📌 Core Information
🔹 Job Title: Senior Supplier Funded Marketing Manager
🔹 Company: Pets at Home Limited
🔹 Location: Handforth, Cheshire East, United Kingdom
🔹 Job Type: Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: 2025-05-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading and evolving supplier marketing strategy
- Driving aligned plans across Trading, Marketing, and Digital teams
- Optimizing supplier investment and delivering best-in-class communications
- Building strategic supplier relationships and driving marketing income
ASSUMPTION: This role requires a high level of commercial and marketing experience, with a focus on strategic partnerships and income growth.
📋 Key Responsibilities
✅ Overseeing and growing strategic supplier relationships across all channels
✅ Driving marketing income, negotiating supplier packages, and spotting new revenue opportunities
✅ Leading planning for seasonal campaigns, data-backed insights, and Retail Media initiatives
✅ Uniting cross-functional teams around a single, powerful supplier strategy
✅ Leading and developing a high-performing team, shaping the future of supplier funding
ASSUMPTION: This role involves a high degree of stakeholder management, negotiation, and strategic planning.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven track record of 5-10 years in commercial and marketing roles, ideally in retail
Required Skills:
- Strong commercial and marketing experience
- Proven track record of building strategic partnerships and driving income
- Excellent stakeholder management and negotiation skills
- A sharp, data-driven mindset and the ability to deliver at pace
- Inspiring leadership, with the ability to connect, align, and develop others
Preferred Skills:
- Experience in the pet industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in retail marketing and proven partnership-building skills will be most successful in this role.
💰 Compensation & Benefits
Salary Range: £55,000 - £65,000 per annum (Estimated based on market research for similar roles in the UK)
Benefits:
- Competitive benefits package
- Hybrid working arrangement
- Opportunities for professional development
Working Hours: Full-time (40 hours per week), with flexibility for hybrid working
ASSUMPTION: The salary range is estimated based on market research for similar roles in the UK. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Pet supplies and services
Company Size: Small (7 employees listed on LinkedIn)
Founded: 1991 (as a private company)
Company Description:
- Pets at Home is the UK's leading pet supplies retailer
- Offers a wide range of pet products, services, and advice
- Operates through retail stores, online, and veterinary practices
Company Specialties:
- Pet supplies retail
- Pet grooming and services
- Veterinary care
Company Website: Pets at Home
ASSUMPTION: Pets at Home is a well-established company in the pet industry, with a strong focus on customer service and pet care.
📊 Role Analysis
Career Level: Senior management
Reporting Structure: This role reports directly to the Head of Trading and is responsible for leading a team
Work Arrangement: Hybrid (3 days in the office, 2 days remote)
Growth Opportunities:
- Potential progression to a director-level role within the trading or marketing departments
- Opportunities to expand the supplier marketing strategy and team
- Chance to influence the company's overall strategy and growth
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Support office with a hybrid working arrangement
Office Location(s): Handforth, Cheshire
Geographic Context:
- Handforth is a suburb of Manchester, with easy access to major transportation links
- The area offers a mix of urban and rural living, with nearby countryside and amenities
- Cheshire is known for its high-quality of life and strong local economy
Work Schedule: Full-time (40 hours per week), with flexibility for hybrid working
ASSUMPTION: The hybrid working arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the Head of Trading
Key Assessment Areas:
- Commercial acumen and strategic thinking
- Marketing expertise and campaign planning
- Leadership and team management skills
- Stakeholder management and negotiation abilities
Application Tips:
- Highlight relevant commercial and marketing experience, with a focus on partnership-building and income growth
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare examples of successful supplier partnerships and marketing campaigns
ATS Keywords: Supplier marketing, strategic partnerships, income growth, cross-functional teams, leadership, stakeholder management, negotiation, data-driven mindset
ASSUMPTION: The application process is likely to be competitive, with a focus on commercial and marketing experience and strategic thinking.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal systems and preferences.
👔 Cultural Fit Considerations
Company Values:
- Pets first
- One team, one dream
- Passionate about pets
- Do the right thing
Work Style:
- Collaborative and cross-functional
- Data-driven and strategic
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you share Pets at Home's passion for pets and commitment to customer service?
- Are you comfortable working in a collaborative, cross-functional environment?
- Do you have a proven track record of driving income and building strategic partnerships?
ASSUMPTION: Pets at Home values candidates who are passionate about pets, customer-focused, and able to work effectively in a collaborative environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Balancing the needs of suppliers, customers, and the business
- Adapting to a fast-paced, evolving retail environment
- Working in a hybrid role, requiring strong communication and time management skills
ASSUMPTION: These challenges are common in senior marketing roles within the retail industry and can be effectively managed by a strong, experienced candidate.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager or Head of Supplier Marketing within the retail industry
- However, it offers a unique focus on supplier-funded marketing and strategic partnerships
- Career progression may include moving into a director-level role or expanding the supplier marketing team
ASSUMPTION: This role offers a distinct focus on supplier-funded marketing, setting it apart from similar roles within the industry.
📝 Sample Projects
- Developing and executing a seasonal campaign in collaboration with key suppliers
- Negotiating a new supplier package to drive marketing income and customer value
- Analyzing data to identify trends and opportunities for supplier partnerships
ASSUMPTION: These sample projects reflect the core responsibilities of the role and provide insight into the day-to-day tasks required.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall strategy and growth plans?
- What are the key priorities for this role in the first 90 days?
- How does the company support the development and growth of its employees?
- What are the most significant challenges facing the supplier marketing team, and how can this role address them?
- How does the company measure the success of its supplier partnerships and marketing campaigns?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its strategic goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your commercial and marketing experience, with a focus on partnership-building and income growth
- Prepare examples of successful supplier partnerships and marketing campaigns
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
