📌 Core Information
🔹 Job Title: Senior Specialist, Regional Marketing
🔹 Company: BDO
🔹 Location: Montreal - 1000 Rue De La Gauchetière Ouest, Canada
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with occasional travel
🚀 Job Overview
Key aspects of this role include:
- Executing marketing campaigns to support regional growth objectives
- Building trusted advisor relationships with regional leadership and stakeholders
- Conducting research and turning data into insights for campaign planning and execution
- Leveraging market and client insights, and marketing best practices to ensure impactful initiatives
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on regional growth and stakeholder management.
📋 Key Responsibilities
✅ Execute marketing campaigns to support regional strategy and growth objectives
✅ Establish and maintain trusted advisor relationships with regional leadership and stakeholders
✅ Conduct research and turn data into insights to proactively support campaign planning and execution
✅ Plan, oversee, execute, and evaluate marketing campaigns across various channels and tactics
✅ Ensure marketing initiatives align with brand position and corporate visual identity guidelines
✅ Collaborate closely with Marketing Centres of Excellence (COEs) throughout planning, execution, and reporting phases
✅ Provide event support, including set-up, onsite support, and logistics management
✅ Evaluate campaign performance, including return on investment tracking, feedback, and analysis
✅ Develop and track project plans, including budgets, approvals, key dates, and milestones
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: University Degree in Communications, Marketing, Business, or a related discipline
Experience: 3-5 years of related experience in a marketing role
Required Skills:
- Proven experience executing marketing activities across various channels and tactics
- Strong project management skills to meet tight deadlines and manage priorities
- Proven ability to undertake projects autonomously
- Clear and detail-oriented communication skills
- Excellent interpersonal skills with the capacity to build strong relationships and communicate effectively with stakeholders at different levels
- Strong experience with Microsoft Word, Excel, and PowerPoint
Preferred Skills:
- Experience with marketing automation tools
- Bilingualism (French/English)
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and bilingualism may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 CAD per year (based on industry standards for a Senior Marketing Specialist role in Montreal)
Benefits:
- Flexible benefits package
- Personal time off policy
- Wellness initiatives reimbursement
Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for event support
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Marketing Specialist role in Montreal, with 3-5 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: BDO is a leading provider of professional services in the financial services industry, with a focus on audit, accounting, tax, and consulting services.
Company Size: BDO Canada has over 5,000 people across 100 offices in Canada and more than 1,800 offices in 164 countries worldwide. This size offers opportunities for growth and exposure to diverse projects.
Founded: 1921, with a rich history and established reputation in the market.
Company Description:
- BDO Canada LLP is a leading provider of professional services to clients across a variety of sectors and segments.
- The firm offers a comprehensive range of assurance, tax, and consulting services, complemented by deep industry knowledge.
- BDO is well-positioned to assist clients with both domestic and global needs, with a presence in over 164 countries.
Company Specialties:
- Audit
- Accounting
- Taxation
- Financial Advisory Services
- Risk Advisory Services
- SR&ED
- Financial Services
- IT Solutions
Company Website: http://www.bdo.ca
ASSUMPTION: BDO's size and global presence offer opportunities for career growth and exposure to diverse projects.
📊 Role Analysis
Career Level: This role is at the senior specialist level, with opportunities for growth into management or specialized expert positions.
Reporting Structure: The role reports directly to the regional marketing leader and collaborates with various stakeholders, including marketing leaders, Centres of Excellence, and regional teams.
Work Arrangement: This is a hybrid role, with a blend of on-site work at the Montreal office and occasional travel to other locations.
Growth Opportunities:
- Expanding marketing expertise through diverse projects and campaigns
- Developing leadership and management skills through stakeholder management and team collaboration
- Gaining experience in a global organization with opportunities for international exposure
ASSUMPTION: This role offers growth opportunities through exposure to diverse projects, stakeholders, and a global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with amenities and access to technology resources
Office Location(s): Montreal - 1000 Rue De La Gauchetière Ouest
Geographic Context:
- Montreal is a vibrant, multicultural city with a strong economy and a thriving business community
- The office is located in the heart of downtown Montreal, with easy access to public transportation and amenities
- The region is home to a diverse range of industries, including finance, technology, and life sciences
Work Schedule: Full-time, typically Monday to Friday, with flexibility for event support
ASSUMPTION: The work environment is collaborative and dynamic, with opportunities for growth and exposure to diverse projects and stakeholders.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with a Talent Acquisition Specialist
- In-depth interview with the hiring manager and/or regional marketing leader
- Final interview with a senior leader or panel
Key Assessment Areas:
- Marketing expertise and campaign execution skills
- Project management and organizational skills
- Communication and stakeholder management skills
- Cultural fit and alignment with BDO's core values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of BDO's services and industry focus
- Showcase your ability to manage multiple projects and meet tight deadlines
ATS Keywords: Marketing campaigns, regional growth, stakeholder management, project management, campaign execution, marketing strategy
ASSUMPTION: The application process is thorough and designed to assess both technical skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Campaign management tools (e.g., Adobe Campaign, Salesforce Marketing Cloud)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies may vary depending on the specific marketing campaigns and projects.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Collaboration
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and responsive to changing market conditions
Self-Assessment Questions:
- Do I possess strong project management skills and the ability to manage multiple projects simultaneously?
- Am I comfortable working in a collaborative, team-oriented environment?
- Can I adapt to changing market conditions and respond to new opportunities and challenges?
ASSUMPTION: BDO values a collaborative, results-driven work environment that emphasizes integrity, respect, and teamwork.
⚠️ Potential Challenges
- Managing multiple projects and tight deadlines
- Building and maintaining strong relationships with regional stakeholders
- Adapting to changing market conditions and responding to new opportunities and challenges
- Occasional travel requirements
ASSUMPTION: These challenges are inherent to the role and require strong project management, stakeholder management, and adaptability skills.
📈 Similar Roles Comparison
- This role focuses on regional marketing strategy and execution, while related roles may have a broader or more specialized focus (e.g., national marketing manager, product marketing specialist)
- BDO's marketing function is integrated with other professional services, offering unique opportunities for collaboration and exposure to diverse projects
- Career progression may involve moving into management roles, specialized expert positions, or transitioning to other areas of the business (e.g., consulting, audit, tax)
ASSUMPTION: This role offers unique opportunities for growth and exposure to diverse projects within a professional services firm.
📝 Sample Projects
- Developing and executing a regional marketing campaign to support business growth objectives
- Conducting market research and analyzing data to inform campaign strategy and tactics
- Managing event logistics and on-site support for regional events and conferences
ASSUMPTION: These sample projects are representative of the types of initiatives the role may be involved in, but the specific projects may vary depending on regional priorities and business needs.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other marketing teams and Centres of Excellence?
- What opportunities are there for growth and development within the marketing function and the broader organization?
- How does BDO support work-life balance for its employees?
- What are the key challenges facing the regional marketing function, and how can this role help address them?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, collaboration, growth opportunities, work-life balance, and key challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for interview questions related to marketing expertise, project management, stakeholder management, and cultural fit
- Follow up with the hiring manager or Talent Acquisition Specialist within one week of the interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
