📌 Core Information
🔹 Job Title: Senior Strategic Communications Manager
🔹 Company: Celonis
🔹 Location: Munich, Germany (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Corporate Communications
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (based in the UK with travel)
🚀 Job Overview
Key aspects of this role include:
- Proactively pursuing strategic positioning with top-tier media
- Managing global brand reputation and crisis communications
- Supporting public affairs efforts and policy communications
- Collaborating with regional teams for go-to-market communications
ASSUMPTION: This role requires a high level of autonomy, strong media relationships, and the ability to thrive in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Proactively pursue strategic positioning for key topics with relevant top-level media
✅ Partner with the VP of Communications to support global issues and crisis response
✅ Lead media engagement during high-stakes or sensitive events
✅ Monitor media and reputational risk indicators, flag emerging issues, and help develop response strategies
✅ Strengthen relationships with global business and financial journalists in tier 1 media outlets
✅ Prepare executive briefing documents, Q&As, and talking points for media engagements on high-profile topics
✅ Contribute to crisis communications playbooks and escalation protocols
✅ Support the company’s public affairs strategy across key markets (US, UK, DACH)
✅ Create relevant messaging around evolving tech regulations, AI governance, and other policy matters
✅ Build and nurture relationships with policymakers, trade organizations, and think tanks to support Celonis’ leadership voice in public dialogue
✅ Develop materials such as policy briefs, position statements, and talking points for executives engaging in public forums
✅ Partner with regional marketing and sales teams to amplify localized campaigns, media engagement, and thought leadership
✅ Develop and pitch regional customer stories and use cases that reinforce the value of process intelligence
✅ Manage PR agency resources as needed to support execution of strategic campaigns in key markets
ASSUMPTION: This role requires strong media instincts, excellent judgment, and the ability to handle high-pressure situations.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Journalism, or a related field
Experience: 8+ years of experience in corporate communications, with a focus on issues management, crisis communications, or public affairs
Required Skills:
- Proven experience handling high-pressure, confidential, and complex communications challenges
- Excellent writing, editing, and strategic messaging skills (native English speaker required, other languages a bonus)
- Strong global media relationships and fluency with the international news landscape
- Familiarity with public policy, lobbying, or regulatory affairs in a tech-forward or regulated industry
- Collaborative mindset and the ability to build trusted relationships with internal and external stakeholders
- Experience in fast-paced, regulated, or high-stakes industries (tech, financial services, healthcare, etc.)
Preferred Skills:
- Familiarity with Process Mining, AI, or enterprise technology
- Experience working with a global, high-growth tech company
ASSUMPTION: Candidates should have a proven track record of success in corporate communications and a strong understanding of the tech industry.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and industry standards for senior communications roles in Germany)
Benefits:
- Generous PTO
- Hybrid working options
- Company equity (RSUs)
- Comprehensive benefits
- Extensive parental leave
- Dedicated volunteer days
- Gym subsidies
- Counseling
- Well-being programs
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for senior communications roles in Germany, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Process Mining and AI technology
Company Size: 1,001-5,000 employees (global leader in its industry)
Founded: 2011, with headquarters in Munich, Germany, and New York City, USA
Company Description:
- Celonis makes processes work for people, companies, and the planet by providing a living digital twin of business operations
- It uses industry-leading process mining and AI technology to give customers a common language for understanding and improving businesses
- Celonis enables its customers to realize significant value across the top, bottom, and green line
Company Specialties:
- Process Mining
- Big Data
- Business Analytics
- Business Processes
- Intelligent Business Cloud
- Intelligent Business System
- Digital Transformation
- Business Process Automation
- Robotic Process Automation
- Machine Learning
- Artificial Intelligence
- SaaS
- Big Data Analysis
- Business Process Analysis
- Process Analytics
- Digital Innovation
- Software Development
- Real Time Optimisation
- and Execution Management System
Company Website: www.celonis.com
ASSUMPTION: Celonis is a fast-growing, global leader in its industry, with a strong focus on innovation and customer value.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and autonomy
Reporting Structure: Reports directly to the VP of Communications, working closely with senior leaders across the organization
Work Arrangement: Hybrid, with a requirement to be based in the UK and travel as needed
Growth Opportunities:
- Potential to grow into a leadership role within the communications team
- Opportunities to work on high-impact projects and shape the company's global reputation
- Chance to gain experience in a fast-growing, global tech company
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's global reputation.
