Here's the enhanced job description based on the provided input data:
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📌 Core Information
🔹 Job Title: Senior Strategic Marketing Manager
🔹 Company: Chatham Financial
🔹 Location: Kennett Square, PA
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
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🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to enhance brand awareness and drive business growth, focusing on Real Estate and Private Equity.
- Collaborating with cross-functional teams to align marketing efforts with business objectives and achieve strategic marketing goals.
- Understanding target audiences and positioning Chatham's solutions to meet their needs.
- Crafting tailored messaging and increasing adoption and utilization to drive revenue growth.
- Launching new offerings and managing product/solution launches to meet business and marketing goals.
ASSUMPTION: This role requires a strong understanding of operational, investment, and asset management aspects of Real Estate and/or Private Equity, as well as a deep understanding of marketing strategy and execution.
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📋 Key Responsibilities
🔹 Strategic Marketing Planning and Execution
- Develop and implement 'always on' performance marketing campaigns and product/solution launches to meet business and marketing goals for upsell and acquisition.
- Collaborate with product managers, client engagement, and various stakeholders to define product positioning and ensure alignment with business objectives.
- Maintain program and campaign schedules, calendars, budgets, and report regularly on progress and goal achievement.
ASSUMPTION: This role requires strong project management skills and the ability to work effectively in a fast-paced environment.
🔹 Market Analysis and Customer Insights
- Continuously monitor the market, maintain expert knowledge of the competitive landscape, and analyze market trends and customer feedback to adapt and refine marketing strategies.
- Map the buyer’s journey for each assigned segment and develop compelling content for each stage of the funnel.
ASSUMPTION: This role requires strong analytical skills and a deep understanding of market research and customer insights.
🔹 Stakeholder Management and Communication
- Keep client engagement teams apprised of marketing activities, product launches, and train them on positioning and campaign messaging, as well as available sales enablement materials.
- Collaborate with the strategic marketing team to develop and execute client communications and engagement programs for upsell and retention.
ASSUMPTION: This role requires excellent communication skills and the ability to work effectively with multiple stakeholders.
🔹 Sales Enablement and Content Development
- Create and maintain current foundational sales enablement, web site, and marketing materials for segments, personas, regions, and solutions.
- Meet goals, metrics, and KPIs for marketing programs, campaigns, client engagement, and business growth, and report on effectiveness regularly.
ASSUMPTION: This role requires strong project management skills and the ability to prioritize and manage time effectively to meet deadlines and perform job tasks efficiently.
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🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business Administration, or a related field.
Experience:
- 10-12+ years of general marketing experience, with a focus on financial services, fintech, or advisory services.
- 3-5+ years of experience in marketing strategy and execution, with a strong understanding of operational, investment, and asset management aspects of Real Estate and/or Private Equity.
Required Skills:
- Strong strategic thinking, project management, and analytical skills.
- Excellent communication, presentation, and interpersonal skills.
- Ability to align multiple stakeholders and work in a fast-paced environment.
- Proficiency in various marketing tools and platforms.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Preferred Skills:
- Experience in global and regional/localized marketing (UK, EMEA, APAC).
- Working knowledge of market metrics and performance analytics.
- Experience in product marketing and program execution.
ASSUMPTION: This role requires a creative mindset with a focus on growth and optimization, as well as the ability to work effectively in a fast-paced environment.
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💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on experience and industry standards for this role and location)
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) with company match
- Generous paid time off (vacation, sick, and holidays)
- Tuition reimbursement and professional development opportunities
- Employee assistance program
- On-site fitness center and wellness programs
- Employee discounts and perks
Working Hours: 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary based on the candidate's qualifications and Chatham's internal compensation structure.
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📌 Applicant Insights
Company Context
Industry: Financial Services
Company Size: 501-1,000 employees
Founded: 1991
Company Description: Chatham Financial is the largest independent financial risk management advisory and technology firm, providing clients with access to in-depth knowledge, innovative tools, and an incomparable team of over 750 employees to help mitigate risks associated with interest rate, foreign currency, and commodity exposures. Founded in 1991, Chatham serves more than 3,500 companies across a wide range of industries, handling over $1.5 trillion in transaction volume annually and helping businesses maximize their value in the capital markets, every day.
Company Website: [www.ChathamFinancial.com](http://www.ChathamFinancial.com)
ASSUMPTION: Chatham Financial is a well-established company with a strong reputation in the financial services industry, offering a comprehensive range of services and a robust team of experts to support its clients.
