:
- Oversee the creation and management of content calendars, ensuring a consistent and strategic publishing schedule
- Plan, coordinate, and execute content publishing with a strategic eye, ensuring it meets platform-specific requirements and resonates with the target audience
Social Media Management:
- Collaborate with account managers and social media teams to design and execute content and campaigns that leave a lasting impression
- Keep content and campaigns fresh and impactful with consistent feedback and performance optimizations
Reporting & Client Relations:
- Prepare reports that tell a story—key KPIs, creative wins, and actionable next steps
- Act as the go-to client contact for day-to-day social media operations, providing strategic guidance and aligning on content approvals
- Deliver strategies, concepts, and briefings with style and substance, using tools like Google Suite
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of experience in social media, content planning, and influencer marketing
Required Skills:
- Proven experience in social media strategy and content development
- Deep knowledge of platforms like Instagram, TikTok, and YouTube
- Strong analytical skills and data-driven mindset
- Excellent communication and presentation skills
- Fluency in English
Preferred Skills:
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Knowledge of German language and culture
- Experience working with global brands
ASSUMPTION: Candidates should have a strong understanding of social media trends, cultural shifts, and the ability to adapt to new platforms and features.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a Senior Social Media Manager in Berlin)
Benefits:
- Employee bonuses
- Yearly BVG ticket
- Urban Sports Club membership
- Dedicated learning budget
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing & Advertising
Company Size: Small (11-50 employees)
Founded: 2015 (8 years ago)
Company Description:
- HY.AM is an independent creative studio born in Berlin, blending culture, communication, and tech to create work that stands out and makes an impact
- The company partners with brands like Hugo Boss, Adidas, and Goldwell to shape what’s next in lifestyle, fashion, beauty, and sports
- HY.AM offers a dynamic environment with flat hierarchies, fast decision-making, and opportunities for growth and learning
Company Specialties:
- Branding & Identity
- Campaign Creation
- Social Media Strategy
- Content Production
Company Website: hyam.de
ASSUMPTION: Working at HY.AM offers a unique opportunity to collaborate with a diverse team on global campaigns for iconic brands.
📊 Role Analysis
Career Level: Mid-Senior level, with potential for growth into a management or leadership role
Reporting Structure: This role reports directly to the Head of Social Media or a similar position
Work Arrangement: Hybrid (2-3 days per week in the office, with flexible remote work options)
Growth Opportunities:
- Potential to lead and mentor junior team members
- Chance to work on high-profile campaigns and expand industry knowledge
- Opportunity to contribute to the development of HY.AM’s social media offerings and team structure
ASSUMPTION: This role offers a clear path for career progression within the social media team at HY.AM.
🌍 Location & Work Environment
Office Type: Creative studio in the heart of Mitte, Berlin, with a hybrid work arrangement
Office Location(s): Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech and startup scene
- The Mitte neighborhood is known for its creative agencies, design studios, and digital nomad culture
- Berlin offers a high quality of life, with affordable living costs compared to other major European cities
Work Schedule: Standard business hours (9:00 AM - 6:00 PM CEST, with flexibility for remote work)
ASSUMPTION: Working in Berlin offers a unique blend of urban living, cultural experiences, and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the Head of Social Media or a similar position
- Background check and reference check (if applicable)
Key Assessment Areas:
- Cultural fit and alignment with HY.AM’s values
- Strategic thinking and creative problem-solving skills
- Communication and presentation skills
- Technical proficiency in social media platforms and tools
- Understanding of the German language and cultural landscape (preferred)
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of HY.AM’s work and values in your application materials
- Prepare examples of your social media strategies, content, and campaign successes to discuss during the interview
- Research the company and its clients to demonstrate your enthusiasm and preparation
ATS Keywords: Social Media Strategy, Content Development, Influencer Marketing, Client Relations, Reporting, A/B Testing, Platform Trends, Cultural Relevance, Campaign Management, Performance Optimization
ASSUMPTION: The application process at HY.AM is designed to assess candidates’ skills, cultural fit, and strategic thinking.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite, Sketch)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Analytics and reporting tools (e.g., Google Analytics, Facebook Insights, Instagram Insights)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Familiarity with these tools is preferred, but not required, as HY.AM provides training and support for new team members.
👔 Cultural Fit Considerations
Company Values:
- Creativity & Innovation
- Collaboration & Teamwork
- Boldness & Courage
- Curiosity & Learning
- Responsibility & Ownership
Work Style:
- Fast-paced and dynamic, with a focus on quick decision-making and execution
- Collaborative and open, with a strong emphasis on teamwork and communication
- Flexible and adaptable, with a willingness to take on new challenges and learn continuously
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable making decisions quickly and effectively?
- Are you a strong communicator, both written and verbally, with the ability to combine text and visuals to tell a story?
- Do you have a proven track record of creating innovative social media strategies and content that resonates with audiences and drives results?
ASSUMPTION: Candidates should be able to demonstrate their alignment with HY.AM’s values and work style in their application materials and interviews.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, with tight deadlines and high expectations
- Keeping up with the fast-paced nature of social media trends and platform updates
- Balancing client needs and internal team dynamics in a hybrid work environment
- Navigating the unique cultural landscape of Germany and its impact on social media strategies
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional marketing agencies, HY.AM focuses on social-first strategies and content, making this role unique in its emphasis on cultural relevance and platform-specific trends
- Compared to in-house social media roles, this position offers the opportunity to work on a diverse range of clients and campaigns, with exposure to various industries and verticals
- As a mid-sized creative studio, HY.AM offers a more intimate and collaborative work environment than larger agencies, with greater opportunities for growth and impact
ASSUMPTION: This role combines the best aspects of agency and in-house social media positions, offering a unique blend of experience and growth opportunities.
📝 Sample Projects
- Developing a social media strategy for a global fashion brand, focusing on Gen Z and young Millennial audiences
- Creating a TikTok campaign for a beauty brand, leveraging user-generated content and platform-specific trends
- Managing the social media presence for a sports team, optimizing content for multiple platforms and languages
ASSUMPTION: These projects demonstrate the range of responsibilities and client types for this role at HY.AM.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does HY.AM support the professional development and growth of its social media team members?
- What are the most successful social media campaigns HY.AM has executed, and what made them stand out?
- How does HY.AM approach working with global brands, and what unique opportunities does this offer for the social media team?
- What is the team structure and dynamic like, and how does this role fit into the broader social media strategy at HY.AM?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture at HY.AM.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: HY.AM Studios Careers
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your social media strategies, content, and campaign successes to discuss during the interview
- Research the company and its clients to demonstrate your enthusiasm and preparation
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
