📌 Core Information
🔹 Job Title: Senior Specialist - Brand, PR and Social
🔹 Company: Kmart Australia Limited
🔹 Location: Mulgrave, VIC, AU
🔹 Job Type: Hybrid (Flex Where, Flex When, Flex Well policy)
🔹 Category: Retail
🔹 Date Posted: 2025-04-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Executing brand strategy across all touchpoints
- Delivering effective brand campaigns
- Supporting organic social media channels and PR activities
- Improving brand governance and business alignment
- Driving brand consistency across all touchpoints
ASSUMPTION: This role requires a balance of creative thinking and strategic planning, with a strong focus on execution and attention to detail.
📋 Key Responsibilities
✅ Support execution of brand strategy across all external and internal touchpoints with alignment against creative platform and visual identity
✅ Deliver brand campaigns that meet commercial, customer and brand objectives and are distinctly Kmart
✅ Support the execution and administration of organic social media channels and PR activities
✅ Improve brand governance and business alignment by supporting internal initiatives related to the brand to ensure consistency and alignment, such as internal briefs from other departments
✅ Drive brand consistency across all external and internal touchpoints
✅ Execute marketing activity and initiatives (internal and externally) across multiple channels
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and project management, with a focus on delivering results that align with brand objectives.
🎯 Required Qualifications
Education: Qualification in Marketing or related business discipline
Experience: 5 years marketing and communications experience in retail, FMCG or major brands
Required Skills:
- Strong understanding and experience in social media, PR and brand principles
- Experience collaborating with stakeholders and extensive problem-solving skills
- Experience in making a commercial impact, that is measurable and scalable with marketing plans.
Preferred Skills:
- Experience working with competing priorities and flexibility as business needs change
ASSUMPTION: Candidates should have a proven track record in brand management, with a strong understanding of social media, PR, and brand principles, and the ability to manage multiple projects and stakeholders.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Specialist role in retail, the estimated salary range is AU$85,000 - AU$110,000 per annum. This is an estimate and the actual salary may vary based on the candidate's experience and qualifications.
Benefits:
- Flexible hybrid working options
- Team member discount card
- Access to Kmart for You benefits program
- Bonus program
- Inclusive parental leave
- Dynamic learning and support program
- Mentor Program
- Kudos recognition program
- Career opportunities across the broader Wesfarmers Group
Working Hours: Full-time position with standard retail hours, including weekends and evenings as required
ASSUMPTION: The salary range is an estimate based on industry standards and may vary based on the candidate's experience and qualifications. The benefits package is comprehensive and designed to support work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Retail
Company Size: 10,001+ employees
Founded: 1969
Company Description:
- Kmart is a leading discount department store in Australia and New Zealand
- Offers a wide range of products for the whole family at low prices
- Committed to creating an inclusive and safe environment for all team members
Company Specialties:
- Women's Apparel
- Men's Apparel
- Children's Apparel
- Footwear
- Homewares
- Entertainment
- Toys
- Sporting Goods
- Camping & Fishing
- Automotive & Garden
- Outdoor Living
- Health & Beauty
- Food & Confectionary
Company Website: www.kmart.com.au
ASSUMPTION: Kmart is a well-established retailer with a strong presence in Australia and New Zealand, offering a wide range of products and a comprehensive benefits package for its employees.
📊 Role Analysis
Career Level: Senior Specialist
Reporting Structure: Reports directly to the Senior Manager, Brand Partnerships
Work Arrangement: Hybrid (Flex Where, Flex When, Flex Well policy)
Growth Opportunities:
- Potential career progression within the Brand team or broader Marketing department
- Opportunities to work on high-profile campaigns and projects
- Access to learning and development programs to enhance skills and knowledge
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established retailer.
🌍 Location & Work Environment
Office Type: Corporate office with hybrid work arrangement
Office Location(s): Mulgrave, VIC, AU
Geographic Context:
- Mulgrave is a suburb of Melbourne, Victoria, Australia
- Close proximity to major highways and public transportation
- Surrounded by residential areas and other retail stores
Work Schedule: Standard retail hours, including weekends and evenings as required
ASSUMPTION: The Mulgrave office offers a convenient location for employees, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Hiring Manager
- Face-to-face or video interview with the Hiring Manager and a panel of team members
- Final interview with the Senior Manager, Brand Partnerships
Key Assessment Areas:
- Brand management and strategy skills
- Understanding of social media, PR, and brand principles
- Ability to manage competing priorities and adapt to changing business needs
- Problem-solving skills and commercial acumen
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Demonstrate your understanding of Kmart's brand and values
- Showcase your ability to manage multiple projects and stakeholders
- Prepare questions to ask the interview panel about the role and the team
ATS Keywords: Brand strategy, brand management, social media, PR, brand principles, stakeholder collaboration, problem-solving, commercial impact, marketing plans
ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to highlight their relevant experience and skills.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- PR and communication tools (Media monitoring, press release distribution, etc.)
- Brand management software (e.g., Brandfolder, Frontify, etc.)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite, social media platforms, and brand management software, as well as familiarity with PR and communication tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Collaborative
- Inclusive
- Adaptable
- Commercial
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Results-driven and accountable
- Adaptable and resilient
- Customer-centric and customer-focused
Self-Assessment Questions:
- Do you have a proven track record in brand management and a strong understanding of social media, PR, and brand principles?
- Are you comfortable working in a fast-paced, dynamic environment and managing competing priorities?
- Do you thrive in a collaborative, team-oriented work culture?
- Are you results-driven, accountable, and adaptable?
- Do you have a strong customer focus and a passion for delivering exceptional customer experiences?
ASSUMPTION: Kmart values a customer-focused, collaborative, and inclusive work environment, and candidates should demonstrate a strong fit with these values and work style preferences.
⚠️ Potential Challenges
- Managing competing priorities and adapting to changing business needs
- Working in a fast-paced, dynamic retail environment
- Balancing creative thinking and strategic planning with execution and attention to detail
- Meeting tight deadlines and managing multiple projects simultaneously
- Working with a diverse range of stakeholders, including internal teams and external partners
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- Compared to related roles in brand management, this role places a greater emphasis on execution and attention to detail
- In the retail industry, this role requires a strong understanding of social media, PR, and brand principles, as well as the ability to manage competing priorities
- Career progression in this role may involve moving into a Senior Manager or similar leadership position within the Brand team or broader Marketing department
ASSUMPTION: This role offers unique opportunities for professional growth and development within a large, established retailer, with a focus on brand management and execution.
📝 Sample Projects
- Developing and executing a brand campaign that aligns with commercial, customer, and brand objectives
- Managing the organic social media channels and PR activities for a major product launch
- Improving brand governance and business alignment by streamlining internal initiatives related to the brand
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of detail required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Brand team?
- How does this role fit into the broader Marketing department and the organization as a whole?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support work-life balance and employee well-being?
- What opportunities are there for professional development and growth within the Brand team or broader Marketing department?
ASSUMPTION: These questions will help you better understand the role, the team, and the company culture, and demonstrate your interest in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on brand management, social media, PR, and brand principles
- Prepare questions to ask the interview panel about the role, the team, and the company culture
- If selected for an interview, be prepared to discuss your understanding of Kmart's brand and values, as well as your ability to manage multiple projects and stakeholders
- Follow up with the Hiring Manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