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📊 Role Analysis
Career Level: Senior-level position with significant strategic responsibilities and the potential for growth and leadership opportunities.
Reporting Structure: This role reports directly to the Chief Marketing Officer or another senior marketing leader, depending on the organizational structure.
Work Arrangement: On-site, full-time position with the potential for remote work flexibility, depending on business needs and the candidate's preferences.
Growth Opportunities:
- Opportunities to lead and mentor junior marketing team members.
- Potential to expand the role's scope and impact as the company grows and evolves.
- Chatham's commitment to professional development and career growth, including tuition reimbursement and internal training programs.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills, take on additional responsibilities, and advance their career within the company.
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🌍 Location & Work Environment
Office Type: Modern, professional office environment with on-site amenities, including a fitness center and cafeteria.
Office Location(s):
- 235 Whitehorse Lane, Kennett Square, PA 19348, US
- ul. Kotlarska 11, 4th floor, Kraków, Lesser Poland 31-539, PL
- 68 Broadwick Street, London, England W1F 9QZ, GB
- 20 Cross Street, China Square Central #02-16/17, Singapore, 048422, SG
- 2154 E Commons Ave, 5th Floor, Centennial, Colorado 80122, US
- 35 – A Hazelton Avenue, Unit 3, Toronto, ON M5R 2E3, CA
- L18, 101 Collins Street, Melbourne, 3000, AU
- 50 Hudson Yards, New York, NY 10001, US
- Herengracht 478, Amsterdam, 1017 CB, NL
- 1001 Morehead Square Drive, Suite 400, Charlotte, NC 28203, US
- Sommerrogaten 13–15, Oslo, N-0255, NO
- Workafella High Street, 10th Floor, 431, Chennai, Anna Salai, Chennai 600 018, IN
- 87/1 Wireless Road, Capital Tower, Bangkok, Pathumwan, 10330, TH
- Strada Tudor Arghezi 8-10, Unimed Building, 1st Floor, Unit TOF112, Bucharest, District 2 020945, RO
Geographic Context:
- Kennett Square, PA: A small, picturesque town located in Chester County, Pennsylvania, with a population of approximately 6,000 people. It offers a quiet, suburban lifestyle with easy access to Philadelphia and other major cities in the region.
Work Schedule: Standard full-time work schedule, with the potential for flexible hours and remote work arrangements, depending on the role and business needs.
ASSUMPTION: Chatham's office locations offer a range of work environments, from bustling urban centers to quiet suburban towns, catering to different preferences and lifestyle choices.
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💼 Interview & Application Insights
Typical Process:
1. Online application submission through the provided link.
2. Phone or video screening with the hiring manager or a member of the HR team.
3. In-depth behavioral and skills-based interviews with multiple stakeholders, including the hiring manager, team members, and senior leadership.
4. Final round interviews with senior leadership or the C-suite, focusing on cultural fit and long-term potential.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
- Strong communication and presentation skills.
- Ability to align multiple stakeholders and collaborate effectively with cross-functional teams.
- Deep understanding of marketing strategy, execution, and analytics.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work effectively in a fast-paced environment.
- Research Chatham Financial and the financial services industry to demonstrate your understanding of the company and its market position.
- Be prepared to discuss your long-term career goals and how this role fits into your overall career trajectory.
ATS Keywords: (Include these keywords in your resume to improve visibility in applicant tracking systems)
ASSUMPTION: Chatham's interview process is designed to assess your strategic thinking, problem-solving skills, and cultural fit, as well as your technical marketing expertise. Be prepared to discuss your relevant experiences and accomplishments in detail.
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🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Adobe Creative Suite (Photoshop, Illustrator)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Chatham uses a wide range of marketing tools and technologies to streamline workflows, improve collaboration, and enhance the effectiveness of marketing campaigns. Familiarity with these tools is essential for success in this role.
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👔 Cultural Fit Considerations
Company Values:
- Integrity: Uphold the highest ethical standards in all aspects of our business.
- Client Focus: Put clients at the center of everything we do, and strive to exceed their expectations.
- Collaboration: Work together to achieve common goals and drive collective success.
- Innovation: Foster a culture of continuous improvement and embrace new ideas.
- Excellence: Pursue excellence in all aspects of our work and strive to be the best in our field.
