📌 Core Information
🔹 Job Title: Senior Specialist – Product Marketing
🔹 Company: Wood Mackenzie
🔹 Location: United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Information Services
🔹 Date Posted: 2025-05-23
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: Hybrid (2 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing product marketing strategies for a portfolio of products
- Collaborating with product teams to understand roadmaps and create compelling value propositions
- Designing sales enablement tools and customer stories driven by customer insights
- Delivering effective marketing across the full lifecycle of products
- Working in a hybrid environment with a global team, requiring flexible working hours
ASSUMPTION: This role requires a strong communicator with a customer-focused mindset, experienced in executing product marketing across the lifecycle of products. The hybrid work arrangement may require some flexibility to accommodate different time zones.
📋 Key Responsibilities
✅ Using insights across markets, clients, competitors, and prospects to formulate value-driven customer propositions, product use cases, and feeding back what resonates
✅ Defining target market and buyer personas in conjunction with product and the wider go-to-market team
✅ Creating sales enablement tools including product playbooks, competitor battlecards, and sales decks
✅ Crafting positioning and messaging according to customer segmentation to enable effective communications throughout the full lifecycle of products
ASSUMPTION: The role requires a strong focus on results and excellent organizational skills to manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in business-to-business product marketing
Required Skills:
- Excellent communication and storytelling skills
- Proven experience in executing product marketing across the lifecycle of products
- Market and customer focus
- Strong organizational skills and ability to manage multiple projects
- Relationship-building and collaboration skills
- Passion for growing products and curiosity about data and analytics
Preferred Skills:
- Experience in the energy, renewables, or natural resources sectors
- Fluency in additional languages
ASSUMPTION: While experience in the energy sector is not required, it would be beneficial for understanding the context of the products and customers.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (based on industry standards for a mid-senior level role in the UK)
Benefits:
- Hybrid working environment (2 days per week in the office)
- Global team with opportunities for international collaboration
- Equal opportunities employer with a focus on diversity and inclusion
Working Hours: Full-time, with flexible working hours to accommodate different time zones
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-senior level role in the UK. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services, focusing on energy, renewables, and natural resources
Company Size: 1,001-5,000 employees, providing a large and diverse work environment
Founded: 1973, with over 50 years of experience in the industry
Company Description:
- Wood Mackenzie is the leading global data and analytics solutions provider for the energy transition
- Offers data, analytics, insight, events, and consultancy services to energy producers, governments, and financial institutions
- Part of the Veritas group, with a team of over 2,300 experts across more than 30 global locations
Company Specialties:
- Energy
- Metals
- Mining
- Research
- Consulting
- Oil
- Gas
- Power
- Coal
- Chemicals
- Renewables
- Energy transition
- Hydrogen
- CCUS
- Commodities
- Events
- Upstream
- Downstream
- Solar
- Wind
- Energy Storage
- LNG
- and Carbon Management
Company Website: WoodMac.com
ASSUMPTION: Wood Mackenzie's extensive experience and global presence provide a strong foundation for growth and learning opportunities.
📊 Role Analysis
Career Level: Mid-Senior Level, with opportunities for growth and development
Reporting Structure: The role reports to the Head of Product Marketing
Work Arrangement: Hybrid, with 2 days per week in the office and flexible working hours to accommodate different time zones
Growth Opportunities:
- Working with a global team, providing exposure to international markets and collaboration
- Potential to take on additional responsibilities and advance within the product marketing team
- Opportunities to learn about the energy, renewables, and natural resources sectors
ASSUMPTION: The hybrid work arrangement and global team provide ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Hybrid, with 2 days per week in the office
Office Location(s): United Kingdom (with global offices in over 30 locations)
Geographic Context:
- The United Kingdom is a major hub for the energy, renewables, and natural resources sectors
- The global presence of Wood Mackenzie provides opportunities for international collaboration and travel
- The hybrid work arrangement allows for flexibility and work-life balance
Work Schedule: Full-time, with flexible working hours to accommodate different time zones
ASSUMPTION: The hybrid work arrangement and global presence of Wood Mackenzie provide a dynamic and diverse work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and potential team members
- Final interview with the Head of Product Marketing
Key Assessment Areas:
- Communication and storytelling skills
- Product marketing experience and expertise
- Market and customer focus
- Cultural fit and alignment with Wood Mackenzie's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare examples of your past product marketing successes and challenges
- Research Wood Mackenzie's products, customers, and market to demonstrate your understanding of the role and company
ATS Keywords: Product Marketing, B2B, Customer Insight, Sales Enablement, Go-to-Market, Value Proposition, Lifecycle Management, Data Analytics, Collaboration, Curiosity, Business Outcomes, Product Positioning
ASSUMPTION: The interview process focuses on assessing the candidate's communication, product marketing, and cultural fit skills, with a strong emphasis on real-world examples and scenarios.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the products being marketed.
👔 Cultural Fit Considerations
Company Values:
- Inclusive – we succeed together
- Trusting – we choose to trust each other
- Customer committed – we put customers at the heart of our decisions
- Future Focused – we accelerate change
- Curious – we turn knowledge into action
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on business outcomes
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a collaborative and inclusive work environment?
- Are you committed to putting customers at the heart of your decisions?
- Do you have a growth mindset and a passion for learning and development?
ASSUMPTION: Wood Mackenzie's values and work style emphasize collaboration, customer focus, and continuous learning, making it an ideal fit for candidates who thrive in dynamic and inclusive environments.
⚠️ Potential Challenges
- The hybrid work arrangement may require some flexibility to accommodate different time zones
- The role may involve working with complex data and analytics, requiring a strong understanding of the energy, renewables, and natural resources sectors
- The global presence of Wood Mackenzie may present cultural and linguistic challenges when working with international teams
- The role may require occasional travel to attend industry events and conferences
ASSUMPTION: The potential challenges of this role can be mitigated by effective communication, cultural sensitivity, and a willingness to adapt to different work environments and time zones.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on the energy, renewables, and natural resources sectors, requiring a strong understanding of the industry and its customers
- Wood Mackenzie's global presence and extensive data and analytics offerings set it apart from other information services providers
- Career paths within Wood Mackenzie may include opportunities to specialize in specific sectors or products, as well as broader roles in marketing, sales, or consulting
ASSUMPTION: The unique focus on the energy, renewables, and natural resources sectors, as well as Wood Mackenzie's global presence and extensive data and analytics offerings, make this role distinct from related positions in the information services industry.
📝 Sample Projects
- Developing a comprehensive product playbook for a new energy storage solution, including customer personas, use cases, and competitive analysis
- Creating a targeted marketing campaign for a wind energy client, focusing on the unique benefits of Wood Mackenzie's data and analytics offerings
- Designing a sales enablement toolkit for a new hydrogen product, including battlecards, sales decks, and customer success stories
ASSUMPTION: The sample projects provided are illustrative of the types of initiatives the Senior Product Marketing Specialist may be involved in, but the specific projects will vary depending on the products and market needs.
❓ Key Questions to Ask During Interview
- What are the key priorities for the first 90 days in this role?
- How does this role fit into the broader product marketing and go-to-market strategies for Wood Mackenzie?
- What opportunities are there for professional development and growth within the product marketing team?
- How does Wood Mackenzie support its employees in working with complex data and analytics?
- What is the work-life balance like for employees in this role, given the hybrid work arrangement?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: WoodMac Careers
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare examples of your past product marketing successes and challenges
- Research Wood Mackenzie's products, customers, and market to demonstrate your understanding of the role and company
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
