📌 Core Information
🔹 Job Title: Senior Social Video Strategist
🔹 Company: The Washington Post
🔹 Location: DC-Washington-TWP Headquarters, Washington, DC
🔹 Job Type: Full-Time
🔹 Category: Media & Journalism
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social-first video strategies for The Washington Post’s Creator Hub.
- Collaborating with various teams to track performance and refine growth strategies based on data-driven insights.
- Identifying emerging trends, formats, and platform best practices to inform the Creator Hub’s approach to social video storytelling.
- Working closely with editors and managers to align creator content with The Post’s broader journalism goals while maintaining authenticity and individuality in creators’ voices.
ASSUMPTION: This role requires a strong understanding of social media platforms, experience directing creator and influencer strategy, and fluency working with performance data for reporting and decision-making.
📋 Key Responsibilities
✅ Serve as a strategic partner to the Creator Hub leadership and production team, helping them develop and execute social-first video strategies aligned with their editorial expertise and audience goals.
✅ Identify emerging trends, formats, and platform best practices to inform the Creator Hub’s approach to social video storytelling.
✅ Work closely with Audience and Video teams to track performance, provide regular reporting, and refine growth strategies.
✅ Leverage analytics and insights to set benchmarks, measure success, and iterate on strategies based on data-driven learnings.
✅ Develop and lead workshops, training sessions, and documentation on creator strategy, audience growth, and social video best practices in collaboration with the Social, Video, and Audience teams.
✅ Collaborate with editors and managers to align creator content with The Post’s broader journalism goals while maintaining authenticity and individuality in creators’ voices.
✅ Contribute to the assessment of the program’s impact and help shape the roadmap for future Creator Hub cycles.
✅ Regularly collaborate with the Audience organization to refine KPIs and best practices and ensure alignment across the newsroom.
ASSUMPTION: This role may require occasional work outside of regular business hours to accommodate deadlines or team members in different time zones.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, Communications, or a related field (or equivalent experience).
Experience: 5+ years of experience in social video strategy, digital audience development, or a related field, preferably in a newsroom or media organization.
Required Skills:
- Deep understanding of social video platforms (TikTok, Instagram, YouTube, Snapchat, etc.) and their algorithmic nuances.
- Experience working with content creators, media talent, journalists, or digital storytellers, with a strong grasp of how to build and engage audiences.
- Ability to analyze audience data and performance metrics to inform strategic decision-making.
- Strong editorial judgment and familiarity with journalistic standards and ethics.
- Excellent communication, presentation, and collaboration skills, with the ability to work across departments and with journalists of varying experience levels in social video.
Preferred Skills:
- Familiarity with video production tools, editing software, and social media analytics tools.
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $109,200.00 - $182,000.00 per year. The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements.
Benefits:
- Competitive medical, dental, and vision coverage
- Company-paid pension and 401(k) match
- Three weeks of vacation and up to three weeks of paid sick leave
- Nine paid holidays and two personal days
- 20 weeks paid parental leave for any new parent
- Robust mental health resources
- Backup care and caregiver concierge services
- Gender affirming services
- Pet insurance
- Free Post digital subscription
- Leadership and career development programs
Working Hours: Full-time, five days per week in the office, with exceptions for newsgathering and general business travel.
ASSUMPTION: The salary range provided is based on market research and internal equity. The final offer may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: The Washington Post is a leading newspaper publishing company, focusing on delivering high-quality, trustworthy news and information while constantly innovating.
Company Size: The Washington Post has 1,001-5,000 employees, providing a medium to large-sized work environment with opportunities for collaboration and growth.
Founded: The Washington Post was founded in 1877, with a rich history of delivering news and shaping public opinion.
Company Description:
- The Washington Post is an award-winning news leader that connects, informs, and enlightens local, national, and global readers with trustworthy reporting, in-depth analysis, and engaging opinions.
- The Post combines world-class journalism with the latest technology and tools, allowing readers to interact with the news anytime, anywhere.
- The Post’s approach is to shape ideas, redefine speed, take ownership, and lead in everything they do.
Company Specialties:
- Media
- Newspaper
- Online
- Digital
- Mobile
- Publishing
- And content
Company Website: The Washington Post
ASSUMPTION: The Washington Post values diversity, inclusion, and fostering a multi-generational workforce with varied life experiences and perspectives.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in social video strategy and digital audience development.
Reporting Structure: The Senior Social Video Strategist will report directly to the Social Media Director.
Work Arrangement: This is an on-site position, with five days per week in the office, with exceptions for newsgathering and general business travel.
Growth Opportunities:
- Potential to shape the future of social video strategy at The Washington Post and influence the newsroom’s approach to creator-led storytelling.
- Opportunities to collaborate with various teams and develop skills in data analysis, workshop development, and training sessions.
- Possibility to advance within the organization as The Washington Post continues to grow and evolve its digital presence.
ASSUMPTION: This role offers opportunities for professional development and growth within the organization, as well as the chance to make a significant impact on The Washington Post’s social media strategy.