Work Style:
- Fast-paced and dynamic, with a strong focus on results and performance.
- Collaborative and team-oriented, with a emphasis on open communication and cross-functional collaboration.
- Data-driven and analytical, with a commitment to continuous learning and improvement.
- Adaptable and resilient, with the ability to thrive in a changing environment.
- Committed to professional development and career growth, with a focus on continuous learning and skill-building.
Self-Assessment Questions:
1. How do you align with Chatham's core values, particularly 'Integrity' and 'Client Focus'?
2. Describe your experience working in a fast-paced, dynamic environment, and how you've adapted to change.
3. How do you approach collaboration and cross-functional teamwork, particularly when working with diverse stakeholders?
4. Can you provide an example of a time when you drove innovation and continuous improvement in a marketing role?
5. How do you stay up-to-date with industry trends and best practices in marketing, and how do you apply this knowledge to your work?
ASSUMPTION: Chatham values candidates who demonstrate a strong fit with their core values and work style, as well as a commitment to professional development and continuous learning. Be prepared to discuss your relevant experiences and how they align with Chatham's cultural priorities.
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⚠️ Potential Challenges
1. Balancing multiple projects and priorities in a fast-paced environment.
2. Managing stakeholders with diverse expectations and priorities.
3. Keeping up with industry trends and best practices in marketing, while also staying informed about the company's products and services.
4. Adapting to changes in the market and the company's strategic priorities.
5. Maintaining a strong work-life balance in a demanding role.
ASSUMPTION: These challenges are inherent to a senior marketing role in a dynamic, growing company. Successful candidates will demonstrate their ability to thrive in a fast-paced environment, manage multiple priorities effectively, and maintain a strong work-life balance.
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📈 Similar Roles Comparison
1. Senior Marketing Manager (Financial Services): This role is similar to other senior marketing manager positions in the financial services industry, with a focus on strategic planning, campaign management, and stakeholder communication. However, this role may have a stronger emphasis on product launches and upsell strategies, as well as a deeper focus on Real Estate and Private Equity markets.
2. Head of Marketing (Fintech): This role may have a broader scope, encompassing all aspects of marketing for a fintech company. However, the senior marketing manager role at Chatham focuses specifically on strategic marketing, with a more narrow focus on specific markets and products.
3. Director of Marketing (Advisory Services): This role may have a similar focus on strategic marketing and stakeholder communication. However, the senior marketing manager role at Chatham places a stronger emphasis on product launches and upsell strategies, as well as a deeper understanding of the financial services industry.
ASSUMPTION: While these roles share some similarities, the senior marketing manager role at Chatham has a unique focus on Real Estate and Private Equity markets, as well as a strong emphasis on product launches and upsell strategies.
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📝 Sample Projects
1. Developing and executing a comprehensive marketing strategy for a new product launch in the Real Estate market, including market research, competitive analysis, and targeted campaigns.
2. Leading a team to create and implement a global marketing campaign for a Private Equity fund, tailored to different regions and investor segments.
3. Collaborating with cross-functional teams to develop and launch a new marketing platform for Chatham's clients, including product positioning, messaging, and go-to-market strategy.
ASSUMPTION: These sample projects demonstrate the strategic, cross-functional, and global nature of the senior marketing manager role at Chatham, as well as the opportunity to drive significant business impact through marketing initiatives.
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❓ Key Questions to Ask During Interview
1. Can you describe the most significant marketing campaign you've led, and what was the outcome?
2. How do you approach market research and competitive analysis, and how do you use this information to inform your marketing strategies?
3. Can you provide an example of a time when you had to pivot or adapt your marketing strategy due to changing market conditions or stakeholder feedback?
4. How do you ensure that your marketing efforts align with the company's overall business objectives and contribute to its growth and success?
5. Can you discuss a time when you had to manage a difficult stakeholder, and how did you approach the situation to achieve a successful outcome?
ASSUMPTION: These questions are designed to assess your strategic thinking, problem-solving skills, and ability to work effectively in a fast-paced environment, as well as your understanding of marketing strategy and execution.
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📐 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL](http://www.chathamfinancial.com/careers)
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role, focusing on strategic marketing, campaign management, and stakeholder communication.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work effectively in a fast-paced environment.
4. Research Chatham Financial and the financial services industry to demonstrate your understanding of the company and its market position.
5. Be prepared to discuss your long-term career goals and how this role fits into your overall career trajectory.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
