📌 Core Information
🔹 Job Title: Senior Trade Marketing Manager, Nordics
🔹 Company: New Balance
🔹 Location: Copenhagen, Denmark
🔹 Job Type: Full-time
🔹 Category: Apparel & Fashion
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing trade marketing strategies across brand partners in the Nordic region
- Leading and mentoring a team of trade marketing professionals
- Managing trade marketing campaigns and visual merchandising
- Collaborating with sales and retail teams to enhance customer journey and drive sell-through
- Analyzing and reporting on trade marketing performance to optimize future strategies
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a complex, matrix environment.
📋 Key Responsibilities
✅ Develop and implement a comprehensive trade marketing strategy that aligns with overall brand and sales objectives
✅ Lead, mentor, and develop a high-performing team of trade marketing professionals
✅ Support the team to ensure campaigns deliver on objectives and are executed with consistency across all touchpoints
✅ Partner with EMEA visual merchandising team to ensure consistent brand presence and develop localized guidelines
✅ Collaborate with sales and retail teams to align trade marketing strategy with key account plans and owned channel plans
✅ Track, analyze, and report on trade marketing performance to optimize future strategies
✅ Manage the whole trade marketing budget for the Nordic markets, ensuring cost-effective use of resources
✅ Stay updated on market trends, consumer insights, and competitor activities to inform and adapt future strategies
ASSUMPTION: This role involves a significant amount of stakeholder management, requiring strong interpersonal and communication skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: Solid experience in trade marketing, with a focus on both online and instore retail environments, and knowledge of e-commerce and visual merchandising
Required Skills:
- Proven experience in leading and managing a team of marketing professionals
- Strong analytical abilities to assess strategic and campaign performance
- Proficient in data and reporting tools
- Experience working in a complex matrix environment with multiple stakeholders
- Experience with instore and digital trade marketing tools and techniques
Preferred Skills:
- Fluency in additional Nordic languages
- Experience in the apparel and fashion industry
ASSUMPTION: Candidates with experience in a similar role or industry may have an advantage, but relevant transferable skills will also be considered.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (AI-estimated, based on market research and role requirements)
Benefits:
- Competitive benefits package
- Employee discount on New Balance products
- Opportunities for professional development and growth
Working Hours: Full-time, with the ability to travel up to 25%
ASSUMPTION: The salary range provided is an estimate based on market research and the requirements of the role. Actual compensation may vary based on experience and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: New Balance operates in the competitive apparel and fashion industry, focusing on athletic footwear and sports apparel
Company Size: With around 15 employees in the Copenhagen office, New Balance Denmark APS is a small to mid-sized company, offering a close-knit work environment
Founded: New Balance was founded in 1906 and has since grown into a global brand, with a strong presence in the Nordic region
Company Description:
- New Balance is committed to empowering people through sport and craftsmanship
- The company fosters a culture that encourages innovation, fearlessness, and positive change
- New Balance values diversity, inclusion, and equal opportunity for all associates
Company Specialties:
- Athletic footwear
- Sports apparel
- Innovative materials and technology
Company Website: New Balance
ASSUMPTION: New Balance Denmark APS operates as a subsidiary of the global New Balance brand, with a focus on the Nordic market.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Head of Marketing, Nordics
Reporting Structure: The Senior Trade Marketing Manager will lead a team of 2 trade marketing professionals
Work Arrangement: This role is on-site, with the ability to travel up to 25% of the time
Growth Opportunities:
- Potential to grow into a regional or global role within the trade marketing function
- Opportunities to develop leadership and management skills through team mentoring
- Chance to gain experience working in a complex, matrix environment with multiple stakeholders
ASSUMPTION: This role offers opportunities for professional growth and development within the trade marketing function and the broader organization.
🌍 Location & Work Environment
Office Type: New Balance Denmark APS operates a single office location in Copenhagen
Office Location(s): New Balance Denmark APS, Copenhagen
Geographic Context:
- Copenhagen is the capital and most populous city of Denmark, with a vibrant culture and strong business environment
- The city is known for its high quality of life, with a strong focus on work-life balance
- Copenhagen is a major hub for the fashion and retail industry in the Nordic region
Work Schedule: Full-time, with standard business hours and the ability to work flexible hours as needed
ASSUMPTION: The work environment at New Balance Denmark APS is collaborative and inclusive, with a focus on empowering associates to drive positive change.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person or video call interview with the hiring manager and/or team members
- Final interview with the Head of Marketing, Nordics
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Analytical and data-driven mindset
- Stakeholder management and communication skills
Application Tips:
- Highlight relevant experience in trade marketing, team leadership, and campaign management
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful trade marketing campaigns and their outcomes
- Research New Balance's brand, values, and culture to demonstrate your fit with the organization
ATS Keywords: Trade Marketing, Team Leadership, Campaign Management, Visual Merchandising, Stakeholder Management, Data Analysis, Budget Management, Market Trends, E Commerce, Analytical Mindset, Technical Proficiency
ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate the candidate's strategic thinking, leadership, and analytical skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data visualization tools (e.g., Tableau, Power BI)
- Trade marketing software and platforms (e.g., Planogram Software, Retail Execution Platforms)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary based on the candidate's experience and the organization's preferences.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: New Balance believes in empowering people through sport and craftsmanship
- Innovation: The company encourages fearless innovation and challenging conventions
- Inclusion: New Balance fosters a culture of diversity and equal opportunity for all associates
Work Style:
- Collaborative: New Balance values teamwork and collaboration across functions and regions
- Adaptable: The company encourages associates to be flexible and adaptable in the face of change
- Data-driven: New Balance makes decisions based on data and insights to drive business performance
Self-Assessment Questions:
- How do you embody New Balance's values of empowerment, innovation, and inclusion in your work?
- Describe a time when you had to adapt to a significant change in your work environment or strategy
- How do you use data and analytics to inform your decision-making and drive business performance?
ASSUMPTION: Candidates who demonstrate a strong fit with New Balance's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing a team remotely or across multiple locations
- Balancing the demands of multiple stakeholders and competing priorities
- Adapting to changes in the market, consumer behavior, or organizational structure
- Managing a budget and ensuring cost-effective use of resources
ASSUMPTION: These challenges can be mitigated through strong communication, collaboration, and adaptability.
📈 Similar Roles Comparison
- Compared to a Trade Marketing Manager role, this position has a broader scope and higher level of responsibility, with a focus on strategic planning and team leadership
- In the apparel and fashion industry, trade marketing roles may vary in focus, with some roles emphasizing digital channels or specific retail environments
- Career progression in trade marketing may lead to roles such as Head of Trade Marketing, Regional Trade Marketing Director, or Global Trade Marketing Manager
ASSUMPTION: Candidates should research similar roles in the industry to understand the unique aspects of this position and the potential career growth opportunities.
📝 Sample Projects
- Developing and implementing a comprehensive trade marketing strategy for a new product launch
- Managing a team to execute a seasonal campaign across multiple retail channels and touchpoints
- Analyzing and optimizing the visual merchandising strategy for a key account to improve sell-through
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary based on the organization's needs and priorities.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the Nordic region?
- What are the key priorities for the trade marketing team in the first 90 days?
- How does New Balance support the professional development and growth of its associates?
- What are the most significant challenges facing the trade marketing function in the Nordic markets?
- How does New Balance collaborate with its retail partners to enhance the customer experience and drive sell-through?
ASSUMPTION: These questions are designed to help candidates better understand the role, the organization, and the industry, allowing them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful trade marketing campaigns and their outcomes
- Research New Balance's brand, values, and culture to demonstrate your fit with the organization
- Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
