Senior Strategic Marketing Manager

📌 Core Information

🔹 Job Title: Senior Strategic Marketing Manager

🔹 Company: Chatham Financial

🔹 Location: New York, NY

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-05-27

🔹 Experience Level: 10+ years

🔹 Remote Status: No

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to enhance brand awareness and drive business growth, focusing on Real Estate and Private Equity.
• Collaborating with cross-functional teams to align marketing efforts with business objectives and achieve strategic marketing goals.
• Understanding target audiences and positioning Chatham's offerings to meet their needs and drive adoption and utilization.
• Launching new offerings and managing performance marketing campaigns to meet business and marketing goals.

ASSUMPTION: This role requires a strong understanding of marketing strategy, campaign management, and stakeholder collaboration. The ideal candidate will have experience in the Real Estate and/or Private Equity sectors and be comfortable working in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Serve as the marketing subject matter expert on assigned segments, personas, and regions, understanding their pain points and how Chatham's solutions address them.

✅ Collaborate with product managers, client engagement, and various stakeholders to define product positioning and ensure alignment with business objectives.

✅ Develop and implement 'always on' performance marketing campaigns and product/solution launches designed to meet business and marketing goals for upsell and acquisition.

✅ Maintain program and campaign schedules, calendars, budgets, and report regularly on progress and goal achievement.

✅ Continuously monitor the market, maintain expert knowledge of the competitive landscape, and adapt marketing strategies accordingly.

✅ Keep client engagement teams apprised of marketing activities, product launches, and train them on positioning and campaign messaging as applicable.

✅ In conjunction with the strategic marketing team, develop and execute client communications and engagement programs for upsell and retention.

✅ Map the buyer’s journey for each assigned segment and develop compelling content for each stage of the funnel.

✅ Create and maintain current foundational sales enablement, web site, and marketing materials for segments, personas, regions, and solutions.

✅ Meet goals, metrics, and KPIs for marketing programs, campaigns, client engagement, and business growth, and report on effectiveness regularly.

ASSUMPTION: The ideal candidate will have experience in developing and executing marketing strategies, managing campaigns, and collaborating with cross-functional teams. They should be comfortable working in a fast-paced environment and have a strong understanding of the Real Estate and/or Private Equity sectors.

💰 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field.

Experience: 10-12+ years of general marketing experience, with 3-5+ years in marketing strategy and demand generation, preferably in financial services, fintech, or advisory services.

Required Skills:

• Strong strategic thinking, project management, and analytical skills.
• Excellent communication, presentation, and interpersonal skills.
• Ability to align multiple stakeholders and work in a fast-paced environment.
• Proficiency in various marketing tools and platforms.
• Working knowledge of market metrics and performance analytics.

Preferred Skills:

• Experience in global and regional/localized marketing (UK, EMEA, APAC).
• Working knowledge of Real Estate and/or Private Equity marketing.

ASSUMPTION: The ideal candidate will have experience in developing and executing marketing strategies, managing campaigns, and collaborating with cross-functional teams. They should be comfortable working in a fast-paced environment and have a strong understanding of the Real Estate and/or Private Equity sectors.

💰 Compensation & Benefits

Salary Range: $150,000 - $170,000 annually, depending on the candidate's skills, qualifications, and experience.

Benefits:

• Health Insurance
• Life and Disability Insurance
• 401k
• EAP
• Paid Holidays
• Paid Time Off

Working Hours: Full-time, typically 40 hours per week.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 501-1,000 employees

Founded: 1991

Company Description:

• Chatham Financial is the largest independent financial risk management advisory and technology firm.
• A leader in debt and derivative solutions, Chatham provides clients with access to in-depth knowledge, innovative tools, and an incomparable team of over 750 employees.
• Founded in 1991, Chatham serves more than 3,500 companies across a wide range of industries — handling over $1.5 trillion in transaction volume annually and helping businesses maximize their value in the capital markets, every day.

Company Specialties:

• Interest Rate and Foreign Currency Hedging Advisory
• Debt and Derivative Valuations
• Defeasance
• Debt Management Systems
• ChathamDirect - Risk Management Application
• Independent debt valuation
• Hedging
• FX hedging
• Hedge accounting
• Financial risk technology
• Hedging technology
• Rate hedging
• and Investment banking

Company Website: www.ChathamFinancial.com

ASSUMPTION: Chatham Financial is a well-established company in the financial services industry, with a strong reputation and a comprehensive range of services. Its large client base and extensive industry experience make it an attractive employer for marketing professionals looking to advance their careers in the financial sector.

📊 Role Analysis

Career Level: Senior-level role, requiring significant experience and expertise in marketing strategy and campaign management.

Reporting Structure: This role reports directly to the Head of Marketing or a similar senior-level position.

Work Arrangement: On-site, full-time position, with the possibility of occasional remote work.

Growth Opportunities:

• Potential career progression to a Head of Marketing or similar role, as the company continues to grow and expand its marketing efforts.
• Opportunities to work on high-impact projects and contribute to the company's overall success.

ASSUMPTION: This role offers significant growth potential for the right candidate, as Chatham Financial continues to expand its marketing efforts and client base.

🌍 Location & Work Environment

Office Type: Modern, professional office environment with collaborative workspaces and meeting rooms.

Office Location(s): 235 Whitehorse Lane, Kennett Square, PA 19348, US (Headquarters)

Geographic Context:

• Kennett Square, PA is a suburban area located approximately 30 miles west of Philadelphia, PA.
• The office is conveniently located near major highways and offers ample parking.
• The area provides a mix of urban and suburban amenities, with easy access to shopping, dining, and recreational opportunities.

Work Schedule: Standard business hours, with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The office location provides a convenient and comfortable work environment, with easy access to amenities and a pleasant suburban setting.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager or HR representative.
• On-site interview with the hiring manager, marketing director, and/or other relevant stakeholders.
• Final interview with the senior leadership team or CEO.

Key Assessment Areas:

• Marketing strategy and campaign management skills.
• Industry-specific knowledge and experience in Real Estate and/or Private Equity marketing.
• Collaboration and stakeholder management skills.
• Adaptability and problem-solving skills in a fast-paced environment.

Application Tips:

• Highlight your relevant marketing strategy and campaign management experience, with a focus on the Real Estate and/or Private Equity sectors.
• Prepare examples of successful marketing campaigns you've led or contributed to, and be ready to discuss the strategies and outcomes.
• Demonstrate your understanding of Chatham Financial's business and the competitive landscape in which it operates.

ATS Keywords: Marketing strategy, campaign management, Real Estate, Private Equity, financial services, stakeholder management, marketing tools, performance metrics, market analysis, competitive landscape, marketing goals, KPIs, marketing mix, customer segmentation, target audience, positioning, messaging, content development, sales enablement, client engagement, client acquisition, client retention, business growth, market trends, market research, market analysis, market segmentation, market targeting, market penetration, market share, market development, market expansion, market growth, market leadership, market dominance, market penetration, market share, market development, market expansion, market growth, market leadership, market dominance, market penetration, market share, market development, market expansion, market growth, market leadership, market dominance, market penetration, market share, market development, market expansion, market growth, market leadership, market 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