🌍 Location & Work Environment
Office Type: Hybrid (with a requirement to be based in the UK and travel as needed)
Office Location(s): Munich, Germany (with travel to other offices and events as needed)
Geographic Context:
- Munich is the capital of the German state of Bavaria and the third-largest city in Germany
- It is a major hub for technology and innovation, with a strong focus on software development and AI
- The UK office will provide opportunities to engage with regional media and stakeholders
Work Schedule: Full-time (40 hours per week), with flexibility for remote work and travel as needed
ASSUMPTION: The hybrid work arrangement offers flexibility and the opportunity to engage with regional media and stakeholders in the UK.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interviews with the hiring manager and other team members
- Final round with senior leadership
Key Assessment Areas:
- Media relations and crisis communications experience
- Strategic thinking and messaging skills
- Ability to work autonomously and manage multiple priorities
- Familiarity with public policy and regulatory affairs
- Cultural fit and alignment with Celonis' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Provide specific examples of your media relations, crisis communications, and public affairs experience
- Demonstrate your understanding of Celonis' industry and business model
- Prepare thoughtful questions to ask during the interview, focusing on the role's responsibilities, team dynamics, and growth opportunities
ATS Keywords: Strategic Communications, Crisis Management, Public Affairs, Media Relations, Writing, Editing, Stakeholder Engagement, Policy Communications, Regulatory Affairs, Relationship Building, Issues Management, Tech Industry Knowledge, Fast-paced Environment, Collaboration, Judgment, Media Instincts
ASSUMPTION: The interview process will focus on assessing the candidate's media relations, crisis communications, and public affairs experience, as well as their cultural fit and alignment with Celonis' values.
🛠️ Tools & Technologies
- Microsoft Office Suite
- CRM software (e.g., Salesforce, HubSpot)
- Media monitoring and analytics tools (e.g., Mention, Brand24)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Canva, Adobe Creative Suite) for creating visual content
ASSUMPTION: The required tools and technologies will depend on the specific needs of the role and the company's existing tech stack.
👔 Cultural Fit Considerations
Company Values:
- Live for Customer Value
- The Best Team Wins
- We Own It
- Earth Is Our Future
Work Style:
- Collaborative and autonomous, with a focus on team success
- Fast-paced and dynamic, with a strong focus on results and impact
- Open and transparent, with a culture of continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in fast-paced, high-pressure environments?
- Are you comfortable working autonomously and managing multiple priorities?
- Do you have strong media instincts and excellent judgment?
- Are you passionate about Celonis' mission to make processes work for people, companies, and the planet?
ASSUMPTION: Candidates should assess their fit with Celonis' values and work style, as well as their ability to thrive in a fast-paced, high-pressure environment.
⚠️ Potential Challenges
- Managing complex, high-stakes communications challenges in a fast-paced, global environment
- Balancing multiple priorities and deadlines, often under tight time constraints
- Working with diverse stakeholders, including media, policymakers, and internal teams
- Adapting to a hybrid work arrangement, with travel requirements
- Keeping up with industry trends and regulatory developments in a rapidly evolving tech landscape
ASSUMPTION: This role requires strong time management, prioritization, and adaptability skills to succeed in a fast-paced, global environment.
📈 Similar Roles Comparison
- This role is unique in its focus on strategic communications, crisis management, and public affairs within the tech industry
- It offers a rare opportunity to shape a global company's reputation and engage with top-tier media, policymakers, and other key stakeholders
- Compared to similar roles in other industries, this position offers significant growth potential and the chance to make a real impact on a global scale
ASSUMPTION: This role is distinct in its focus on strategic communications, crisis management, and public affairs within the tech industry, offering a unique opportunity to shape a global company's reputation.
📝 Sample Projects
- Managing media engagement during a high-profile product launch or acquisition
- Developing and executing a comprehensive crisis communications plan in response to a reputational threat
- Building and nurturing relationships with key policymakers and trade organizations to support Celonis' leadership voice in public dialogue
- Creating and pitching regional customer stories and use cases that reinforce the value of process intelligence
ASSUMPTION: These sample projects illustrate the diverse and high-impact nature of the role's responsibilities, requiring strong strategic thinking, media relations, and stakeholder engagement skills.
❓ Key Questions to Ask During Interview
- What are the most pressing communications challenges facing the company in the near future?
- How does the team collaborate and support each other in managing high-stakes communications challenges?
- What opportunities are there for professional growth and development within the communications team?
- How does the company engage with and support its employees' well-being and work-life balance?
- What are the key priorities for the first 90 days in this role, and how can I best support the team in achieving them?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on media relations, crisis communications, and public affairs
- Prepare for interviews by researching Celonis' industry, business model, and recent news coverage
- Prepare specific examples of your media relations, crisis communications, and public affairs experience, with a focus on strategic thinking and results-driven outcomes
- Follow up with the hiring team one week after your final interview, expressing your continued interest in the role and addressing any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