🌍 Location & Work Environment
Office Type: The Washington Post’s headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 1301 K St NW, Washington, DC 20071, US
Geographic Context:
- The Washington, D.C. area offers a vibrant cultural scene, with numerous museums, theaters, and restaurants.
- The city is known for its historic landmarks, such as the National Mall and the United States Capitol.
- The Washington, D.C. area has a diverse population, with a mix of cultures and backgrounds, providing a rich environment for networking and collaboration.
Work Schedule: Full-time, with regular business hours Monday through Friday, and occasional work outside of regular business hours as needed.
ASSUMPTION: The Washington Post’s headquarters is located in the heart of downtown Washington, D.C., providing easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-person or video interview with the hiring team
- Final interview with the Social Media Director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Understanding of social media platforms and trends
- Ability to analyze data and make data-driven decisions
- Communication and collaboration skills
- Alignment with The Washington Post’s mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with social video strategy, digital audience development, and creator/influencer strategy.
- Demonstrate your understanding of The Washington Post’s mission and values, and how your skills and experience align with the organization’s goals.
ATS Keywords: Social Media Strategy, Digital Audience Development, Creator Strategy, Performance Data Analysis, Editorial Excellence, Audience Insights, Video Production, Editing Software, Collaboration Skills, Communication Skills, Trend Identification, Workshop Development, Training Sessions, Journalistic Standards, Social Video Best Practices
ASSUMPTION: The Washington Post uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help ensure that your application is properly screened and considered for the position.
🛠️ Tools & Technologies
- Social media analytics tools (e.g., Hootsuite, Sprout Social, or similar)
- Video production tools (e.g., Adobe Premiere Pro, Final Cut Pro, or similar)
- Editing software (e.g., Adobe Photoshop, Canva, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: Familiarity with these tools is preferred but not required. The Washington Post provides training and support to help employees develop the skills they need to succeed in their roles.
👔 Cultural Fit Considerations
Company Values:
- Quality: We strive to deliver the highest quality journalism and digital experiences.
- Independence: We maintain our independence and integrity in all that we do.
- Innovation: We embrace change and continuously seek new ways to improve our products and services.
- Collaboration: We work together to achieve our goals and support each other’s success.
- Customer Focus: We prioritize the needs and preferences of our readers and users.
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and team-oriented culture
- Focus on continuous learning and improvement
- Opportunities for professional development and growth
Self-Assessment Questions:
- Do you have a deep understanding of social media platforms and trends, and experience working with content creators and digital storytellers?
- Are you comfortable analyzing data and making data-driven decisions to inform strategic decision-making?
- Do you have strong editorial judgment and familiarity with journalistic standards and ethics?
- Are you an effective communicator and collaborator, able to work across departments and with journalists of varying experience levels in social video?
ASSUMPTION: The Washington Post values candidates who are passionate about journalism, committed to delivering high-quality content, and eager to learn and grow in a dynamic and collaborative work environment.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic news environment may require occasional work outside of regular business hours.
- The role may involve managing multiple projects and deadlines, requiring strong organizational skills and time management.
- Collaborating with various teams and stakeholders may present challenges in coordinating efforts and aligning expectations.
- The role may require occasional travel to attend industry events, conferences, or meet with creators and influencers.
ASSUMPTION: These challenges can be mitigated by effective communication, time management, and a strong commitment to The Washington Post’s mission and values.
📈 Similar Roles Comparison
- This role is unique in its focus on social video strategy and creator-led storytelling within a newspaper publishing company.
- Compared to similar roles in other industries, this position offers the opportunity to work with a diverse range of content creators and influencers, as well as access to extensive resources and support from a leading news organization.
- Career paths for this role may include advancing to a director or manager position within The Washington Post’s social media or video teams, or transitioning to a similar role at another media or publishing company.
ASSUMPTION: This role offers a unique opportunity to shape the future of social video strategy at The Washington Post and make a significant impact on the newsroom’s approach to creator-led storytelling.
📝 Sample Projects
- Developing and executing a social-first video strategy for a new Creator Hub cycle, resulting in increased engagement and reach for The Washington Post’s content creators.
- Identifying emerging trends and best practices on social media platforms, and creating workshops and training sessions to educate The Washington Post’s journalists and content creators on these developments.
- Collaborating with the Audience and Video teams to track performance and refine growth strategies for The Washington Post’s social video content, leading to improved metrics and increased audience engagement.
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for professional development and growth in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into The Washington Post’s broader social media and video strategies?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does The Washington Post support the professional development and growth of its employees in this role?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does The Washington Post measure the success of its social video content and strategies, and how can I contribute to these efforts?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the organization’s goals and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including any specific examples of your experience with social video strategy, digital audience development, and creator/influencer strategy.
- Prepare for your interview by researching The Washington Post’s mission, values, and recent news coverage, and be ready to discuss your alignment with the organization’s goals and your vision for the future of social video strategy at The Washington Post.
- If applicable, prepare examples of your work or a portfolio to showcase your skills and experience in social video strategy and digital audience development.
- Follow up with the hiring manager within one week of your interview to express your continued interest in the position and reiterate your qualifications and fit for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
